I'm such a lovesick person.

Chapter 94 Doing business is about being a human being

Back in the car.

Without rushing to start the engine, Wei Lin first did a super meditation.

His slightly confused mind regained clarity after meditation, and he began to sort things out bit by bit.

Qi Feng has a wealthy family and a great business. If he starts a price war with Zhuang Dasheng, neither Huafeng nor Ding Weizhi can afford it.

At present, Xinlin has a relatively large proportion of foreign trade business, and with the existence of the money-making machine "Ni Mo", even if the workers are not busy, the profit is far higher than before.

However, the new factory is already under construction, and Xinlin will be able to release greater production capacity in the future, so the OEM business will continue.

Compared with Qi Feng, he has no advantages in the OEM business, and the quality of everyone's hats is similar, and there are no sophisticated skills to be discovered.

It is extremely difficult to compete with Qi Feng and grab Qi Feng's customers.

“Quality, quality, quality…”

Wei Lin pondered over it, and an idea suddenly came to his mind.

The craftsmanship level of hats is similar for everyone. If you want customers to choose Xinlin, you can do something about the trademark.

The trademark stitching of many big brands is extremely delicate and complex. In addition to being more beautiful and having a higher texture, this is also the key that big brands use to distinguish fakes.

Wei Lin had also taken over such a big domestic brand before. The trademark was sent directly by the other party and asked Xinlin to embroider it on the hat.

It’s a very small trademark, but the stitching inside is extremely complicated, and it’s impossible for Xinlin to imitate it with his level.

Even Qi Feng's side is difficult.

If similar big brands ask Qifeng to manufacture hats for them, they will also send the trademark directly to them.

Many big brands rely on their trademarks to distinguish between genuine products and fakes.

If Xinlin can make the client's trademark sophisticated enough, so sophisticated that most factories cannot imitate it, doesn't it mean that his level is higher than Qifeng's?
"We need to purchase high-end embroidery machines from abroad."

As soon as she thought of this, Wei Lin called Fu Jintang and said, "Sister, I want to consult you about something."

Fu Jintang said lazily: "Go ahead."

Wei Lin quickly expressed her thoughts and then asked, "Sister, is there any way to purchase such a high-end embroidery machine? I want to significantly improve the factory's branding to differentiate it from other companies."

"Wei Lin, even Fenglin isn't so particular. Are you sure you want to do this?" Fu Jintang pondered and said, "I do have a way to get such equipment, but it's expensive and it takes time to ship it to China."

"Also, this will increase your costs. Wei Lin, don't underestimate a small trademark. If you want to make it impossible for others to copy it, it will cost your workers a lot of energy."

"In fact, making a trademark is more troublesome than making a hat for your workers."

"Wei Lin, this might be a thankless job. Have you thought it through?"

Fu Jintang was genuinely doing this for his own good, thinking he didn't need to be so particular about the technology. He said, "Your brand is still small. Since the name is quite unconventional and unique, not many people will accept it, and your future market share won't be very high."

"If you want to work on trademarks, I know a few companies that specialize in this, both domestically and internationally."

"Why don't you just order a more sophisticated trademark from them? Why bother with the equipment and do it in your own factory?"

She dissuaded him earnestly.

"Sister, it's not just our own brand of hats. I plan to make all the hats produced by our factory have refined trademarks and patterns to distinguish them from other factories."

Wei Lin explained.

"But the cost will increase a lot," said Fu Jintang.

Wei Lin smiled bitterly and said, "We are currently being severely pressured by Qi Feng. Tang Qiang has even started to maliciously compete with us by not making any profit. I'm afraid we can't win the price war. We can only think of a solution in this regard."

"Tang Qiang again!" Fu Jintang sneered, disgusted with this man. So, he said, "Let me help you find some second-hand equipment. Wei Lin, new ones are too expensive, and the shipping time is too long. Used ones are much cheaper, and it can get to Linjiang City quickly. Why don't you try the used ones first?"

"That's fine! Sister, I've already sent the batch of goods that Fenglin wanted." Wei Lin said again.

Fu Jintang was stunned: "So fast? Is there any problem with the quality?"

"Don't worry, I've counted them carefully, and there is absolutely no quality problem with any of them!" Wei Lin can guarantee this with his heart.

Fu Jintang expressed satisfaction: "You are quite efficient in your work."

……

Lin Nanxi is very efficient.

noon.

While Wei Lin was eating in the company cafeteria and looking through the recent data of several major internet celebrities, she sent him the design drawings.

A beret, a Lei Feng hat, a woolen hat and a fisherman's hat.

There are four hats, all in different colors, and all are engraved with the distinctive "Anti-Demon" logo.

Some of the "Ni Mo" logos are located near the ears, some in the center of the forehead, and some at the back of the head, complementing the different styles.

"Designer Lin, you really have a talent for design. Not bad, not bad."

Wei Lin sent it to An Yuntian and asked Old An to take charge of the arrangements and start production soon.

