My minimum living allowance is credited to my account every day with 1000 million yuan
Chapter 241 Chen Xiao's Incognito Visit
Chapter 241 Chen Xiao's "Incognito Visit"
Los Angeles Junxiao Plaza!
Its predecessor was Los Angeles Wansheng Plaza. After being acquired by Junxiao Plaza, the original team was retained!
For all acquisition projects, employee salaries have been adjusted, with the highest increase being 50% and the lowest being more than 20%!
This is related to their previous base salary. Those with a higher base salary will have a smaller increase, and those with a lower base salary will have a larger increase!
Originally under the management of Wansheng Group, although these business management personnel had good incomes, they were under great pressure!
The biggest problem is that the annual rent increase required by Wansheng Group cannot be less than 7%. No matter how good the customer flow of your shopping mall is, it cannot withstand your annual rent increase!
When Los Angeles Wansheng Plaza opened ten years ago, the rent was only 200 yuan/square meter/month. After so many years, the rent on the first floor is around 500 yuan/square meter/month. This price is not much different from the rent of Jiangzhou Wansheng Plaza and Tianlong Plaza before!
But the quality of the venues varies greatly, and the quality of the customers is not at the same level!
Therefore, during the heyday of Los Angeles, this place was useless to many brands. It was tasteless to eat and a pity to throw away!
The vast majority of brands in this field do not make money, or even make a slight loss!
But in the end, the performance is still guaranteed, and the reason for the loss is that the rental cost is too high!
Therefore, every year when the renewal time comes, it becomes a tug-of-war and psychological warfare between the two sides!
The mall notified the merchants that they either had to raise the rent or close the store; the merchants notified the mall that they had to either renew the lease at the same level or close the counters!
At the end of the game, the contract was about to expire and both sides compromised!
But this process is really exciting, with so many brands in the venue.
This year is different, after being acquired by Junxiao Business Management!
Los Angeles Junxiao Plaza received 1500 million in marketing expenses from the group, and was required by the group to invest 100 million in SP fees for activities in the first month of opening!
The sensation this caused in a prefecture-level city was greater than the 200 million yuan investment by the two Junxiao Plazas in Jiangzhou!
After all, the per capita purchasing power in prefecture-level cities is lower, they are more sensitive to prices, and are more receptive to such simple and crude profit-sharing activities!
Therefore, in the recent period after the acquisition, the brands in the market have collectively exploded, and their performance has almost doubled!
This allows merchants to see a bright future, and they would be reluctant to leave such a shopping mall even if they were forced to leave!
For the business management team, it is easy to increase the rent if the client's business is good. Besides, Junxiao Group did not ask for a rent increase this year!
It is fine as long as the rental income is maintained at the same level as last year. Of course, it cannot be reduced. If a shopping mall takes the initiative to reduce the rent, that would be a joke. It is equivalent to telling others that I can’t do it anymore. Dear brand owners, please stay!
Junxiao Business Management would certainly not do such a stupid thing!
Last year's rental level was not lower than the same period, and there was no mention of exceeding it, which means that the original conditions can be maintained. This is one of the annual KPI indicators given to Los Angeles Junxiao Plaza by the business management company!
Therefore, this year, the business management team of the entire Los Angeles Junxiao Plaza has no pressure at all when it comes to investment promotion and contract renewal!
After the name change to Junxiao Plaza, many brand retailers invested heavily in subsidy coupons, resulting in a significant increase in business, which greatly increased the merchants' confidence in this project. At the same time, they are also prepared for further rent increases when the contract is renewed this year!
Just a quick calculation and I realized that if Junxiao Plaza could host several large-scale events like this a year, this project would be very worthwhile even if the rent increased!
Party A may not raise the price, but Party B thinks the increase is reasonable!
In this case, it goes without saying how easy it is for the mall management team to carry out contract renewal and investment promotion work!
Because it is a good place, Lu Guangming, the investment manager of the business management team, has always been quite arrogant. He will give some face to any brand that comes!
The so-called thin face is because he has the vice president of business and the general manager of the shopping mall above him!
Brand owners’ general development personnel deal with him more often, or some small retailers and local brand agents will deal with him!
Big brand companies or provincial agents, such as Xia Bin from Four Seasons Clothing, are all guests of honor of their general managers, so they don’t give him much face!
