Abstract Art Award Winner

Chapter 214: Nezha is a huge hit on the release!

Zhang Ruonan's outfit today is very casual, a white T-shirt with a blue plaid jacket over it, and ordinary blue loose jeans with white sneakers underneath.

But overall it looks very youthful.

"Actually, we've wanted to treat you to a meal for a long time, but we haven't found an opportunity yet."

Zhou Le smiled and said, "It's mainly because I have a lot of things to do here."

"No, no, how can this be your fault, Brother Le?"

Seeing Yang Di calling him "Brother Le" over and over again, Zhou Le quickly said, "Brother Di, please stop calling me Brother Le. It makes me feel uneasy. Just call me Le'er. Why should we be so polite to each other when we're so close?"

"Haha, it's just about status in the underworld, so I still have to call you brother."

"Don't do that. Your status in the martial arts world is much higher than mine. If you keep calling me brother, I won't be able to eat this meal."

When they sat down later, Yang Di wanted Zhou Le to sit in the middle, but Zhou Le was stronger and he directly lifted the chicken-like Yang Di and sat him on the main seat.

Although he is an apprentice in the variety show, Yang Di is the oldest among them and debuted earlier, so it is natural for him to sit in the main seat.

Soon after, the others arrived. Zhou Le sat on Yang Di's left, while Li Gengxi sat on Yang Di's right. On Zhou Le's left was Zhang Ruonan, and on Li Gengxi's right was a young man named Wang Ziyi.

"Hello, my name is Wang Ziyi, and we are from the same hometown."

Zhou Le: "Where are you from?"

"I'm from Taiyuan."

"You're from the same hometown, but I can't tell from your accent at all. Which school were you in at that time?"

"University? I went to university in Hunan. It's not very famous. In our terms, it's just a third-tier university. But I went to Jinshan Middle School for high school."

Zhou Le nodded. Jinshan Middle School is a good school in Taiyuan. "Then our two schools are not far away. I studied at No. 5 Middle School."

"Then you're a top student! No. 5 Middle School, No. 10 Middle School, and Shandong University Affiliated Middle School are some of the best schools in our area. But, Brother Le, do you watch 'Idol Producer'?"

Hearing this, Zhou Le stared at the other person for a long time, and finally uttered a word with certainty: "Resemble!"

Everyone: "???"

Among them, Zhang Ruonan laughed the most happily.

"Brother Le, were you also involved in non-mainstream activities back then? Did you ever use Martian language in your QQ signature?"

"No, I was so busy studying back then that I didn't have time for these things. Besides, I was quite small and skinny when I was little, so I seldom played with them."

"Brother, have you ever been bullied in school? It seems like quiet boys are always easily bullied."

Zhou Le shook his head: "No, in high school, the study atmosphere was very good. Although there were some lazy students in the class and school during junior high school, I was a good student and my grades were among the best in the class. Those lazy students often copied my homework, so I had someone to protect me in school.

There was only one time when an older student stopped me after school and robbed me of 10 yuan. The next day, he came to apologize to me and said he would protect me no matter what happened in school in the future.

Yang Di asked curiously, "Why? Brother Le, do you have any background?"

"Because the school's principal at the time was my dad's good friend, and we often ate and drank together."

"Hahaha, then they must have reviewed it after returning. Most students who just want to get by have some idea of these things. Even if he doesn't know, others might know."

After opening the conversation, everyone started chatting with each other, and the conversation became more and more heated.

"Teacher Zhou, do you remember the first time we met? I felt that you were very familiar with me. Have you watched my show before?" Yang Di asked.

"Brother Di, there's something I don't know if I should say. I haven't really watched your show much before, but the one that left the deepest impression on me was 'Qiang Tribe Little Demon'."

After hearing this, Yang Di immediately burst into awkward laughter.

"Hahaha, let's not talk about this anymore. We were too young back then. Why don't we talk about Ziyi's original self-introduction?"

Wang Ziyi immediately covered his face. He felt that this dark history would accompany him forever.

"Born in 1996, dreaming of becoming a rap leader"

Zhang Ruonan was already imitating him.

"I wish I could find a hole in the ground to crawl into now."

