I'm such a lovesick person.

Chapter 80: Killing the Demon City

Wei Lin suddenly realized that he had absolutely underestimated the business scale of the relatives that Fu Jintang mentioned.

On November 11, the first batch of goods was sent to Shanghai.

Today is December 12th. Even if Fu Jintang starts selling it on the 5th, it will only be 28 days.

Ten thousand orders are almost sold out in just 8 days?

If the sales hadn't been good, Fu Jintang would never have asked him for a second batch of 2 orders in such a short time.

Adding a single doubling is enough to show that their "anti-demon" has a market.

It would be impossible to achieve such a result within 8 days by relying on the department store seen in the video.

Unless, Fu Jintang has many relatives in similar collection stores!

"Uncle An, Miss Fu wants another 2 yuan order."

Wei Lin put down the phone and said this to An Yuntian.

An Yuntian was both surprised and puzzled: "Is this true? Our sales representative has also visited many shopping malls in the province, but there has been no progress."

“The reasons are almost the same. They dislike that our brand is unknown and we only have one product.”

"They said we could either rent their small counter, but renting a small counter isn't cheap, and we'd need to hire additional salespeople. Also, our product range is too limited, so it's not cost-effective at all."

"They were selling our hats in their own stores, but they were worried our hats wouldn't sell, so the conditions they offered were very harsh."

"So, I feel that running a physical store is too difficult, and I should focus my main energy online."

"When we become famous and gradually accepted by the Anti-Demons, and our products are more diverse, it won't be too late to talk to them again."

After complaining for a while, Lao An asked, "What's the situation with Miss Fu?"

"Her sales are pretty good, so..." Wei Lin made a quick decision and said, "I plan to go to the Magic City!"

"When?" An Yuntian was stunned.

"Now!"

……

After returning home to grab a few changes of clothes, Wei Lin made another phone call as soon as he got in the car. When the call went through, he said, "Sister, I'm going to Shanghai on a business trip. Is it convenient for us to meet?"

He didn't say that he had come to see Fu Jintang specifically to clarify the situation in person.

But Fu Jintang guessed his intention almost immediately and said with a smile, "That's convenient. I'm the host this time. Do you want me to arrange some girls for you?"

"Don't!"

Wei Lin was preoccupied with business and said, "I've already left and will be there in three hours. Please give me a meeting address, sister."

"Wei Lin, what I admire most about you is that you are very efficient and never waste a moment!"

Fu Jintang chuckled and immediately sent an address - it was the department store where she had video chatted with Wei Lin before.

After hanging up the phone, Fu Jintang, who was still lying lazily at home, dressed slowly.

"Because of this guy, I'm afraid I have to work overtime today."

……

Half past two in the afternoon.

Wei Lin stood in front of a tall building as scheduled, looking at the crowds of people at the entrance, and whispered, "Jinxiu Department Store!"

This is a mid-to-low-end shopping mall that sells everything. Because of this, there are many people strolling around, unlike the malls that specialize in selling luxury goods and are often deserted.

After taking the elevator to the fifth floor and asking the salesgirls and clerks at other stores, Wei Lin successfully found the collection store.

In front of the window displaying the "Anti-Demon" hats, Fu Jintang was wearing a professional-looking beige suit and high heels, sitting on a high stool, swinging her beautiful legs.

With a height of 174cm, long legs and high heels, she stands out even when she is sitting.

She was wearing light makeup and was playing with her phone, not looking at anyone.

But the men and women strolling around the store couldn't ignore her and their eyes kept lingering on her.

When Wei Lin saw her, he did not rush forward, but observed her quietly.

He then noticed that once the salesperson in the store found someone showing interest in their hats, the salesperson would immediately show the other person a video, saying that it was a newly launched emerging brand and that many internet celebrities were wearing them.

Some people will instantly feel displeased when they see the conspicuous and alternative "Ni Mo" logo, shake their heads and choose other brands.

But there are also some people who don’t need too much introduction from the salesperson at all. They will fall in love with “Ni Mo” at first sight, and after some consultation, they will scan the code and pay readily.

“An alternative and unique brand logo may lose many mainstream customers, but it can also find a way to be loved by a small group of people.”

"It must have been the right decision to choose this name and design this evil and demonic logo."

After observing for a while, Wei Lin found that more than half of the people who consulted "Ni Mo" actually bought it.

The ratio of viewing to buying is surprisingly high!

"Did you see what it was?"

Fu Jintang had already noticed him. She put down her phone and looked at him with a smile. She waited for him to look at her for a long time before speaking.

Wei Lin came over and said, "Not many people ask for advice, but the probability of buying after consulting is very high."

"Not bad." Fu Jintang nodded gently and commented: "The brand you created is destined to be unacceptable to the vast majority of people because of its name and trademark." "But!"

"If I like something, I really like it. I don't care too much about the price or the influence of internet celebrities."

"It's just a small store, but they can sell dozens of them in a day. Even I'm surprised."

After saying that, Fu Jintang took a cup of coffee from the corner behind him and handed it to Wei Lin: "Have you had lunch? You didn't drive all the way without stopping, did you?"

