Catering God

Chapter 79: Very Loose Yet Harsh Franchise Conditions
Jiang Feng came to the snack street.

I found a man in his thirties talking to Tang Wenjun.

When Tang Wenjun saw Jiang Feng coming, he immediately introduced him to the man: "Mr. Liu, this is my boss, Jiang Feng."

"Hello, Boss Jiang."

"Hello, what's your name?"

"My name is Liu Bin, Wenwu Bin."

As early as two days ago, Jiang Feng asked Tang Wenjun to post a franchise recruitment notice in the store, and also changed the LED scrolling advertising screen at the door to a franchise recruitment advertisement.

The Internet was not well developed in this era, and franchise recruitment mainly relied on quick recruitment companies. However, on the one hand, it was difficult to find reliable companies and it was easy to be cheated by quick recruitment companies, and on the other hand, they were inefficient.

So Jiang Feng did not plan to find a quick recruitment company to let them have a share of the pie.

First build up your own direct sales system. Once the business is good, people will naturally come to inquire about franchising.

Asking Tang Wenjun to post a few small advertisements in the store to attract franchisees was just a trial run.

I didn't expect someone to come and ask for advice so soon.

Jiang Feng took the person to a nearby drink bar so they could sit down and chat.

“This is the relevant information about our franchise.”

Jiang Feng handed the prepared documents to Liu Bin and asked with a smile, "What did Mr. Liu do before?"

"I also run a breakfast shop three kilometers away from here, but I live nearby. I often bring my daughter to this snack street and found your crispy potato dumplings delicious, so I wanted to inquire about joining us."

Jiang Feng specifically asked about the other party's identity.

Since we are both businessmen, then the next step will be to talk about hiding.

"Then I will briefly outline to Mr. Liu some of the main issues and requirements for our franchise. First of all, there is no franchise fee required."

“No joining fee required?”

Liu Bin widened his eyes slightly, seeming a little unbelievable.

Jiang Feng nodded and continued:
“Yes, we don’t require franchise fees. Not only that, we can also provide franchisees with a brainless store opening service from start to finish.

"First, you only need to prepare a store. We will be involved in the decoration and unify the style. Secondly, everything from potato ingredients to seasonings and employee clothing will be customized and delivered by our factory. We will provide franchisees with semi-finished Guoba potatoes, which means that after you get them, you only need to do some simple processing before you can sell them. It's the same as our directly operated stores, there is no difference."

Jiang Feng's words instantly touched Liu Bin's heart. He couldn't hide his joy and said, "Then, wouldn't it save me a lot of trouble to open a store?"

He originally ran a breakfast shop.

When I first opened the store, I had to get up at three in the morning every day, sell breakfast in the morning, and prepare ingredients in the afternoon.

I can only breathe a sigh of relief when business picks up and I hire workers.

Therefore, he knew very well how much burden and trouble the model Jiang Feng mentioned could reduce for him.

“Yes, so this is a no-brainer store opening service.”

Jiang Feng smiled and nodded, but then changed the subject:
"However, we do have requirements. After the franchisee's store officially opens, we will send people to conduct regular inspections from multiple aspects, including hygiene, employee image, and product quality. If the inspection fails, rectification will be required and points will be deducted. If the points are deducted several times in a row and reach a certain level, we will revoke the franchise qualification."

When Liu Bin heard this, he immediately frowned.

He had heard of supply franchising before, which was very convenient, but it was the first time he heard of inspection and review of franchisees.

"I don't know how strict your company's store management is yet..."

"Yes, so I have recorded all these details in the materials. You can take a look at them later. If you have any questions, you can call me for consultation." After some chatting and discussion, Liu Bin decided to go back and look at the materials first, think about it and then make a decision.

After all, opening a store costs hundreds of thousands of dollars, which is not a small matter. Doing business should not be taken lightly.

After seeing Liu Bin off.

Tang Wenjun finally got a chance to interrupt, "Old Jiang, you haven't told me before what exactly our franchise is. When someone asked me before, I couldn't answer for a long time, which seemed very unprofessional..."

"It's just a supply franchise, what else could it be? In the restaurant industry, there are roughly three types of franchises: technical franchise, supply franchise, and half-technical and half-supply franchise..."

Jiang Feng mainly engages in supply franchising.

The main way to make profits is from the subsequent provision of goods.

The semi-finished products produced by the central kitchen will be sold at a higher price when they are distributed to franchisees to make a small profit. The profit is not high and the main focus is on volume.

As long as franchisees can continue to make profits, they can continue to supply goods and continue to bring in profits.

This is the case in the milk tea industry.

Only some restaurants with very complicated production processes will choose technical franchising, which means collecting the franchise fee once and then teaching the technology to the franchisee, and then not taking care of the subsequent affairs.

The biggest advantage of the franchise model developed by Jiang Feng is that it allows franchisees to operate in a fool-proof manner with no learning cost.

"Now you know why I want to set up a central kitchen."

Tang Wenjun nodded. "Now I understand. With our central kitchen, we can not only supply directly-operated stores, but also franchisees. I didn't expect you to think of this so early... But I still have a question. Why don't we charge a franchise fee?"

“Because I want to expand quickly.”

Jiang Feng held a cup of tea and slowly leaned back in his chair. His eyes were deep and his tone was calm, but it was hard to hide his ambition:
"Having said so much, the biggest advantage of our franchise is that we don't charge a franchise fee, and the cost of opening a store is very low. There is no franchise fee, no need for complicated kitchen equipment, no need for a warehouse, etc. These are the advantages that can attract franchisees to make a quick decision.

"Because I need to expand quickly and open more stores for our brand, the review system I established is also to protect the brand image."

Jiang Feng still has more than 2.4 million in cash.

A huge amount of money was spent on setting up the central kitchen.

In order to build a brand and enhance its influence, the only way is to open more stores.

He now wants to open as many directly-operated stores as possible.

If Jiang Feng had tens of millions in his hands right now, he could quickly open several "Maple Flavor Guoba Potato" stores in the province.

But he only has a little over two million left.

This mere two million may seem like a lot, but in reality it is not enough to open many stores.

Not to mention that he also needs to reserve sufficient funds for emergencies, so it is impossible for him to spend it all.

At this time, we need to rely on the power of franchisees.

The signboard of a directly-operated store is a signboard, but the signboard of a franchisee is not a signboard?
When mixed together, consumers can only see the brand. To them, there is no difference between franchised and directly operated stores.

Therefore, Jiang Feng’s main interim goal in the future is to recruit more members.

Expand the "Maple Flavor Guoba Potato Shop" stores across the province to expand the brand influence as much as possible.

　In the restaurant industry, Bawang Cha Ji is a well-known franchise. Opening a Bawang Cha Ji franchise requires capital verification. If you talk to customer service, they'll simply tell you they're not suitable. They'll also assign you a specific location, saying you can't open a milk tea shop without a million dollars. That's not even a joke. Not to mention the rigorous and frequent subsequent audits. This model is undoubtedly successful, which explains why, while Cha Yan Yue Se, a high-end milk tea brand, has remained confined to Hunan for years, Bawang has conquered the national market.

　　
　
(End of this chapter)