Huayu has been doing one good deed a day since 2001

Chapter 346 A Major Unexpected Event, A Groundbreaking and Crazy Phenomenon
Time flies.

December 2010, 1.

Headquarters Building of Beijing Times Media.

Old Li was operating the robot version 1.1 in the server room while communicating with people outside.

For more than a month, I have been working diligently to promote technology.

Modern robots can now shake hands, arm wrestle, and so on.

In filling the database of trunk, limb, and head control, he prioritized progress in hand control.

He won an arm wrestling match against Guan Zhilin in the North Building of the branch, even though they were separated by two or three hundred meters.

There was a knock on the door.

Old Li called out "Come in!" and Nazha, dressed in a flight attendant's black stockings outfit, ran in.

The two flattered each other for an hour, then Old Li chuckled and asked, "Did you just wake up?"

We entered the year 2010.

Naza turned 18, and the mutual praise campaign leading up to her first birthday proceeded smoothly.

Naza nodded excitedly, "No wonder my senior sisters like it so much, boss, you're a grandmaster level expert."

"You can live off a woman your whole life and still win without lifting a finger."

"By the way, is (John Wick 4) going to be released this May Day?"

After filming wrapped up in November, post-production for John Wick 11 was really fast.

It would definitely be a blockbuster if released during the Lunar New Year season.

The previous Christmas and New Year's films, "If You Are the One 2" and "The Neighborhood Agent," also performed reasonably well.

With the success of its predecessor, If You Are the One 2 enjoys a 50% screen share in mainland China.

The average daily turnover over six working days is between 1600 million and 1800 million, accumulating to 1.02 million.

Two weekends and the three-day New Year's Day holiday, averaging about 3000 million per day, totaling 1.53 million.

This represents 50% of the screenings in mainland China, totaling 2.55 million views.

In comparison, "The Spy Next Door" has grossed 2.13 million yuan in 11 days since its release.

The spy only had a 40% screen time.

The main reason why it can't compare to "If You Are the One" is that Jackie Chan has flopped several times in a row, and movie fans are also quite tired of his work.

This is all thanks to Winona Ryder and Nina Dobrev doing promotional tours together.

It brought a new wave of star appeal to the audience.

In an era when Hollywood bombards the world and blockbuster movies with special effects increasingly dominate the box office.

The appeal of white Hollywood stars has skyrocketed in mainland China as well.

Especially Winona Ryder, who made over a billion yuan at the box office in mainland China with the help of (Sheep Without a Shepherd).

Winona can also speak fluent Mandarin!

Barring any major surprises, both If You Are the One 2 and The Spy Next Door could gross 400-500 million.

Even five or six hundred million data points.

A major surprise has arrived!
Today is January 4th, after the three-day New Year's Day holiday.

Avatar was released nationwide at midnight today.

Currently, only major cities in China, such as Beijing, Shanghai, Yanghe, and Shenzhen, have a dozen or so 3D IMAX screens.

A 3D IMAX movie ticket starts at an average price of 150 yuan.

Regular 3D non-IMAX movie tickets cost between 80 and 100 yuan each.

A 2D version of Avatar costs between 40 and 80 yuan per ticket.

This is significantly higher than or even double the box office of films like "If You Are the One" and "The Spy Next Door," which averaged 30.

Avatar secured a 60% screen share upon its release.

The former combined only account for 30% of the screening rate.

With such outrageous ticket prices, you can't even use the old statistical methods to calculate box office revenue.

Old Li nodded while massaging Nazha's Tianchi acupoint, "A Chinese Ghost Story 5 and Lucky 2 are already pretty good, while (Lost in Thailand) is a low-budget comedy."

"Lost in Thailand is especially suitable for the Spring Festival season."

"Including production from other companies and groups, that's enough."

Naza didn't care anymore and suggested, "I heard that (Pleasant Goat and Big Big Wolf 2) is going to be released soon. Shall we go to the cinema to watch it late at night?"

Pleasant Goat and Big Big Wolf 2 was released by another company during the Lunar New Year holiday season in early 10.

