Huayu has been doing one good deed a day since 2001

Chapter 50: Tuner's One-Ticket Promotion

March 3, a luxurious residential area in Hong Kong Island.

[Sound Adjuster] The crew has gone through the start-up process and is about to start filming the first big scene. This is a group of people setting up the machinery and equipment, various lighting props, and waiting for the audience to watch.

The first scene is of tuner Liang Jiahui at the home of actress Zhang Min. He just started playing music when he stumbled upon a dead body. His mood changed drastically. He went to the bathroom to calm down. As soon as he closed the door, he saw the shirtless, muscular Jiang Wen holding a gun and staring at him with a death stare...

The purpose of choosing this highlight clip is to hone my acting skills.

The full-length drama performance was a real test of the acting skills and reactions of Leung Ka Fai, Jiang Wen and Zhang Min.

There are many actors in China whose acting skills cannot keep up with the roles played by Liang and Jiang Biao. Zhang Min has acted in many bad movies, but her acting skills are not bad either.

She has been nominated for Best Actress at the Hong Kong Film Awards, ahead of Olivia Chow, Rosamund Kwan and Elaine Lee.

Li Wenyu sat behind the monitor, watching Jiang Wen and Leung Ka Fai heading to the bathroom for rehearsal, and couldn't help but laugh. "This kind of black humor isn't too overt, it focuses more on subtle expressions and body language. Fans will only laugh more and more the second and third time they see it."

Fat Bing beside her muttered in a mosquito voice, "Sister Min is so big~"

Zhang Min was wearing a nightgown, trying her best to show off the beautiful cleavage of a housewife.

She just had a date with her lover and accidentally killed the husband of an old celebrity. The sound engineer who knocked on the door was blind. So there was no need to rush to change clothes and not be afraid of exposing herself.

The Chinese-American tycoon who was watching as one of the investors asked curiously, "Director Li, your script is absolutely amazing. The twists and turns and the acting are just as good as a secret war."

"It's more exciting than the Secret War, but is it easy to promote it? Director Feng's big name has been out for a month and a half, and even with mysterious figures, it's only grossed 3500 million so far."

The big names were postponed to the Lunar New Year holiday, the quality of the film is wonderful, and the last scene is more like a prophecy, he will be deified in twenty years.

The box office is following the same trend as before, Huayi is not losing money but making a huge profit, and the investment has been recovered through advertising placement. It’s just compared with The Shallows... Everything is afraid of comparison.

Investor Xiang Lao Shi was also surprised, "I've also seen the trend online. Nowadays, anyone who uses mysterious numbers to attract people is easily deciphered by netizens. Once the deciphering is done, without other tricks, it won't help much at the box office."

"Director Li, what's our strategy for this film? You take charge. Mr. Wang, Mr. Rong, and I will just run the errands. We'll do our best to get it done."

Not to mention these two, Azhi was also eager to speak.

During dinner last night, Azhi learned that Li Wenyu's Cantonese had improved by leaps and bounds and that she no longer had to worry about communication problems. She really wanted to have an in-depth exchange with Brother Yu, so she came to visit him on set today specifically to find an opportunity.

After all, she is the Queen of Bathing!

Li Wenyu thought for a moment and explained, "Everyone is here, but Brother Rong doesn't count...Brother Rong is still busy helping me embrace happiness. He has always only contributed money and effort to the promotion."

"I think The Piano Tuner can work with theater chains nationwide to organize a one-time ticket campaign, where every ticket sold can include a scratch-off section."

"If two out of ten tickets are scratched off, there will be another ticket. Moviegoers can redeem new tickets for the next or next show at any time. The 20% chance of winning is very high. After watching the movie once, whether they want to watch it a second time or not, they can get in for free."

"Just calling friends together can encourage more consumption. For movie fans, a good movie easily creates a strong desire to share."

Movie tickets today are different from those in the 20s, and the production and printing methods are also different. You can just set up some equipment and order another ticket.

It seems like you are getting 20% ​​free for another ticket, but you are losing money!
In fact, discounts on movie tickets are equivalent to ordinary promotions. When real movie fans and star fans find that their idols have produced good classic works, they will easily invite their friends to watch them together.

