Catering God

Chapter 93 Investment
"Our crispy rice potatoes are very competitive throughout Sichuan and Chongqing."

"Yes, you might as well come and check it out in person. No matter how good my description over the phone is, it's nothing compared to seeing it with your own eyes."

"In order to give back to our friends and family, we currently do not require any franchise fees. This promotion will be over soon, so please take advantage of the opportunity."

in the office.

Jiang Feng looked at Zhou Xiaoming who was busy answering various franchise consultation calls, and smiled at Tang Wenjun next to him: "He has been very busy these past two days."

Ever since the food show was broadcast on TV.

The number of people consulting and joining has shown a blowout growth.

Because the Internet was not well developed at that time, people still had to rely on television for entertainment.

In addition, Jiang Feng chose to advertise on Hanchuan TV station, and the coverage range is within the province. Many people are willing to join and can drive over for on-site inspection.

As long as you can come and inspect it in person, it basically means you have confirmed your intention to join.

This is also due to Jiang Feng’s unique franchise policy, which does not charge any franchise fees. This alone is so attractive.

"Jiang Feng, I'm curious why we only do franchises in Sichuan and Chongqing."

Tang Wenjun drew circles on the map while expressing his doubts.

He has been busy selecting locations recently and is very efficient. Five branches are already under renovation.

Jiang Feng explained:
"We mainly supply franchisees, and supply franchisees cannot do without a central kitchen. We currently have a central kitchen in Handu, which can radiate to supply the entire province. However, once you go out of the province, transportation becomes a problem and we can't supply anymore."

Tang Wenjun understood immediately, "So if we want to go beyond the province, we have to establish a central kitchen somewhere else first?"

"Yes."

Jiang Feng nodded and continued, "But this goal is still too far away for now. If we can open two or three hundred franchise stores throughout the province, then we will make at least tens of millions in profit a year."

He wasn't kidding.

It is already a very remarkable thing if the catering industry can take over an entire province.

Moreover, for a brand, only two or three hundred franchise stores can only be considered small in scale, and even the brand’s reputation may not be spread.

Only when the number of stores exceeds one thousand can a brand truly have influence and become famous in this field, and be qualified to stand at the negotiating table and share the market with other brands.

After listening to Jiang Feng's description, Tang Wenjun was a little confused.

Jiang Feng continued, "Our goal is to earn 1500 cents for every bowl of potatoes sold by a franchisee. A franchisee with a stable daily sales of 600 potatoes would sell about 150 bowls a day, giving us a profit of 4500, 54000 a month, and 540 a year. If there are franchisees like this, we'll make million a year just from supplying goods."

After listening to Jiang Feng's description, Tang Wenjun couldn't help swallowing.

He knew very well that Jiang Feng's calculation was still conservative.

Because if the Guoba Potato Shop is managed a little better and is in a good location, selling two or three thousand a day is not a problem at all.

This way, the profits will be higher.

The future of rice-crusted potatoes is immeasurable.

At this moment, Zhou Xiaoming, who had just finished a phone call, came over and placed some documents on the table. "Brother Jiang, what do you think of this idea of mine... I plan to divide customers into ABC levels based on their willingness to join us. Based on this level, I'll conduct follow-up visits with them to facilitate subsequent transactions."

Jiang Feng was a little surprised.

Because this is a common method in the franchise industry to increase customer signing rates.

For those customers who have called for consultation, we will classify them and conduct follow-up visits to increase the franchise transaction rate.

Jiang Feng just asked Zhou Xiaoming to handle those franchise consultation calls first, but he didn't expect that he would figure out this method on his own.

Sure enough, the sales champion is the sales champion wherever he goes.

"Well, that's good. You can see for yourself."

Jiang Feng suppressed his thoughts and did not give Zhou Xiaoming too much advice.

He wanted to see how great Zhou Xiaoming's potential was.

……

Jiang Feng returned to the dormitory humming a song and happened to run into three roommates huddled in front of a computer watching something.

He immediately joked, "In broad daylight, you're crowding together to watch a movie again?"