A very good animated film!!
The original film grossed 1.28 million yuan at the box office and received rave reviews.

Just like the line from the movie "Lost in Thailand" where Xu Guangtou is now Deng Chao, "The national animation market is so hot?! How could you produce such sales figures?"

What sins did I commit in my past life?

Then there's Hong Kong Island Capital's (72 Tenants) and (Bodyguards and Assassins).

Wei, no longer the thunderous swallow version (Mulan).

Jay Chou's latest song (The Treasure Hunter) is a cheap scam that cheats fans out of their money!

This kind of movie is bad as it is.

It doesn't prevent Jay Chou and the director of the Taiwanese team, along with Lin Zhiling and others, from selling movie tickets.

There's also the sci-fi film (District 9), which did well at the box office and with critical acclaim.

Liu Zhenwei's terrible movie "Robot Man" from last year made it through the off-season box office.

They rushed to produce another terrible movie (Just Another Pandora's Box), which is also waiting to be released.

All sorts of things, whether significant or insignificant.

The backlog of orders is expected to last until Christmas, New Year's Day, and the Lunar New Year holiday.

For truly high-quality special effects blockbusters, watch Avatar, Lucy 2, and A Chinese Ghost Story 5.

A large number of ordinary movies only get 10% of the screenings in theaters.

Old Li thought for a few seconds and nodded, "That works too. Although they won't be easy to find, just have my secretary buy the tickets."

Naza's fiery red lips can also generate hundreds of millions to billions of dollars in revenue.

Negotiation skills and persuasiveness have skyrocketed.

Going out for a stroll or sightseeing late at night is a romantic experience.

Once this was settled, Lao Li went back to experiment with the hand control strength of robot version 1.1.

Naza approached with a cup of herbal tea, asking, "You sent the robot to the branch offices? Is it waiting in Sister Lin's office?"

"Oh, Liu Xiaoli and Liu Yifei are here too."

"Could I try shaking hands with them, arm wrestling? Or lifting them up?"

An hour ago, the robot was conducting an experiment.

Once this interactive project ends, it will naturally be shut down and put into standby mode.

Old Li dared not let the current AI run wild.

On the screen in the AI ​​server room, which rivals the size of a large color TV screen.

It uses the robot's facial camera as a perspective to show everything it sees.

Now, in Rosamund Kwan's office, which is two or three hundred meters away and on a different floor.

It was three older sisters or younger sisters practicing boxing and stance training.

It's 2010, and Liu Xiaoli, the oldest among them, is already 51 years old.

Rosamund Kwan is also 48 years old. Fortunately, she started taking health-preserving medicinal diet in January 2005.

It's been maintained for five years!
Aunt Liu started practicing Tai Chi and Five Animal Frolics in March 2007, and these exercises were tailored to her personal style.

The cost of medicine can reach hundreds of thousands or even millions of yuan per year.

It's nowhere near as expensive as what He Qing used in the beginning, but that was still a considerable sum.

She looks to be in her early forties.

At most, their physical functions are not as youthful as they are now, comparable to the average person around 45 years old.

Old Li shook his head with a smile, "If you start learning now, your skill level will be far behind."

"Experiments cannot be performed directly on ordinary people."

"If you have nothing better to do, go and populate your own voice pack database."

Naza nodded, said some sweet words for a while, and then ran away.

When Li Wenyu then left the machine room and went to the physiotherapy room.

Tong Liya ran over quickly, "Senior brother, is the release date for 'Lucy 1' set for January 22nd?"

That day wasn't just Laba Festival.

Most undergraduate universities start their winter break on January 18th.

Countless primary and secondary schools in Beijing also started their winter vacation on January 20th.

According to the plan, (Lost in Thailand) is scheduled to be released on February 5th, the 2nd day of the twelfth lunar month.

(A Chinese Ghost Story V) starts directly on the first day of the Lunar New Year.

Avatar has 18 more days of exclusive screenings.

Old Li nodded, "You guys are also going to do a big roadshow for a while. With you, Ah Xin, Nazha and others running around, plus the 8D era of The Secret."

