Back to the prime of life

Chapter 169 An Opportunity

In fact, according to the relationship between Lu Changge and Xu Weiguo, he could have moved the Lumang offline store to the 22-story office building of the Small and Micro Enterprise Incubation Base early on.

The reason why this was not done was mainly for two reasons.

First, there's the issue of distance. The Innovation Building is located in the development zone, while Jiangzhou University of Technology is in the central city's Lelang District. If you don't drive and rely solely on public transportation, the trip would take over an hour.

Secondly, Lu Changge considered the issue of failure first.

He didn't believe that he could accomplish the task with just this group of guys, so he gave them a six-month deadline, and if they couldn't accomplish it within six months, he would disband them.

In this case, it is better not to look for Xu Weiguo easily.

Failure is something you can do secretly and then fail secretly without telling anyone. It's nothing more than losing some money. This is different from setting up a grand event and then collapsing it.

After all, he hadn't taken this too seriously at first.

And he also wants to save face.

But the situation is different now, and a once-in-a-lifetime opportunity is right in front of us.

As for the problem of long distance, it is easy to solve. Just borrow a few vehicles from the supplier to deal with it first.

It is normal for Party B to provide Party A with a car.

Speaking of which, Yin Anyan was quite excited, and the others didn't feel uncomfortable with the long distance, because moving to a better place meant getting one step closer to success.

It is also much more convenient for Lu Changge. PulseGo is on the 8th floor of the Innovation Building and Lumo is on the 7th floor. If he needs help in either place, he can just take the stairs without taking the elevator.

On the morning of the move, Hui Chuankun came to help, and several people below also went upstairs to visit. After seeing that they named the conference room Pansi Cave, they thought it was very interesting and immediately decided to copy it.

Then he threatened: We are blatantly plagiarizing today, let your boss sue us!
After all, the only one who did this kind of thing was An Yihuan.

In fact, these two companies are not traditional industries, and their future recruitment will mainly focus on young people. Lu Changge himself extremely hates the kind of depressing working environment.

So the current atmosphere is pretty good.

Moving a small company here is not an easy task, but fortunately there are many people and it was almost ready by the evening.

In the afternoon, Lu Changge received a call from Xu Weiguo, saying that Director Cheng was holding a meeting and asked him to go and listen.

Today's government leaders have to worry about economic issues as soon as they wake up. Some of them have so much on their minds that they even dream about them.

After discussing with Lu Changge, Xu Weiguo proposed a suggestion of "innovative use of emerging channels". In simple terms, if the product cannot be sold offline, try selling it online.

At this stage, as long as the suggestions do not violate regulations or laws, the top leader will not reject them. After all, it is better to try every possible means. What if the suggestion succeeds?

After receiving a clear report and obtaining authorization, Xu Weiguo acted quickly. After all, there was no time to waste. He contacted the clothing companies that had settled in the development zone one by one through the government's own channels.

Then they called everyone to a meeting, and in the name of "efficiency", Lu Changge and Xu Weiguo worked together to negotiate with various clothing companies.

The negotiations focused on two main areas. One was product. Lumo is a brand founded by a young person, and the founders portray a youthful image online, so it's impossible to sell everything. To give an inappropriate example, you can't sell funeral clothes, right?

The specific clothing categories are provided by Lu Changge, and how to produce them is the other party's business.

Another aspect is price.

Price is a sensitive issue, as it involves personal interests. It's not like the government leaders just shout and the people below automatically give low prices. So Lu Changge's method is to ask manufacturers for quotes, and then he chooses the one with the right price.

The final process is to determine the manufacturers willing to join this cooperation. Each manufacturer chooses the goods to supply and quotes according to the requirements provided by Lu Changge and its own characteristics. After reaching a consensus, each manufacturer takes trial photos of male and female models according to Lumo's requirements, and arranges delivery after posting them online.

Lumo didn't have enough time to take photos and upload them. After all, the number of expansions this time was quite large. They could only make specific requests and then prepare on their own, which was more efficient.

Of course, this is just the big picture. There are still many details involved, such as the quantity of goods to be supplied in the first batch, how to settle the payment, etc.

Xu Weiguo is needed here. As a government official, he can set up a special team to coordinate the specific matters.

If the manufacturer really has a problem, then contact this group so that the three parties can communicate fully to ensure that there will be no backlog of conflicts.

The strategy of "not putting Lumo on clothes" that Lu Changge had originally proposed also showed its benefits at this time. Manufacturers only needed to put price and brand labels on the clothes.

Back at Lumo, preparations are also proceeding rapidly.

Lu Changge said to everyone, "In the past, I didn't care much about it, because we only sell one kind of clothing, and the quantity sold is not large. Although there are new things like customer operation and maintenance and visual optimization, it is essentially the trading behavior of a small store.

But now it’s different. We have to deal with multiple manufacturers and different categories of clothing sales issues. Because there are so many categories, maybe just a size matching problem can make us anxious.

So first of all, we must be aware that this is not an easy task, and be prepared for late nights, arguments, and anxiety. My requirement is that for any clothing item we sell online, you must understand its cost and the market price elsewhere. Price is key, and this time, our main focus is affordability, at least 30% off the normal market price!

Low-price bloodbath, these are the four words in his mind.

In addition, Lumo has to recruit people in advance.

Apart from anything else, we have to hire some customer service staff first. After all, as sales increase, there will be more customers to serve.

Lu Changge did this job himself, and the others didn't even participate in the interview, yet they were still recruiting.

But Li Ming had no intention of letting him sit idle. He suggested, "I've been surfing the internet lately, and I've gradually developed an idea. As the saying goes, even good wine needs a bush. The internet, I think, is a place that pursues uniqueness. The more exaggerated and melodramatic, the better the spread. So simply offering a low price and waiting for others to discover us isn't a good idea."

We need a buzz, a trigger that grabs people's attention and quickly explodes. Lu Ge used to market himself, which was one way, and the effect was obvious, but that was you, not LUMO. We need a buzz that can really make LUMO a hit."

clap clap.

Lu Changge clapped his hands repeatedly, "This is a good idea, very good!"

Yin Anyan pondered, "Do you... think the word 'cheap' is a bit too broad? And it feels weird to talk about our own products being cheap and thrifty everywhere. Should we come up with a more specific word and not use 'cheap'? Otherwise, people will think we're selling cheap goods."

The little girl had a better idea.

This is what they call three cobblers are better than one Zhuge Liang.

Lu Changge immediately thought of it. He turned around and wrote on the whiteboard behind him: 29 yuan T-shirt, 89 yuan jeans.

"We directly display the price and category, avoiding the word 'cheap' while providing more intuitive information. As for avoiding the intuition of selling goods at street stalls... I also have a way. It is to use government platforms to publicize that we are responding to the sharp drop in orders during the economic crisis. In fact, the quality has not declined. Instead, LUMO seized this opportunity to cooperate with local governments to seek benefits for consumers!"

Yes! That's it!
Li Ming added, "If we want to convey these things completely and accurately, we have to take the initiative to speak out. Brother Lu, we have to spend some money on advertising, and you, a millionaire college student, have to speak out yourself."

Lu Changge was already prepared for this. "I understand. If I don't tell you, it will leave room for my competitors to smear me."

(End of this chapter)