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Chapter 353 Jiang Changyi in Hong Kong
The six employees hired by Suning in the early stage were all very capable. They quickly investigated and compiled the information Suning needed, and also gave Suning a clear understanding of their respective abilities.

"Guo Yaodong, you guys did a great job."

"Boss, this is what we should do."

"Well, next I will send you to lead a team to Shenzhen in the mainland, and then contact Shenzhen to build a production base."

"Ah? Boss, there's plenty of industrial land right here in Hong Kong. There's no need to go all the way to the mainland, right?
Aren’t you worried about irresistible risks?”

"Yaodong, I have great faith in domestic policies. Furthermore, a pack of instant noodles in Hong Kong costs one Hong Kong dollar right now. If we want to break through, we must focus on both price and taste." Suning dismissed Guo Yaodong's concerns. "You don't need to worry about the taste and technology. You just need to contact us to build a production base."

"Yes! Boss! I know what to do."

“Well, this time all six of you are heading to Shenzhen, and you will be the leader of this six-person team.

I ask you to build the production base as quickly as possible and acquire as much land in Shenzhen as possible to prepare for the company's other projects."

"Yes! Boss!" Guo Yaodong understood what Suning meant and accepted the task seriously. "Boss, what's the name of our instant noodles?"

"Master Su!" Su Ning made a funny expression and explained to Guo Yaodong, "I've asked lawyer Lawrence Peter to register a company called Master Su Food and Beverage Company, which mainly sells food and various beverages."

"Okay, Boss! Our team will definitely complete the task successfully."

"Well, you should also keep an eye on the work performance of the other five employees. If there are any who perform well, we will reuse them once our company is back on track."

"Yes! Boss! I understand."

Because of the connection with the school in the mainland, Guo Yaodong and his team's trip to Shenzhen went smoothly. Before Guo Yaodong left Hong Kong Island, Suning asked him to rent several container warehouses at Pier No. 6 in Kwai Chung. By the time Guo Yaodong started to build a production base in Shenzhen, Suning had already installed a complete set of instant noodle and beverage production lines at the dock waiting for shipment.

Not only are there production lines for instant noodles and various beverages, but there is also a full set of Master Kong instant noodle technologies and formulas in Space World. As long as the first phase of the production base in Shenzhen is completed, the production line can be installed and production can begin.

The company is in its start-up phase, and I have to do many things myself, even advertising. After all, I have no one to use, and real talents really look down on "shell companies" like Longya Company.

When it comes to this kind of advertising, Suning's first choice is TVB. After all, TVB is the undisputed gathering place for public opinion in Hong Kong, and its advertisements will definitely be seen and accepted by Hong Kong residents first.

Suning drove directly to the TVB building and handed his business card to the receptionist. "Pretty girl, this is my business card. I want to advertise on TVB."

"Okay! Mr. Su!
I will help you contact our TVB advertising manager right now."

"Thank you!"

The receptionist made a phone call and said to Su Ning with a smile, "Mr. Su, our manager is waiting for you in the office. Please follow me."

"Thank you, pretty girl!"

Su Ning knew that it was already very good for him to be able to meet the manager of TVB's advertising department. You have to know that the current Longya Company has no reputation at all, and it is impossible for Shao Laoliu and Fang Yihua to greet them in person. In fact, there is no need for this.

"Hello, Mr. Su! I'm Liu Tianrong, the advertising manager of TVB."

"Hello, Manager Liu!"

"Amy, pour a cup of coffee for me and Mr. Su." Manager Liu looked at his secretary and instructed.

"Yes! Manager!"

"Mr. Su, may I know what products your company produces?"

"Instant noodles and various beverages, the brand is called Master Su."

"Oh? It looks like a brand new product."

"Yes!"

"Mr. Su, our TVB advertising is divided into three types. The first is a short-term one-month advertisement, which only costs 50,000 Hong Kong dollars; the second is a mid-term advertisement for one quarter, which costs 138,000 Hong Kong dollars per quarter; and the third is a long-term advertisement for one year, which costs 500,000 Hong Kong dollars per year."

"Well, it seems that you TVB has very favorable policies for long-term advertisers?"

"Haha, that's right!"

"Let's do a long-term advertisement. I'd also like to invite your TVB artist Ms. Cherie Chung to be the spokesperson for our Master Su."

“Sure! No problem!
Ms. Cherie Chung is only a third-tier artist at TVB, so she only needs HK$350,000 in endorsement fees each year."

