My minimum living allowance is credited to my account every day with 1000 million yuan

Chapter 215 Step by Step
One step ahead, leading everywhere!

What’s more, Gao Yue is also familiar with the big boss Chen Xiao!

Li Xiao doesn’t even know where the way is.

Gao Yue smiled faintly. Xiao Xiao should take a class on "The Importance of Information!"

She didn't delay her work because Li Xiao was there!
Li Xiao and Li Man sat on the sofa and saw the general managers of the two hotels come to report to General Manager Gao respectively. They looked so cautious that it was hard to imagine that they were the heads of a 6-star and 5-star hotel!

This also indirectly reflects Gao Yue's current status. Li Man's eyes were full of stars when she saw him. President Gao is so majestic!
Li Xiao was extremely jealous. They used to be a gossip duo, but after not seeing each other for a few days, Gao Yue turned out to be a strong business woman.

I couldn't bear it any longer. "Ayue, you're too busy here. I won't delay your work today. Let's make an appointment in a few days when you're free!"

Gao Yue stood up and apologized, "I'm so sorry. As you can see, I have a constant stream of people here, many of whom are urgent cases. I have to deal with them!"

Li Xiao hummed, just wanting it to be over quickly. Why should he let her show off here? He originally came to play with her, but ended up finding gaps with her!
Li Man also said goodbye. The matter was over, and it was not convenient for her to stay and waste Mr. Gao's time!
The operation department of Wanhong Plaza is in a gloomy mood!
Miao Lei sat in the main seat with a gloomy face. The head of the operations department and several supervisors lowered their heads and dared not speak!
"This is really strange news. Can't I spend all the money in Wanhong Plaza?"

In order to regain customer flow and consumption, Miao Lei arranged to invest 5 SP fees in cash subsidies at the meeting on Tuesday to offset the impact of the two Junxiao Plazas!

5 yuan is a small amount of money, but Miao Lei's goal is just to create an event so that the square can take advantage of the opportunity to promote itself, which will definitely attract some customers.

At the same time, he asked the brands participating in the event to lower their prices to the same level as Junxiao Plaza, hoping to reverse some of the decline!
The idea is great, and it could have been accomplished in the past, so when he proposed this plan, everyone thought it was feasible!
But there were problems when implementing it!

First of all, the cost of 5 SPs is calculated based on 1000 minus 100 shopping vouchers. Even if the mall and the brand each bear half of the cost, there are only 1000 vouchers in the entire mall. What can they be used for?

How much does it cost to each store? The key is that you also want the brand to lower the price to the same level as that in Junxiao Plaza.

The problem is, Junxiao Plaza requires brand merchants to offer the lowest prices in the city, no doubt about it!

Moreover, Junxiao Plaza was very sincere. Each plaza directly invested 200 million in SP fees and also added PR activities to attract traffic!
This combination of measures directly helped many businesses double their performance.

In this case, if a brand lowers its price just to participate in the event at Wanhong Plaza for the sake of those few coupons, there are only two results!

Either the prices at Junxiao Plaza will continue to drop to maintain the lowest prices in the city, otherwise Junxiao Plaza will cancel your eligibility to participate in the event!

Even a fool would choose this multiple-choice question!
As for whether they would offend Wanhong Plaza, that's just a joke. If they have to choose between offending Wanhong Plaza and offending Junxiao Business Management, they would definitely like to offend Wanhong Plaza to death!
Therefore, Wanhong Plaza is in trouble. Few brands are willing to participate in the event with 5 yuan coupons, and the only few brands that participate in the event have no stores in Junxiao Plaza.

Miao Lei obviously couldn't accept this result!

According to the current situation, if we want to fight with Junxiao Square, we have no choice but to fight hard. However, the SP fee of 200 million a month is enough to make me feel overwhelmed!

This is not just a matter of 200 million in fees. Now Junxiao Plaza’s requirement for merchants to pay the lowest price in the city is forcing merchants to choose between the two!

Wanhong Plaza is awesome, but it is still far inferior to Junxiao Commercial Management. After all, they have 6 good venues, two of which are in Jiangzhou and are on par with Wanhong Plaza.