"We ate at the service area along the way." Wei Lin didn't insist, taking a sip and saying, "We can have dozens of them a day, so eight days would only mean a few hundred. Why did you suddenly double the supply, sister?"

"We already have 37 such stores in Shanghai and another 76 in neighboring Zhejiang province."

"I have stocked all 37 stores. Some sell more, some sell less. Some sell to , and some sell more, even better than this store, with over a day."

"That shop has a lot of trendy people nearby, so they're more likely to accept your reverse demon."

Fu Jintang explained.

37 stores, 8 days, even if each store sells 30 hats a day, it will be 8880!

No wonder she asked for a second batch.

Wei Lin rubbed his hands and said shamelessly, "Sister, when is the best time to start distributing products in Zhejiang Province?"

There are 76 stores in Zhejiang Province, more than double the number in Shanghai. Once the products are successfully distributed, won’t the sales of “Ni Mo” hats skyrocket instantly?

Fu Jintang smiled calmly: "Follow me."

Wei Lin followed closely with a cup of coffee in hand.

Soon, the two arrived at the second floor of the mall and stood in front of the door outside the maple forest.

Maple Grove in Canada is already quite famous. Its brand store is on the second floor, but not many people go in. It is not as good as the department store upstairs.

But Fenglin’s products are very rich, covering clothing, shoes, bags and hats, and hats do not account for a large proportion of them, only a small corner.

Wei Lin didn't look at anything else. He walked in, picked up a few hats and took a look. He found that the price tags were almost all around 100 yuan.

"The brands really make money! They pay us ten yuan for producing one, but if we put it here it would be a hundred yuan. It's really frustrating to compare yourself with others." Wei Lin was quite emotional.

"Do you really think it's easy because of the brand?" Fu Jintang said with a mocking smile, "Isn't the store rent money? Isn't the renovation money? Don't the sales staff have to be paid?"

"Besides that, the mall also takes a 2% commission. How much does Fenglin actually get?"

"Do you know how much Fenglin spends on advertising and foreign celebrities every year?"

“You think it’s difficult for you, but I tell you it’s not easy for the brands either.”

As Anderson's assistant, Fu Jintang was very familiar with Fenglin's business status both domestically and internationally. He said, "Wei Lin, everyone has their own difficulties. It's not easy for anyone."

After saying that, Wei Lin fell silent.

As the boss of a contract manufacturer, he had never considered this aspect before. After staying in Shanghai for only a few hours, he realized how one-sided his previous thinking was.

"Wei Lin, when I took your 10,000 orders earlier, I was actually just trying to help you out. I didn't expect that this little brand you created would actually sell a few."

At this point, Fu Jintang began to really discuss the matter: "With your current brand awareness and single product strength, it's impossible to rent a store yourself. Therefore, a collection store like ours, or some supermarkets, are your best options."

Wei Lin nodded to show that he understood.

"There's a Jinxiu boutique under Jinxiu Department Store. It's a mixed-use store. Cosmetics, clothing, small accessories, hats, and the like."

"My cousin is in charge of this aspect of the business."

"Wei Lin, it would be fine if your brand didn't sell, but now that it's sold, and it's selling well, I can't just help. I have to follow the formal procedures here."

Fu Jintang said.

Wei Lin's expression straightened: "I'd like to hear the details!"

"What we discussed before was that after deducting your costs, we would split the remaining amount in half." Fu Jintang sighed and said, "This is actually not in line with our rules."

"What are your rules?" Wei Lin asked humbly.

"We'll probably get your goods at a 4% discount. Your 9 yuan cost is also included in the 4% discount. We'll provide shop cabinets, sales staff, and outlets for various department stores." Fu Jintang rubbed his temples and said helplessly, "Since my cousin has taken notice, I'm afraid the previous agreement will be difficult to continue."

Wei Lin quickly calculated in his mind.

In the previous way, the price of 46, minus the 10 yuan cost now reported to Huamu and Zhijie, the remaining half is 18 yuan.

But if he buys the goods at a 4% discount, Jinxiu's purchase price will be 18.4. After deducting the cost of 10 yuan, he will only have 8.4 yuan left.

For one hat, the profit was directly reduced by about 10 yuan.

"Wei Lin, this is our normal way of working together. I was really doing you a favor before." Fu Jintang knew that he would find it difficult to accept a sudden halving of his profits, so he explained, "For most brands, our purchase price is less than 4% off. For big brands that sell well, we might offer 4.5%, but the final decision is not mine, but my cousin's."

Fu Jintang glanced at his watch, calculated the time, and suddenly said, "Wei Lin, do you have a fitness habit? I mean, strength training and weightlifting."

"Yes!" Wei Lin nodded.

"I'll take you to meet my cousin. He always hangs out at the gym in the afternoons. You can practice with him and see how it goes." Fu Jintang really treated Wei Lin as a friend. "The specific discount depends entirely on his mood. All I can do is take you there and give it a try."

"Wei Lin, only after he gives the nod can we start distributing the products to Zhejiang Province and other provinces."

……

(End of this chapter)