Peninsula: I, a chaebol! I will never follow hidden rules.

After the incident where a Xuanxiao Logistics courier was bullied and forced to kneel by the brother-in-law of the Coupang Logistics president, Coupang's reputation was ruined.

Due to the boycott by netizens, Coupang Mall not only saw a decline in sales, but its stock price also fell for three consecutive days.

Although the logistics president was punished and even beat his troublesome brother-in-law into the hospital, this could not make up for Coupang's losses.

The facts are clear, and no matter how Coupang denies the rumors, it's useless. A bad reputation is a bad reputation, and it won't be easy to recover in the short term.

On the other hand, Xuanyao Group is being praised by the entire internet. Furthermore, Xuanyao Logistics has increased its recruitment efforts for operators, dispatchers, freight drivers, and couriers.

What does this mean? This means that Xuanyao Mall has become even more popular and there are not enough frontline employees!

If this continues, Coupang Mall may have to give up its title as South Korea's number one e-commerce platform to Xuanyao Mall.

How to do?
Judging from the current situation, it is unlikely that Coupang Mall will be able to defeat Xuanyao Mall head-on.

In this case, we have to use some underhanded tactics.

Isn't Coupang's reputation already bad? Why not ruin Xuanyao Mall's reputation as well?
After much thought, Coupang's current female president came up with a good idea.

Isn’t Xuanxiao Logistics recruiting couriers?
Haven’t many of Coupang Logistics’ couriers gone to Xuanxiao Logistics?
Great! Bribe a few Coupang Logistics couriers and have them go to Xuanxiao and cause trouble for them.

Didn't Xuanxiao Logistics previously issue a statement about resolutely safeguarding the interests of its employees? So, they let these couriers bully and then threaten customers. And then, the whole process was "coincidentally" captured on camera by a passerby.

After the video was exposed, Coupang was looking for several internet troll companies to form a group online to discredit Xuanyao Logistics.

With this set of operations, Xuanxiao Mall cannot remain unaffected.

Moreover, it is not just Coupang that has a grudge against Xuanyao Mall. The sudden emergence of Xuanyao Mall has snatched a piece of meat from the mouths of all existing e-commerce platforms in South Korea.

Once something happens to Xuanxiao Mall, other e-commerce platforms will definitely take action to give it a good beating.

When all kinds of negative news about Xuanyao Mall, which were difficult to distinguish between true and false, spread on the Internet, Xuanyao Group would not be able to explain itself even if it had a hundred mouths.

Xuanyao Mall is the foundation of the entire Xuanyao Group. Any disturbance in Xuanyao Mall will affect the entire Xuanyao Group.

As long as Xuanxiao Mall is suppressed, the entire Xuanxiao Group will be finished.

It wasn't a particularly good plan, but it was feasible.

However, this plan cannot be implemented immediately because Coupang has just experienced negative situations such as falling stock prices due to bullying of Xuanxiao Logistics' couriers, and then negative news appeared on Xuanxiao Logistics. This makes it easy for people to suspect whether Coupang is deliberately trying to make trouble for Xuanxiao.

Therefore, the female president of Coupang planned to wait for more than a month, until the New Year's Day holiday. At that time, it is the peak period for online shopping, and netizens are also idle. When the incident becomes popular, more netizens will participate.

The bigger the incident gets, the greater the losses Xuan Xiao will suffer.

In order to give the Coupang logistics president, whom she promoted, a chance to perform, the female president of Coupang handed the matter over to him.

That morning, the female president of Coupang received a report from the logistics president. Not only did he arrange for couriers to go undercover in Xuanyao Logistics, he also bribed the president of Xuanyao Group's finance department, laying a mine for tax evasion for Xuanyao Group.

By New Year's Day, when the two incidents of "Xuanxiao Logistics couriers bullying customers" and "Xuanxiao Group evading taxes" were exposed at the same time, will Xuanxiao Group still have a way out?

Dead!
The thought of this made the female CEO of Coupang feel so good. After get off work, she planned to go to the club and order some male models to have some fun.

But just as she arrived at the company's underground parking lot and was about to get in the car, five men suddenly rushed out from the pillar not far away and from behind the car.

"You're the one who asked us to frame Xuanxiao Mall, right? Bitch!"

"Snapped!"

"Yeah! Help!"

[Breaking News! Coupang CEO attacked in company parking lot! His fate remains unknown!]

[The Seoul Metropolitan Police Agency issued an announcement: The assailant who attacked the Coupang president has been arrested and the case is under investigation.]

The female president of Coupang was attacked around 5 pm, before it even got dark, and the incident became a hot topic.

