Hollywood starts with an agent

Chapter 187 Fair and Sexy
With the arrival of 1993, Aaron returned to Los Angeles and started his work in the new year.

Dawn Pictures, Burbank, office.

"Schindler's List received almost universally positive reviews. Television stations, newspapers, and magazines all praised the film!"

Esther Beckett said as she handed Aaron a research report.

Aaron took a look and smiled casually, "It seems the prize is secure."

I finally saw the power of Jews in the media. Dawn didn't spend much money on promoting Schindler's List.
A limited number of theaters were arranged for the film to be screened, and then word of mouth spread!

“After the Golden Globe Awards, next month, we’ll start screening it on a large scale;”

"Schindler's List, Scent of a Woman and The Crying Game all need to step up their marketing efforts."

Aaron leaned back in his chair and pressed his temple. Shuguang had a lot to do, including film marketing, preparations for new films, and the establishment of a television production department.

"understand!"

At night, at a party at the Sunset Marquis Hotel in West Hollywood, Aaron ran into both Steven Spielberg and Jeffrey Katzenberg;

Because "Schindler's List" was well received after its release, Steven Spielberg, who is Jewish, was in a good mood.

"The film has received great response, everyone has given it extremely high praise, and it's also very touching!"

Aaron said this as he clinked glasses with Spielberg. The box office is also rising. I guess the executives at MCA Universal, such as Sidney Sheinberg and Lew Wasserman, are regretting it?

"Thank you for your support. Otherwise, I don't know when this movie will be released."

"Schindler's List" originally had difficulty finding investors, but fortunately Shuguang was willing to provide the money. Spielberg had to take on this project no matter what.

Aaron then chatted with Jeffrey Katzenberg, "Aladdin is really popular. It has exceeded 1 million in North America and 1.2 million in overseas markets.

"Mr. Katzenberg's animation efforts are truly astonishing!"

Jeffrey Katzenberg is indeed very powerful, but he is currently in conflict with Michael Eisner, the chairman and CEO of Disney;
Especially regarding the renewal of the contract with Disney, we have not yet reached an agreement.

"Animated feature film, Aaron. It seems your Pixar is also developing the first 3D computer animation, right?"

Pixar's 3D technology had attracted his attention before, although no cooperation was formed. Pixar was acquired by Sugon.

But Jeffrey Katzenberg still kept his eye on Pixar. After all, it was Aaron Anderson who acquired it.

"Yeah, it just started production," Pixar was developing Toy Story, and was Jeffrey Katzenberg paying attention?

Jeffrey Katzenberg smiled and said, "I didn't expect you to get into the animation industry so soon!"

Aaron’s achievements in live-action films have long been proven, and now that he has entered the animation industry, he is certainly not to be underestimated.

"Okay, see you later, Aaron," Jeffrey Katzenberg drank the wine in his glass in one gulp!

Watching the other person leave, Aaron thought that the situation inside Disney was not very peaceful now, and Jeffrey Katzenberg was at the center of the storm; the other person and Steven Spielberg had been quite close in this period, and it seemed that the establishment of DreamWorks in the future was not a coincidence.

Later, the fair and beautiful Nicole Kidman also came to the party and found Aaron!
"Honey, you are so sexy," Aaron hugged the girl.

"There are a lot of reporters outside. Should we leave early?"

Nicole Kidman asked as she kissed the man on the cheek.

"Let's go," Aaron agreed, and then he put his arm around Nicole Kidman and left the hotel.

Driving a new Mitsubishi EVO along Sunset Boulevard straight towards Santa Monica!

The car's radio was broadcasting news about the 1992 Super Bowl:

At the end of this month, the AFC champion Buffalo Bills will face the NFC champion Dallas Cowboys;
The Super Bowl venue is the Rose Bowl Stadium in Pasadena, Los Angeles!

"Well, the Super Bowl halftime performer was Michael Jackson?"

Aaron was listening to the radio and put one hand on Nicole Kidman's thigh in the passenger seat. Michael Jackson was going to perform at this year's Super Bowl halftime show!
"What's wrong? Doesn't the NFL have the Super Bowl every year?"

Aaron shook his head. "It's different. This is Michael Jackson!"

Before the 1990s, the Super Bowl halftime show rarely featured celebrities, and was mostly performed by entertainment organizations, lacking in attention;

After the 1990s, organizers began to invite celebrities to perform in the halftime shows, but there were many celebrities appearing at one time, and most of them were not very well-known.

Now, Michael Jackson is like a king bomb!
Moreover, Aaron has already figured out that the two summer blockbusters "Speed" and "The Mask of Zorro" can definitely buy advertising time during the halftime show.

After returning to his mountain villa in Pacific Palisades, Santa Monica, Aaron called Etheline Beckett and talked about advertising his movie during the Super Bowl at the end of the month!

"Super Bowl halftime ads now seem to be between $30 and $70 for 80 seconds."

"It doesn't matter. Speed and The Mask of Zorro are our summer blockbusters, and we have to do a good job of marketing them..."

On the other hand, just a few days into 1993, a scandal broke out within the Japanese Panasonic Group, forcing the resignations of Panasonic President Akio Tanii and Executive Vice President and Chief Financial Officer Masahiko Hirata.

Panasonic's board of directors appointed Yoichi Morishita to replace Akio Tanii!
The change of leadership at Panasonic has a significant impact on the American MCA Group. Akio Tanii and Masahiko Hirata were the most important driving forces behind Panasonic's acquisition of MCA.

Now, Akio Tanii and Masahiko Hirata have been forced to resign, and the two heads of MCA, Lou Wasserman and Sidney Sheinberg, are shocked.

Because Lou Wasserman and Sidney Sheinberg hoped to persuade Panasonic to continue investing in MCA to develop its cable TV business!
In the chairman's office of MCA Universal in Universal City, Los Angeles, Lou Wasserman sat on the sofa and took a puff of his cigar. "Akio Tanii's departure is a foregone conclusion."

"Perhaps, next we should consider persuading the new head of the group."

Sidney Sheinberg was somewhat helpless. "I've already inquired about it. Mr. Morishita Yoichi, who comes from a hardware background, doesn't seem to know much about Hollywood. He hasn't even been to Los Angeles. I heard that he has no interest in American music companies."

Lou Wasserman nodded and said, "Let's try to go to Japan when we have time!"

(End of this chapter)