The battle for traffic in Chinese entertainment

Chapter 483 The determination to go public

On the screen, Taylor Swift was sitting on the sofa and talking.

"There is no doubt that Xing is a very special musician, talented, sensitive, humorous, focused, good at listening, with unique insights... and so young.

"…I heard him tell me, Hey, you know, Taylor, I was listening to you when I was in high school. Wow! That's when I realized how young he was. I couldn't help but think, Am I that old? But it seemed like I was only six years older than him.

"Then I saw him smiling and saying: I'm still in middle school and you've already won the Grammy for Album of the Year, how incredible! Many people think that I have achieved a lot at such a young age, but I know that I have nothing to brag about... He is incredibly humble!

"...we were chatting over video and exchanging ideas about music, and all of our ideas were almost perfectly in sync. That was important and made me want to collaborate... In a period like this, we are on opposite sides of the world, talking about music, making music, and finally sharing music with everyone. This is the meaning of music.

"Yes, Xing urged me to release this album as soon as possible—"

After cutting off the video that was just halfway through, Jungkook couldn't help but sigh.

Defeat Heo Haeung! Make history! BTS conquers Asia and the world! It’s our era…

So many slogans that we hear every day seem to have lost their meaning in the face of this sudden news.

"Blinding Lights", which has been at the top for seven weeks in a row, had not yet seen its streak weaken until September when "Exile" was released.

Xu Xing "ran away", but the ones walking towards her were Xu Xing and Ms. Taylor Swift...

Xu Xing's Asian fans and Taylor's American popularity are simply unmatched.

Last year, "Old Town Road" stayed at the top for several weeks. "Exile" can just double that.

…The thing is, BTS has to defeat Heo Haeng!

Have to defeat Xu Xing.

We have to defeat Xu Xing by September at the latest!
Everything became clear a few days ago when Bang Si Hyuk equally distributed more than 40 shares of the company to the seven of them and told them about the real listing plan.

BigHit is going to go public in October, and in order to succeed, BTS must achieve historic results.

Originally, the chances of success in stealing "blinding lights" were very high.

If "blinding lights" continues to win the championship in September, it will be the 9th consecutive championship. In September, the once-mighty "blinding lights" must have entered a period of decline.

As a result, Taylor Swift released a new album without any warning in the first week of August...

In the past few months, the pressure in Bighit has been extremely high, and everyone is like a fully wound spring.

Now that President Fang is nowhere to be found, the other six members of BTS are also listless.

Everyone is distracted.

If the IPO fails, it seems that Bighit and BTS will be doomed.

"Pah, pah, pah, pah!!!!"

Suddenly, applause as loud as thunder rang out, and even Tian Zhengguo, who was wearing noise-canceling headphones, was affected and raised his head.

President Fang!
Jungkook quickly removed his headphones, put away his phone, and stood up with the other six people who had hurriedly packed up.

"Hahahaha!" Bang Si Hyuk laughed. "They're all resting. They must be too tired from training! That's how it should be. Train, train, and train non-stop! But when it's time to celebrate, a short break is also necessary."

The smiles on the faces of the seven BTS members were more awkward than each other.

But Bang Si Hyuk did not criticize them harshly as he usually did. Instead, he smiled more kindly.

"You all know about Taylor Swift's new album, what a wonderful album! An album worth celebrating with champagne! Because BTS will not only defeat Xu Xing, but will defeat Xu Xing and Taylor Swift!!!"

Bang Si Hyuk's fat face was full of conviction, but the seven BTS members only felt that President Bang seemed to be a little mentally ill under the huge pressure and blow...

Bang Si Hyuk smiled more easily.

"There is a story in Korea, you must have heard it, about a fight between a bird and a shell, but in the end, they were all caught by a fisherman. Now BTS, Bighit, is the fisherman! The fisherman who will win in the end! Blinding Lights is the bird, and Exile is the shell, and they will definitely increase their consumption!
"'Blinding Lights' is so powerful right now, I was originally worried, can BTS really beat it? Until today, when 'Exile' came out, I finally had real confidence! Taylor Swift is not a singles artist, but fans of Xu Xing are investing more in two songs. Isn't this a God-given opportunity?"

