Chapter 124: Cycle

"Has the publicity and promotion team come up with a plan?"

Xiao Liu immediately understood what Ikeno meant by the "plan" and said bluntly: "We tried to scam people, but no one paid any attention to us."

Chiye: "..."

"Oh, not surprising."

"Dream of Xiyuan" is a Penguin drama. Penguin and Yuena have a close relationship, so they will definitely not "support" themselves in this regard.

As for "Deep Sea" and "Waiting for the Monsoon to Blow", they are based on the same principle.

"It's okay, I've already thought of a little trick!"

Ikeno then asked about other things: "What about 'Deep Sea'?"

"'Deep Sea' will be airing simultaneously online and on TV tonight, following CCTV-8's prime time slot. We'll have to wait a few days to see the true ratings, but the online show is incredibly popular. The popularity on Kiwi has already exceeded 9500, so it looks like it's even stronger than 'Dream of Xi' on its first day."

The popularity algorithms of Penguin, Kiwi, and Cool Video are completely different. The conversion equation currently recognized by the industry and the public is: the popularity of Penguin Video is approximately one-third of that of the other two sites.

In other words, the popularity of "Dream of Xiyuan" on Penguin Video is 30000, which is equal to the popularity of Kiwi and Kuying at 10000.

The three have different algorithms, but the value is the same. As long as it breaks 10,000 on Kiwi and Cool Video (30,000 on Penguin), it will be considered a hit.

"Deep Sea" has two top stars and veteran actors joining the cast, and the lineup is indeed more attractive. In the case of a "cold theme" such as spy war, it actually set a record of 9500 popularity on the Kiwi website on the first day. Converted into the algorithm of Penguin Video, that is 28500, which is 500 higher than the first day of "Dream of Xiyuan".

"However, due to the subject matter of this drama, its subsequent growth rate is unlikely to be as high as that of 'Dream of Xiyuan'."

"Also...are you sure the scripts revised by the dozen or so screenwriters are okay?"

Xiao Liu made a professional analysis.

Ikeno remained noncommittal. In any case, the start of S+ and the two top streamers was very strong. As for the future trend... it depends on the quality and reputation.

But, Pliers should be very happy now, right?

……

Clamp is so happy. With the premiere results of "Deep Sea" coming out, Clamp feels that if possible, she can also become a clamp. Happy Clamp!

Kiwi's first broadcast had 9500 viewers, and it is expected to exceed viewers within three days. For a spy war drama, this is an unimaginable dream start.

What's more, she originally wanted to win awards with this drama - Shang Youshu's "Dream of Xiyuan" and Ji Heming's "Waiting for the Monsoon to Blow" were basically isolated from mainstream awards due to their subject matter.

She was going to surpass them in this!

Now, the more popular "Deep Sea" becomes and the better its performance is, the greater the chances of her winning an award. How could she not be happy?
Of course, while being happy, the team also noticed the "scam" behavior of Ikeno Studio.

In response, Sister Tongs directly said: "Step back a little, who is it, do you know me?"

Chu Hanzhou was even more direct: "A+, you don't deserve to speak so loudly, you idiot, please don't get close to me, who looks like the leading man in a spy war."

The two leading actors stated that the crew of "Deep Sea" was "on high alert" and would not give "Loop" any chance to make trouble.

In fact, the same operation is basically followed in "Dream of Xiyuan". Arthur even blocked Chi Ye's WeChat account, fearing that Chi Ye would ask him for help in promoting the drama - he has to recognize his current position, and Yuena and Penguin are his camp.

However, despite the two crews' strict precautions, they did not expect that some "fish" would slip through the net.

Shang Jie, who has been the most popular recently and is responsible for taking care of four children, released a promotional post for the drama "Cycle" on the day when "Waiting for the Monsoon to Blow" premiered, and also @ed Ikeno.

Fate brought us together beyond the turbulent times~@Chiye@Ranqiao, follow "Loop" and join us on the time-looping train! [Little train beep beep~]]

The entire crew of "Dream of Xiyuan", Yuena, and Penguin were stunned and furious!
That night, a representative from Yuena’s investor called Shang Youshu’s team and asked her to remove the promotion for “Cycle.”

The team is in a difficult situation.

Sister Shang was very surprised: "I promised Mr. Xiaochi that I would help with the online booking and promotion. How can you go back on your word?"

"Reject it."

She acted very calmly. A good temper does not mean she has no temper. Yue Na is only one of the investors of "Dream of Xi Yuan". Penguin is the largest investor. Penguin has also cooperated with her in several dramas and is currently in a honeymoon period.

How could they be unhappy just because of a promotional Weibo post?
Sure enough, after receiving the reply, the Penguin side only said a few symbolic words, but that was it, there was no further follow-up.

