Who are you calling "little fresh meat"? I'm the king.

Chapter 274 Lunar New Year War (1/4)

The essence of movie box office sharing is to divide the cake.

The distribution process of movie box office revenue involves multiple links and participants, and each participant will get a portion of the total box office.

The so-called dispute over profit sharing is essentially because people feel that their own cake is too small and they want to get a bigger piece of the cake!

Just speak up for whoever's sitting next to you!
As the producer, Shen Yan actually took the initiative to give rebates to the cinema!

This is unfair competition.
Zhang Weiping immediately started cursing, "I raised the profit-sharing ratio, thinking the group behind me would benefit, but when I looked back, no one was there. Some were even offering to share their profits with the cinemas. No wonder the box office is so high!"

This triggered a bunch of people to follow suit and ridicule Shen Yan...

It's normal, some people have been unhappy with him for a long time...

He publicly said he made a "conservative profit of 1000 million" and then gave away million...

Being so high-profile, are you looking for death?
On Weibo, many people questioned Shen Yan's involvement in unfair competition and disrupting normal market order...

"If you do this, other film companies may follow suit when releasing movies in the future, leading to vicious competition!"

Shen Yan directly answered this question on Weibo: "Disrupting the normal market order? I can't bear this label!
Let's take them one by one. I remember when "Three Guns" was released, New Picture proactively gave theaters a 5% rebate... So, you can give rebates to theaters, but I can't? Is that a crime? Damn, you can't be so hypocritical, right?

"Giving theaters a discount is a normal market behavior. When Hollywood blockbusters are released in North America, the film company's share of the box office will gradually decrease after a period of screening.

If the cinema chain feels it's profitable to continue showing the film, they'll naturally maintain the same number of screenings. Conversely, if a cinema feels it's underperforming, they'll naturally reduce the number of screenings, or even withdraw it from theaters... Furthermore, the cinema will also appropriately lower ticket prices, so audiences will benefit as well!

"Secondly, the so-called rebate was negotiated privately between the resident distributors and the cinemas. Back then, the regional managers of the distribution companies would draw up the plan and then report it to the head office, but this situation is rare now.

Since this method is useful, it is better to be more formal and have the head office formulate a plan and sign an agreement with the cinema chain. This will make the operation more efficient and avoid inadequate execution in the middle links.

Nowadays, rebates are basically signed in contracts, which reflect a "staged profit sharing" and basically give the theater an appropriate proportion of the profit as the screening time goes by...

This is actually very similar to the revenue-sharing model in the United States.”

"Let me answer why I give rebates to theaters... Because the cost of my film will not exceed 3000 million, and I am confident that the box office will exceed million... I will make a profit, and the theaters will also make a profit. The ticket price is lower, and the audience will not have any complaints..."

"After all, movies are for the audience! It's a win-win for all three parties, so what's there to complain about?"

"Don't accuse me of unfair competition or breaking the rules by giving rebates to theaters. Let me be frank: even if you don't want a share of the profits, theaters won't show your movies..."

"The audience's time is very precious. They could have spent two hours playing games, reading novels, or even playing basketball. But they chose to watch a movie, so you should cherish it..."

"Also, I support talking to the theaters. After all, with such high costs, it's understandable that they want to increase the share ratio... If I make a high-budget movie in the future, I will definitely think about increasing the share ratio..."

"My suggestion is to have a tiered profit-sharing system, for example, a base of 500 million, 1 billion, or 1.5 billion at the box office, with some flexibility... We're all for the film, so there's nothing we can't negotiate!"

"Finally, I wish both "The Flowers of War" and "Flying Daggers of Dragon Gate" great box office success!"

……

Shen Yan responded...

Not many people bought into it, with many saying it "sets a bad example for the industry, leading to vicious competition and undermining industry rules."

But some people also say, "If other films are competitive enough, theaters will definitely support them. Survival of the fittest is the result of commercial competition." As for vicious competition...

"Each film has its own characteristics. Film and television companies will determine the revenue sharing ratio with theaters based on the film's performance. They will not blindly reduce the share ratio to increase box office revenue. After all, no one wants to make things difficult for theaters."