Bang Si Hyuk's expression became more determined as he spoke.

The expressions of the seven BTS members changed from embarrassment and suspicion to doubt.

They had never heard of the story about the bird and the shell, but President Fang's analysis seemed to make some sense.

Ms. Taylor Swift, who seems to be particularly popular, actually only has 5 number one singles so far. "Exile" will become the 6th, but it is optimistically predicted that this song will not stay at the top for too long.

——In fact, it is already very impressive, but it is a little inferior compared to Xu Xing’s 10+ weekly championships.

A lot of the popularity of "Blinding Lights" will also be taken away by "exile".

Seeing that confidence began to return little by little on the seven people's faces, Fang Shihe breathed a sigh of relief in his heart.

Bighit's operation is the most important, but the seven members of BTS always have to show up. If they are downcast every day and can't show their best spirit, and mess up something, they have to find a way to clean up their mess. Bang Si Hyuk will also be annoyed.

In fact, when seeing "Exile", Bang Si Hyuk was shocked more than anyone else.

Bang Si Hyuk called Scooter immediately and asked him why he did not tell him such important information.

Scooter yelled at Si Hyuk first, asking him how dare he talk to him like that, and then he used some really nasty words, such as "Korean shit..."

Fang Shihe was so angry that he was shaking just thinking about it!

Scooter cursed that bastard for nearly ten minutes before he started making excuses.

He said that he knew Taylor Swift would collaborate with Xu Xing in her new album, but he did not expect the album to be released so soon. There had been no publicity before, and he thought it would be released at the end of the year.

Then he made up a bunch of "wrong reasons" to fool him, saying that these were the same nonsense that Bang Si Hyuk was saying to BTS.

Finally, Scooter, that bastard, didn't give in and had to interrogate him again:
"BTS can beat Heo Xing and Taylor Swift!"

West~8888888888!!!!!!!!!!!!!!!
When the Taegeukgi is flying over the White House, the first thing we will do is to behead that bastard Scooter! ! ! !
Fang Shi Hyuk came back to his senses and realized that he seemed to have been silent for a long time.

Fortunately, there was a smile on his face.

So I clenched my fist immediately.

"Fighting!"

“Fighting!!!”

BTS responded loudly.

Fang Shihe nodded with satisfaction.

It sounds like the guys are more confident than me.

----

Billboard.

【Little Strawberry, please kneel down and greet the King Oyster Mushroom! 】

[Latest news!
King Oyster Mushroom was so kind that he decided to give up the championship to Exile.

Congratulations in advance on winning your second number one single!
It is also the sixth number one single! ]
"Long live the King Oyster Mushroom Goddess! Long live the Holy Saint! [Touched]"

“Is the combination of strawberry and king oyster mushroom called straw mushroom? [Cute]”

"Jiaojiao really got it right this time. King Oyster Mushroom is really well thought out! [Like]"

【Lady Gaga, Ariana Grande, Katy Perry, Rihanna, Adele, Beyonce are all trembling in fear! 】

[After being infused with the mysterious power of the East, I regained my youth in a second, and the performance of my singles soared!

It will be really hard for me and Lucky Saint to join forces and not win consecutive championships until next year!
The record of "One sweet day" is finally going to be broken!
Mariah Carey was so angry that she broke the cow's hoof!!!]
"The exhaust is so gentle, and it's willing to take me with it even though I've been in the deep water for ten years. [Kiss]"

“Niu Benshan: It doesn’t matter, I will do it for Christmas (“all I want for Christmas is you”)! [Hehe]”

"What a joke! Jiaojiao flopped so badly that he can only rely on the big legs of the lucky ones who brushed the list, and the exhaust gas was proudly blowing at Jiaojiao's increasingly thick exhaust pipe [laughing and crying]"

——“@Apricot Kernel, hurry up and open the box of this watch!”

