Back to eighteen, if I don't stand up, I'll be wasted

Chapter 177 Change of Identity

In fact, Li Yi has never regarded Ririxiang as his main business.

He knew very well that once the scale became larger, there would be huge market competition, so he was just waiting for an opportunity to sell his shares.

If you are lucky enough to sell it for hundreds of millions, you will make a lot of money.

However, as Ririxiang's production capacity grew, many things changed.

"Li Yi? We're from Yunzhou Daily. Can we do an interview with you?"

"Sorry, I have classes soon. Let's make an appointment when I'm free."

……

"Mr. Li Yi, we are from Yunzhou High-tech Zone and would like to invite you to attend a meeting. Are you free?"

"What meeting?"

"The district leaders mainly want to seek advice from entrepreneurs. They also said they want to have a private meal with you."

"When exactly?"

"On November 11th, if you are free, I will pick you up at 18 am."

"it is good."

……

"Li Yi, are you interested in Yunzhou's Top Ten Outstanding Young People? Someone told me they want me to nominate you."

Yu Mancang holds a considerable position in Yunzhou and often attends meetings as a representative.

Compared with places like Beijing and Shanghai, Yunzhou's business environment and location advantages are not very significant.

No matter where the raw materials are imported from, the cost of transporting them to Yunzhou is higher than in coastal cities.

Even though the volume of railway transportation is not small, it still cannot eliminate the cost advantage, and the products produced are more expensive than other costs.

High costs mean low profits, and there is competition among all major industries, resulting in almost no powerful industrial groups in Yunzhou. Only a few local mining groups are doing relatively well.

but……

Those mining groups have been established for too long, their internal structures have become solidified, and their profits have long been divided up. It is basically not up to outsiders to come in and take advantage of the situation, and they cannot bring in incremental profits.

Ririxiang can be said to have taken a different approach, relying on local raw materials in Yunzhou to export products across the country.

This is not a snack processing factory. The coverage of snacks is limited and requires various promotions.

Pre-made dishes are not.

Especially with the expansion of Ririxiang's production capacity and what we learned from Yu Mancang, Yunzhou is currently the only one in the country in this industry.

Perhaps the threshold of the entire industry is indeed not high, but Yunzhou has at least taken the lead.

Especially the takeaway store owner platform, which controls certain channels.

"Forget it, forget it, forget it. I'm not really suitable. Besides, Yu Jing is also a major shareholder of Ri Ri Xiang. She should be qualified, right? If President Yu feels that he is not suitable for the nomination, he can just let someone else nominate him."

It’s not that Li Yi has no interest in fame, it’s simply that... the current fame and fortune can’t attract him at all.

Of course, this incident was beyond his expectations. He didn't expect that Ririxiang, with such a small scale, could already control fame and fortune.

Ririxiang's production expansion has not yet been completed. It has only doubled its production capacity to meet the demand in Beijing, and the daily output is only about 20 tons.

With a daily output of 20 tons and a revenue of one million, the annual revenue is only more than 300 million.

Li Yi's original plan was to expand Ri Ri Xiang's production capacity to about 40 tons per day, with an annual revenue of 700 to 800 million yuan, so that he could have bargaining chips to negotiate with other capitals, and then cash out some of the money and keep some of it.

With the support of big capital, it is not difficult for Ririxiang to reach a scale of tens of billions.

After all, in a few years, the scale of pre-prepared food companies in the entire A-share market will reach more than 400 billion yuan, not counting those that are not listed.

Pre-prepared meals are definitely a very important part of the catering industry, and anything can be pre-prepared in the future.

Bread is OK, cake is OK, even eggs, rice...

From breakfast items like egg-filled pancakes, meat sandwiches, soy milk, and eight-treasure porridge, to lunch, dinner, and even midnight snacks...

Yu Mancang asked, "Aren't you going to get to know those leaders? You have connections that others can't get even if they want them."

Li Yi smiled and said, "Boss Yu, I'm just a small fry right now, so there's no point in me going. I'm not used to following other people's orders, so I'll just go my own way first."

Connections are indeed useful, but the prerequisite is that you are strong enough.

Ririxiang has just started out, and its real influence is not that great at all, even far behind Dingsen Group.

As for Dingsen Group, the county has no idea how much money it has guaranteed in loans, as it just doesn’t want the Dingsen Group to go bankrupt.

