Chapter 207 Accompanying General Chen on Tour

Refuel? What kind of fuel?

Just urge her to speed up the progress on the smart cockpit.

Xiangzi thought about it for a while and felt that the point of view of "Hello, Mr. Chen!" did make sense.

Unexpectedly, the person recommended by Jin Wuxian seemed to have a higher understanding of new energy vehicles than Jin Wuxian.

How could he have imagined that Chen Xiao, as the big boss behind Junxing Automobile, would not do any research on new energy vehicles.

In one live broadcast, Xiangzi’s live broadcast room gained a lot of popularity, and Chen Xiao’s Weibo account also gained a lot of fans!

Only the official Weibo account of Shanyun Automobile received a lot of abuse. The key is that if you want to abuse someone, you should give a reason for it. How dare you question the moral bottom line of this brand!

Wednesday, 9:30 AM
Miao Lei, general manager of Wanhong Plaza, held a management meeting
"Could the operations manager please explain why passenger traffic for two days this week dropped 2% month-over-month, sales dropped 35% month-over-month, and dropped 50% year-over-year? Is this a disaster?"

"Mr. Miao! Starting last weekend, both stores in Junxiao Plaza simultaneously launched a large-scale traffic-driving campaign, plus each store distributed 200 million yuan in subsidy coupons!"

"And at their request, all participating merchants in the venue also lowered their discounts to the lowest in the city!"

You should know that the two stores in Junxiao Plaza are the two shopping malls with the largest passenger flow in Jiangzhou. They have a large number of fans on the platform and have been promoted for many days!
In the first few days of the event, the venue was almost packed with people, and a large part of the city's traffic was attracted by them!
"A one-time investment of 200 million? That's 200 million just for SP fees, and they also did a lot of PR activities to attract traffic!"

"Are they crazy? Aren't shopping malls meant to make money? Are they just burning money for fun?"

They are a business management company and a light-asset operator. After deducting the rent paid to large businesses, their total profit is less than 1000 million yuan a year. For an event at Junxiao Plaza, each plaza invests more than 200 million yuan a month!
This is too bullying. The last time a store in Junxiao Plaza held an event, although it had a certain impact on them, it was still within the controllable range!
Because the second store of Junxiao Plaza, formerly Tianlong Plaza, is closer to them, this time the two stores are holding activities at the same time to attack them from both sides!

Wanhong Plaza’s customer flow has dropped by one third!

When Miao Lei came to work in the morning and saw the data, he was dumbfounded. If he played like this, wouldn't he be killed?
But Junxiao Plaza's money-burning strategy is the most brutal and lethal!
I can't keep up and I can't afford to keep up, but if I don't keep up this month I'll be killed. The Spring Festival is approaching, and I'm going to be in trouble for making such a fuss!

This means we suffered a setback in the first month of the new year. How can we explain this to the chairman at the annual meeting?

This is not the scariest thing. The scariest thing is what if the two stores in Junxiao Plaza continue to do this next month, and the month after that, and for several months in a row?

Miao Lei has been in the business world for 20 years and has never seen this kind of strategy. No one would burn money like this!
But the other party was Junxiao Plaza. He knew that a store in Junxiao Plaza had been burned down like this last month, and it happened again this month!
Junxiao Plaza’s second store is spending money because it is a new store opening, maybe it is an opening event, and Junxiao Plaza’s first store is also following suit, which means the other party is very rich!

Miao Lei immediately assigned the task:

[1. Launch the same activities as Junxiao Plaza, but keep the investment within 5 yuan]

[2. Require that the prices of participating merchants in the venue must at least be consistent with those at Junxiao Plaza!]

"Do the above two things immediately, and start by this Friday at the latest!"

He is using the gimmick of the event to attract back customers. In fact, he also knows that doing so is meaningless, because the 5 subsidy coupons will be gone in a few seconds!
Even if consumers cannot enjoy the benefits in the future, they will still go to Junxiao Plaza!

He also wants to use this activity to get merchants to lower their discounts. He doesn't know if it will be effective, but with the power of Wanhong Plaza, many merchants should compromise.

Peng Yu was as worried as Miao Lei!

Miao Lei had just felt the overwhelming pressure from Jun Xiao Business Management. He believed that his business management ability was no less than Lin Ya and Xu Jun, but the other party had no moral principles and directly used money to attack him!