"Ga old turtle is so angry that his shell is cracking. My fellow junior fellow disciple is favored by me first. Is it so good to show off to others? [Laughing and crying]"

[Rational discussion, has Jiao Jiao already eaten the lucky saint? ]

[Jiaojiao was laughing so hard during the interview that she couldn't close her legs. Every time Xingsheng's name was mentioned, she couldn't help but squeeze her legs together and her face flushed.

Xingsheng is very young and has been mentioned many times.

But in fact, Xingsheng is already 25 years old this year, and Jiaojiao has also calculated in his mind that the two are only 6 years apart.

Considering that you only love young brothers now, it is said that Xingsheng is also the type who accepts everyone who comes. Now Sino-American relations are often at odds. This is a good story of "public transport diplomacy" that should be recorded in history! ]
"Isn't Jiao Jiao still dating Joe Alwyn (Taylor's current boyfriend)? How unethical of a woman! [vomit]"

"Yes! I mean Xingsheng never refuses anyone. Xingsheng never refused me, because I got it before Jiaojiao! [Cute]"

——"I ate it first! [Angry]"

"It's been a long time since Xingsheng went to the United States. Are they in an online relationship? [Sweating]"

——"He is both civil and military, and can command from a distance. He is a skilled saint with rich experience in dealing with people, and he comes very quickly. [Cute]"

[Little Strawberry, am I the only one who doesn't actually like the cooperation between me and Xingsheng? ]

[The album "Folklore" is of really high quality. Even if she didn't collaborate with Xingsheng, it would definitely be a renaissance!
Xing Sheng is really amazing. I have said first that the quality of his songs "The Light of Chinese and The Light of Asians" are really good, but chart-topping is also an objective reality.

There is really no need for me to cooperate with Xingsheng. I don’t think there is anything to brag about with such achievements.

Just focus on the music! ]
"Laughing! I got the lucky crown order, and I can't wait to be pure and clean. [Laughing and crying]"

"Aren't you the best at cheating on the list?"

"The absolute rejuvenation in the dream. Didn't you see any of Blind Light's chart data? The sales share is getting lower week by week, and except for the first week, it's much lower than last year's Old Town Road. Now it's seven weeks at the top, including this week's undoubted eighth week, and King Oyster Mushroom hasn't started spending big yet. This is their easiest eight-week championship. Blind Light's streaming data is even more amazing than last year's Old Town Road. King Oyster Mushroom can easily get the 20th week championship by spending a lot of money later, okay? If King Oyster Mushroom didn't let you go, you wouldn't even get a championship in your dreams. Now that you've got your first championship, you little strawberries should just be happy. [rolling eyes]"

"The collaboration between Jiao Jiao and Xing Sheng is not just about music, they are also comrades-in-arms. The song "Liu Xi" is a slap in the face of Lao Chuan, and Scooter must be so angry that he has an anal fistula now."

"As expected of the tail gas raised by Jiaojiao, he likes to be both a leader and a loser. He says he focuses on music, but what's wrong with music itself? Let me ask you,
Didn’t you see the interview where Jiao Jiao said Xing Sheng inspired her?
Is it okay that Xingsheng also participated in the creation of Exile?"

"You still look down on Xingsheng. King Oyster Mushroom, can you let me see the ID number of this tail gas within fifteen minutes?"

[This time I really feel that European and American entertainment is such a small circle in the country...]

[Tail Gas is rampant in the European and American entertainment industry, and has won the championship of the quarreling competition for many years.

But in front of the King Oyster Mushroom, he is as quiet as a chicken.

In fact, there are many people on Weibo complaining about Jiao Jiao’s surprise release of the album, which affected Blind Light’s consecutive championships, and the #公共# square has been flooded with comments.

