Who are you calling "little fresh meat"? I'm the king.

Chapter 119 Do It Yourself (14)

The final box office of "Introduction to Architecture" was 1.65 million.

After deducting the 8.3% non-revenue share, cinemas and theater chains account for 57%, and the remaining 43% goes to the distributor and producer...

The producer and distributor of "Introduction to Architecture" are both Light Media.

——It’s a low-budget movie and we didn’t find a co-distributor.

Only 6400.

Normally this is the case, but didn’t “Architecture 101” give a commission to the theaters?

The profit sharing must be reduced by at least 300 million!
6100 million to recover the cost first - excluding production costs, preview public relations, capital recovery costs, hiring an investigation company, secretly checking the box office of theaters, various publicity expenses, etc., Guangguang invested a total of 650 million yuan.

The subsequent investment in publicity resources was quite small, and most of the publicity resources were exchanged between Li Bingbing and the brands he cooperated with.

Well, because "Introduction to Architecture" is a digital film, it saves a lot of money on film copies...

A digital copy is a hard drive. The so-called production is to copy the completed digital content of the film into the hard drive, which has long been digitized and networked.

This network is managed by the State Administration of Press, Publication, Radio, Film and Television, and each cinema in each cinema chain is equipped with an Internet-connected server and a dedicated key.

All newly released movies are digital copies. Through this network, theaters download copies of digital signals to local servers.

In theory, the cost of printing a film is almost zero...

Film stock is different, with 24 frames per second, and the cost is quite high. The most common 35mm stock costs at least 7000 yuan per reel, and that's assuming wholesale prices in large quantities. This was the price in 02-03, when the Chinese film market was just beginning to boom. Before that, it was even more expensive, and it was not uncommon for a single copy to cost 10000 yuan...

Therefore, many movies will never be screened on a large scale - they can't even recover the cost of printing!
To put it another way, all of these add up to about 1200 million.

The remaining 4900 million is the distributable profit, and Shen Yan's 8% share is 392 million...

Li Bingbing 20%, that is 980 million, and Ren Quan 735 million!
These are just the box office shares. Starting this year, the new media copyright of movies has increased more than ten times, that is, the price of online copyright.

"Introduction to Architecture" sold for 400 million, and the TV rights for 300 million...

Furthermore, if a Chinese-language film becomes a hit, there will be bids for its overseas rights…

The box office of "Architecture 1400" in Hong Kong was also good, close to million Hong Kong dollars!

Well, it surpasses Detective Dee: The Mystery of the Phantom Flame and Fist of Fury…

It ranks fourth after "Ip Man 2: The Grandmaster", "Time and Tide", and "Aftershock".

That’s why You Dazhi returned to the Hong Kong film market!

Hong Kong's box office is currently a bellwether for Southeast Asia. I heard that "Architecture 100" sold nearly $ million in overseas rights...

But no matter what, Shen Yan’s dividend, after tax, exceeded 400 million, which was definitely too much!

"Wang Changtian and Zhang Zhao broke up..."

"What?"

Ji Xiang: "The shares he gave were too few, and he and Wang Changtian have different ideas..."

It is indeed very little. As one of the founders and important figure of Light Media, Zhang Zhao holds only 0.24% of the shares in Light Media, which is far lower than that of Li Xiaoping, Li Delai, Wang Changtian's sister Wang Wei and others, and he is not even among the top ten natural person shareholders.

"Wang Changtian is used to being frugal, willing to spend every penny wisely... He's unwilling to make a film with a budget of more than 3000 million, while Zhang Zhao relies heavily on those Hong Kong directors... I heard that Guangguang only invested 2000 million in "Fist of Fury" initially, but later added another 2000 million... Guangguang lost at least 500 million on this film!"

Shen Yan was surprised: "Ah? Only 500 million?"

"...What did you expect?" Ji Xiang rolled his eyes. "Five million is already a lot!" Shi Shi interrupted, "Didn't they say the production cost was 500 million?"

"No company is obligated to disclose a film's true production and promotion costs, investment ratios, and return methods. Costs are almost invariably exaggerated..." Ji Xiang waved his hand. "Let's take 'Full Alert' for example. It claimed to have invested 1 million Hong Kong dollars, but only took in 8800 million yuan at the mainland box office and 309 million Hong Kong dollars at the Hong Kong box office... If the publicity was all true, wouldn't it have lost more than 5000 million yuan? In fact, 'Full Alert' made a profit of over 800 million yuan..."

Shen Yan silently calculated and then asked, "Doesn't that mean the actual cost is less than 3000 million?"

"Ben Chan's highest-grossing film was only NT$5500 million ("Keep Talking"). Which film company would dare to invest NT$ million in him? He's not Feng Xiaogang!"

Okay, that makes sense!

When film and television companies spend money, the most important indicator is market expectations.

How to judge market expectations? First, based on the genre, second, based on historical works...

No matter how you calculate it, the upper limit of the box office for Chen Musheng's "Full Alert" is only about 3000 million, so it's an investment of million!
Of course, predictions are just predictions. If you encounter a hit product, it’s hard to say!
Hot products are unpredictable, mostly because of their excellent quality, breaking the ceiling of the genre...

……

The food is ready, and we chat while eating...

"Do you want to be on a talk show?"

"What interview?"

"Like 'A Date with Lu Yu' or 'Very Close Distance'?"

Shen Yan shook his head: "I've only been in the industry for over a year, how can I have so many stories..."

"That's right..." Ji Xiang nodded: "Then I'll help you reject it!"

"...Hmm." Shen Yan asked, "Has the "Beauty Inside" project started?"

"It's almost done. This time we chose Shenzhen as the filming location..." After a pause, Ji Xiang said, "Shenzhen's cultural tourism industry has provided great convenience, and the Shenzhen Broadcasting Group has also invested 500 million..."

"That's normal. 'Introduction to Architecture' advertised Xiamen tourism... I heard the number of tourists increased by 50%. 'The Beauty Inside' is also an urban romance..."

"That's not all. This time, I negotiated advertising placements for foreign liquor, cars, credit cards, cell phones, websites, laptops, three scenic spots in Shenzhen, and real estate... food, drink, entertainment, everything..."

"How much is that?"

“Nearly 3500!”

"Damn, doesn't that exceed the production cost?"

Ji Xiang raised his glass and said, "I have to thank you for this. 'Introduction to Architecture' is a huge hit... 'The Beauty Inside' is of the same genre, and the lead actor is also Li Bingbing..."

Shen Yan bumped into him and said, "Don't thank me, thank Feng Xiaogang more!"

Ji Xiang pondered for a moment and nodded: "...That's right..."

Feng Xiaogang is the originator of advertising placement in mainland films!
Starting from a certain bank in "Never Ending", and then "A Sigh", "Big Shot", "Cell Phone", "A World Without Thieves"...soft or hard product placement can be found in almost every year's Feng's Lunar New Year films, especially "If You Are the One 2", which directly set a new record of million in single-film advertising placement.

"'Love Through the Millennium', have you found investors?"

"Yes, I found it!" Ji Xiang nodded: "Do you know Sanhe Film and Television?"

Shen Yan scratched his head: "...I've never heard of it!"

"Now it's renamed Huanrui..."

(End of this chapter)