Speaking of Wang Ziyi, Zhou Le asked him again and only then did he find out.

It turns out that this is another rich second-generation, his father is a coal boss and is very rich.

The clothes she wears when appearing on variety shows all cost at least hundreds of thousands of yuan.

"Maybe it was better before, but those who can stand out now basically have some family background." Yang Di sighed. He was also very glad that he entered the industry early and met a noble person, otherwise he might not be able to stand out.

But after the topic revolved around Wang Ziyi, Wang Ziyi mentioned Zhang Ruonan again.

"Ruonan is still from Wenzhou."

"Wenzhou? The only things I know about Wenzhou are Wenzhou Fried Vermicelli and Jiangnan Leather Factory."

Zhang Ruonan immediately explained: "I'm not Huang He, the boss of Jiangnan Leather Factory. My last name is Zhang."

Yang Di also said: "Xiao Zhang's family conditions are considered ordinary, and her name used to be 'Nan', which means male, but she changed it later. However, compared to other female artists, Xiao Zhang has a higher proportion of male fans."

Zhou Le couldn't help but look at Zhang Ruonan again.

"This shows that Xiao Zhang is very attractive. Generally, artists have more female fans. After all, if you want to go the traffic route, you have to do data and charts and so on. And if you just look at the spending power, female fans are stronger."

Yang Di said, "Yes, but Xiao Zhang is not like that. She has a lot of male fans, a bit like those Japanese underground idols. Every time she attends an event, the audience is basically full of male fans."

"Are you going to be an underground idol?" Zhou Le asked curiously.

"Not really. It's mainly because I said something before that offended some female fans, so some people are resistant to me. Plus, the company is marketing in this direction, so this is the only way now." Zhang Ruonan explained.

"Oh, why do all the Guangguang artists seem weird? Xie Nan and Liu Yan were two of Guangguang's three treasures, but they weren't particularly famous. They signed Liu Yan, but she always promoted her figure. They signed Bao Beier and his wife, but Bao Beier's reputation is really hard to say.

Now you've joined us. Actually, your company's positioning and direction for you were wrong from the start. Although I'm a man and I think your marketing approach is unique, from a boss's perspective, whether it's for you or the company, it's definitely better to attract female fans."

Zhang Ruonan had no choice, because things had come to this point, there was no room for turning back.

Most of the core fans are male fans, and they have already offended a lot of female fans before. If they change the blood now, it would be equivalent to throwing away all the current core fans.

"Take me for example. I used to have favorite female artists, but at most I'd occasionally follow them online or click "Follow" on Weibo. But if you asked me to spend time analyzing data on a regular basis, it would be impossible. In fact, your fan base is a bit similar to mine now, with a majority of male fans and only a small minority of female fans."

Zhang Ruonan thought for a moment, "But Brother Le, you have a large fan base, and there's always a lot of buzz about you. Plus, you don't need to compete on Weibo or anything like that. Most importantly, you're an actor, and your commercial value lies in your work. That way, your endorsement company will take this into consideration."

"Yeah, so according to your current situation, you've taken the wrong path. If you want to make a living by relying on traffic, then you should rely on female fans.

The first is that the things you endorse are more suitable for them, and they will spend money to buy them; the second is that the attributes of most female fans and male fans are different. Male fans can be asked to go to the cinema to watch a movie or spend money to support you at a concert, but they will not pay for the endorsed products if they don’t need them.

Or if you want to transition, you need to improve your skills. As long as your acting is good enough, your commercial value doesn't need to be solely based on your fan base. At that point, even if you continue to call your fans "Nan friends," it won't matter, because your core base will be your work, so even casual fans won't matter.

With your current development, your juniors will probably have stood up and won luxury brand endorsements, but you still won’t be able to get any good resources.”

Zhang Ruonan had actually thought about these things before, but she hadn't thought about them so deeply. Her agency team, including herself, could only let her continue on her current path.

"Actually, I don't hate male fans, but I also want to improve and be like other female artists. So, is it best for me to focus more on my acting skills next time?"