When the three heard Jiang Feng's voice, they immediately raised their heads.

Huang Hao and Zhao Jiuguang came over and took action directly, forcing Jiang Feng to the computer.

"What are you going to do?" Jiang Feng looked confused.

"Jiang Feng, look at what this is."

On the computer screen, there was a post from the school forum: "Hanchuan University's most beautiful campus beauty is on TV!"

The following are all screenshots.

Jiang Feng looked closely and realized that this was the food show.

The waiter in the picture is Chen Jingyu.

He discovered it when he was watching TV a few days ago. The damn photographer didn't take pictures of food but beauties, and he kept taking pictures of Chen Jingyu's pretty face.

This time, he was caught by a sharp-eyed classmate.

Luckily, he was wearing a mask because he was frying potatoes.

Otherwise, I would have been on camera.

I just didn't expect that it would be exposed by my classmates at school so quickly.

"What's wrong? It's just a TV appearance. Is there anything strange about that?" Jiang Feng looked at the few people with a puzzled look on his face. He felt that they were making a fuss out of nothing.

The voice just fell.

Wang Tang clicked on another picture, zoomed in, pointed at the masked clerk behind the fryer, and asked, "Is that you?"

"Oh my god, I was caught by you guys even though I was wearing a mask. What are you looking at me with?" Jiang Feng was shocked.

Zhao Jiuguang sneered: "Don't even mention wearing a mask, we can recognize you even if you turn into ashes."

Jiang Feng was puzzled: "So what do you want to do?"

Wang Tang, Huang Hao and Zhao Jiuguang looked at each other, and seemed a little embarrassed to speak.

In the end, the shameless Zhao Jiuguang took the lead. He coughed lightly and asked Jiang Feng, "We'd like to ask you, if we take girls to work part-time, can we indirectly cultivate feelings during the labor process?"

talking.

Wang Tang and Huang Hao have already taken out their notebooks.

He looks like he's ready to listen attentively in class.

Jiang Feng was a little confused. After he gradually understood what Zhao Jiuguang said, his expression became strange: "Do you think Chen Jingyu and I are doing part-time jobs together?"

Wang Tang nodded: "Yes, it was all captured by the camera. Pictures speak louder than words!"

From the beginning of school to now.

Jiang Feng did not tell his three adopted sons in the dormitory about the fact that he opened a shop outside the school.

On a food interview program, they saw Jiang Feng and Chen Jingyu working as waiters in a snack bar, and subconsciously thought that the two were doing part-time jobs, and even made further associations.

Jiang Feng asked again: "Why are you so sure that I took her to do a part-time job just to seduce her?"

Zhao Jiuguang sneered: "You are a wealthy man who drives a Mercedes-Benz, and you still need to work part-time at a snack bar to make money? If you are not doing this to pick up girls, what is your purpose?"

Wang Tang: "Jiang Feng, you're such a good guy! No wonder you were able to snag the most popular girl in our school. We agreed to share happiness and hardships together. If you have this secret to picking up girls, why don't you share it with us right away? Otherwise, we will follow the brotherhood code and execute you!"

It turned out to be the case.

Only then did Jiang Feng fully understand.

It turned out that these three adopted sons misunderstood that he and Chen Jingyu were working part-time in the store, and thought that this was some superb skill in picking up girls.

Jiang Feng sighed and explained, "You misunderstood. Chen Jingyu and I don't have part-time jobs at all."

"You're still trying to quibble. Pictures speak louder than words. Aren't you working part-time at the snack bar? Are you volunteering?"

Zhao Jiuguang immediately complained, trying to expose Jiang Feng's "lies".

Wang Tang and Huang Hao also had expressions of disbelief.

Jiang Feng sat down, looking at his three slightly excited adopted sons, and couldn't help but sigh again, shook his head, and said with a little melancholy:

"I wanted to get along with you as a normal person."

"But I didn't expect that what I got in return was suspicion and alienation."

"I'm showing off my cards."

“I own this store.”

As soon as these words came out.

The scene fell silent. Zhao Jiuguang, Huang Hao, and Wang Tang looked at each other, seemingly unable to believe their ears.