In the end, Paris was still happily making dumplings with King Oyster Mushroom and Little Strawberry. ]
"Without Xingsheng, who knows who he is paying with. This time he really got a big payout. [Yawn]"

——"I want to grow up too. [Crying]"

"Someone out there is supporting a post from the beginning of the year before last. At that time, the news that Jiao Jiao was suspected of cooperating with Xing Sheng first came out. Tai Qi was so arrogant that Paris scolded Xing Sheng for not getting involved. Those who defended Xing Sheng at that time were still bastards. Compared with the current situation in Paris, it is really ironic. [Laughing and crying]"

——"Ga Lao Bie may have really asked Xing Sheng for $50 for whoring, but Bie Shit definitely deserves Xing Sheng's respect. [Hehe]"

——"Didn't you notice that the person who jumped the most at that time rarely speaks in Paris anymore? Many of them even deleted their accounts. Guess why. [Funny]"

----

"People from Lianjun Capital want to have dinner with me?" Xu Xing thought for a moment, "Is it for Bighit and BTS?"

"Did you guess it? Did they contact you first?"

Qu Mingzhen was very surprised.

Xu Xing smiled.

“No, not really. But wasn’t it Lianjun Capital that provided BTS with its resources in China before? I think their current domestic operations also have connections with them. I remember they invested in Bighit quite early on.”

"Well, Bighit has been hit hard by offline entertainment this year, and has made almost no money from major concerts and offline peripherals. They have been investing heavily in marketing, and this model has been burning money for many years. Now it is unclear when the offline performance market will recover, and BTS members are about to enlist in the military.

"Therefore, this year is crucial for Bighit. BTS's winning the B chart championship will allow them to better sell the concept in the capital market. In this way, after Bighit's successful listing, their Lianjun Capital will be able to withdraw at the highest point. But your single performance is too strong, and you suddenly cooperated with Taylor on a new single, which makes it more difficult for them to win the championship. I want to contact you to see if you can let me go."

Qu Mingzhen explained it in detail.

Then he shrugged again.

"Of course, we don't have to pay attention to them. That's their investment, not ours. And I can't possibly agree to let you become a stepping stone for BTS. I've already flatly refused and told them that if BTS wants to win the number one single, they should do it on their own merits.

"I'm just telling you this to let you know about this. If you get some calls later or meet them in other occasions, you can keep it in mind."

"Okay, I get it," Xu Xing smiled, "They can actually go public later. Now they are targeting me just to hype up the market value. This is too foolish. The more they do this, the less likely I will let them go."

In its previous life, Bighit topped the B list at the end of August and was listed in October, creating a big bubble. The executives and the investors behind it made a lot of money in the Korean capital market and all left at the highest point.

But Kpop is already a national strategy, and BTS has been marketed to the highest position, so we can only hold our noses and continue to support it.

In fact, Xu Xing doesn’t really want to pay attention to BTS now. All the peak performances of BTS in the previous life combined do not pose a threat to Xu Xing now.

Now we just need to be careful not to let them steal our products and take advantage of our marketing.

As for the impact of the epidemic, the fact is that the epidemic has brought a peak period to the development of Kpop.

Although there is a reason that the domestic auditions were banned in the past life, causing Kpop to lose a lot of blood, the fans are really loyal.

Just this year, "no shipping back" has become popular in the Korean entertainment industry.

——GTO7 (Wang Jiaer’s group) was the first domestic chart-topping group to do so. After it became popular in the baseball circle, they proudly announced it and held their heads high for their strong love for the brothers.

That means buying albums and not shipping them back to China, saving the high international shipping costs, and increasing sales for my brothers and sisters.

That is to say, just transfer the money directly to the company and don’t ask for anything else.

Korean entertainment companies cooperate with record companies and distributors and agree on album shipments of tens or even hundreds of millions before the album is released. However, many Chinese fans don't want the albums, so even production is not necessary.

The millions of albums sold by K-pop in the US are inflated, but there are not many physical albums actually produced. Some are not shipped back, and some are loaned out in advance, waiting to travel around the world to hold fan meetings, and touring and autographing to "pay off the debt."

Later, when Hybe's rebellious girl News Jeans was quarreling with each other, it was revealed that the album actually sold 5 copies in Japan, but they boasted about sales of a million.

In fact, it’s not completely a waste of money.

Because if you deposit more money, you can still get an online signing reward - a two-minute video chat with your idol.

