I'm such a lovesick person.

Chapter 294 Xinlin's Grand Celebration

the next day.

Wei Lin spent the whole day with Xiang Wen, taking her to another garden and having lunch and dinner together.

Xiang Wen was quite sensible; she didn't pry into Wei Lin's love life and simply enjoyed the wonderful time she had with him.

Before leaving, she hugged Wei Lin tightly and said that she hoped Wei Lin could visit her in Jinling City when he had free time.

Wei Lin agreed once again.

After she drove away, Wei Lin watched her go, feeling a mix of emotions.

"Emotional debts are the hardest to repay, so I should avoid getting involved with women in the future."

Wei Lin sighed softly.

The sudden appearance of the affection value system allowed him to indulge himself with a clear conscience and fully enjoy the bliss of having multiple wives.

But he also has feelings; he feels pity and compassion for the women around him when they are saddened.

He knew perfectly well what Xiang Wen wanted, but he simply couldn't give it to her.

After his trip to Yazhou, he deliberately distanced himself from Xiang Wen, hoping that she could calm down on her own, forget him, and start a new relationship.

Xiang Wen couldn't do it herself, so she went to great lengths to come to Linjiang to see him, and he didn't have the heart to refuse her, which led to the two of them returning to the kind of relationship they had in Yazhou.

"If we could keep it a secret from the beginning, it might be better if she knew nothing at all."

“I’m in Linjiang City, and she’s in Jinling City. I could have kept in touch with her because of the distance. But the strange thing is that when I was on the plane making a phone call and video chat, she happened to be right next to me and overheard it.”

"From now on, we must be more cautious and not expose ourselves easily."

After careful consideration, Wei Lin decided to keep a low profile.

……

December 2th, Monday.

Affection level: 9014/10000.

Life Energy: 220/1000.

In the morning, Xinlin Hat Industry Co., Ltd.

"Wei Lin, we are certain that those counterfeit 'Demon Rebels' products that have ended up in rural markets were produced by Fatty Zhong from Tianzhong!"

In the conference room, An Yuntian, with a gloomy face, kept cursing Zhong Pangzi, that despicable scoundrel.

Hua Feng and Ding Weizhi first called Wei Lin to inform him, and then contacted him directly.

He used his connections to investigate in the rural markets and found that the goods were indeed from Tianzhong, and that Zhong Xiaowei hadn't been very careful.

Xinlin gave Tianzhong a lot of "Reverse Demon" orders and helped Tianzhong overcome difficulties. Later, because there were too many defective products in the goods sent by Tianzhong, Weilin decisively stopped the business.

He knew that Fatty Zhong must be unhappy, but he still didn't expect Zhong Xiaowei to be so bold as to start messing around behind their backs again.

"I know this."

Wei Lin put down the data reports in his hand, looked up at An Yuntian, and said, "How many orders do we still have with Tianzhong? Urge them to ship the goods quickly these next few days."

"There are still less than 10,000 orders left. Fatty Zhong is dragging his feet, saying that Tianzhong is very busy lately."

An Yuntian sneered and snorted, "What is Tianzhong busy with? Isn't he busy making counterfeit versions of our 'Rebel Demon'? Wei Lin, are we going to do anything about Fatty Zhong or not? If we don't do anything and make an example of him, others will dare to do it without hesitation!"

Workshop foreman Hong Bin also said, "Zhong the Fatty is really out of control. If we don't keep an eye on him, who knows what he might do next!"

The others were also filled with righteous indignation.

With the explosive popularity of Li Qinling's new song, the unconventional brand "Nimo" has seen its sales steadily climb, even outperforming the more mainstream "Lin" brand.

In addition to Jinxiu Boutique, Feixiong, and Maihui, Xinlin has also expanded its offline partnerships.

Wei Lin didn't need to worry about any of this; Xinlin's sales staff would handle it all.

It’s different in the past.

With the "Nimo" and "Lin" brands gaining a foothold and proving themselves in places like Jinxiu Boutique, Feixiong, and Maihui, coupled with good online sales, some large shopping malls have come to inquire.

The two brands now outsell their online stores by a significant margin, with a sales ratio of approximately 7 to 3.

Furthermore, because "Nimo" is a newly established brand, many people who specialize in producing counterfeit and shoddy products are currently in a wait-and-see mode and have not yet targeted "Nimo".

Zhong Pangzi's chaotic actions prove that "Reverse Demon" actually has a market in smaller towns and villages, and those guys may have already set their sights on it.

If we don't deal with Zhong Xiaowei, it's highly likely that those guys will have something on their minds.

"Don't worry, of course we'll take care of it."

Wei Lin smiled and reassured everyone.

Xinlin's recent situation has greatly pleased him. After carefully reviewing the company's various data reports, he knows that he should be able to fulfill his bet with Zhuang Dasheng relatively smoothly.

It's February 24th now, which means it's only been a little over two months this year according to the Gregorian calendar.

Because of his excellent personal relationship with Gao Yuan, Jinxiu Boutique offered him a 4.5% discount on the "Nimo" and "Lin" brands.