But when it comes to potential, Wanhong Plaza is not even worthy of Junxiao Commercial Management. It acquired 2 plazas in just 6 months and is still acquiring high-quality properties everywhere!
Believe it or not, these brands will dare to withdraw their stores directly from Wanhong Plaza as long as Junxiao Business Management gives the order. One store at a time, one business management company at a time. This choice is too easy to make!
This was the first time Miao Lei felt such tremendous pressure. The pressure from that group seemed to cover the sky and the sun, and his heart was shrouded in a deep shadow!
Junxiao Business Management’s wolf pack tactics are effective!

If it had not acquired Tianlong Plaza, the war with Junxiao Plaza alone would definitely not have had such an effect. Now the two plazas are diverting Wanhong’s customer flow from both ends. If we don’t respond in time, it will bring disaster to Wanhong Plaza!
"No, consumers' shopping habits will completely change in six months at most! If we let them do this, we'll be finished in less than three months!"

Miao Lei knew that this could not be blamed on the operation team. If there was anyone to blame, it could only be blamed on Jun Xiao Commercial Management for being too bullying. This violent method of directly throwing money was both shocking and incomprehensible!

"Let's adjourn the meeting. I'll consult with headquarters!"

After the operations team had left, Miao Lei lit a cigarette and seriously thought about the possibility of breaking the deadlock!
Alliances? Who? Wansheng, Jiangzhou Economic Development Zone?

That shabby place is not worthy of being on the table. Even if he is taken to play, what can he do? If Wanhong Plaza also starts to hold activities, Jiangzhou Economic Development Zone Wansheng will definitely be the first to fail!

Invest a lot of SP fees to hedge?

My plaza has two stores under Junxiao Commercial Management, which means that for every 200 million I spend, Junxiao Commercial Management will have to spend 400 million!
At first glance, it seems that you can engage in a war of attrition with Junxiao Commercial Management, but Miao Lei, who is from Jiangzhou, is not so naive. Behind Junxiao Commercial Management stands the Junxiao Group, which spends over one billion to buy a shopping mall without blinking an eye. If you compete with it in a war of attrition, wouldn't that be courting death?

The current situation is that if you don’t fight, you will definitely die, but if you fight, you may still have a chance.

The key is whether the group can provide support to withstand this wave and whether it can provide support for the SP cost budget!
This is the thinking of a normal person. No matter how rich Junxiao Plaza is, it would not spend 200 million every month on SP activities. If that were the case, he might as well just lie down!
If he knew the instructions Xu Wu gave to Xu Jun, he would probably not be able to sleep now.

Xu Wu gave Xu Jun unlimited firing rights, and he was allowed to fight until Wanhong Square was conquered and until they surrendered.

As long as Wanhong Plaza doesn't surrender, Junxiao Plaza will not only continue to invest 200 million every month, but may even increase the investment!

Of course this is a secret, and no one else knows it except Xu Jun.

Miao Lei sent a message to the assistant to the chairman of Minghan Commercial Management Co., Ltd., saying that he had important matters to report to the chairman!

Assistant Dong attached great importance to Miao Lei's affairs. The store in Wanhong Plaza was a leader among Minghan Commercial Management's more than 30 light asset operation projects across the country.

As the general manager, Miao Lei is naturally a prominent figure in the group.

While waiting for Assistant Dong's reply, Miao Lei was not idle either. He immediately called the owner of Wanhong Plaza to arrange a meeting!

The owner is a local real estate company in Jiangzhou. They don’t develop many residential properties, but they got a bargain on the Wanhong Plaza project.

Now that the real estate market is not doing well, many real estate developers, including Ding Yong, who used to be relatively big, are now in a miserable state.

But it’s different for the owner of Wanhong Plaza. He lives a very comfortable life relying on this shopping mall!

There are only a dozen people left in the company now. It is called a real estate company, but in fact it is more like a property management company.

A bunch of people play mahjong every day at work. Anyway, the most important thing throughout the year is to collect rent. Wanhong Plaza has such a good business that Minghan Commercial Management dare not owe rent for even a moment, so Wanhong Real Estate is a group of people who just sit back and count money!

The boss of Wanhong Real Estate is Wan Chao, a little old man in his 60s. He is usually very low-key. If you see him outside, you might think he is a street vendor.

When Miao Lei asked him out, he was working on a project. It was almost the New Year, and there were still some things to deal with at the end of the year.

"Xiao Miao, sit down!"

