Huayu has been doing one good deed a day since 2001

Chapter 68 The bigger the momentum, the more money you make
February 7th finally arrived.

Li Wenyu ran into the courtyard house he had renovated and left empty for a month within the North Second Ring Road early in the morning to feel the formaldehyde pollution index before walking out and having breakfast nearby.

This was another night that made Li Jiaxin die with regret.

He had received a report earlier that The Piano Tuner grossed 730 million RMB in the first three days of its weekend in mainland China and 2100 million Hong Kong dollars in Hong Kong Island.

There are 800 million Hong Kong dollars on the other side of the bend.

This is roughly equivalent to 3600 million RMB or HKD in China during the first weekend.

Such a crazy record is inseparable from the terrifying Wahaha-style viral promotion and another campaign that was negotiated by mainland China and Hong Kong and Macao.

After three or four months of full-scale promotion, it was a real hit.

Some netizens, such as Ruby Lin, have already shared on her personal Weibo account how she was lucky enough to buy a ticket and was able to watch four shows in a row.

Another vote for the one I took with my digital camera...

This is a very joyful thing on the Internet. No matter how much this A-ju cheated A-jie, she is still very popular after the Return of the Condor Heroes series.

After many netizens discovered Lin Xinru’s updates showing off her tickets and luck, they also spontaneously went to her updates to show off their own lucky performances.

This is also the beginning of the era when mobile phones begin to include cameras.

First it was Sharp JSH04, then Nokia 7650... Well, Sharp's pixels were too low, and Nokia 7650 held a press conference on March 3 this year.

Nokia introduced the 640 by 480 resolution concept to the public.

It will be on sale in October this year.

Nowadays, most people who use computers to take photos on Weibo mostly post photos taken with digital cameras.

This was also very good, and it quickly led to a trend, adding tens of thousands of new fans to Ruby Lin. July 7st was equivalent to half a month since the launch of Shiguang Weibo.

Weibo has attracted 2400 million registered users!
This is a gap compared to Penguin's more than 100 million registered users, but it is already a rising large platform.

Compared with the booming Chinese market, the tuners are outside...

South Korea sold 2600 million Hong Kong dollars in its first weekend, while the island country only sold 1100 million, which is more than half of The Shallows.

The first weekend in Thailand took in 1100 million Hong Kong dollars, and the combined revenue in Europe and the United States was over 900 million US dollars.

Overall, except for China, South Korea and Thailand, the performance of The Shallows in other regions is far worse than that of The Shallows.

Because Wahaha purified water, black tea, and Fanta Cola have only entered Thailand and South Korea.

It will take several years to sell to the island country because it is suppressed by Coca-Cola and Pepsi. It will take another 10 years to sell to Europe and the United States!
China's capital, from China Film Group, several major film studios, to Huayi, Xiang family, Media Asia, Emperor Entertainment Group and other companies, has been pushing the brand forward with one bottle, one can and one vote after another.

The Chinese region has been given an invincible buff, and the film producers outside have not been able to get as many. With a sales volume of 40 million in East Asia and Southeast Asia, they only got South Korea and Thailand through Wahaha.

After all, this is the result of pressure from two global giants such as Coca-Cola.

Even if the script of "The Piano Tuner" is exciting and classic enough, and the actors' contributions are strong enough, it is normal that it will not sell well without strong publicity and promotion.

Li Wenyu was still walking in the alley when his cell phone rang. He took it out and saw that it was Zhang Guorong, so he answered it with a smile.

A Rong's somewhat gloating laugh echoed from the other side. "A Yu, outside of South Korea and Thailand, there aren't many sold here."

"Huayi CEO Wang and Mr. Xiang are too embarrassed to ask you directly. What do you think we should do next? Should we just ignore it?"

Li Wenyu said calmly, "According to current data, whether it's in East Asia, Southeast Asia, Europe or the US, the film producers will not lose money if they continue to screen the film."

“It’s not as big as what The Shallows made.”

"If they want to make a lot of money, they can frantically promote the mainland's movie-watching craze triggered by "Another Bottle" and "Another Ticket" online and use this craze as a news stunt." "The bigger the publicity, the more money they make."

The total value of South Korea and Thailand is 4800 million Hong Kong dollars, and there are also millions of Chinese in Thailand.

With this performance, it will not be difficult to accumulate 1.4 million Hong Kong dollars by the time it is released, and the film company will not lose money.

The same was true for Ogami's opening weekend gross of over $900 million.

This time, The Piano Tuner still has to achieve a total box office of over 3 million yuan in China to replicate the glory of the original.

Li Wenyu laughed again and said, "Brother Rong, we've been planning for another bottle and another ticket. We've been laying the groundwork for this for three or four months. There's still a new cinema under construction and renovation. Of course, they can't make this much money if they can't keep up."

"You didn't even understand the copied homework, that's too lame. You can tell the other party to go to Pepsi to seek cooperation, ask Pepsi to cooperate and get another can, another bottle, and talk to the theater chain."

"As long as Pepsi can secure the island country's cinema chain, Bingbing and Azhi can help them reshoot a set of commercials. They just need to be paid normally, and the lagging island country's box office will explode with power."

"Last year, Spirited Away, an animated film, grossed $2.5 million in Japan. Meanwhile, The Shallows was released in Japan, with a total box office of less than $1300 million."

"The market potential of the island nation is almost the same as that of the United States."

He was also very sincere. He spoke out because of the rise of Chinese blockbusters and the early explosion of box office.

Only when film producers make more money will they continue to spend big money on new films, forming a virtuous circle.

The island country is amazing. Titanic took in 2 million US dollars at the box office and last year's animated film took in 2.5 million US dollars.

Harry Potter and the Sorcerer's Stone grossed $2001 million in Japanese theaters in 1.5.

In 2004, Hayao Miyazaki's "Howl's Moving Castle" was also an animation, with a box office of 1.4 million US dollars.

Harry Potter and the Chamber of Secrets, which was released in the island country this year, grossed over 1.2 million US dollars in the island country alone.

Don’t be fooled by the fact that The Shallows is so popular in South Korea and the island country. Compared with the blockbusters produced by Hollywood and the island country, it is nothing.

For several years, Wahaha was suppressed by Coca-Cola and Pepsi and could not enter the Japanese market.

But Pepsi and Coca-Cola are rivals, and they have been copying each other in China.

Take a bigger step and light the fire. Have another bottle and another can from the island country.

Piracy is not rampant, and the island country also attaches great importance to copyright. The box office in the island country is relatively poor in the first weekend, second week, etc.

Maybe in a month it will be able to make 30 million Hong Kong dollars at the box office per week.

The box office performance in Europe and the United States is of the same nature. It depends on whether Pepsi is willing to launch a surprise attack and poke Coca-Cola's Millennium Killer.

After breakfast, Li Wenyu went to work at Time Media. In the evening, he walked out of the Time Weibo building.

What Li Wenyu didn't expect was that two people wearing sunglasses and masks were squatting outside the building. They ran over when they saw him. One of them was Yang Xi.

Fortunately, she just ran one step away and greeted gratefully.

Another masked person, Dong Li, came up with her arms folded. "Brother, my sister and I are back from filming The Mouse Loves the Cat. Thank you so much."

In July, Dong Li wore a simple short-sleeved top and a short skirt, and performed the steamed bun dance on Li Wenyu's arm.

Li Wenyu pushed her away speechlessly, "Be serious. Don't neglect the good stuff and focus on those messy things."

"You guys are about to become famous, so you have to pay attention to your image in public. If you're secretly photographed, your career will be greatly affected."

Are you using this to challenge his weakness?

(End of this chapter)