"And The Voice of China Season 3."

"No matter how technologically advanced Avatar's 3D Max is."

"The terrifying appeal of Lucy 2 is still formidable."

The third season of "The Voice of China" is airing weekly and remains a phenomenal success. In terms of viewership share alone, it still firmly dominates over 50%, occasionally exceeding 60%.

The director of "Fat Ice" is the same director as "Lucy".

Taking this opportunity, let's call on people to record a short video at the beginning or end of the message to wish others a Happy New Year in advance.

Let's rebroadcast shows like "My Love from the Star," "The Squid Game," and "My Own Swordsman" a few more times.

No matter how much of a sensation Avatar caused.

Even Lucy 2 could fight it head-on.

Tong Liya nodded and smiled sweetly, "Did you arrange for Sister Qing to give you a massage to relax?"

"If she massages you, how about you massage me?"

Before the official launch of the major promotional roadshow, she also needed to replenish her blood and energy.

We had already seen Avatar before its release.

Xu Ke has already sorted out the 3D photography aspects, preparing for the 10-year (Detective Dee and the Mystery of the Phantom Flame).

Today is the premiere of Avatar.

The various sensational effects and phenomenal topics have not yet officially begun.

It was only with its popularity that it attracted countless viewers in second- and third-tier cities.

Groups of people specially traveled to Beijing and Shanghai to buy tickets to see the 3D IMAX version with its audiovisual effects.

This gave rise to the phenomenon of (Avatar) tour groups.

This includes staying up all night wrapped in a quilt to queue up for tickets.

From midnight to 7 or 8 a.m., every show is packed.

Within a year of Avatar's release, China added 1800 3D screens.

The number of 3DIAMX large screens has increased several times from just over ten nationwide.

Many viewers stopped paying attention to the plot and only bought tickets to see the special effects.

This has led to the widespread adoption of various pseudo-3D technologies.

All of this hadn't happened yet, but Xiao Tong had already watched the 3D IMAX screen more than once.

This is an IMAX theater that Lao Li specially built in the villa area of ​​the North Third Ring Road before the Avatar attack.

The audiovisual effects are extraordinary, immersing the audience as if they were actually there.

Lucy 2?
Tong Liya can only say that if you watch Avatar and Lucy 2 on a color TV or laptop...

90%+ of Chinese viewers would think that Super Slam II was amazing.

The outline of Avatar's story actually makes me feel a little physically uncomfortable.

But they'll clash in major theaters.

We'll really have to wait and see how big the publicity and roadshow campaign gets.

…………

January 9th, the coldest period of winter.

Around 3 a.m., Lao Li, wearing a down jacket, hat and mask, passed by a movie theater with Gulnazar and Dilraba.

Looking at the crowds queuing on the street outside the movie theater, instead of queuing inside the theater?
Old Li hadn't said anything yet.

Dilraba exclaimed, "This is minus ten degrees Celsius! This is insane!"

This is the sixth day since Avatar was released.

The film that occupies 60% of the screenings only achieves its daily box office revenue on weekdays.

It can also be maintained at around 4000 million.

Of course, regular 2D cinemas aren't this extreme; they're basically empty in the latter half of the night, with very low occupancy rates.

However, there are only a dozen or so 3D IMAX screen cinemas nationwide.

The long queues were far more popular than when Apple, Samsung, and Meizu's large-screen phones were selling like hotcakes.

From Weibo to Tencent, 360 Hot Search, and so on.

That is, how immersive the 3D IMAX viewing experience of Avatar is.

It's so worthwhile to experience that it's practically flooded social media.

On numerous online forums, the Avatar phenomenon is almost catching up with The Voice of China.

Cameron has once again achieved legendary status in the global film and television industry.

Naza asked curiously, "Boss, Avatar won't be the first to break the single-day box office record of over 100 million, will it?"

With only 60% of screenings, it's far from breaking 100 million in a single day.

Based on a ticket price of 30 yuan, the maximum daily revenue for all cinemas across mainland China would be around 9000 million yuan.

Avatar 2D prints cost 40 or 60 yuan each, and can sell for up to 80 yuan each.