"Okay, it's good that you can hold your composure. In the so-called world of fame and fortune, the more powerful you are, the more people will beg you to get in! Even if you manage to get in, you won't have enough strength and say much, so you can only be a spectator. However... Ri Ri Xiang has been targeted..."

"That's normal. We've opened over 130 stores now, and the impact on the market is already huge."

"Then what do you want to do? Yunzhou definitely wants to continue to expand, but I didn't agree. I said, Ririxiang, you are the one who makes the decision."

Li Yi said: "We can expand, but we have no space left. If we only want to increase the production capacity by a few tons or even tens of tons per day, it would be better not to increase it.

Since we want to increase it, we must continue to double and triple it. After all, any industry integrated with the Internet cannot expand slowly. This process requires a lot of money. Can Yunzhou provide an interest-free loan?"

If Yunzhou is willing to provide a loan, then Li Yi is willing to do it.

The loaned money is also money. At worst, RiRiXiang will go bankrupt and restructure its debts.

He is fully capable of making his own money from RiRiXiang in a reasonable and legal way.

"How much do you want?"

"Without 53.5 million, this thing can't be done. And million is just the foundation. If we want RiRiXiang to gain a firm foothold in the prepared food industry, we'll need at least to million. To be honest, Mr. Yu, a company has contacted me and the offer is quite attractive. I won't go into details, but it's a nine-digit figure for % of my equity."

Li Yi holds a 53.5% stake in Ri Ri Xiang through Wuyou Media, Yu Mancang holds 6%, and Yu Jing holds 40%.
As for the remaining 0.5%, it was the yuan that Jiang Li gave him.

Nine digits represent hundreds of millions.

Yu Mancang said, "Is your net worth over 100 million so quickly?"

Li Yi smiled slightly, "It's cash!"

"Hahaha...why aren't you moved?"

"RiRiXiang's production capacity hasn't been fully expanded yet, and it takes time for others to enter the market. Right now, it's just like a vegetable market; the price changes every day. Maybe if I'm more patient, I can make tens of millions more."

Li Yi actually exaggerated his statement.

A company did contact him, but they didn't quote a price. Li Yi asked tentatively, and the most he could get was eight digits, or even mid-eight digits.

He really doesn't think much of the middle eight.

Although Ririxiang has been in business for a short time, the industry actually has very considerable profits in the early stages, especially after production capacity is increased.

In addition, he earns money from two sources, and the takeaway store owner platform also has the opportunity to make money. At least in the next two months, it will be a period of huge profits.

"You wanted to sell it from the beginning?" "Yes."

"What about the 10 billion you mentioned?"

"Others have bought it, so we will definitely continue to make it. Mr. Yu just won't sell it. The pre-prepared meal industry has great prospects. They have the money and the channels, and they can easily distribute the products on a scale of tens of billions."

"So now that you're gone, they can still let me off easily?"

Yu Mancang had already discovered the problem with Li Yi a long time ago.

It started when he expanded towards the capital at all costs.

He had no intention of making Ri Ri Xiang bigger and stronger. He just wanted to make it a certain scale, find someone to take over, and then leave with the cash.

One or two hundred million in cash. He has so much money in his life.

Once Li Yi leaves, those investors will definitely not allow him to keep such a large share. No matter whether they try to dilute the shares in their hands or buy them out, it would be considered a mercy from the other party if he can retain 10%.

Yu Mancang can also afford it at a nine-digit price.

If Li Yi really wanted to leave, he wanted to take over Li Yi's share.

After all, he has figured out the basic operating model, and many people in Yunzhou want to get involved. Once this cake is made, his status in Yunzhou will be further improved.

"Li Yi, the pre-prepared meal industry is quite competitive, after all, there's no barrier to entry. And even if the prospects are huge, it's not enough to easily generate tens of billions in revenue, right?"

Li Yi said, "Mr. Yu, you underestimate this industry. Food is the most important thing for people. Eating is a top priority. Takeout, like online shopping, will sooner or later become part of everyone's life. It's even more common than online shopping... And you should be able to see that pre-prepared meals are a dimensionality reduction blow to other restaurants. They're cheap and deliver quickly. I dare say that in the future, pre-prepared meals will definitely capture more than 80% of the takeout market share..."

Yu Mancang frowned and said, "More than 80% is too exaggerated, right? We don't even account for 20% of the current takeout market in Yunzhou."

"That's because we haven't made breakfast yet! We haven't made pastries yet!"

"Breakfast and pastries? Can they be pre-made?"

