America's Top Player

Chapter 54 Spending money
Li Ang roughly calculated the revenue from the sales and commercial performances of "Take Me to Church" during this period, and the sales dividends that Cardi B had already received from her first album.
Combined with his previous savings, his current liquid cash has reached $70.

A black rapper would have spent that much money in a few days.

Luxury cars, beauties, luxury goods
Endless silver parties, relief for gang brothers
Obviously, Leon couldn't be so extravagant, but the fact is that if money is not spent, it will just be a pile of waste paper.

The elite class has a classic brainwashing tactic for the lower class people, which is to deposit money in the bank to hedge against risks.

Li Ang has always been highly skeptical of this statement.

Given the current economic situation in the United States, perhaps oil prices and housing prices will double in ten years.
Can deposit rates outpace inflation?

Based on the above considerations, Li Ang still chose to "spend" all the money.

Money in a safe won't make money on its own.

Those Wall Street elites with assets worth hundreds of millions may have less than one-tenth of their investment assets in savings.

The most cost-effective investment he could think of right now was to take advantage of the downturn in the American real estate market and expand Apocalypse Music's office space as quickly as possible.

The company now has only one bathroom, which is unisex.

Sometimes, old Phil would deliberately occupy the bathroom and not come out, until Elsa, who was standing outside the door, had to hold her stomach and go to the alley downstairs to relieve herself.

Leon struggled for a long time about the site selection issue and was confused for a long time looking at the pile of information handed to him by Bonnie.

Finally, I can only sigh: "New York's rent is ridiculous."

There are few cheap places to stay in all of Brooklyn, except in black areas like Brownsville.

It's even more outrageously expensive in the heart of Brooklyn Heights.

In comparison, although Apocalypse Music is located on Bond Street, it is adjacent to the red-light district.
But it is surprisingly cost-effective.

When Phil rented this place, the monthly rent for 1500 square feet was only $5000.

If it were a shop in the heart of Brooklyn Heights, the price would be at least three times higher.

After comprehensive consideration, Li Ang decided to buy the 2000-square-foot shop next door and connect them.

The old house was completely converted into a professional recording studio, and the area under the new property is used entirely as an office.

"Why the fuck is my office so small?" Phil couldn't sit still even during the planning stage and rushed into Leon's office early in the morning.

Li Ang crossed his legs and said, "You're an independent broker. Logically, your business has nothing to do with me. I'm being generous by leaving you a desk to work on."

Phil wanted to say something more, but after thinking it over, he swallowed it back. "Actually, you're right. I don't need my own office at all. You can just let Miss Aisha and I work together."

Only one day after Aisha came to the company, Lao Deng started to have evil thoughts about her.

Phil's greatest pleasure now is to bet with Davis on what color crotchless T-pants Elsa is wearing under her tight skirt.

Is the tattoo on Elsa's lower abdomen a silver one?
Li Ang rolled his eyes at Lao Deng, then quickly changed his expression to a serious one: "I want to start a personal brand. What do you think about this?"

"Don't do it, man, you'll lose your pants."

"Why do you say that?"

"I won't stop you from having sex with women or buying luxury cars, but don't touch things like investing."

Phil has been working in the record industry for more than 20 years. He has seen too many singers engage in revenge spending as soon as they become a little famous.

Especially rappers, who grew up in slums and had to pay installments to get a tattoo. Of course, they can't suppress their desire to spend when they suddenly become rich.

Simply squandering money won't cause a singer to suddenly go bankrupt, but investing may not necessarily do that.

It’s just like the first generation of rich people will indulge their children’s desire for consumption, but will definitely warn them: Don’t do anything naughty and think about starting a business!

Phil continued to explain: "Man, I know there are a lot of people in this circle who make a lot of money by cutting fans with their personal brands. But first you have to reach that level."

He was actually being very tactful, implying that as a newly debuted B-lister, who would spend money on your high-value-added products? Li Ang shook his head and said, "I understand what you mean. To be precise, it's not about establishing a personal brand in my name."

"Then whose name do you want to use? Who else in the company is there besides you?" Phil paused and said, "Are you talking about Cuddy?"

Snapped--

Leon snapped his fingers.

As Phil said, Leon's current influence is not enough to support a personal brand.

The fan base is not large to begin with, and it is hard to say how many people are willing to spend a lot of money to pay for idols.

But Cardi B is different. Her influence is now at its peak.

In addition to her identity as a singer, the media even gave her the title of "black civil rights leader."

Not only that, she is also very influential among female boxers, and many boxers regard her as the leader of the "second sexual liberation movement."

"My idea is to start a brand called Apocalypse Culture."

“Under it, there are several personal brands with their own characteristics.”

This idea is actually not difficult to understand.

Just like a record company has countless labels under its umbrella.

As the helmsman of Apocalypse Culture, Li Ang overshadows Cardi B's personal brand.

Kadi doesn't have to do anything but promote his brand and wait for the generous rewards to flow into his pocket.

“This might actually be a good idea.”

"So what kind of brand do you plan to make Kadi? It's important to choose the right track."

No matter what you do, it must be relevant to your profession.

Cardi B shot to fame thanks to her raunchy lyrics and gangsta identity, so you can't expect her to start a stationery brand.

Li Ang gave a cunning smile: "Underwear."

"underwear?"

"Yes, to be precise, it's those little toys between adults."

Phil's pupils dilated instantly. This sounded like a great idea.

Since the new millennium, American women's clothing concepts have become increasingly open, resulting in a rapid decline in the market for one-piece swimsuits.

Even those overweight aunties will choose bikinis without hesitation.

Most young women only choose crotchless T-pants most of the time except for those inconvenient days every month!
Crotchless T-pants in various colors!
This track feels like it was tailor-made for Cardi B.

"I've asked Bonnie to contact a contract manufacturer from the University of Tokyo."

"Can you imagine a county town with thousands of underwear factories? It's like an adult cultural art museum."

“A city full of art!”

The factory quoted a price of 6 yuan for a pair of crotch t-pants, which is less than one dollar.
Even taking into account the high tariffs, after crossing the ocean to America and with the blessing of Cardi B's star halo, it wouldn't be too much to make ten times the money, right?

"I had a long chat with Cardi last night about what to name her personal brand."

"What do you think of evil angels?"

(End of this chapter)