A 4.5% discount is already the highest Gaoyuan has offered among similar brands. Currently, the hats from the "Nimo" and "Lin" brands come in a variety of styles, priced at around 40, 50, or 60 yuan. In just over two months, the Jinxiu Boutique Store alone has sold over 600,000 hats from these two brands, with Xinlin making a profit of about 15 yuan per hat.

Through Jinxiu Boutique alone, Xinlin has already made a profit of nearly ten million yuan in just over two months.

Fei Xiong, Mai Hui, and other major online influencers sold hats from the two brands, which together earned Xinlin a profit of 17 million yuan.

In addition, Xinlin also received 14 million yuan in revenue from cosmetics sold through various online influencers over two months.

In addition, Xinlin is still doing OEM business, but it doesn't earn much, only a little over one million.

After reviewing the specific data, Wei Lin knew that Xinlin, once on the right track, had earned over 40 million yuan in just over two months thanks to its two brands, "Nimo" and "Lin," as well as its cosmetics revenue sharing and OEM business.

He made a deal with Zhuang Dasheng that he would need to earn 100 million yuan this year by relying on his own company.

Judging from the current situation, even without Qingque and the assistance from Kunpeng Games, he should be able to achieve this easily.

“Wei Lin, I think we should continue to increase our investment in advertising. We’ve already established distribution channels, and now if we want both brands to achieve higher sales, we must make our brand names more well-known and get more customers to recognize them.”

An Yuntian put forward his idea.

In addition to Jinxiu Boutique, Feixiong, and Maihui, Xinlin is now cooperating with other channels and selling hats from both brands through other platforms.

The advertising effect of Li Qinling is decreasing, and the growth of fans of major internet celebrities has finally stagnated.

In this situation, to ensure continued strong sales for both brands, it is necessary to increase advertising investment and promote them through many currently popular self-media platforms.

Alternatively, they may rely on traditional television stations, shopping mall advertisements, and various sports events.

Alternatively, they could seek out more celebrities with a large fan base and a positive image for promotion.

Only in this way can the "Nimo" and "Lin" brands gain greater fame and attract more customers.

“This isn’t urgent, let’s put it on hold for now.” Wei Lin pondered for a moment, then said, “I haven’t figured out what direction we should take for advertising next. Let’s talk about it later.”

The two brands were able to gain some fame in the early stages mainly because of the Love Value system. This was because they signed six internet celebrities in advance at a low price and won over Li Qinling with a single Life Fruit.

The six internet celebrities had hundreds of thousands to tens of thousands of followers, and in a short period of time, they grew their followers to millions, a tenfold or even higher increase, which allowed "Nimo" to gain a foothold in the early stages.

Then came Li Qinling's sudden rise to fame.

Without the support of the affection value system, Xinlin's aimless spending on advertising might not yield good results.

Whether it's major online platforms, TV stations, or physical shopping malls, Xinlin won't gain much from advertising; in fact, it might even be counterproductive.

Currently, he has accumulated nine thousand love points, which is not far from ten thousand.

He believed that once he made another breakthrough, the system would be able to guide him in a new direction and help him take his company to the next level.

“Okay, we can talk about it later. Anyway, Xinlin has other urgent things to do right now. Finding new distributors, expanding the factory, and hiring more employees are the things Xinlin needs to do right now.”

An Yuntian smiled brightly and said again, "Wei Lin, I really didn't expect Xinlin to be where he is today."

The other key members also expressed their feelings.

In just a few months, Xinlin underwent a dramatic transformation, reaching a level of prosperity that they could never have dreamed of.

In the past, everyone at Xinlin worked themselves to the bone all year round, but they could only make a profit of two or three million.

Now, thanks to the emergence of the "Nimo" and "Lin" brands, coupled with the revenue sharing from cosmetics, Xinlin has earned more than 40 million yuan in just over two months.

What's next?
Everyone was filled with longing and anticipation for Xinlin's future, and they firmly believed that Xinlin would be more than just this.

……

afternoon.

Wei Lin took a short rest, closed his eyes, and examined the progress bar of love value in his mind, looking at the two fruits that remained.

One Favorability Fruit, one Enhancement Fruit.

His affection value is about to reach 10,000, and he still has two fruits that he hasn't used yet. He is worried that if he doesn't use the two fruits during the next breakthrough, they will be reset to zero by the system.

"If it's a strengthening fruit, it can't be used on oneself, otherwise I would have used it myself long ago."

"Peng Xiang's physical condition hasn't reached the point of no return, so there's no rush. Besides, after the next round of advancement, there should be similar fruits available. Even if Peng Xiang's body deteriorates by then, I can still save him by expending my life essence without the enhancement fruit."

"So, who should the Enhancement Fruit be used on?"

A series of figures flashed through his mind, and he was unable to make a decision.

The "favorability fruit" is simple; all you need to do is find someone who can help him in his future career and use that favor.

Of course, it must be male.

He believes that women's words can directly lead to romantic feelings, and he feels that with his current personal charm, he doesn't need any "goodwill" to win over a woman.

"Brother-in-law? Is it really you, brother-in-law?"

The office door was open, and Shen Zong peeked in, saw him, and walked in with a grin.

……

(End of this chapter)