Peng Yu had already suffered greatly from this, and he was hurt even more deeply by Jun Xiaoshang's misuse of money!
Junxiao Plaza issued 200 million subsidy coupons last month, which has already ruined the business of Wansheng Plaza in Jiangzhou Economic Development Zone, which was already doing mediocre business!

Peng Yu was thinking that you should be quiet this month. I will then invest tens or even hundreds of thousands of dollars in marketing to hype it up, which will definitely attract some customers back!

But who would have thought that before their own event even started, two Junxiao Plazas simultaneously launched large-scale events, with each store investing 200 million in SP event expenses!

There’s a saying: “When the eldest fights the second, the third one falls!”

Wansheng Plaza in Jiangzhou Economic Development Zone is in such a miserable state. Wanhong Plaza can still hold on, after all, the original customer flow base is large. Even if it declines, the mall still has a certain amount of customer flow.

Wansheng Plaza in Jiangzhou Economic Development Zone is different. The place looks like it has been washed out these days. In the evening, there are hardly any people on the first floor!

If this continues, the company will go bankrupt!
Peng Yu felt anxious every time he looked at the operating report. Being bludgeoned with money was both painful and helpless.

What made him most upset was not this place, but the fact that Junxiao Commercial Management had bought the five best Wansheng Plazas in the Hanjiang area during this period!
Peng Yu now only has 10 stores left, 7 of which are in dire straits, and the remaining three, although not bad, are not benchmark businesses in the local area.

The contrast between these two months is huge.

Two months ago, Peng Yu acted like a big boss in front of every brand. Two months later, Peng Yu wanted to call all brands "big boss"!

It has become difficult to collect rent, shop closures are a serious problem, and it has become more difficult to recruit brands!
How could such a good regional company end up like this!
He is now constantly under pressure from the group to resolve the current situation of the regional company within a limited time.
This is really heartbreaking. Isn't this current situation caused by the group selling the core plaza as a desperate measure?

Peng Yu has been very upset recently. In addition to frequently complaining to CEO Wang Jun, he has also been constantly contacting other business management companies through headhunting companies.

beep~
"Come in!" Peng Yu's voice sounded a little tired!

Li Chun walked in and said, "Boss Peng, there's news that Junxiao Group is negotiating acquisitions in Ning'an, Yucheng, and Tianshui!"

Peng Yu sat up suddenly, and his first reaction was, "Is this ever going to end?"

The second reaction was, "That's great, Li Chun! These three places are difficult for us. If he takes them away, at most we will lose three more plazas, and our scale will be further reduced, but the pressure on our work will be much less!"

Li Chun understood what he meant. If Junxiao Commercial Management acquired these three plazas, it would actually help them solve their problems!

But it's not that simple. Is Jun Xiao Shangguan stupid? Xu Jun is as smart as a rabbit. I heard he worked on missiles before entering commercial real estate. His sensitivity to data is extraordinary.

Besides, he has been in Wansheng Group for so many years and knows every plaza clearly. How could he buy these three plazas? It would be impossible for him to do so, unless he is in Cao's camp but his heart is with Han!

"Mr. Peng, these three places aren't interested in acquiring our plaza, but three of the best local businesses!"

Peng Yu frowned at first, feeling a little disappointed, but at the same time he felt a little nervous. If they completed the acquisition and then launched a wave of grand opening promotions, wouldn't the situation of these local shopping malls be even worse?
And the attitudes of brands are becoming more and more ambiguous!
In the past, the Hanjiang region of Wansheng Group was the undisputed local leader. Many brands came to rely on it, and it was very cooperative with all the requirements of Wansheng Plaza!
Now in the Hanjiang Province business management influence ranking, Wansheng Group's Hanjiang region is obviously no longer able to compete with Junxiao Business Management.

Everyone can see that Junxiao Commercial Management now has only good shopping malls, and the future development trend is so rapid. Many brands have already bet on Junxiao Commercial Management.

The confrontation between Junxiao Commercial Management and Wansheng Hanjiang District has already begun. When the final outcome is revealed, if Junxiao Commercial Management makes a call, I am afraid that many brands will abandon Wansheng Hanjiang District.

What's more, there are almost no good stores in the Wansheng Hanjiang area now. It is all difficult squares. These brands did not want to move in in the first place, but were forced to cooperate by the region's use of good stores.

