My minimum living allowance is credited to my account every day with 1000 million yuan

Lampard, President of Chanel China, and Liu Pinhua, Chairman and CEO of Hengyuan Plaza, met at 10:30 am.
Liu Pinhua was very busy, but because he had to give Lampard face, he took half an hour out of his time.

Lampard has never met Chen Xiao, but he respects this major shareholder who holds 5.5% of the shares, and he takes Chen Xiao's instructions very seriously!

He also took the initiative to ask if he needed to accompany her, but was rejected by Chen Xiao. Today was just a simple contact, and he didn't think that Liu Pinhua would agree to put "Xingque" on the first floor!

If he were such a person, Hengyuan Plaza would not have developed to what it is today!

Chen Xiao’s plan is really too bizarre!

No business person with any sense would accept this.

Chen Xiao and Zhang Ziqian arrived at Hengyuan Plaza at 9:50, and Liu Haoran had been waiting here even earlier!

Seeing Mr. Chen’s car, he jogged over!
"Mr. Liu, thank you for your hard work!"

Chen Xiao got out of the car and nodded to him.

Since the time was not up yet, Chen Xiao took the two of them for a walk in the square.

"Chen Xiao!"

When I turned around, I saw Yao Yingying, who was dressed in a professional suit and looked very charming!
"What a coincidence!"

"It's you, you haven't gone back yet?"

Last time after attending the wedding banquet of Chen Long and Yao Li, Yao Yingying and Chen Xiao said that if he came to Hengyuan Plaza, he would contact her and invite him for coffee. Later, he never came, which was quite a pity!
I didn't expect to run into him today. I thought he was here again last time and hasn't returned to Han River yet!

Chen Xiao smiled and said, "I just got here last night to do something!"

He didn't run into her the last time he went to Chanel because she was in the makeup area on the third floor, and Chen Xiao only went to the first and second floors!

She looked at Liu Haoran and Zhang Ziqian, and Chen Xiao briefly introduced them: "These are my two friends!"

Yao Yingying said, "Shall I buy you some coffee?"

There was just a little time left, so Chen Xiao and Yao Yingying went to PUT COFFEE on the first floor.

I casually ordered a latte, and Liu Haoran and Zhang Ziqian also ordered the same.

After a while, Yao Yingying came over with a few large cups. She and Chen Xiao sat at one table, while Liu Haoran and Zhang Ziqian sat at another table!
"How long will you stay in Demon City this time?"

Chen Xiao said: "I have to go back tonight!"

Lin Ya called to tell him that Li Zhien would come to Jiangzhou tomorrow, so he planned to go back in the evening. He hadn't seen Xiangjun for a few days and really missed home!
Yao Yingying said somewhat disappointedly, "Why are you in such a hurry? I wanted to treat you to dinner, and I don't know when you'll come next time!"

She has little time to rest at noon and only has time to eat a simple meal, so the only way to invite her to dinner is in the evening!
“I’ll come here often in the future. There will be plenty of opportunities!”

Yao Yingying's eyes lit up, knowing that Chen Xiao would come often in the future, and she felt inexplicably happy!
The two chatted for a while, and suddenly Yao Yingying said, "The day after we last met, something funny happened in our store!"

Chen Xiao was fine at the moment, so he just listened to it as a story, and listened very seriously!
"The other day, a rich man brought two beautiful women shopping. He originally wanted to give one of them a bag, and she was very happy. But then the rich man did something weird. He bought more than a dozen of the same bags and said he would give one to each of them when they got home! When the beautiful woman got the bag, her face turned green!"

Chen Xiao's face also turned green, and he lowered his head to drink coffee!
Liu Haoran next to him also listened to the story, but he didn't notice that Zhang Ziqian was very uncomfortable!

Yao Yingying then asked, "Chen Xiao, do you think the rich people nowadays are not very smart?"

Chen Xiao didn't say anything and continued to drink coffee with his head down!
You don’t know what happened at Patek Philippe yet. If you knew, you would connect the two stories together and write a novel to scold me.
I looked at the time and it was 10:15!
Chen Xiao stood up and said, "I'm going to run some business. I'll invite you to dinner next time I come to Shanghai!"

Yao Yingying was quite friendly, and he was willing to give her a chance to have a meal together.

The place where Liu Pinhua received Chen Xiao was in the CEO's office!
In the passage leading to the office, the VIP route is independent from the employee route. A ceremonial vestibule is set up at the entrance to ensure the privacy of the reception. The vestibule is equipped with art installations and a brand culture wall.