"That's about right. Anyway, your current path is definitely not going to work. Even if you get a role in the future, you can only take on very simple roles. At present, your personal attribute is actually a fashion item. Girls will go back and retouch their photos after taking them and then send them out, but boys will only post them in the group.

If you don’t want to change, just ignore what I said. But if you want to change, you still have to improve your personal abilities. Even if you are currently playing the third, fourth, or even fifth female role, it doesn’t matter. The main thing is that you have to improve your abilities.

Of course, if your fan title can be changed, I still recommend that you do it. It may take several years to transition, and the process may be painful, such as those male fans leaving and turning against you, but you can get through it. "

Zhang Ruonan was trying hard to understand, because Zhou Le was analyzing it entirely from a business perspective.

At this time, Yang Di also said: "Yeah, I won't say it. After all, I look like this, and there are female fans who like me, that is, they like my funnyness. But who of the other people who use fan economy doesn't rely on female fans?

Of course, just like what Teacher Zhou said, Teacher Zhou, Ziyi and I, as men, if we were just ordinary fans, and our professions were students or ordinary office workers, we would rather spend our money on games, or buy ourselves a better computer, than spend money on our idols.

"And brands also look at commercial value. Even if you have a lot of male fans, if they want you to be the spokesperson for a graphics card, why not spend money to find another idol with more fan appeal? Even if women don't have such a strong demand for computer graphics cards, at least the publicity is there."

Zhang Ruonan was a little confused for a moment.

"Then I'll talk to them when I get back. I think you're right."

However, after this topic passed, Zhang Ruonan quickly put it aside.

During the chat, Zhou Le found that Zhang Ruonan had a pretty good personality. Some of the topics he talked about were very interesting. He was not pretentious and was quite likable.

People are also a bit abstract.

After dinner that day, Zhang Ruonan never mentioned this matter again.

It was not until July 7 that Zhou Le left the program crew to officially promote "Nezha".

All the people who came on the first day were rappers, and each of them went up to say a few words.

The next day saw the arrival of pop and rock singers.

The official premiere on the third day was attended by actors and directors.

For three consecutive games, the lineups were particularly luxurious.

After these three videos were released, many people felt a little disgusted by this overwhelming "viral" publicity, but as far as the market is concerned, the goal is to win over the majority of people.

As long as the quality is acceptable, publicity is still very necessary.

The era when good wine needs no bush is over.

If there is no exposure, the sales volume would have been 100, but in the end only 40 or 50 would be sold. This is the difference.

On the night after the premiere of BJ, Zhou Le paid for a dinner and invited friends who came to support the show to have dinner.

After that, they returned to the hotel and did not go back to their rooms immediately. Instead, they came to the hotel conference room that they had rented earlier and began to look at the first-day box office data of "Nezha".

Just looking at it this way is a bit too boring, so everyone in the creative team put out some money.

Some bought melon seeds and peanuts, some bought drinks and beer, and some bought some braised food.

They ate and chatted, imagining how to make the second part of "Nezha" after the first part was a huge hit at the box office.

We talked about how if the company could make money, we would definitely move to a bigger office in the future.

We talked about how if we had enough money, we would make the second film to a high standard with all the special effects.

"Don't worry, I will definitely make money. If not, I will live broadcast myself washing my hair upside down." Zhou Le vowed.

Soon they were able to hold on until 6:00 in the morning. So far, the box office has reached 3 million.

The entire conference room cheered because in just one day, they had earned back all their previous investment in the movie.

In the days that followed, the box office was profitable every day.

"Okay, everyone, go back to sleep. I have to go to the airport later. After the first day's box office statistics are released at 6 pm, I guess we will continue celebrating."

Jiaozi was also very excited. There was such a good momentum on the first day. And based on the current market feedback and Douban ratings, this is definitely not the highest single-day box office, and it will definitely continue to rise in the future.

Zhou Le returned to the program crew first, and it was not until 6 pm that Jiaozi called excitedly.

"Teacher Zhou, this is truly explosive! The statistics are out now, and Nezha's first-day box office grossed 5 million! I previously speculated that Nezha's final box office would be around 30 billion, but if this continues, we might be able to reach that goal in a week!"

(End of this chapter)