In the Starbucks coffee in Junxiao Plaza in Los Angeles!
Because this is the best commercial project in Los Angeles. Although it is not the weekend, the customer flow is still good!
Starbucks was almost full of people. A man in his early 30s came in, looked around, and couldn't help frowning!
Helplessly, I walked to the bar and made a phone call!
"Hello, Mr. Lu, I'm Zhang Hua. Yes, yes, I'm here!"
"It's okay, Mr. Lu, I'll wait for you at Starbucks. What would you like to drink? I'll order for you first!"
Then I ordered two lattes, looked around but still couldn’t find a separate and quiet seat!
I can only make do with it!
"Handsome guy, is there anyone next to you?"
"no!"
"Thank you!" Zhang Hua nodded.
This is a four-person table made of two small round tables put together, with four small stools!
Zhang Hua sat down, glanced at the young man opposite him, and thought to himself, "What a handsome and elegant man! Luocheng is truly a land of talented people! The climate and soil are very nourishing!"
Before Lu Guangming arrived, he took out the brand brochure from his briefcase!
Then he took out an envelope and pulled out a shopping card from it. If you have purchased a Junxiao Plaza shopping card, you will know that this black card has a face value of 5 yuan!
He put the shopping card inside the brand manual and placed it on the desk, probably because he was afraid it would get confused with his other manuals!
After a while, a young, handsome man wearing the same work clothes as the mall came into Starbucks. At this time, Zhang Hua's phone rang!
He quickly stood up and waved to the young man who came in, "Mr. Lu?"
The handsome young man is Lu Guangming!
“I didn’t expect that Mr. Lu is so young and so handsome!”
Lu Guangming smiled and accepted his flattery!
But after sitting down and looking at the person next to him, Lu Guangming felt a little unhappy. Why is there such a handsome guy?
He has always claimed to be very handsome. With his height of 180cm and holding an important position, he is quite popular among young girls!
These also made him very confident, but when a handsome guy who was more handsome and more elegant than him sat next to him, he felt unhappy. Wouldn’t this make him just a background board?
"Is there no other place here?"
Zhang Hua smiled awkwardly, "Business is so good, there's no room left except here!"
Lu Guangming also knew about this situation and just complained a little bit just now!
"Mr. Zhang, is this your first time in Los Angeles?"
Zhang Hua nodded and said, "Yes, our brand just arrived in Hanjiang not long ago!"
“How many stores are there across the country?”
“Not many, just over a hundred. Because we are positioned in the mid-to-high-end market, we have been selecting shopping malls to open in!”
"Haha, picky? We have no shortage of brands now. There are many mid-to-high-end brands and well-known ones lining up. You only have more than 100 stores nationwide. Your strength is not good enough."
Zhang Hua hurriedly said, "Mr. Lu, don't get me wrong. What I mean is that because the company has to consider the return on investment, we are cautious when opening stores and try to choose projects that can quickly return funds. It's not that our brand is so great that we can choose shopping malls!"
He nodded and said, "It seems that your company's financial strength is still a bit problematic. Retail businesses are all about turnover, and without cash flow, it's difficult to achieve rapid development!"
Zhang Hua felt a little unhappy. I have been praising you all the time, but you have been belittling my company. What’s the matter?
"Boss Lu, our company has only been established for less than two years, and we've already seen rapid growth! Furthermore, our boss's businesses extend beyond just this one, including entertainment and the hotel industry. He's quite capable!"
"Haha! Our Junxiao Group also has hotels, but we only operate 5-star hotels and above!"
Zhang Hua noticed that Lu Guangming liked to put others under pressure during conversations, showing off his extraordinary abilities everywhere!
I just said casually that the company also has the hotel industry, and he immediately wanted to use Junxiao Group's hotel management group to pressure me. Is it really that serious?
However, he had heard about the strength of Junxiao Group in Jiangzhou recently. After all, that strength was something that made people sigh in admiration, and one had to respect it!
He came to discuss business, which was like asking for help, so he could only smile politely and say, "The strength of Junxiao Group is known to everyone!"
Lu Guangming was very happy, as if Junxiao Group was his home.