"Well, the endorsement fee is easy to negotiate, but our Master Su has one requirement. He must ensure that Ms. Chung Chuhong does not film any nude scenes in the future, must drink Master Su brand beverages in any public place, and cannot discuss other brands of similar products in public."

"This"

"Manager Liu, when we signed the contract, we also stated the terms. If your company and Ms. Chung Cherie violate the agreement and affect our brand, your company will be fined ten times the amount."

"Ten times?" Manager Liu's eyes widened in surprise. He had never encountered a boss who made such a request before. "Mr. Su, your request is too special. I can only go and ask our boss for instructions."

"Haha, no problem! Manager Liu, please go ahead!"

"Mr. Su, please wait a moment!"

Soon Manager Liu came back again and took Su Ning to Shao Laoliu's office. Su Ning also saw his confidante Fang Yihua in Shao Laoliu's office.

"Hello, Mr. Su! I am Shao Laoliu, Chairman of the TVB Board of Directors." Shao Laoliu stood up and stretched out his right hand to shake hands with Su Ning.

"Hello, Mr. Shao!" Su Ning introduced himself while shaking hands with Shao Laoliu. "I am Su Ning, the owner of Longya Company. This is my business card."

"Mr. Su, this is TVB General Manager Fang Yihua." Shao Laoliu took Su Ning's business card and pointed at Fang Yihua next to him and introduced him.

"Hello, Mr. Su!"

"Hello, Ms. Fang!"

"Mr. Su, I just heard from our Manager Liu that you want to invite Ms. Cherie Chung to be the spokesperson for your company?"

"That's right! I really like Ms. Cherie Chung. I feel her temperament is very suitable for our company's products."

"Mr. Su, we at TVB theoretically accept your request, but the endorsement fee needs to be a little higher." "Haha, the endorsement fee is no problem, Mr. Shao, just name the amount."

"Five hundred thousand Hong Kong dollars!"

"Okay! Then sign a six-year contract!"

"Mr. Su, please forgive me for being frank, but Ms. Cherie Chung is only a third-tier actress of our TVB. We suggest that Mr. Su replace her with other actresses." Seeing Su Ning so generous, Shao Laoliu and Fang Yihua couldn't help but be surprised, while Fang Yihua on the side said with a smile.

"Oh? Ms. Fang, do you have any good suggestions?" People in later generations have always heard that Fang Yihua was stingy and harsh. Su Ning suddenly looked at Fang Yihua with great interest.

"Ms. Cherie Chung debuted relatively late, and is only famous for last year's 'The Story of Woo Viet'. She's not very well-known in Hong Kong." Seeing Suning's interest, Fang Yihua thought Suning valued his opinion. "Our other TVB actress, Angie Chiu, is more suitable for your company's product positioning. I believe Ms. Chiu will definitely be more beneficial to your company's product sales."

"Haha, Ms. Fang, you don't think I don't know Miss Zhao Yazhi's reputation, right?" Su Ning was almost amused by Fang Yihua's anger. He had heard that Zhao Yazhi was a pillar of TVB, but he didn't expect Fang Yihua to promote her so hard. "What do you mean by extramarital affair? Scandals with other male actors?
Does Ms. Fang really think she is compatible with our company's products? "

"what?"

"Haha, Mr. Fang also thought that Zhao Yazhi was more famous, so there was a misunderstanding. I hope Mr. Su won't blame me." Seeing that Fang Yihua's flattery hit the wrong horse, Shao Laoliu hurriedly smiled and tried to smooth things over.

"I wouldn't blame her, but our products are mainly suitable for people of all ages, so we are particularly sensitive to negative news. I hope your company can supervise Ms. Chung more in the future."

"Haha, I will!" Shao Laoliu and Fang Yihua smiled at each other, and then Fang Yihua thought that Su Ning had some thoughts about Cherie Chung, "Mr. Su, do you want to ask Miss Cherie Chung to come out for a chat tonight?"

"Haha, no thanks!" Su Ning almost burst out laughing when he realized that Shao Laoliu and Fang Yihua regarded him as a pervert. "Tomorrow I'll arrange for the company's legal department to come sign the contract, and I'll also assign a dedicated person to oversee the advertising matters."

"no problem!"

After leaving the TVB building, Suning went to Ming Pao, Oriental Daily and Sing Tao Daily, and also spent a lot of money to advertise in the three newspapers. He was determined to create an overwhelming advertising effect and make Hong Kong residents remember the Master Su brand as soon as possible.