However, Yu Dong quickly spoke out: "'Flying Daggers of Dragon Gate' will absolutely not raise ticket prices, will not adjust the revenue sharing ratio with theaters, and will not actively participate in any publicity and verbal battles."

Attracting media attention...

After all, everyone knows that the film competing against "The Flowers of War" in this year's Lunar New Year box office is "Flying Daggers of Dragon Gate" produced by Yu Dong!
Shen Yan...doesn't have any movies released during the Lunar New Year holiday!

The main reason is that there are too many stories between Zhang Weiping and Yu Dong!

In 06, "Curse of the Golden Flower" PK "City of Pain"...

"The City of Sadness", which had taken the lead, was supposed to be released first on December 12, but "Curse of the Golden Flower", which was originally scheduled for December 7, suddenly announced that the release date would be moved up by ten days, instantly squeezing the other party's "exclusive release date" to less than a week.

Seeing the golden army "approaching the city", Yu Dong, who was a little at a loss, made a series of stupid moves: he postponed the release date of "City of Sadness" for half a month - to December 12st, not only allowing the opponent to be released first, but also giving up the prime time in mid-December, allowing "Curse of the Golden Flower" to dominate the Lunar New Year box office for ten days.

In this battle, "Curse of the Golden Flower" defeated "The City of Sadness"...

In 09, "The Siege of the City" vs. "Three Shots Surprise"...

"The Siege of the City in October" really launched a very targeted "special rectification action" to "resist the three guns", and created a lot of public opinion against the evaluation of "Zhang Yimou is the worst in history" from the preview venue.

Bona orchestrated a collective attack by many media and film critics, while at the same time, "The Siege of the City in October", which was released almost at the same time, was touted as the best Chinese-language film of the decade.

Hong Huang and former Hong Kong Film Awards chairman Wen Jun have both launched a series of irrational and malicious attacks on Three Guns and its creators in public media and blogs.

Ms. Hong Huang insulted Director Zhang's personality on Hunan's "Zero Point Fengyun" program, calling him "low-class" and "a complete insult to his intelligence!"

Of course, it’s true!
"Three Guns" is indeed a patchwork without sincerity. The poor quality makes people doubt Zhang Yi's mental state - it is not even as good as "Man Jiang Hong"!
But, to be honest, "October Siege" is not that good...

The biggest problem with "October Besieged City" is that the director, or perhaps Chen Kexin, is too undereducated but thinks she's awesome. The worst part is the seemingly three-dimensional and well-rounded Yan Xiaoguo. What's his first line? "I'm a soldier!"
Just one line of dialogue destined this character and this movie to be pure garbage.

How could the Qing Dynasty's army, whether it was the Wuwei Army or the Eight Banners and Green Camps that had long since become completely degraded, give rise to such a modern sense of military honor?

A soldier whose duty is to serve the country and obey orders?
If he had this realization, he would no longer be loyal to the Qing Dynasty - he could be loyal to his Yuan Gongbao, he could be loyal to interests, he could be loyal to the National Revolution, but he could not be loyal to the Qing Dynasty.

You can let him love the Qing Dynasty, but this character cannot say that he loves the Qing Dynasty because he believes in the Three Principles of the People;

It seems that because they believe in communism, they love the Republic of China - then I can only say that the screenwriter is simply sick.

Tsui Hark also created a loyal Qing official named Nalan Yuanshu in "Once Upon a Time in China," but Nalan Yuanshu is much more reasonable than Yan Xiaoguo because he is a martial arts fanatic. He only fights for the Qing Dynasty because his surname is Nalan, a nobleman who died with the country.

Look at Jackie Chan’s “Project A 2” and see how he portrayed the Qing Dynasty killer: wearing a suit, having a braid, not talking much, a qualified tool man!

This is why Jackie Chan is the big brother, he can get people to lend him the army when he makes movies, while Chen Kexin is just second-rate.

Ahem...

This time, "The Flowers of War" collides with "Flying Daggers of Dragon Gate"...

A fight to the death is inevitable!
(End of this chapter)