"Mr. Zhang, I've also looked at your brand profile. It's just average. Getting into Los Angeles Junxiao Plaza will probably be very difficult. I have no reason to ask my boss to give up those brands that are still lining up and choose you!"
At this time, Zhang Hua handed over the product manual!
Holding it with one hand, she opened the cover with the other hand. The opened cover could block the sight of the handsome guy next door!
At the same time, Lu Guangming can see the shopping card inside at a glance!
"Mr. Lu, this is our product brochure. You can take some time to read it!" Lu Guangming smiled, took it and closed the brochure, then said, "The brochure is very well made. I'll go back and study it, but after a quick glance, I can see that your company is serious about making products. There is definitely an opportunity for us to cooperate!"
The atmosphere of the subsequent chat was much better!
Zhang Hua asked tentatively, "Mr. Lu, I heard that all Junxiao Plazas are reducing the area dedicated to gold and jewelry this year, devoting some space to retail and experience-based brands!"
"You're quite well-informed about this, but there are too many wolves and too little meat to go around!"
Zhang Hua immediately understood that the 5000 yuan shopping card could only make someone familiar.
He thought for a moment and then said, "I just took a look around the first floor and found that the positioning of several brands is actually inconsistent with the overall tone of the current mall. Should they be adjusted?"
Lu Guangming smiled mysteriously, "Are you talking about that 'Kimba Buri'?"
Zhang Hua nodded. There are only a few places like this. Consumers can’t figure out this kind of brand, but people in their circle know what it is at a glance!
It's a big brand, and the name sounds fashionable. At first glance, I thought it was the gold label of "Burberry".
This kind of inferior stuff is fine in some local shopping malls, but it is obviously not suitable for Junxiao Plaza in Los Angeles!
“The rent they pay is high!”
Lu Guangming explained the reason in one sentence. In the past, Wansheng Plaza placed the highest weight on rental income. When it really couldn't complete its tasks, this kind of copycat brand was willing to come in and offer high rents, which became the mall's lifeline!
Zhang Hua asked, "How much is their rent?"
In his understanding, if the rent is similar, they are willing to pay a certain price to come in. After all, through the sales of Junxiao’s second store, he has successfully persuaded the company’s management to start focusing on the expansion of Junxiao Plaza!
Lu Guangming said: "I can't remember, but it's not cheap anyway. Don't ask around at these stores. They won't give it to you. The water is too deep!"
With the words "the waters are deep", Zhang Hua didn't dare to ask any more questions because they involved some personal issues!
He knows that in many good projects, there are some common interests between Party A and Party B. He is unwilling to break this window paper, and no one is willing to lift the lid, unless they don't want to stay in this circle anymore!
"Boss Lu, we must enter the Junxiao Plaza in Luocheng. What are the requirements? Could you please give us some advice?"
"Also, Mr. Lu, we do have a store in Jiangzhou Junxiao Plaza, and it's our first store in Hanjiang. Our performance is very good, so this should also be a plus!"
"Junxiao Plaza Second Store~" Lu Guangming sneered and repeated!
"The predecessor of Junxiao Plaza's second store was Tianlong Plaza, and the other shopping malls were all the original Wansheng Plaza!"
"Do you think the Wansheng Group or the Tianlong Group will dominate this system in the future?"
Wansheng Group? Tianlong Group?
Zhang Hua was stunned for a moment, and didn't notice that the handsome and elegant guy sitting across from him also raised his eyebrows when he heard his words, with a hint of murderous intent in his eyes!
Zhang Hua never expected that things would be so complicated. Are there factions within Junxiao Plaza now?
"Also, let me tell you that Junxiao Business Management's chairman, Xu Jun, is also a veteran of Wansheng. Do you think he supports the Wansheng Group or the Tianlong Group?"
"Although the military chief is currently in a high position of power, he still needs these people to help him maintain his position, right?"
"So, Mr. Zhang! Junxiao Plaza Store 2 can only represent Junxiao Plaza Store 2. Their methods may not work here in our Wansheng Group!"
This is all Lu Guangming's conjecture, but it is useful to use it to frame Zhang Hua. After all, this theory has a market. Isn't it played out like this on TV?
Zhang Hua felt a little disappointed because all the advantages he thought he had were refuted by Lu Guangming.