Suning is not short of money or technology now, so Suning is very aggressive in doing things and can be said to have no scruples at all.

Suning has made great moves in Hong Kong and Shenzhen, and the support from Shenzhen has also been very strong. Almost all procedures have been given the green light, and they have also been particularly considerate in recruiting a lot of construction workers for Longya Company.

On the other hand, the overwhelming advertising in Hong Kong Island, coupled with the support of rising star Cherie Chung and super affordable prices, quickly made "Master Su" a well-known and best-selling product.

The principal of Changsha did not expect Suning to act so quickly and make such a big fuss. Not only were many bigwigs in Hong Kong watching the situation paying attention to Longya Company, but many leaders in the mainland also regarded Longya Company as a "test product" of Shenzhen.

"Old Su, it seems you have to rush to Hong Kong as soon as possible. This Suning is really too troublesome." The principal looked at Su Lie with a wry smile.

"Yes, sure! The retirement procedures have been completed, and I can leave anytime."

"Lao Su, your family has no objections, right?"

"Haha, we're already an old married couple, there's nothing to be reluctant about. Besides, the children are all grown up and don't really need me as a father anymore."

"Haha, that's true!
This time, you should bring a company of veterans with you. More than a hundred of them should be enough for the Dragon Tooth Company for the time being."

"That's great! This kind of fully-organized group of retired soldiers can unite better and work even harder."

"Well, maybe Suning saw this and informed us in advance. It's much more convenient than hiring veterans one by one."

"Haha, this kid Suning is incredibly clever. He does everything well and insists on doing it to the best of his ability!
I don't know where he gets such a strong obsession from!"

"Haha, the world of young people is not something that we old people can understand." The principal was suddenly filled with emotion.

For the Shenzhen production base, Guo Yaodong can be said to have tried his best. Every day, he and his team members take turns to monitor the construction progress of the production base and do not allow any flaws to occur.

After the first phase of the production base was built and the production line was quickly installed, and the instant noodles and beverages produced were sent to Hong Kong for sale, Guo Yaodong was able to breathe a sigh of relief.

"Yaodong, thank you for your hard work on this trip to Shenzhen."

“Boss, it’s not hard at all.

With the help of Shenzhen officials, our team felt much more relaxed.”

“Well, everything is difficult at the beginning.

From now on, we can just increase production step by step, and you can take turns going back to Hong Kong to rest."

"haha, yes!"

"Yaodong, hurry home and reunite with your wife! I'll give you three days off."

"Thank you, boss!" The unshaven Guo Yaodong was also surprised.

After finishing the most troublesome things, Suning was also the most relaxed one. In the future, Longya Company will slowly get on the right track. Now the workers who are mainly responsible for the Shenzhen production base are almost all soldiers who have just retired from the army. The management adopts a unified military management, and hygiene and management are very easy and trouble-free.

After relaxing, Su Ning felt a little bored, so he called Linda, "Linda, do you have time to come to my house for coffee tonight?"

"Okay! Come pick me up when you get off work."

"Well, see you there!"

Although Suning said he invited Linda to have coffee, they were all adults and knew the words used by adults. Suning picked her up in front of Linda's workplace, and then they went to a high-end Western restaurant for dinner together, and finally went home to continue drinking red wine.

The next scene quickly entered a stage that was not suitable for children. The scene was quite "brutal" and "intense". In the end, both Suning and Linda were defeated, and the two could be said to be evenly matched.

"Suning, your 'Master Su' instant noodles and drinks are selling really well. Many of our employees like to buy 'Master Su'."

"Haha, I put so much effort into it. The overwhelming advertising was very expensive, so it's only natural that I can achieve such good results."

"Well, but Master Su is selling it so cheaply, won't that leave you with no profit margin?"

“Oh, no!
"Master Su's" production base is in Shenzhen, where labor and land costs are very low, which is the fundamental reason why I can compete on price."

The price of "Master Su" instant noodles is 20 cents cheaper than similar instant noodles on the market. Coupled with its excellent taste and quality, it quickly occupied the instant noodle market in Hong Kong.

The beverage products of "Master Su" were immediately accepted and loved by Hong Kong residents due to their unique taste and affordable prices, which also allowed "Master Su" under Longya Company to gain a firm foothold in Hong Kong.

(End of this chapter)