Back to the prime of life

Chapter 173 Brand
Because he had no intention of making the atmosphere in the two companies too depressing, he did not have the habit of wearing formal clothes. He usually wore jeans and sweatshirts, and his shoes were mainly sneakers.

But today he was dressed like an adult and quite properly because there was a camera set up in the company.

If you want to make a living, sometimes you inevitably need to pretend.

We are here today to shoot for the official provincial TV station. We have a program coming up soon and we need to record some videos and interview materials before that.

Because the cooperation between Lu Changge's company and Jiangzhou Development Zone was also reported to the outside world, the official media were the first to be interested in such matters that were in line with the main theme.

In the first decade of the 21st century, because the mobile Internet era had not yet arrived and smartphones were not widely used, traditional media such as television still occupied a relatively important position despite the impact of the Internet.

Those born after 00 may not have experienced this, but those born after 90 basically have memories of watching TV series at home.

Later, when online platforms emerged, people basically followed the trend online.

Because television stations still have influence, during this period, in addition to CCTV, many local satellite TV stations also launched a variety of programs, among which some relatively powerful local satellite TV stations were born.

Moreover, the program types cover a wide range, including many commercial ones.

For example, Dragon TV has "Chinese Entrepreneurs", Zhejiang TV has "Chinese Business Revelation", Beijing TV has "Influencers", etc. Of course, the entrepreneurs invited to these programs are all very well-known and successful. It is too early for Lu Changge to show his face now.

But within this province, there is actually a program called "Brand" that focuses on regional economic development cases and promotes local township enterprises to go global.

In middle school textbooks, when talking about the history of reform and opening up, it is mentioned that the model of the Pearl River Delta is called "front shop and back factory", and the Yangtze River Delta region is the southern Jiangsu model.

The so-called Southern Jiangsu model is that thousands of township enterprises continue to emerge.

Therefore, the program "Brand" focuses more on the growth experience of entrepreneurs and the brands they founded. The content tends to be younger, unlike successful entrepreneurs who speak in a particularly macro way as soon as they open their mouths.

It will especially reflect the regional economic characteristics.

Looks like a good fit?

Of course, Lu Changge asked Xu Weiguo to look for him specially.

Although Xu Weiguo is only a city cadre, he is the deputy director of the development zone and a deputy division-level official. He actually has considerable power and knows people in the province.

Hence the scene today.

The person who came to interview him was a middle-aged man wearing round-frame glasses. His surname was Zhu and his name was Zhu Yong.

Since it was his first time, he first introduced the overall process of the program to Lu Changge.

In Lumo's office on the seventh floor, after exchanging pleasantries, they took their seats. He said, "Mr. Lu, let me explain briefly. Our program showcases regional economic development cases through interviews with entrepreneurs. Brands don't always emerge in a region, and the material isn't always there. Considering we focus on growth-oriented companies, today might not be our only recording session."

Lu Changge understood, "It's definitely not the only time. This company won't collapse so quickly."

Zhu Yong smiled and said, "Businessmen, their brains work quickly."

"Okay, let me tell you about our format. It's actually very simple. The show consists of two parts: a live interview, and between the interviews we'll play pre-recorded videos."

“When is the live interview?”

"This Thursday night."

After thinking about it, there are still three days left.

However, although it sounds simple, in order to make the program more watchable, we will try our best to dig deeper into the content, and the scenes shot are not just in the office.

What's so good about these desks?

Because it involves the entrepreneurs themselves, the filming inevitably extends to the school and even the university dormitories. Lu Changge doesn't like to have every detail of his life seen, but in order to succeed, he has to make himself a highly visible person.

It's not just for Lumo.

There is also a company on the 8th floor.

"What shots do we have today?" Lu Changge asked. He put on formal clothes for this purpose.

Zhu Yong replied, "Well, before I came here, I learned that the main founders of Lumang are all college students, and most of them are your classmates. This is very unique, and the audience will probably be curious about what a company like this is like on a daily basis. So we want to film some daily work scenes, including your meetings. Of course, I will cut out any commercially sensitive content."

Lu Changge thought about it and realized that their meeting would not be so grand. In order to succeed, some methods were not so high-end and classy, such as hiring water armies. Such things should never be mentioned even if they are beaten to death.

But if it is to be broadcast on TV... it is better to let him brag for a while. He wants to market himself, and because he is a prophet and can explain industry trends more clearly.

"Then we'll just work as normal?"

"Wait a minute, we have a whole day to shoot. Before that, let me ask you a few questions here."

Lu Changge thought to himself, it’s a good thing you’re smart enough not to let me wear this outfit in vain.

"can."

The editing of these video clips should have been planned in advance, and now it is equivalent to filling in the small fragments.

What questions are suitable to answer in formal attire?

Ah.

First, is this place a government-supported innovation base? Zhu Yong then asked, as an entrepreneur, what are your personal experiences with the local government's entrepreneurial support policies and environment?

Wow, that’s really the main theme.

Fortunately, Lu Changge had come into contact with a lot of such things in state-owned enterprises in his previous life, so this time he was in the right profession.

"Turn it on?"

"We have an answer."

Lu Changge waved his hand directly, "No, open it, I know how to answer."

Zhu Yong was nervous. He thought the young man was too conceited. If he stumbled, it would be the people editing the video who would be tired.

Then Lu Changge, who was sitting upright, showed a certain calmness and familiarity when he spoke. After Zhu Yong read the question again,
He replied, "First of all, I want to express my special thanks to the local government for their substantial support. When our company moved into a local incubator, the government not only reduced or waived rent but also connected us to industry, academia, and research resources. This 'helping us get started and supporting us for a while' initiative greatly alleviated the pressure of the start-up period."

In terms of the entrepreneurial environment, I personally feel there are three things going on: lower barriers to entry, better services, and a more vibrant ecosystem. Especially in the current financial crisis, the government's efforts, such as organizing bank-enterprise partnerships, have truly made me feel that the current environment is ideal for entrepreneurship.

……

As an entrepreneur, I'm both a beneficiary of these policies and a witness to local development. Lumang's growth exemplifies the shift from independent enterprise to leveraging opportunities for growth. Finally, I want to say that a city's entrepreneurial vitality is inseparable from its government's pioneering reforms and its commitment to service.

Starting a business here, we experience not only an improved business environment, but also a city spirit that encourages innovation and tolerates failure. This spirit is the confidence that young entrepreneurs like me have to take risks and try new things!

In such a long speech, Lu Changge not only did not pause, but also spoke at a moderate speed. In some places, the tone was heavy, while in others it was light. It felt like he had memorized it in advance, but it was indeed not that deliberate.

Zhu Yong was slightly shocked.

Then Li Ming and others who were standing aside watching the show just wanted to laugh. They knew that Lu Changge was very good at this, or it could be said that this might be the thing he was best at.

Lu Changge himself just looked calm, thinking in his heart, if you let me talk about technology, I might have to stay up late to study, but you let me talk about this?
This is the way I ate in my previous life!
(End of this chapter)