"Yes! From tea eggs to soy milk and eight-treasure porridge, from egg pancakes to soup dumplings, everything is possible."

Yu Mancang: “…”

So in Li Yi's eyes, it is possible to pre-prepare a person's three meals a day?

He knows that the takeout market is definitely still in its growth phase. Currently, many people's mobile phones are not smartphones. As the number of smartphone users increases, the scale will definitely continue to expand.

Li Yi continued, "Also, we have opened too few stores. Fifty is only suitable for now. We might be able to open a hundred stores after the new year. Even if national competition begins, Yunzhou could open a thousand or even two thousand stores..."

This is not something Li Yi said nonsense. In another ten years, there will be more than 90,000 takeout stores in Shanghai, and any first-tier city will have more than 10,000 takeout stores.

Even in many small towns, there are hundreds of takeout shops.

Yunzhou is one of the leaders with more than 40,000 takeout stores. In this market, it is common to have two to three thousand stores.

They can continue to operate now, but there are not many delivery people. Many places far away from universities cannot find college students working part-time. Without the cheap labor of college students, those food delivery platforms will not deliver at all, or let the merchants deliver the food themselves.

"Then why do you want to quit? According to what you said, you can definitely make RiRiXiang a multi-billion dollar company. By then, your net worth will be tens or even hundreds of billions. This is a chance to become a top boss, and you're just going to let it go?"

"I'm tired. I don't have any ambitions. I just want to make a little money. Mr. Yu, why don't you buy my shares? You're already a big shot. If you build a company with a 10 billion output value, you'll be the best in Yunzhou."

"Hehehe..."

Yu Mancang really wants to buy it.

But after hearing what Li Yi said, he didn't dare to buy it.

Without Li Yi, Ririxiang can only compete in its existing track.

He knew very well that there would be no benefit except increasing internal friction.

Just like the breakfast and Western pastries that Li Yi mentioned before, he couldn't even think of them.

Once you compete with other manufacturers, developing one more track will increase your chances of winning.

"Li Yi, how about we give it a try? I can help with the loan. I'm not sure how much money I can approve, but I can do my best."

Li Yi frowned and said, "Mr. Yu, if you buy my shares, I can also act as a consultant for you in the future."

Li Yi really wanted cash.

Because other industries are much easier to do than RiRiXiang.

For example, Yige Esports, Wuyou Media, and Miniso.

He just needs to do a good job in Internet marketing, earn enough traffic online, and wait for the Internet celebrity era to begin. Who dares to say that he can't become a "hall"?
Although it is just a joking statement, internet celebrity will be the hottest profession in the next ten years, no doubt about it.

What can be better than becoming an internet celebrity?
How many of those celebrities can actually attend various conferences? Internet celebrities are so powerful that they have to be coaxed into many places.

As for making money?

He has traffic, and if he manages his personal image, it will be no difficulty for him to sell goods through live streaming.

With the advantage of traffic, you can negotiate directly with merchants and the profit will be sky-high.

When it comes to traffic, as long as he seizes the initiative, no one will be able to catch up with him.

It’s not necessarily the case when doing business…

As the saying goes, the bigger the family, the more weaknesses it has. Even if you kill someone openly, who knows what other party will use to escape the trap.

If you want to be an internet celebrity and it doesn’t work out here, you can always run away.

In the Internet age, anyone who bullies an internet celebrity will definitely be beaten up by netizens.

"Li Yi, you want to sell your shares. This is a major decision. RiRiXiang is not under your absolute control."

"Well, if you don't agree, I really can't do anything."

Such a major resolution requires at least two-thirds of the voting rights, but Li Yi has less than two-thirds of the voting rights.

Yu Mancang said, "Then it will be the same as before. I will take care of the funding issue. Even if Ri Ri Xiang doesn't take off, I can still use the cash to buy the shares from you."

"Why didn't you tell me earlier? If you had told me earlier, I wouldn't have wasted so much time talking about it."

"Hahaha, I thought you were just talking...who knew you were serious about it."

"I have no interest in industry, I was just having fun."

"Is it for the order for Dingsen Group?"

"Guess..."

Li Yi originally wanted to take over part of Dingsen Group's shares, but he hadn't taken action yet.

Anyway, Li Yi will definitely take advantage of either Jiang Li or her company.

He has already released the news...

"By the way, Mr. Yu, since you want to continue making RiRiXiang, I have only one request: go public within three years!"

Since I can't get cash now, I'll get a big one in a few years.

(End of this chapter)