Being called Xiao Miao was also a novelty for Miao Lei, but the other party was the landlord and was over 60 years old, so calling him Xiao Miao was not excessive.

Sitting down opposite Wan Chao, he said straight to the point, "Boss Wan, I'm here today to report an urgent matter to you!"

He threw a cigarette to Miao Lei, who quickly lit it for Wan Chao.

"Say it!"

Wan Chao smoked leisurely and listened to Miao Lei's talk. For a man like him who collected rent on time every year, what emergency could there be?

It was Miao Lei's business, so he was not panicked at all.

"After Junxiao Group acquired Tianlong International, they are now simultaneously investing massive amounts of marketing dollars in both Junxiao Plazas, saturating our operations with publicity, events, and merchant collaborations. In the past week, our customer traffic and sales have declined by over 35% year-on-year. If this continues, the impact on Wanhong Plaza will be significant."

The hand that was smoking trembled, but quickly returned to normal. If you didn't pay special attention, you wouldn't be able to notice anything unusual about Wan Chao.

He flicked his cigarette ash into the ashtray and said, "Such a prime location was given to you to operate, how could it have ended up like this? You have to find a solution!"

Miao Lei cursed inwardly, "He's so cunning!"
Obviously, Wan Chao must have guessed that Miao Lei came to ask for help or resources, so he opened his mouth to stop him!
I've given you such a great place, and if you can't do it well, it's your incompetence. "Boss Wan, you know the purpose of Junxiao Plaza's offensive against us!"

"It's nothing more than suppressing Wanhong Plaza so that they can continue to negotiate the acquisition. We thank Mr. Wan for his trust in us and for not giving Junxiao Business Management a chance. Now I think we still have to work together to fight Junxiao Business Management. Otherwise, if this continues, it will not only affect the project's performance."

"Once the project's customer flow and performance decline significantly, and it becomes a second-rate plaza, then even if Junxiao Plaza proposes to acquire it again, the price may be greatly discounted!"

"By then, you'll be stuck in a dilemma. If you sell, the price might not be as high as it was originally. If you don't sell, Junxiao Plaza will be under immense pressure from both sides."

He had a subtext: if by then Wanhong Plaza had become a second-rate plaza, Minghan Commercial Management would renegotiate the rent with Wanhong Plaza.

Because Wanhong Plaza was already half-destroyed at that time, with Junxiao Commercial Management's approach, even if Wanhong Plaza wanted to replace a light-asset operator, how many people would dare to take over?

For the first time, Wan Chao's facial expression showed obvious annoyance. It's not like he hadn't thought about this before!

The people in Junxiao Group are so bad. They offered 17 billion to buy Tianlong International. If they are willing to sell this place, the value should be about the same.

If Miao Lei's description is true, Wanhong Plaza was crippled by him, and then the price of Junxiao Plaza would not be lowered by a few million, but at least by 100 million or 200 million. Wan Chao's heart was bleeding!

I even regretted why I rejected him so completely. Why would I bother with a lunatic like Jun Xiao Shangguan?
"Tell me what you think!"

Miao Lei thought for a moment and said, "The only way right now is to withstand this wave of attacks. Otherwise, the business performance of the merchants in the square will be damaged, which will directly lead to the loss of shops in the square, and then the value of the square will be greatly affected!"

"How do you resist?"

"We need to increase the intensity of our activities, and we must not let it drop below that of Junxiao Plaza. However, this requires a huge amount of money. It is understood that each store in Junxiao Plaza now spends 200 million yuan per month on SP, and the cost of PR activities is also sufficient."

"This isn't business, this is burning money!"

Is Junxiao Business Management crazy? Investing 200 million cash coupons in a month, are you doing business or giving out welfare?

"The current retail environment is not good, and businesses are struggling. Junxiao Plaza's strategy is the most immediate way to improve business performance, so merchants are very cooperative and the prices are the lowest in the city!"

Wan Chao put out the cigarette in his hand. He was not in the retail business, but when he looked at the matter from a consumer's perspective, he also felt a headache.

The opponent is a madman, and he is very crazy!
If you don't handle it carefully, it may be a disaster.

He no longer had the calmness he had before. If he could go back to the past, when Junxiao Commercial Management expressed its acquisition intention, he would definitely not be so arrogant.

"Xiao Miao, how long do you think they can keep fighting like this?"