“Irina…”

Looking at the personal display windows of the six internet celebrities, he noticed that cosmetics were already being sold there, including facial cleansers, lotions, face creams, and essence eye creams.

Some are sold in sets, with prices ranging from a few dozen to two or three hundred.

He had seen the data provided by Anxin and knew that the recent sales of "Ni Mo" had been relatively stable, and it was growing with the growth of fans of major Internet celebrities.

If the six major influencers’ followers don’t see a breakthrough increase in a short period of time, the sales of “Ni Mo” will stagnate. At worst, they can only sell a little over 200 pieces a day.

Videos with high click-through rates on the same day will have sales of nearly a thousand, and only the big hits will have sales exceeding a thousand.

On the contrary, the newly listed cosmetics in the internet celebrity’s window have had good sales in the past two days.

Especially Xiao Mu, the beauty makeup artist, her videos happen to be related to skin care products. She can sell more than 2,000 products that Zhou Rong puts on her videos in one day.

"elder brother!"

An Xin came running over, pointed at the Greedy Pig window with the video, and said, "Five thousand! The delivery address is a local company, Irina Beauty Center!"

"New order!"

"Does this company have any connection with you? I heard from Sister Xiaorou that there's a boss named Zhou Rong who owns the beauty center. She helped Coach Xiao He achieve a lot of sales."

"Did she place the order?"

An Xin was very excited.

Five thousand hats, orders are placed through the Douyin showcase, and Xinlin can earn 30 yuan for each order.

This order is 150,000!

Wei Lin ignored him, picked up the phone and called, and said as soon as the call was made: "Sister, what are you doing?"

"You're really quick to react." Zhou Rong laughed on the phone and explained, "My Irina has nine stores across the province, so naturally she has a lot of customers. I think your hat is quite unique, and I'm planning to give it away along with your cosmetics when you top up your membership card."

"Sister, if you want to give it to a customer, just tell me directly and I will give it to you at cost price. Why bother buying it from Douyin?" Wei Lin was shocked.

He suddenly thought of something else.

Irina has influence throughout the province, and her clientele consists of wealthy people, mostly women.

If the "Anti-Demon" hat can be spread in those areas through Irina, the friends of the person wearing the hat will choose to buy it if they think it is beautiful and unique.

This is equivalent to Zhou Rong advertising for him.

Anyone who wants to buy it can find the bloggers selling it by just searching online, and placing an order can bring the company considerable income.

He allowed Zhou Rong's products to be sold on the six signed internet celebrities. Zhou Rong not only gave up part of the profits, but also gave him a membership card and helped He Jingxuan achieve a lot of results.

Now, she is even using her own beauty agency to purchase "Ni Mo" for publicity.

Doing business is about being a human being.

He finally understood why Irina was able to develop so well and Zhou Rong was able to make her business so big.

"It's only a few hundred thousand. What's that? If I don't buy through the Douyin window, won't Zheng Zehui get any money?"

Zhou Rong smiled calmly and said excitedly, "The makeup artist Xiao Mu will be able to earn back the money in a day or two. Wei Lin, I will come over later. Zheng Zehui will also arrive in the afternoon. Let's sit down and sign the contract."

"Sister, I won't say anything else, thank you!"

Wei Lin was full of respect and said sincerely, "No wonder your business is so big, I'm impressed!"

"We're business partners from now on, why should we be so polite?" Zhou Rong smiled happily and said, "A few days ago, I praised you to Sister Zhu, and then on Saturday night, she praised you to me again."

Wei Lin was stunned.

Saturday was the day he met Zhu Jun at Zhao Fulun’s private club.

Unexpectedly, after a fierce battle, he won more favor from Zhu Jun, and chatted with Zhou Rong, which prompted Zhou Rong to use her beauty agency to build momentum for him.

……

Half past two in the afternoon.

Irina Beauty Center.

As soon as he stepped into Zhou Rong's office, Zheng Zehui hugged Wei Lin and said with a big laugh, "My lucky star who can turn stones into gold has finally arrived!"

The three of them quickly signed the contract.

"Boss Wei, I'm convinced. I'm truly convinced."

Putting down his pen, Zheng Zehui, dressed in a gray suit, said with deep emotion, "You have no idea how much manpower and resources it takes to incubate a millionaire internet celebrity. Brother Wei, you just grabbed six with a wave of your hand, and they all became famous!"

At first, he called him "Mr. Wei", but later it changed to "Brother Wei".

This shows how much he admires and likes Wei Lin.

"Luck, just luck."

Wei Lin waved his hand modestly.

"brush!"

Zheng Zehui took out a thick stack of documents from the briefcase next to his butt and spread it out on the table.

He pulled Wei Lin along, pointing at each of his influencers, and enthusiastically introduced them: "This one's a decorator, this one's a diving instructor, this one's a ski diver. Look, there are also a few who specialize in dancing and skirting the line. Come and take a look at them."

"Boss Wei, just sign whoever you like and give him an appropriate signing fee."

"I don't ask for a high signing fee, I just hope they can be like those six, who became famous one after another after being given a little freedom by you!"

……

(End of this chapter)