Now all the good opportunities are gone, and these brands have long been looking for excuses to run away!
It seems that we need to put pressure on these national chain brands through the group, otherwise it will be difficult for them to cooperate, and Wansheng Hanjiang Regional Commercial Management Company will have a hard time moving forward!

What is different from them is Xu Jun’s composure!

He has made many achievements recently and not only received praise from Mr. Xu, but also Mr. Chen expressed his appreciation for him, so much so that today he had the opportunity to accompany Mr. Chen to inspect the business district!
Chen Xiao also felt sorry for Xu Wu, who was in charge of the group and was very busy! He personally attended the siege of Wanhong Plaza by the two Junxiao Plazas in Jiangzhou!
Sitting in Xu Jun's business car, Chen Xiao said to him, "We need to speed up the development of our talent team. You can lead the negotiations, but you still have to hand over the preliminary work, otherwise your body won't be able to handle it!"

"Also, after we take over these venues, not all the original staff are suitable for the new positions, so we still need to step up our recruitment efforts!"

"We must capture cities and plunder territories while preparing our troops!"

Xu Jun listened to everything. He knew that Mr. Chen had no intention of blaming him. On the one hand, he was worried that his body could not take it!

On the other hand, Junxiao Business Management will be a group company in the future. It is impossible for him, as the chairman, to do everything by himself. He really needs to speed up the recruitment of talents!
It wasn't that he didn't want to recruit before, but time didn't allow it. Not long ago, Mr. Xu gave him an order to acquire 20 plazas within 5 days. If it were another system, it would be completely impossible.

Junxiao Commercial Management was able to complete this task mainly because of its generous investment of money. It used money to break down the doors, which made the original owners feel heartbroken and their hearts beat fast!

Of course, Xu Jun’s hard work day and night is also inseparable. He also fought hard, fought for the big business empire he could already see, and fought for his success and fame!
"Mr. Chen, the business management company in Wanhong Plaza is from Kyoto, called Minghan Business Management Company. They have dozens of businesses across the country, large and small, but they're all asset-light operations!"

Although these business management companies have big names, they are all national business management companies. Because they operate with light assets, their profit margins are still considerable!
But when it comes to assets, Junxiao Commercial Management can now crush them. It can even be said that the two plazas in Jiangzhou alone exceed theirs.

Looking across the country, a company with a net asset of more than 30 billion is not considered a small enterprise!

"It's 11 a.m. now. Usually at this time, Wanhong Plaza would be packed with customers, but due to our event, there are only a few people here now!"

Chen Xiao nodded and walked into the square!

Wanhong Plaza has been open for less than 3 years and is a relatively new commercial plaza. It has a good brand mix and the shopping environment is actually better than Junxiao Plaza Store 1!

He saw "Rolex" and "Coach" here. It was a mid-range shopping mall, and it was quite capable to attract these brands.

The situation inside the plaza was a bit miserable. At this time, there were more shopping guides than customers in the entire plaza.

As expected, spending money is the fastest and most effective way. Many people don’t know how to do it, but they don’t have the ability to do it continuously. Chen Xiao has it and spends money like water!
His flow sometimes "flows backwards!" because of the existence of a system!

Wanhong Plaza has a relatively simple structure, a relatively large single-floor area, and only 3 floors!
The first and second floors are for retail, and the third floor is for catering!

Chen Xiao took the escalator to the third floor. It was 11:30, and the restaurant would have started to serve customers normally, but today it was completely deserted, with hardly anyone on the restaurant floor!

It seems that Junxiao Business Management’s activities are really effective!

"Let's go check out Wansheng Plaza in Jiangzhou Economic Development Zone. It's right on the way to the second store."

Wansheng Plaza in Jiangzhou Economic Development Zone is between Wanhong Plaza and Junxiao Plaza Second Store. It has been very uncomfortable recently!

The eldest and second in command were fighting, and the third in command was beaten so hard that he couldn't even breathe!

It was already past 12 o'clock when we arrived at Wansheng Plaza in Jiangzhou Economic Development Zone. The flow of customers here was much less than that of Wanhongdu.

There were a few sparse people in the dining area upstairs, and you could see the receptionists from each store standing at the door, looking forward to it!
When he saw Xu Jun and Chen Xiao walking by, he desperately invited them in for dinner!
too difficult!
"Mr. Xu, Mr. Xu!"