Seeing this, Yue Na became even angrier, so they were furious and could only increase the promotion of "Waiting for the Monsoon to Blow" tonight, turning their anger into motivation, but at the same time they still didn't want to give up targeting "Loop" on the Kuying platform.

But... before they could do anything, problems arose on their side.

——On the 15th, after the premiere of "Waiting for the Monsoon to Blow", the popularity of Kuying exceeded 9000, and it seemed that it would be another hot-selling drama that would expose the truth.

However, in terms of word of mouth, there were overwhelmingly negative reviews.

Because "Waiting for the Monsoon to Blow" is adapted from a certain popular female idol IP. The original work is obviously well written, but the adapted drama version is full of stench.

In order to show the "misery" of the heroine, various sexual harassment plots were added. Five different forms of sexual harassment occurred in the first four episodes, which can be called a disaster drama for women in the workplace.

There is also a female protagonist who becomes a regular thanks to her "heroic act", forcing herself to use the cheat code, and after being harassed, she goes to comfort the criminal's family... Such "saintly" plots surprise many viewers and passers-by who had been waiting for a long time from the beginning.

The word-of-mouth reputation collapsed one-sidedly, and Yuena was a little anxious, and the Kuying platform was also anxious!

"Trolls! There must be some trolls deliberately trying to smear us! The show hasn't even aired yet, and they've already given it all one star rating. Isn't this trolls?!"

"...The popularity has dropped a bit, it's dropped to 8900..."

"I'm back, it's 9100..."

"We have to think of a way. This is quite different from the other two."

late at night.

The Kuying platform is very busy.

The senior executives in charge of film sources and publicity compared the performances of "Dream of Xiyuan" and "Deep Sea" which were broadcast not long ago, and were obviously extremely dissatisfied with the performance of "Waiting for the Monsoon to Blow".

Fortunately, after all, it is starred by Ji Heming, one of the four young actors, and the female lead is Li Qian, a quasi-first-line actress, so after the initial fluctuations, the popularity has stabilized.

But, "Deep Sea", a niche spy war drama, could reach 9500+ on the first day, but their idol drama actually dropped to 8900 at one point?

How can this work!
"...Let's increase the publicity and promotion expenses. The financial report for the first half of this year depends on this drama. The popularity is not enough."

After a long time, the top management made a decision.

Di Lingling.

At this moment, his phone rang. He picked it up and answered it quickly: "Hello? Mr. Jin..."

……

The reputation crisis of "Waiting for the Monsoon to Blow" has not only worried Yuena and Kuying, but also Jinming, one of the investors!
He deliberately came home a little later tonight just to wait for the excellent results of "Waiting for the Monsoon to Blow".

The current performance is barely acceptable, but once the reputation is damaged, it is basically foreseeable that it will decline in the future.

He called Kuying directly, and the two sides communicated for less than ten minutes. After hearing that the popularity had stabilized, Jinming felt relieved and decided to continue increasing the publicity and promotion expenses. This drama is obviously good!
Of course, in addition to publicity and promotion, he also wants to use his "connections" to add chips to "Waiting for the Monsoon to Blow".

So, he called his sister again, wanting her to help promote the artists under her. Although Guangying Shimeng is not very popular now, the popularity of its artists is still higher than his.

In addition, Jin Xia also needs help! Shang Youshu's promotional post has become a hot search, and he thinks his niece has the ability to do this.

then…

That evening, Jin Xia released five promotional clips for the drama "Loop" and passed on a message through her aunt: "You lost again!"

Jinming is furious, chest pain +1.

……

"Is it really okay for you to do this?"

The crew of "My Love from the Star" has basically been completed.

Sister Mi squinted her eyes at Jin Xia and asked, "How are you treating your uncle like this?"

The old lady looked up at her and muttered, "I just don't want to help Yue Na. They did those things to Teacher Chi. I wish I could tear them apart with my own hands."

Sister Mi: “…”

That would be quite difficult. With your small body, you could tear Chi Ye apart... but he probably won't resist.

The old lady hummed in silence, lowering her head and continuing to carefully record in her notebook: "Sister Shang... Sister Shishi... Yangzi? Hey, Teacher Yangzi actually got in early this time?"

Sister Mi: “?” Jin Xia rested her white fingers on her chin, thinking, “Who else… Sister Mi, who else helped Teacher Chi release the drama promotion? Please compile a list for me. I’ll thank them later!”

Sister Mi: "...You are truly a 'good wife'."

"Sister Mi, don't say that. I'm not a good wife."

Sister Mi: "Huh? What is that?"

Jin Xia was very proud: "I feel like I am a good person with both internal and external help!"

Sister Mi: “…”

Oh my God, please be normal. Ikeno really needs to kowtow to you, otherwise I will look down on him.

"Remember it!"

Jin Xia carefully put away the notebook and looked at Sister Mi again: "Is Teacher Chi here?"

"...Here we are. Are you sure you won't have a birthday party this time?"