Jiang Feng took out his business card and handed it to them as proof.

As a result, Jiang Feng no longer concealed the fact that he opened a snack bar in Handu, and told several roommates the truth, and reminded them:

"If you want to eat crispy potatoes in the future, just come to the store and ask me for your name. But you three only need to know about this. You are not allowed to spread this around the school, let alone in the class. Do you understand?"

Jiang Feng knew that sooner or later he would be able to hide this matter from Zhao Jiuguang and the others.

I just didn't expect the exposure to be so coincidental.

If it weren't for the food show, he would probably have opened franchise and direct-operated stores all over Handu, and the three guys in the dormitory might not know that he was the boss behind "Maple Flavor Guoba Potato".

"The store was filming a program that day and happened to be short of staff, so I asked Chen Jingyu to help me out a little. Don't make up your mind. You guys are also picking up girls part-time. I really don't know where you get such wild imaginations."

Jiang Feng complained.

at this time.

Zhao Jiuguang didn't know how to describe his shock. He felt as if he had lost all strength. Suddenly, he looked up at the ceiling, tears in his eyes. "How can the gap between people be so huge?"

Mercedes-Benz E, a chain brand owner, and by his side is a rare campus beauty of Hanchuan University that is rarely seen in a century.

It was hard for Zhao Jiuguang to imagine that so many labels were attached to a roommate who was the same age as him.

The more I think about it, the more uncomfortable and sad I feel, and I become emo.

Huang Hao was the only one who was more pragmatic. He took Jiang Feng's business card and pondered for a moment before saying, "Old Jiang, you're being disingenuous. You didn't even tell us about such a big deal as opening a shop. You have to treat us tonight and take us out for a nice dinner."

……

The weather is getting cooler and the leaves are covered with golden clothes.

Time passed quickly. Jiang Feng and his team were busy with the tasks of direct sales expansion and investment and franchise recruitment. In the blink of an eye, it was the end of the month.

in the office.

"Okay, pack your things and come to Handu. I'll ask Tang Wenjun to help you find a house first."

Jiang Feng and Lu Cheng were talking on the phone.

They were working hard on the rice crust potatoes in Handu, while Lu Cheng was in his hometown, completing the last task of black duck sauce.

Following Jiang Feng's instructions, Lu Cheng carried out a series of operations, catching a number of braised food merchants off guard.

They would never have thought that Jiang Feng would fulfill the contract and sell the formula to them so early without waiting for fifteen months.

Most people don’t dare to take the gamble and miss out on the consequences of this formula sale.

In the end, with an 80% transaction rate, we earned nearly 900,000 yuan in profits.

To be able to reach this level is beyond our expectations.

Jiang Feng received the battle report from Lu Cheng and asked him to pack up and prepare to find time to come to Handu.

After the call ends.

Tang Wenjun asked, "Is that Brother Lu?"

He and Lu Cheng also knew each other when he was a salesman for Black Duck Sauce.

Jiang Feng nodded: "Yes, he will come to Handu in a few days and join our team. You can look around in the next two days and help Lu Cheng rent a cost-effective apartment."

After instructing Tang Wenjun on this matter.

Jiang Feng officially opened the month-end review and summary meeting.

The first person to report was Tang Wenjun:
"This month, we have five new branches opening, and seven more are under renovation. I've already recruited and trained the staff for the remaining stores. As soon as the renovations are completed, we can officially open..."

Jiang Feng had previously approved one million for Tang Wenjun.

It has all been spent.

A total of twelve branches were added.

Jiang Feng was quite satisfied with this number.

Including the previous three stores, they now have fifteen branches in Handu.

Zhou Xiaoming continued his report, "This month, we've recruited a total of 34 franchise stores, 12 of which are located in Handu, and the rest are spread across cities surrounding Handu. I'm still following up with the remaining clients, and I expect to convert another dozen or so into franchise stores..."

After the two of them finished reporting on the expansion of branches and franchise stores.