Chen Xiao looked up and saw a shopping mall staff member walking towards him quickly from fifty meters away!
He stopped and Xu Jun whispered, "It's the general manager of this plaza, Tian Hua!"

"You guys chat!"

Xu Jun knew that Mr. Chen had no intention of getting to know Tian Hua. Perhaps someone of this level was not worthy of his attention!
As they were old colleagues, Xu Jun and Tian Hua were naturally very familiar with each other!
"Boss Tian, ​​are you on patrol?"

"Yes, why didn't you notify us in advance when Mr. Xu came to inspect our work? I'll arrange the meal. Please give me a chance today!"

"I really can't do that today. I have to go to the second store in Junxiao Plaza soon. Mr. Lin has already made arrangements!"

Tian Hua felt very sorry. The Wansheng Hanjiang area was being squeezed hard by Junxiao Commercial Management. As the general manager, he was under a lot of pressure. In the morning, he was scolded by Peng Yu, who said that his recent operating indicators had declined quite sharply!
How can the decline not be serious? Several of the most famous shopping malls in Jiangzhou are competing with each other. Junxiao Plaza Store 1 and Store 2 are holding such large-scale activities. It is not just their store that is declining. All the shopping malls in the city have experienced declines to varying degrees!
"Hey, when Mr. Xu is free, I'll arrange a meeting and give you a chance to report on the latest situation!"

Xu Jun now receives many calls from his former colleagues. He understands what they are thinking. They just want to join Jun Xiao Business Management because they see that it is so successful now!

Among the several plazas that have been acquired, those who are still able to stay and continue to serve as general managers are all smiling from ear to ear!

The salary has been improved, and the operating indicators are not as high as before. It no longer focuses entirely on the income from rent collection, but focuses on how to build the plaza better and more benign!

The marketing expenses are quite sufficient. I heard that even the Junxiao Plaza in Qingyun County has an annual marketing expense of more than 1000 million. How generous!

"Well, I've been really busy lately. After the New Year, I'll make some arrangements and invite all my old brothers together so we can get together!"

Tian Hua was a little disappointed. He hoped to have a private conversation with General Xu Jun to deepen their relationship. Fortunately, Xu Jun said that they would get together after the New Year, and he would invite his old brothers!

He heard that Xu Jun was also looking for people. Junxiao Business Management was developing so fast. As long as he was a general manager with good performance in the past, Xu Jun might give him a chance at any time!

"Okay, after that year we will definitely come and bother Mr. Xu!"

Xu Jun was afraid that Chen Xiao would be anxious, but Chen Xiao was wandering around alone and sending messages to people, so he was not anxious!
Because she didn't show up at Dr. Feng's office on time today, Qiao Xin sent him a message asking, "Brother Chen Xiao, you said you wanted to get checked yesterday. I changed into a sexier one today. Why didn't you come?"

Even sexier. Yesterday, I had to pull up PG's clothes to see her underwear. How sexy could it be? Chen Xiao's imagination is limited, and Zhao Xiangjun is more traditional and would not wear this kind of clothes.

Qiao Xin, Qiao Xin, you are going too far. I am suffering from your "vicious hands" when I am outside. What are you comparing with Ma Jing for?

Whatever I do, you two have to compete with me. Last time, when I was hugging Ma Jing, I accidentally put my hand in the wrong place, but Ma Jing still wanted to show off to her to express her superiority. Otherwise, how would Qiao Xin know about this!

I replied: "Why are you in such a hurry? You won't get a big banana if you're impatient!"

Qiao Xin sent an emoji and said, "When you come, I will find you to prevent Ma Jing from cheating!"

"It's okay, there are plenty of bananas, you can both eat them together!"

I, Chen Xiao, am not a stingy person, I can definitely afford to treat you!
Xu Jun finished greeting Tian Hua and came over to find him!
"Let's go to the second store in Junxiao Plaza!"

"Should we go eat first or go to the square first?"

It was almost one o'clock in the afternoon. Xu Jun himself didn't care, but he was worried that Mr. Chen would be hungry!

"Let's see the square first, then eat!"

He was really hungry, but he still paid great attention to details and had to establish an image in front of his subordinates that work always comes first!

Of course, if he was in front of Zhao Xiangjun and Xu Wu, he would not maintain this image. Everyone knows who they are.

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like