"No, no, I was hacked for a long time last time because of this."

I think you didn't do it because you wanted to spend time with someone privately, right?

Sister Mi complained in her heart, but she also knew that fewer and fewer top stars hold birthday parties now because they are indeed not very pleasing. Jin Xia's career has already reached a bottleneck period, so it is better not to hold one.

only…

"'Loop' is about to air. Does he have time to spend with you?"

"Teacher Chi said that he would let go of any problem, no matter how big it is."

Jin Xia thought for a moment and added, "It's bigger than the sky."

Sister Mi: “…”

Just as I was thinking this, Ikeno's dusty figure appeared, carrying a lot of bags in his hands, looking like he was going out for a trip.

Seeing him like this, Jin Xia's beautiful peach blossom eyes narrowed immediately, and she ran over happily: "Teacher Chi, why do you bring so many things!"

"Didn't you say you wanted to go out for your birthday? Where do you want to go? I'll go with you."

Chiye is a little tired.

Because he claimed it was a "private date", he didn't bring Xiao Liu this time.

"Hmm~"

Jin Xia looked at him, the smile in her peach blossom eyes becoming more intense, but she stretched out a white and tender finger: "I want to go...you come with me!"

After saying that, without waiting for Ikeno's reaction, she excitedly brought Ikeno to a small hut that had just been built by the crew of "My Love from the Star".

As soon as he walked in, Chi Ye felt that the sounds outside suddenly disappeared - this was actually a room with excellent sound insulation.

This is... this is going to?

He blinked, his mouth feeling strangely dry.

This... isn't good? It's too fast...

"Teacher Chi, thump thump thump!"

Lafayette pointed to the impromptu "cinema viewing room" she had specially built and said, "Will you spend my birthday here with me?"

Ikeno was stunned: "Here? What is this place for?"

He glanced at the cabin and found it was decorated very "warmly", with not only snacks and fruits, but also a high-end projector.

But after all, it is a temporary structure, so it certainly cannot be compared with a real movie theater.

Moreover, the two of them had already discussed that this time, on Karl Lagerfeld’s birthday, they would go out together...

This birthday is such a great opportunity, if it passes by, there will be no more time...

But now this is...?
"Well... I thought about it. My birthday is when your drama is airing. If you accompany me, it will delay my work." Jin Xia shook her head, trying to hide her pride, but she couldn't hide it. "So, I want you to spend it here with me."

Ikeno guessed something: "Do you want to watch a movie?"

Jin Xia looked at him and smiled: "Watch 'Loop' with me!"

Ikeno: "Not going out to play anymore? You've been thinking about it for so long."

"I won't go out."

"I'm ready."

"It's okay, I'm not prepared!"

Ikeno was silent.

"Huh?" Old Buddha asked in confusion, "What's wrong, Teacher Chi? You don't want to watch it? Then...you don't have to watch it."

"Do not."

Chi Ye looked back at the door.

This room has poor sound insulation...

Pooh!
Damn it, how could I have had that thought...

"You can look at anything you want. Want to see the moon up close? I'll pick it up for you!"

"what?"

Jin Xia opened her mouth and laughed again: "Teacher Chi, I'm not that greedy, I just want... you to spend my birthday with me!"

"several?"

"Ok?"

"How many birthdays have I celebrated with you?"

Jin Xia was stunned and didn't know what to say.

Chi Ye stared at her and said bluntly: "Live until you die."

Jin Xia: "...Although, can you please be a little more auspicious, Teacher Chi... I... I... Oops, please don't look at me like that... I'll be embarrassed!"

She was a little shy, lowering her head, and was afraid that Chi Ye would "break his promise", so she muttered: "I'm telling you, Teacher Chi, a man must keep his word. If he says he will live till death... then he will live till death."

Ikeno didn't say anything else. He glanced at the suitcase behind him, then looked at today's date and time, and an idea came to his mind.

……

With the heavy investment of Jinming, Kuying and other investors in its publicity and promotion, the popularity of "Waiting for the Monsoon to Blow" has finally stabilized. Although it has not surpassed "Deep Sea" and "Dream of Xiyuan", it is worthy of the S+ title.

In this "Three Kingdoms War", Penguin Video undoubtedly took the lead. As Ikeno's team expected, the popularity of "Deep Sea" was not as good as expected due to the subject matter and plot.

"Dream of Xiyuan" continued to grow steadily, showing the market's preference for ancient costume dramas.

And in this situation, the time came to June 6th.

"Loop" will be officially launched on the Kuying platform at 4 noon today, with the first episodes airing.

……

at the same time.

On a high-speed train, Chi Ye and Jin Xia were both wrapped up tightly. Lafayette asked like a thief: "Teacher Chi...is this really okay? Do you really not need to work?"

Chi Ye replied: "Today, celebrating your birthday with you is my most important job."

"How important is it?"

"More important than myself."

(End of this chapter)

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