Wow!
But it’s a real person video!!!
Except for less popular groups that directly sell online signing tickets for a few hundred yuan, some popular groups still have to buy albums to draw for online signing spots, and popular members basically have to spend 10,000 or 20,000 yuan.

In the past, idols had to go to offline signing events, but now they can just do a video chat.

Moreover, when watching videos, extremely excited fans usually talk non-stop, and the idol just needs to put on a smiling face and then directly switch the screen to surf the Internet.

During the epidemic, Kpop's business methods have reached their peak, and it has become easier to make money.

Even if BTS doesn’t win the number one single, they can still live comfortably.

Then think about how I still have to work hard to film, and Xu Xing just… It’s really bad to follow BTS and the Bang fan circle.

It's fun to change things up a bit when I'm sleeping with Lin Peijin.

After hearing what Xu Xing said, Qu Mingzhen nodded.

"However, Bighit must go public this year. Another key point is that they acquired Pledis in May this year in order to go public. Bighit had failed to go public twice before. After the first failure, they acquired Source Music, but unfortunately they were rejected again. This time, they directly borrowed 2000 billion won from the Korea Development Bank to acquire Pledis and launch an impact on the listing.

"If the company's fundamentals, which are supported by capital operations, cannot be listed as soon as possible, especially under the influence of the epidemic, any major setbacks will cause the company to fall into the abyss. Bighit can't afford to delay.

"Or to put it another way, after acquiring Pledis, whose revenue last year was only lower than that of Bighit and the three traditional big companies, Bighit's listing can actually be equivalent to getting the green light. Whether BTS has a No. 1 single on the B-charts is only related to how high they can drive Bighit's market value.

"Of course, if Bighit's actual financial situation is much worse than what we know, then they must get as much cash flow as possible from the stock market. In that case, simply going public may not be acceptable to them."

Mr. Qu always seems more charming when he talks about professional matters.

Xu Xing also held her soft hand and asked softly.

"What about us, Zhengrong? What's going on?"

Xu Xing had heard from President Qu many times that Zhengrong was also preparing for an IPO.

"The situation this year will have to slow down. Our company's performance is outstanding, but the overall environment will cause concerns in the capital market. Going public now will only cause our market value to be underestimated. If we want to go public, the higher the market value, the better."

Mr. Qu blinked his eyes and looked quite naughty.

"Then should my contract be transferred to Zhengrong?"

Xu Xing asked.

Although everyone in and out of the circle knows that Xu Xing is an outstanding person, Xu Xing's current contract is with his own personal studio, not even with Lucky Star.

Lucky Star only has Xu Xing's 10% stake in the company.

Mr. Qu was a little hesitant.

It would of course be best for the listing if Xu Xing's contract could be transferred to Zhengrong, but if it is not transferred it would also... show how special Xu Xing is.

But what is the meaning of such specialness?

Xu Xing smiled.

"When the time comes, give me some visible shares, and I will be an official shareholder of Zhengrong. This will make my fans happy, and they won't have to worry about me being persecuted anymore."

"Ok."

Mr. Qu nodded again.

After talking with Mr. Qu, Xu Xing returned to Ningbo, waiting to go back to the set to film the next day.

It was already dark when we arrived at the villa.

After entering and seeing Zhu Xudan tiptoeing, Xu Xing remembered that sister Zhou Ye had been sold back to the hotel by Sun Man because of his mistake.

But Xubao is also very good.

Originally Xu Xing wanted to call him Danbao, but Xubao was really soft, just like cotton wool.

It has only been a few runs, so there is still room for further development.

This period of time has also proved that Xubao is indeed very tight-lipped when talking to Jiaxing.

Pick up Xubao.

"By the way, do you remember which Korean star particularly liked you?"

"Um, I don't have anything to do with him—"

"I know."

Xu Xing looked at her blushing cheeks, felt the increasingly delicate and intoxicating movements, and smiled as he helped her tidy up her hair.

"Wouldn't it be more interesting to have to mention it?"

"Hmm~"

Xubao snorted softly, and a smile appeared in his eyes.