1982 Started from Hong Kong

Chapter 100 User Profile
After Valentine's Day comes the Lantern Festival, and Zhai Yuan finally walked out of the hospital gate on the second day of the Lantern Festival.

"Freedom!"

Standing on the street outside, Zhai Yuan spread his arms and spoke a foreign word.

Go home, eat, and take a bath!

After spending so much time in the hospital, Zhai Yuan relied on a plastic basin to fetch water and wipe key parts of his body. After returning home, he simply filled the bathtub with water and lay down comfortably in it.

It would feel better if someone helped me scrub my body at this time.

Unfortunately, Zhao Meizhen and Zhai Yao were still at home, so they couldn't ask the sex bomb to come to their house for service. Besides, she was so conservative that she wouldn't even let them turn on the lights, so she might not agree to such a thing.

Zhai Yuan was lying in the pool, thinking wildly. His original half-month hospital stay was extended to almost a month, making him feel like a prisoner who had just been released from prison.

He picked up a few newspapers and started flipping through them.

During the time when he was away from the world, there were actually two pieces of news related to him.

The first one is the Biliyuan homicide case.

Three hooligans died outside a house, and the murderer could not be found. In the end, the case was concluded to be a gang members' drunken brawl and killing each other. Public opinion outside was calmed down, but the residents on the same floor all knew that the matter was not as simple as reported in the newspaper.

Especially the death, which directly led to a sharp drop in the housing prices in Biliyuan. The residents who bought the buildings almost took to the streets with banners to protest. The real estate developer had to visit every household door. It is unknown how much compensation was agreed upon, but the whole thing was quickly smoothed over, except that many residents on the same floor moved out.

"It's really creepy to see three bodies lying outside my house for no reason."

Zhai Yuan felt that his psychological quality was still not good enough. After the storm, Zhao Meizhen and Zhai Yao were still eating and drinking as usual, without being affected at all.

Not to mention that they were used to seeing dead people when they lived in a cage house in the early years, and in recent years, they have lived in public housing and would often see syringes and dead Taoists all over the back alley. The mother and daughter have a much better mentality than Zhai Yuan.

The second piece of news is more interesting.

Not long after Zhai Yuan trapped Deng Guangrong in Stanley and sentenced him to ten years in prison, someone from Ma Jiao spread the word.

When facing the interview with the reporter, Liu Rongju directly said: That young man named Zhai Yuan, if he has the guts, he should never cross the sea to have sex in Malaysia!
"Stupid X! I'm not a corrupt official, why would I go to that shabby place of yours!"

Zhai Yuan curled his lips and threw the newspaper aside.

Ma Jiao is a famous gambling city and a good place for money laundering, but Zhai Yuan currently has no need for that at all.

To put it another way, even if he needed to launder money, he would not use such low-level means as laundering it in a casino.

Apart from gambling and laundering, there is almost nothing worth visiting in the whole city. Oh, no, there is also the public relations lady business that emerged along with the rise of the gambling industry, which was later called the peripheral business.

I soaked in the water for half an hour, then took a foam shower.

When I wiped my body with a bath towel, there were some blood scabs on my back, which fell off with a gentle rub.

The doctor did a good job of suturing the wound. The scar is not that obvious, but it feels slightly raised.

"This can be considered as a trace of battle. I need to make up a better story and write it into my autobiography later!"

He stood in front of the mirror and admired his handsome figure again. He felt that after lying in bed for nearly a month, he had gained a little weight. He planned to find an opportunity to go to Shangguan Yonggan's martial arts gym to practice and see how they were doing.

He wrapped himself in a bathrobe and walked out of the bathroom.

In the living room, Zhao Meizhen was cleaning the house, and Zhai Yao was sitting on the sofa with a bucket of potato chips, watching an unknown program on TV.

"Lawyer Shen just called and asked you to call him back after you're done."

When Zhao Meizhen saw him come out, she put down the rag in her hand and handed him the phone.

Zhai Yuan responded and took the phone.

Zhai Yao's eyes did not move at all. She accurately reached for the remote control and turned down the TV volume.

"Hello, Lao Shen?"