"It's hard to judge. From a normal business perspective, this approach should be unsustainable, but Junxiao Business Management has never done things normally."

Yes, at a time when almost all business management companies are adopting light asset operations, Junxiao Business Management goes the other way and invests entirely in heavy assets!
How much rent does a plaza collect in a year? Junxiao Commercial Management actually invested nearly 2000 million in marketing expenses. How can you make money?

Of course, if you insist on saying that it brings popularity to the venue and increases the value of the square, that is not wrong, and this is a long-term benefit.

But all your projects have no short-term returns. How can you support rapid expansion? This is simply not in line with business logic.

For example, why did Miao Lei come to find Wan Chao!

The cooperation between Minghan Commercial Management Co., Ltd. and Wanhong Real Estate for Wanhong Plaza is for an annual rent of 3000 million.

Minghan Commercial Management earns the difference by collecting rent from merchants.

The total annual rent of merchants in Wanhong Plaza is now around 6000 million yuan, but this does not mean that Minghan Commercial Management can earn 3000 million yuan.

The annual employee salary should be around 600-800 million, and 200 million is not too much for miscellaneous expenses. Even if the marketing expenses are less, there should be at least 200 million.

We also have to bear the cost of sharing the salaries of senior executives at the headquarters, which is about 200 million.

All in all, the annual net profit of Minghan Commercial Management's Wanhong Plaza project is just over 1000 million.

You know, this is already one of the best projects in Jiangzhou City.

If he had used the same investment method as Junxiao Plaza, it would have become a loss-making store.

By then, Miao Lei would probably have to leave immediately. Who could bear to see such a good project turn into a loss?

If you bring up Junxiao Plaza's unconventional approach, no boss will be able to accept it!

All bosses in the world only want to hear good results. If there are bad reasons, they all hope you will shut up and get it done. Otherwise, what’s the point of spending money to employ you?
The mystery behind this is not complicated. Once Miao Lei explains it, Wan Chao can weigh the gains and losses.

But he is an old fox. Miao Lei came here to beg for alms today. Who would want to take money out of his pocket?

"Xiao Miao, you need to quickly file a report with your group and apply for the fees. I will also put pressure on your group. If the performance of this project cannot be improved this month, I may have to consider changing the business management company when the contract expires!"

Damn, you are also a person who doesn’t play by the rules, Miao Lei hated him secretly, but still forced a smile on his face.

"Boss Wan, I will communicate with the group, but facing the attack from Junxiao Plaza, it is indeed not something we can withstand alone!"

"Wanhong Plaza is a joint project between us. We will prosper together and suffer together. Could you please support us?"

Wan Chao said somewhat displeasedly, "Such a good project is handed over to you to operate, and the rent is only 3000 million a year. Isn't it enough for me to support you?"

Miao Lei knew that he just didn't want to pay, but in the current situation, relying solely on Minghan Business Management and Junxiao Business Management to compete would be like an ant trying to shake a tree!

Although Minghan has more than 30 projects across the country, its annual net profit is less than 1 million yuan, because some of these projects are bound to be in the red, and there are only a few projects like Wanhong Plaza across the country.

As for Junxiao Commercial Management, behind it stands Junxiao Investment Group. They buy properties just like buying cabbages. They pay billions of yuan directly after negotiation, as if they have endless money in their pockets.

He cannot let Wan Chao go, because letting Wan Chao go would mean giving up on himself. If he dares to ask the group to pay 200 million yuan per month for SP activities.

The group will ask what the meaning of his existence is, is it just to help the group lose 1000 million every year?

"Mr. Wan, I hope you can support the project with some expenses. I will apply for more funds from the group. We can overcome this difficulty together. This is also for our common interests!"

"My initial thought is that we might have to prepare for a protracted battle of six months. That means I hope to get 500 million from the group and another 500 million in support from the project!"

Wan Chao refused without a second thought, "Impossible!"

Just kidding, even though he looks wealthy and powerful, once you hear that he is the owner of Wanhong Plaza, you will know how much assets he has.

But assets and cash are two different concepts. He now collects 3000 million in rent a year, but he still has to support a group of people and a mistress.

It hurts to ask him for 50 yuan, so if you ask him for 500 million yuan, you are probably trying to kill him!

Where does the money for the mistress come from?

(End of this chapter)