Lu Guangming said at this time: "Mr. Zhang, you are also a straightforward person. You can ask about my character, Lu Guangming. I value brotherhood the most. I will definitely help you with this matter!"
Zhang Hua was also confused by his reversal!
Sometimes you say you can't do it, sometimes you say it's very difficult, and sometimes you say you must help me. What do you want to do?
"Mr. Zhang, what are your hobbies?"
Zhang Hua didn't expect him to suddenly change the subject, and subconsciously said: "Playing basketball, running!"
Lu Guangming said, "Oh, that's great! Unlike us, we spend all day in the mall, and our bodies are ruined!"
Are you hanging out at the store every day? Are your customers paying for this?
Zhang Hua felt that he was hinting at him, so he said, "My singing is terrible. If there's a chance, I'd like to invite Mr. Lu to join me so I can appreciate Mr. Lu's tenor voice, haha!"
Lu Guangming smiled and said, "Let's go there and see who will sing!"
Zhang Hua laughed knowingly along with him, cursing in his heart, "He looks like a good-looking man, but he's full of thieves and whores!"
But he still flattered her by saying, "Boss Lu is so handsome, those girls must be completely captivated by him!"
Talking about this, Lu Guangming became interested and started a one-man show!
"Damn, a few days ago a client asked me to go to Shang K, and the girl insisted on going with me. I refused and she started crying. In the end, in order to prevent her from being sad, I took her to the bathroom for 20 minutes!"
He also emphasized 20 minutes. Zhang Hua thought to himself: "Who knows how long you fucking spent on foreplay and how long you spent on getting down to business!"
"Besides, you think it's really your charm that's causing it. It must be that the client spent money, and I can't handle it so you can't get paid!"
But he still had to flatter her: "Boss Lu is amazing. I've never encountered anything like this before. They always avoid me!"
Lu Guangming laughed and said, "Damn it! They are the ones who are taking advantage of me. When have I ever lacked women?"
Zhang Hua didn't respond to this. He said, "When there is a need, wait until you leave the platform of Junxiao Plaza, and then see if anyone will pay attention to you!"
Anyway, if it weren't for the need for cooperation, Zhang Hua would definitely not waste a word on someone like Lu Guangming!
Lu Guangming continues to blow!
"A few days ago, there was a party with a brand group. They had a few female colleagues and we were drinking together. In the end, I couldn't control myself, so those women took me to the hotel!"
Zhang Hua laughed as he listened, but his smile was a little stiff!
Everyone can brag, and no one will argue with you anyway!
"Last night, a stupid brand owner invited me to dinner. I wanted to get a table, and he ended up giving me a 20,000 yuan red envelope, which I just gave him!"
Zhang Hua thought to himself, "I didn't expect Lu Guangming to be so sensible and know that some money shouldn't be taken!"
Then he continued, "Aren't you an idiot? Such a great location, and you want it for just 20,000 yuan? What the hell are you dreaming of?"
Zhang Hua's heart tightened. Damn, this is an instruction to me!
It seems that Lu Guangming is speaking incoherently, he is hinting at himself!
I asked him to negotiate K, and then asked him how much one position would cost. The amount was not yet announced, but he said that the brand would pay 2 yuan. He almost slapped me in the face!
It would take at least 5 to stop this momentum. I lowered my head and drank some coffee. Are these people so ruthless?
"Boss Lu, I really don't know the market situation. How much is the entry fee for owning a shop now?"
There is no entrance fee to Junxiao Plaza. The entrance fee he mentioned here actually refers to the kickback fee!
Lu Guangming smiled mysteriously and said, "That depends on what position you want and what conditions you have."
Zhang Hua whispered, "Like a position like 'Jinbabuli'?"
Lu Guangming said, "You have a sharp eye. That's a really good location. Let me tell you, that brand makes hundreds of thousands of dollars a year. How do you think it would be appropriate to express it?"
Zhang Hua really didn't know how to give it appropriately. They only earned hundreds of thousands, but they invested millions. Isn't it their duty to make money?
I can’t give you all the money I earn!
Lu Guangming continued, "These hundreds of thousands are just book profits. What about the profits from the franchise fees they collect through this store?"
"Just think about how much profit this brand and this shop must have!"
(End of this chapter)
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