Catering God

Chapter 51 Consumption Level of College Students
Hanchuan University Linjiang Campus and Handu Information Engineering College are very close to each other, only about three or four kilometers away, and you can walk there at a leisurely pace.

Not to mention that Tang Wenjun also has a car.

So it’s no trouble to come over.

After Jiang Feng collected the military training fee, he gave it to Huang Hao and asked him to help take it back to the dormitory.

When he arrived at the school gate, he saw BYD parked on the side of the road and Tang Wenjun standing nearby, bored.

"How long have you been waiting?" Jiang Feng asked.

"It's been a while. I just finished talking to you on the phone and drove over here," Tang Wenjun stretched lazily. "Our school is really close. If you pee at our gate, it will get on your shoes."

"What kind of a metaphor is this?"

Jiang Feng said as he opened the car door and got in.

As soon as he got in the car, Jiang Feng smelled a faint scent of perfume, which was obviously not from a rough guy like Tang Wenjun, and he didn't usually use perfume.

"Did you take Liu Xixi out to play again?"

"She and her roommate went downtown, and I gave them a ride."

"She really thinks you're her driver?"

"It's just a favor between friends, a piece of cake."

Tang Wenjun insisted that this was normal interaction between friends.

Jiang Feng was too lazy to continue commenting.

It goes without saying that Tang Wenjun likes Liu Xixi, but what will happen in the end depends on his luck.

Jiang Feng showed Tang Wenjun the way and asked him to drive to the snack street where he and Chen Jingyu went last time.

"Why do you suddenly want to open a shop and do business?"

"Isn't it boring to stay in school?"

"You're already feeling bored before school officially starts?"

"To be honest, I also want to find something to do, preferably something that can increase my income."

Tang Wenjun probably worked for Jiang Feng for two months during the summer vacation. In addition, he saw the profits and income of the catering industry. With more exposure, he naturally came up with some ideas.

If it were the old him, he would just take part-time jobs during holidays instead of thinking about doing business.

This is actually a problem of ideology.

In addition to the black duck sauce resources provided by Tang Wenjun and Jiang Feng, he made a comprehensive assessment and felt that he had a great advantage.

"In fact, I visited some nearby braised food shops, and none of their braised food tastes as good as the one we make with black duck sauce."

Jiang Feng shook his head: "No, you can't make braised food."

"why?"

"You said you wanted to set up a stall because the rent for a store is too high. That's a valid idea, but have you ever considered that making braised food requires not only a sales point, but also a processing workshop? Buying chicken and duck requires singeing, blanching, and a whole series of other processes. Each ingredient has a different processing method. Can you handle it?"

Tang Wenjun thought for a moment and replied, "Then I can hire workers."

Jiang Feng nodded, "Okay, then let me ask you again, have you checked the prices of these braised food shops around here?"

"Of course I've checked it out. Normally, braised chicken and duck feet and wings are around 20 yuan per pound."

We have arrived.

Jiang Feng didn't rush to explain to Tang Wenjun, but got out of the car directly: "Come, get off with me."

Tang Wenjun followed Jiang Feng to the snack street.

Jiang Feng said nothing as he took Tang Wenjun for a walk around the snack street. Because it was a snack street near a school, most of the customers here were college students, with a ratio of seven to three compared to the surrounding residents.

"Jiang Feng, why don't you continue? Why did you bring me here to wander around aimlessly?" Tang Wenjun asked impatiently.

Jiang Feng stopped and looked at Tang Wenjun: "You said you wanted to set up a stall on the street opposite the school to make money from students, right?"

"Yes, the market in front of the school is so big."

"Okay, then take a look here. Isn't this snack street equivalent to the consumer market for the surrounding college students?"

"Correct."

"Have you noticed the level of consumption here?"

Looking around, there are all kinds of food.

A small portion of Tiancan potato is 2 yuan, a large portion is 3 yuan, milk tea is 4 yuan, fried rice is 6 yuan, pig intestine rice noodles is 4.5 yuan, ice cream cone is 1 yuan, shredded potatoes are 8 yuan, and twice-cooked pork is 15 yuan.

Jiang Feng said frankly:
"This is the true spending level of college students. At Handu, college students can generally keep a meal under 10 yuan. A few who are frugal can get it done for 5 yuan. A pound of braised chicken and duck feet is equivalent to a normal college student's daily food expenses. What makes you think they can afford it?"

Jiang Feng's voice was not loud, but it was deafening to Tang Wenjun.

He looked around, feeling somewhat unwilling.

"There are also braised food shops on this street."

Tang Wenjun pointed to a braised food shop in front that was doing quite well.

Jiang Feng: "Then please open your eyes and look carefully. There are several college students in that braised food shop."

Tang Wenjun looked over.

Not to mention college students, there is not a single young person left.

Jiang Feng was not trying to attack Tang Wenjun, but he didn't want him to give the money.

To put it bluntly, braised food is simply not something that college students can afford.

Not to mention that it is 2008 now, even in the future, in 2024, it is not certain that college students can afford braised food that costs yuan per pound.

If you sell things without considering the consumption level, what’s the difference between that and giving money away?
Why is it said that nine out of ten catering businesses lose money? Because there are too many newbies like Tang Wenjun who have only a superficial understanding of the industry and just start working without any prior knowledge.

Without considering the road section, without considering the consumption level, without doing any market research, you invest hundreds of thousands of dollars in a store. If you are lucky, you will make money and be happy. If you are unlucky, you will lose a lot of money.

After finishing the work, I complained again: The catering business is really difficult.

Tang Wenjun was considered good, at least he had worked in this industry before, and he knew to check out the surrounding braised food shops before doing anything... Although he didn't do a thorough investigation, at least he had this awareness.

There are even more newbies who know nothing and use their hard-earned savings to open breakfast shops and hotpot restaurants, only to end up losing everything.

After hearing Jiang Feng's words, Tang Wenjun suddenly felt a little disappointed:

"so what should I do?"

"You don't have to sell only braised food. You can sell some lighter and more convenient snacks."

"What to sell?" Tang Wenjun was a little dejected, mumbling, "I originally thought I could rely on the advantages of black duck sauce, but I didn't expect... Sigh..."

Tang Wenjun was very disappointed, not because his business idea failed.

It was because after listening to Jiang Feng's advice, he realized how blind and naive his business ideas were.

Originally, after a summer baptism, he thought he was different from others and could be considered an insider.

But after talking with Jiang Feng today, Tang Wenjun didn't understand how big the gap between him and Jiang Feng was.

Seeing that Tang Wenjun was a little withdrawn, Jiang Feng said:
"Let's go eat something first."

(End of this chapter)