In this regard, most netizens are gloating.

"Don't you like bullying people? Did you get beaten?"

"Hahaha! Where's the president?! So impressive! Does it hurt when the president gets hit?"

"I guess the person who hit her was the delivery man! What do you think?"

"You've cut my salary, you've laid off employees, but you can't even let me deliver for someone else? You're bullying me! You deserve this beating!"

"Where did you hit? Was it the face? If not, it won't be a good review!"

"Hahaha!"

Just when everyone was gloating, at nine o'clock in the evening,

The Seoul Metropolitan Police Agency has issued another announcement.

Regarding the attack on the Coupang CEO, the Seoul Metropolitan Police Agency issued another announcement late at night: The assailant was a Coupang logistics courier who was dissatisfied with being assigned to work undercover at Xuanxiao Logistics and chose to retaliate!

When netizens saw this news, they were stunned.

"What do you mean? Coupang arranged for its own couriers to go undercover at Xuanxiao Logistics? What is Coupang trying to do?"

"Is this what business warfare is? Arranging your own courier to go undercover in the rival company?"

"By the way, what's the purpose of a courier going undercover in a logistics company? What kind of business secrets could a logistics company have? There's no need for an undercover agent, right?"

At this point, netizens rushed to Coupang Mall’s accounts on major social platforms to leave messages questioning what Coupang’s purpose is.

The chairman was sidelined by the president, and the president was knocked unconscious by the "murderer". The remaining executives were leaderless and could not come up with a solution that everyone agreed on, so they could only order the closure of the comment sections of major social media accounts.

Immediately afterwards: [The family of the attacker who attacked the Coupang president spoke out: My husband said that the salary offered by Xuanxiao Logistics is 10% higher than that offered by Coupang Logistics, and there are also various benefits.

Xuanyao Logistics treats their couriers as human beings. If he listens to the company's words and frames Xuanyao Logistics, he will feel guilty.

With the voices of the "murderer's family," people finally understood. Coupang Logistics' purpose in deploying undercover couriers to Xuanxiao Logistics was to cause trouble for the company and frame it. This gave righteous netizens even more reason to "condemn" Coupang Mall. But since Coupang Mall accounts are no longer allowed to comment, what's the solution?
Post something about Coupang Mall!

Now, Coupang Mall has become a hot search on all major platforms!
Faced with this situation, Coupang issued a statement to refute the rumors, saying that the so-called family members' posts were all fake, and at the same time quickly tried to find a way to contact the "murderer's family", hoping to bribe them not to speak out.

Is that possible?

As soon as they refuted the rumor, the family of the man released a recording of the company leaders arranging several of them, the couriers, to go undercover at Xuanxiao Logistics.

The key point is that the leader in the recording not only clearly stated that the purpose of Coupang's arrangement of undercover agents in Xuanyao Logistics was to let these couriers bully customers and cause trouble for Xuanyao Logistics, but also personally said that this was a task assigned by the "President".

Recording! Ironclad evidence!

What does Coupang have to say now?
Coupang was speechless, but netizens soon discovered that Xuanyao Logistics had registered official accounts on major social platforms and then posted a "?"

"Hahaha! Xuanxiao Logistics is stunned!"

"The opponent attacked, but ended up hitting the opponent. Anyone would be stunned! Hahaha!"

"If you eat the melon and eat it yourself, anyone would be stunned."

"These couriers have a real sense of justice! Who could have guessed that?"

"Shouldn't Xuanxiao Logistics help these couriers with a sense of justice? After all, they committed crimes for Xuanxiao Logistics."

"The Coupang president was beaten and hospitalized. This is definitely a criminal case. Even if Xuanxiao Logistics wanted to help, they wouldn't be able to, right?"

"Who says we can't help? We can find a lawyer for them. We can turn a major crime into a minor one, and a minor crime into innocence. Isn't that what lawyers do?"

As netizens discussed, the topic [Will Xuanxiao Logistics help them] became a hot search.

Lin Yuna and others were also very curious about this.

"What about those couriers? You're not going to just ignore them, are you?"

"Since they are obedient, of course I will take care of them."

Today's incident was entirely planned by Li Zhixuan.

Yesterday, he received a report from Kim Go-eun, saying that the director of the finance department of Xuanxiao Group had been bribed by the president of Coupang Logistics. Furthermore, the president of Coupang Logistics had sent five couriers to go undercover at Xuanxiao Logistics, intending to cause trouble for the company.

Upon hearing this, Li Zhixuan immediately asked Jin Gaoen to bring the director of the finance department of Xuanxiao Group and the five couriers to him.