After the call was connected and the situation was inquired, Shen Wei's voice rang out. "Boss, I asked a friend. At present, we can borrow 2 million from HSBC with our video hall and telephone company as collateral. If it is a small bank or loan company, we can probably borrow 250 million."

Two million yuan can't solve the problem.

Zhai Yuan walked to the balcony, lit a red cigarette and began to think.

Even if all his assets were added in, it would only be around five million.

The monthly rent of the New Palace Cinema in Ngau Tau Kok is more than HK$200,000. If rented on an annual basis, half of it would be gone.

After filming the movie "While You Were Sleeping", plus the various costs for publicity and promotion, even with the fat sheep Pang Ka Yin to mow, I estimate that it will cost more than a million.

Renovating the theater, adding new projectors and new screens is a huge expense.

Not to mention whether it is enough if you use up all the money, once the cash flow is cut off, the whole thing will collapse at the slightest problem.

"I won't consider the loan company because they have too many problems. I want to borrow 4 to 6 million from HSBC to be safe. Don't worry, give me two months. I will make the company's cash flow look good, and then you can contact them."

After hanging up the phone, Zhai Yuan puffed out a cloud of smoke and began to think about how to get more money from the bank.

There is probably no hope for the video hall. After changing to the time-based charging system, customer flow has skyrocketed, but revenue has plummeted. The profit-making method of selling small commodities has not yet been effective and it is impossible to generate a good turnover.

That leaves the phone company.

I had originally thought of inserting advertisements in the movie to give back to the telephone company, thus saving some advertising money, but now it seems that the money has to be spent first.

"Brother Jiale, you have dealt with those reporters before, please go to the newspaper office and buy all the tofu block pages in the newspaper..."

Zhai Yuan called Chen Jiale and asked him to advertise Secret Garden in the newspaper.

At that time, Hong Kong's advertising industry was still mainly paper media. Except for a few leading broadsheets that began to transform and innovate, using high-quality content to attract high-quality readers and more powerful advertisers, the rest of the small and medium-sized newspapers were still filled with low-quality advertisements such as eroticism, usury, and medicine.

The prices of advertising space vary greatly from large cover to front cover, top cover, and back cover.

The tofu-block layout that Zhai Yuan specifically selected is relatively cheap, and a monthly subscription for a small or medium-sized newspaper would only cost a few thousand or tens of thousands of yuan.

It can attract a lot of readers, but it is hard to say whether they can retain them.

"We still need to develop some hard power and cannot just rely on the low-level users brought by newspapers."

Putting out the cigarette butt on the balcony, Zhai Yuan divided the user portraits into three types: high, medium and low.

The highest level are of course the business bosses. Such people only read major newspapers and even have assistants read their opinions to them, so they are not exposed to junk advertisements at all.

The middle-level users are those who have some spare money but are neither too much nor too little. Such people are most likely not short of women and will just laugh it off even if they see the advertisements.

Finally, there are the low-level users. To use the words of the prostitutes in Secret Garden, most of them are the ones who are stingy and after dialing the phone, they ask the operator to call them right away, and then hang up after 59 seconds. Afterwards, they feel that nine dollars is too much of a loss, so they complain to the telecom company and demand a refund. They are the typical example of someone who gets a lot of trouble for little money.

Zhai Yuan’s target is the middle-level users. Since there is no shortage of women, he has to start with the emotional needs.

"Just like those big newspapers that refuse to accept junk ads, if Secret Garden wants to be high-end, it can't just focus on the pornographic content, otherwise it will be copied by others very quickly."

Many companies are often defeated not because of the market, but because of the group of followers who come later. They can rely on the path blazed by their predecessors, reskin and create an identical model, optimize and improve the other party's redundant shortcomings, and ultimately beat their predecessors to death on the beach with better user experience.

For example, there is a certain Internet company that started out as a copycat, I won’t name it.

But Zhai Yuan was fine. At least he could still ensure that for every step he took, his followers would need to take at least two or three steps to catch up.

“Since it’s a theme of emotional communication, a theme song is essential.”

Zhai Yuan probably had an idea of how to advertise Secret Garden.

He tapped his fingers on the balcony and couldn't help but sigh, "Looks like I'll be a plagiarist again. If I keep going this way, I'll eventually wipe out all the stuff Hong Kong has. What a sin!"

(End of this chapter)