Jiang Feng stood in front of a blackboard and began to summarize the benefits:

"This month, store number one had sales of 75,000 yuan, store number two had sales of 52,000 yuan, store number three... A total of eight directly-operated stores, with a total sales of 220,000 yuan. The first three stores accounted for 80% of the total, while the five branches, having only just opened and operating for a short time, didn't contribute much to the turnover...

"Old Tang, keep an eye on these twelve new branches next month and adjust marketing activities promptly to boost sales as quickly as possible. Also, gather all the staff from the directly-operated stores for a review meeting and reward the store managers and staff with outstanding performance according to the rules I established earlier. Is that okay?"

Tang Wenjun: "No problem."

Jiang Feng took a sip of water and continued, "After two months of development, our Guoba Potato brand has opened fifteen branches and the number of franchise stores has expanded to thirty-four. This is a very good result and is worthy of our previous efforts and hard work."

Upon hearing this, Tang Wenjun couldn't help but make some generalizations.

Zhou Xiaoming joined halfway through and may not have felt the incredibleness of it.

He has been working with Jiang Feng since the beginning, from scratch to the establishment of the first store, and then to advertising and promotion, expansion of direct sales and franchise stores. Now, in just two months, they already have fifteen branches and thirty-four stores.

Such a speed is absolutely astonishing.

"In the next two months, I will increase advertising efforts across all channels. By then, we will have more and more franchisees. Xiaoming will have to work hard on this."

Zhou Xiaoming responded: "No problem."

"Our next goal is to increase the total number of our stores to over 100 as soon as possible!"

The work report is basically completed.

Jiang Feng will need to look at the next income and expenditure report himself.

This month, he spent nearly 120 million on opening branches, TV advertising, store expenses, employee salaries, etc.

Currently, the profits brought by several directly-operated stores are less than 90,000 yuan, most of which are contributed by the three stores opened earlier.

This is equivalent to a net profit of negative 110 million this month.

In addition to the cost of opening a store, maintaining a central kitchen is the biggest expense. If you don't open more stores, there is no way to spread the cost.

But things will get much better starting next month.

Once all the directly-operated stores are on track, and franchisees start to purchase goods, the profits will increase significantly.

There is only 1.2 million yuan left in Jiang Feng’s account.

He has to keep some money in case of emergency.

Because we don’t have much money left, the expansion plan for direct-operated stores will be put on hold for the time being.

The next major goal is to recruit franchise stores.
Just after the summary meeting.

Zhou Xiaoming received a call and then called Jiang Feng: "Brother Jiang, someone wants to see you and wants to invest."

Because he had just joined the team, Zhou Xiaoming was accustomed to treating Jiang Feng as the eldest brother. He usually called him Brother Jiang, and only called him Boss like Tang Wenjun in formal occasions.

"invest?"

Jiang Feng frowned slightly.

……

In a coffee shop.

Jiang Feng met with this mysterious investor.

The visitor was a man in his thirties, slightly plump, looking a bit honest and smiling.

He took out his business card and introduced himself: "Hello, I'm Xu Tao, the person in charge of Jiyue Catering."

"Hello, Feng Sheng, Jiang Feng."

Jiang Feng also handed out his business card.

After Xu Tao sat down, he smiled and said, "I didn't expect the boss behind this project to be so young. Boss Jiang is really young and promising."

"Excellent."

Jiang Feng smiled, and without further ado, he asked directly, "I wonder what Mr. Xu's plan is for meeting me?"

Xu Tao smiled and said, "We've visited Mr. Jiang's Guoba Potato Shop. I have to say, Mr. Jiang is truly talented for inventing such a snack. On behalf of Jiyue Catering, I'd like to collaborate with Mr. Jiang on his Guoba Potato project."

Jiang Feng asked calmly: "What kind of cooperation method is there?"

"Our company is willing to invest two million in Mr. Jiang's project and can help attract franchisees for his project. However, in return, we will take 70% of the franchise profits."

Jiang Feng felt like laughing when he heard this. "I've already invested over two million in this project, and your company is asking for seventy percent of my subsequent profits from joining us for two million. Isn't that a bit too much?"

(End of this chapter)