In the future, Weibo updates, Moments, etc. will all be driven by the desire to share.

This activity originally helped the beverage industry to engage in commercial wars, where they beat each other to a pulp and also benefited many consumers. If it were transplanted to movie screenings, it would also be a great success.

The premise is that the video quality is good enough!

The tuner can support this kind of quality, and a large-scale event should be combined with other promotional methods. For example, let fans take photos online with their winning tickets, show off their luck on Weibo, and stimulate other people's vanity.

It will be released during the summer vacation, which will boost the spread of the Weibo platform and attract users.

Xiang Lao Shi was dumbfounded. "Another order, another bottle of Tsingtao beer? That's fine."

"With a 20% chance of winning, the spread is definitely huge, but it's only equivalent to a discount. The problem is that the joy and excitement of winning far outweighs the feeling of buying something at a discount."

He didn't expect that selling movies could be so exciting!
Isn't this just copying Tsingtao Beer's homework? But it's really worth copying!

If you think about it, you will know that another celebration will definitely be much more effective than the one on 12-22-08, which was very powerful, but the second time was not so effective.

This activity can be done multiple times over multiple movies.

Movie theaters also make a lot of money. In addition to selling tickets, they also make profits by selling cola, soda, popcorn, melon seeds, etc.

The Huayi boss clapped his hands vigorously, which startled the other people in the room who were all busy behind the scenes, as well as Zhang Min and others, but no one knew what was happening in the distance.

Ah Zhi had an interpreter, and she walked up and exclaimed, "Brother Yu, you are such a genius!"

She looked at Li Wenyu with admiration again. Azhi herself was not very smart, but she knew that her godfather and godmother were very powerful.

Li Wenyu continued to explain with a smile, "If we bring this idea out, it's easy for other companies to snatch it up, but we have to keep it to ourselves. We need President Xiang and President Wang to contact theater chains nationwide in advance and ask China Film Group to take action."

"If you want a big movie with big box office, you still need to do a lot to prevent theft and do miracles!"

Xiang Lao Shi rubbed his hands excitedly, "This is not a big problem. With another hit, maybe the Hong Kong Island Cinema Chain can make 8000 million or even more at the box office."

"The cinema chains also boycott pirated movies. If everyone watches pirated movies, who will go to the cinema to buy soda, peanuts and sunflower seeds? Those are also very profitable."

"The entire Hong Kong film and television industry has been crippled. How many people in the industry are hoping to make a comeback with another hit?"

The last time China Film Corporation took the lead in piracy, it was so successful. It was just the cinemas in prefecture-level cities and counties. Who wouldn’t want more audiences?

Especially if you come with a couple, you always have to buy some Coke and popcorn?
Da Wang was also excited. "Director Li, what about selling the port? Selling the port in East Asia and Southeast Asia, can we use another ticket?"

Selling music is not a small amount of money. During the preparation and filming stages, the tuner also inserted a lot of advertisements, such as pianos, sunglasses, blind sticks, etc.

Those advertisements have almost made the team's investment back, which includes the remuneration of a large team including Leung Ka Fai, Xu Guanjie, Zhang Min, Yang Mi, Jiang Wen, Ding Haifeng, Xu Jinjiang, Wen Bixia, He Qing, Liu Ye, Liao Qizhi and so on.

Including Li Wenyu's remuneration.

The big names all received tens of millions. Huayi understands this, and the Chinese stars of the Xiang family are also very proficient in it.

With huge fame, everything will pay off quickly.

Li Wenyu smiled and smoked a cigarette. "Look at President Xiang and President Wang's operation. To get another hit, we need the cooperation of the theater chains in Taiwan, Korea, Malaysia, Thailand, the Philippines, and Indonesia... The film producers must also want to make more money, and the theaters can also sell more merchandise with small profits but high sales."

"In theory, the more solid our work is, the more money we can make. If we plan another blockbuster and let the film producers next door see the profit, no one can resist money. This is worth at least 3000 million Hong Kong dollars in sales."

There are promotions in all walks of life, including discounts on movie tickets, etc., and the discounts in the era of online shopping are even more outrageous.

Another big move would require a massive cluster of theaters to update their movie ticket production model and add a scratch-off lottery area.

(End of this chapter)