3D and 3D IMAX are in extremely short supply.

Today is still Saturday.

Even if the ticket price doesn't break 100 million, doubling or several times the original price can easily push it to 70 or 80 million in a single day.

This is still 60%, but if a single film has a 90% screening rate.

Breaking 100 million in a single day is not difficult.

A groundbreaking film that will reshape the world of "Tiny Times" is coming, and its influence should not be underestimated.

Old Li smiled, took out his phone and snapped a few photos, then said, "You guys will be busy soon too. The Avatar topic will be trending for at least half a month."

From Feng Xiaogang to new films by Ge You, Jiang Shuying, Jackie Chan, and others.

During this period, their voices were almost completely suppressed.

In just a few days, many cinemas have also been discussing further reducing the screening rate of If You Are the One 2 and Neighbor's Home.

Give Avatar a higher and larger scale.

This is thanks to the creative team who have been running a roadshow, a marathon roadshow.

That's why it wasn't cut in half again.

From young actors and actresses appearing in two films to veteran comedian Ge You.

They each have a fixed, and not small, fan base.

The second season of "Back to Ming" starring Hu Ge and Zhang Bozhi continues to break the 30% viewership mark during its rebroadcast.

Hu Ge's dominance as the number one ancient costume male lead is unshakeable.

He kept running around, deciding which city to visit each workday.

How many Hu Ge fans in the area would buy tickets multiple times just to see him in person?
Avatar is awesome, it can be shown on a large number of 2D screens.

The visual and audio effects of Avatar are no better than those of Transformers or Iron Man.

Only tickets for the 3D AMX movie in Beijing can be resold by scalpers for up to 2000 yuan each.

This is no longer just about watching a movie; it's about having an immersive viewing experience.

Similar to the difference between black-and-white silent films and sound/color films.

As the three walked back to the media headquarters from the cinema, they passed a riverbank, and Nazha found another spot with a decent view.

I wanted to take a photo with Lao Li even though it was minus ten degrees Celsius.

Dilraba plays the role of a photographer carrying bags.

Old Li's phone rang as he arrived at the underground parking lot of the media headquarters.

The call came from his sister, Li Wenxiang.

Old Li checked the time: 4 a.m.?
He answered the call in a slightly flustered manner, and his older sister exclaimed in disbelief, "Xiao Yu, are you still awake? Don't you often go for days and nights without rest?"

"I'm not making a fuss over nothing."

“The 3D IMAX theater that was renovated in our hometown city.”

"We sell Avatar tickets for 150 yuan each, unlike in Shanghai and Beijing where they usually sell for 200 or 300 yuan."

"But the scalpers outside are selling them for as high as 800 yuan a piece, so it's all going to the scalpers."

"Aren't the people queuing outside afraid of getting frostbite in this freezing weather?"

Li Wenxiang had been a small business owner for several years.

No blockbuster has ever been this crazy before.

Their hometown is an ordinary prefecture-level city in Henan Province. Can their spending habits compare with those of Jingshangyang?

Old Li laughed and said, "The world's first commercial popcorn blockbuster shot in 3D has amazing special effects, that's its charm."

"Just get used to it."

This is a newly added 3D IMAX theater in Henan Province.

Then go to other 3D non-IMAX theaters.

It was only after Lao Li explained in advance that his sister and brother-in-law's chain of cinemas was renovated.

A typical 2D cinema usually has around 200 seats.

Similar to the standard IMAX theaters in Wanda's future system, they will have more than 420 seats.

The 2D screen is 15 meters wide and is used in large screening rooms, while the small screening room is only 10 meters wide and 6 meters high.

However, 3D IMAX theaters all have super screens that are nearly 30 meters wide and 16 meters high.

The terrifying heights of a large-screen movie often require a super-large building, with a single floor at least 12 meters high.

This is why Lao Li built 3D IMAX in a villa residential area.

At the headquarters of Time Media, it's impossible to find a single-story building that's more than 12 or 16 meters high, making it difficult to even demolish walls.

(End of this chapter)