My minimum living allowance is credited to my account every day with 1000 million yuan

Chapter 132 Multi-Brand Strategy

"No relationship is unbreakable. When both sides develop together, they become a community of shared interests, like honey and oil."

"Once one party's interests are damaged, conflicts will immediately arise between them!"

Liu Haoran agreed with Chen Xiao's words, but their business is now very stable and there is no possibility of loss.

No matter how rich Chen Xiao is, he cannot change the operation of Four Seasons Clothing. That is determined by the market!

"Mr. Liu, please contact the headquarters of these three brands and discuss the agency rights for the Hanjiang region first. The Yinuo Group will allow this!"

Yino Group operates its own brand, but that doesn’t mean it can’t act as an agent for some good brands!
Besides, this time the pilot project is in the Hanjiang area, so it is easier to communicate with the group!

Liu Haoran was not worried that Yino Group would not agree. As long as he used Chen Xiao's name, the CEO would definitely agree immediately!
As if aware of his concerns, Chen Xiao continued, "I will also ask Mr. Zhang to use his connections to influence these three brands. My bottom line is one Hanjiang Province, two authorized agents, and you and Four Seasons Clothing can coexist!"

Liu Haoran heard his determination and did not dare to be careless. He immediately expressed his determination to go all out and started negotiations right away!
It is difficult to snatch all the authorizations from Four Seasons Clothing at once, but there should still be a chance to add a new authorization.

Chen Xiao was afraid that his influence was not enough. A regional general manager simply did not have much influence on the group headquarters of these three brands.

He called Zhang Shijie again!
Zhang Shijie was holding a regional general meeting and listening to the regional managers' Q3 business analysis meeting.

The phone rang and he was about to hang up, but he noticed out of the corner of his eye that it was Chen Xiao calling, and the hang-up button immediately changed to the answer button!

He walked out of the venue, "Mr. Chen!"

"Mr. Zhang, I just spoke to Mr. Haoran on the phone and suggested that he negotiate with several companies about regional agency rights!"

Zhang Shijie listened and immediately knew that this matter was not that simple. Chen Xiao was not so bored as to interfere with the operation of a branch of Yino Group!
He echoed, "The company is not opposed to operating as an agent for brands in addition to directly operating brands in the region!"

"I'm worried that Mr. Haoran doesn't have enough influence over these companies to get the agency rights, so I'd like Mr. Zhang to use his connections to give him some support!"

Listening to the brands Chen Xiao mentioned on the phone, Zhang Shijie pondered for a moment and said, "Mr. Chen has really helped us open up some new ideas!"

"These brands are high-end brands that have emerged in recent years and are developing very well. If the regional company can represent these brands, it will be helpful for business cooperation negotiations between the region and various shopping malls!"

Chen Xiao knew what he meant. When a brand negotiates cooperation with Party A, the approach is different if there is only one brand or if there are a group of brands.

No matter how powerful a battleship is, its deterrent power is not as great as that of an aircraft carrier!

"Mr. Zhang, since these brands are showing such great development momentum, I'd like to make a suggestion!"

"Although the Yinuo Group is developing very well, it has reached a bottleneck. The layout is already completed, and the brand positioning cannot be extended to lower-tier channels. Otherwise, it will damage the brand's tone and lose existing customers!" "Under such circumstances, the group can only achieve sustained high growth by adding new brands!"

Zhang Shijie understood what Chen Xiao meant. In fact, Yino Group already had two brands, one was "Yirui" and the other was "Yino".

"Yino" is positioned as high-end, but there are very few stores across the country and the output of each store is not high. Now the entire group relies on the mid-to-high-end brand "Yirui" to support its sales.

"The three brands I mentioned above are all trendy brands and have already gained a lot of popularity in the market. However, there are not many channels in China, so the overall sales of each brand are not very high!"

"Is it possible to leverage Yinuo's existing channel capabilities to negotiate nationwide cooperation with the other party, or even discuss acquisition?"

Zhang Shijie was shocked by Chen Xiao’s idea at first, but then he realized that it was precisely his own thinking that was rigid!
Each of these brands is a company with annual sales of more than 6 million yuan. The previous "Yino" did not have the financial strength to acquire them. Otherwise, once its own capital chain was tight and its risk resistance ability was greatly reduced, once any problems occurred, it would be a collapse.

But it’s different now. I have 20 billion in cash on the books, and I haven’t figured out how to spend it yet. I can’t just put it all in the bank to earn interest.

He has asked all regions to speed up the pace of store openings, but as Chen Xiao said, the "Yirui" brand has already laid out its distribution channels in all mid-range markets across the country, and there is really not much room for opening new stores!

"Yino" is positioned as a light luxury brand and has always been a niche brand. It is important to open a few stores rather than too many!

The problem is that the current single-store output of "Yino" is not high, and it is at the bottom among all light luxury brands, so it is difficult to open a store!
The three brands mentioned by Chen Xiao are different. Their prices are close to that of light luxury, but they follow the trendy brand route and are selling very well now. Such brands have both single-store output and relatively many channels, and because of their high floor efficiency, they are also liked by the client.

Acquiring these brands will add three powerful players to the development of the Yino Group, and may even bring the Yino and Yirui brands to a new height.

"Mr. Chen, your words have really opened my eyes! You've pointed me in the right direction. I'll immediately begin discussions on acquisitions or partnerships!"

Zhang Shijie also introduced the current situation of "Yino" and "Yirui" to Chen Xiao, and further explained the strategic significance of acquiring these three brands to the development of the group.

"In the future, Yinuo Group must take a multi-brand, multi-channel route. Only in this way can we gain more influence with Party A, obtain better positions and transaction conditions, and thus reduce the group's fixed cost rate!"

"At the same time, the collaboration of multiple brands can greatly increase our sales and further control costs on the supply chain side!"

"In this way, the performance scale and profit margin of the entire group will be greatly improved!"

Zhang Shijie became more and more excited as he spoke, as if he was painting a grand blueprint. He held the universe in his hands and stepped on the seven stars. He was the creator of all this!
He will leave a significant mark in the development history of Yino Group!
"Then Mr. Zhang, please contact us as soon as possible. If the funds are insufficient, you can ask me. I won't rule out further investment, but of course, the prerequisite is whether the shareholders agree."

He is not a system, and he doesn't know how the system has played tricks before. It is not that easy to inject 20 billion yuan normally.

Hearing his words, Zhang Shijie felt relieved, and at the same time he was thinking: "Mr. Chen, Mr. Zhao's funds seem to be endless!"

(End of this chapter)