The director of the finance department of Xuanxiao Group was bribed by a beautiful woman with 1 billion in cash and the future position of president of the finance department of Coupang.

He can't even tell which one has more prospects, Xuan Xiao or Coupang. He's a complete idiot.

The five couriers refused to admit it at first, but Li Zhixuan ordered someone to beat up the traitorous financial director in front of them, and the couriers immediately confessed.

One of the couriers was quite smart. When he was called by the leader of Coupang Logistics to assign him a task, he secretly used his mobile phone to record the conversation.

The key point is that the recording also mentioned that this was a task assigned by the "President".

Li Zhixuan guessed that this "President" should refer to the President of Coupang Logistics, but a mere logistics president is not enough weight.

So, he arranged for these five couriers to attack the female president of Coupang who was in power and had even sidelined the chairman, Kim Fan-seok.

Hitting her would have escalated the situation. Even if Coupang didn't want to make a big deal out of it, Li Zhixuan would have helped them. Otherwise, why would the National Police Agency have been so proactive in issuing two public notices?
The "family member" who spoke was indeed the courier's family member, but the content of her speech was arranged in advance by Li Zhixuan.

After this series of operations, Xuan Xiao was completely out of the matter, and the five couriers became people with a strong sense of justice. Only Coupang gave people the feeling that it was not only a complete villain, but also extremely stupid!

As for the five couriers, of course they had to be rescued. Saving them wasn't just for their own sake, but to heighten the buzz around this matter, to give Coupang a bigger slap in the face, and to cause Coupang's stock price to plummet even more sharply tomorrow!
Xuanxiao Logistics issued a statement: We firmly condemn the violent behavior of the five couriers! No one should use violence to resolve problems!

Out of humanitarian concern, Xuanyao Logistics is willing to hire lawyers for the five heroes. Xuanyao Logistics can also bear the relevant compensation costs for them.

"Condemn the violence" "Five Righteous Men" Hahaha!"

"One moment they were condemning the violence, and the next they were calling them five heroes. Hahaha!"

"The Coupang president is going to be pissed off! Hahaha!"

"Angry to death? Coupang is about to die in her hands, and she still has time to be angry? I guess Coupang's shareholders are already thinking about strangling her, and she still has time to be angry? Run away!"

It was too late. Before the female president woke up, her ward was packed with Coupang board members.

The Seoul Metropolitan Police Agency issued another announcement late at night: The president of Coupang Logistics has been summoned to appear in court, proving that the entire incident was orchestrated by the president of Coupang.

[Xuanxiao Group reported to the police that the president of Coupang Logistics bribed the financial director of Xuanxiao Group and asked him to falsify accounts to frame Xuanxiao Group for tax evasion!

It is reported that the president of Coupang is aware of this matter! 】

The last [courier was forced to kneel incident] could be said to be an unprovoked disaster. After all, no one would have thought that the logistics president's brother-in-law would bully a courier.

But in these two incidents today, all the witnesses and evidence proved that it was this female president who brought about her own death, and Coupang is doomed to fail as a result.

The business war has been turned into a social event. Now the whole world knows that Coupang is a big villain. When the stock market opens tomorrow, Coupang's stock price will definitely plummet.

At this time, Coupang needed someone who could stabilize the situation. Who could come? The board of directors looked at each other, wondering who would dare to come?
Apart from Kim Fan-seok, the chairman and founder, who else can take over this mess?
But Kim Bum-seok didn't show up today, and he didn't come to the hospital either. And just as the Coupang board members were discussing how to get Kim Bum-seok out of retirement, they all received a letter of resignation from Kim Bum-seok, asking to resign as chairman of Coupang!
Is this a resignation? This is a palace coup! Some people need to leave, otherwise he won't come out.

As for whether those people were willing to leave? Kim Fanxi wasn't in a hurry. Coupang was already a mess, and even if he wanted to save it, he wasn't sure he could.

He also knew very well that today's incident was most likely a setup by Li Zhixuan, but he had no evidence to prove it.

To Kim Fan-seok, Lee Chi-hyun is hateful because Lee Chi-hyun wants to destroy his Coupang.

But if Li Zhixuan hadn't taken action today, when would Jin Fanxi be able to get his own power back?

Fortunately, Coupang has a strong foundation and will not be destroyed in the short term.

After thinking for a long time, Jin Fanxi felt that he should perhaps meet Li Zhixuan. It would be great if there was a chance that they could become friends.

Working with Li Zhixuan is definitely more promising than working with Li Zhiwen! (End of this chapter)