Chen Xiao noticed that prints from the "Peach Blossom" series were hung at the entrance, and derivatives of the "I Saw Happiness" sculpture were placed in the reception area!

The entire office uses minimalist material aesthetics, complex functional scenes and art collections to create a VIP reception space that conforms to international business etiquette and highlights the company's cultural heritage!

The front desk staff led Chen Xiao and others in. Liu Pinhua was already standing in front of the counter looking at the door. After they entered, he took a few steps forward to greet them and shook hands with Chen Xiao and others!

"Mr. Chen, please take a seat!"

Liu Pinhua is worthy of being the top business tycoon in the country. His conversation and cultivation are the best Chen Xiao has ever seen!
He was also looking at Chen Xiao. He didn't expect that Mr. Chen, the Chanel shareholder mentioned by Lampard, was so young!
It’s not that Lampard didn’t introduce Chen Xiao clearly, it’s because he himself didn’t know Chen Xiao’s age!

Chen Xiao introduced Liu Haoran and Zhang Ziqian!

Zhang Ziqian is his special assistant. Besides being very pretty, she has some unique characteristics that attracted his attention. Liu Haoran, the vice president of Yino Group, makes Liu Pinhua confused!
How could Chanel get together with a domestic mass-market company?

If it weren't for Chen Xiao's introduction, Liu Pinhua wouldn't even be interested in learning about such a company!
"Mr. Liu, you're busy, so I'll keep it short!"

"This visit is mainly for learning. At the same time, I would like to propose an idea and ask Mr. Liu for some guidance!"

Chen Xiao was very humble, so Liu Pinhua quickly said politely, "You are too modest. Let's communicate with each other!"

Knowing he was being polite, Chen Xiao got straight to the point: "I want to build a luxury brand from scratch. I'd like to ask you for advice on how to do it."

Liu Pinhua was stunned and thought to himself, "Are you kidding me? Can you just create luxury goods whenever you want?"

As a shareholder of Chanel, you don’t understand the development history of Chanel, or the development history of other luxury brands, and you still ask me this?
But he is still a cultured person. After thinking about it, he began to express his opinion!
"Mr. Chen, I believe that cultural heritage and brand spirit are the foundation of luxury goods!"

The subtext of his words is that products that lack cultural core cannot become true luxury goods.

"Craftsmanship and innovative design are key to maintaining product competitiveness, while brand image and experiential marketing ensure continued market growth. All three are indispensable, but cultural genes determine the soul of luxury goods!"

Chen Xiao agreed very much. He understood why Liu Pinhua thought that it was a fantasy and even ridiculous for him to make luxury goods.
It is because a product without cultural core is just an ordinary product and has no premium ability. How can it be considered a luxury product?

Among these three, even if Chen Xiao spends money now, he can probably only achieve innovative design and experiential marketing.

The accumulation of brand culture takes time and cannot be achieved overnight!
But Chen Xiao already knew all this, and that's why he was interested in doing it!

We must persist in doing difficult but right things, only then will they be meaningful and valuable!
But Liu Pinhua's words also gave him a good hint that building a luxury brand is not just about spending money!
Cultural connotation and brand spirit are core elements.

The essence of luxury goods is a cultural symbol, carrying historical heritage and regional characteristics.

For example, the quiet aesthetics of Swiss watches. Brands need to integrate the founder’s story and craftsmanship tradition into their products to form a unique cultural identity!

Another example is Hermès, which builds emotional resonance through brand narrative, making consumers feel that what they buy is not just a product, but also identity recognition and spiritual belonging!
Liu Pinhua continued, "The spirit of craftsmanship. Products must embody the pinnacle of craftsmanship. For example, the high prices of Rolls-Royce's fully handmade parts are supported by their scarcity and artistry!"

"As for innovative design, look no further than Gucci, which incorporates Renaissance elements into contemporary fashion to maintain the brand's vitality!"

"Brand image and experience marketing, by contrast, are a bit simpler. Through celebrity endorsements and limited sales, they maintain a sense of distance and reinforce the luxury attribute."

Half an hour had passed, with Liu Pinhua doing most of the talking. Chen Xiao listened intently, while Zhang Ziqian and Liu Haoran took notes in their notebooks! It was incredibly rewarding to be able to communicate with a top figure like Liu Pinhua!

"Mr. Liu, I have one last question for you. What conditions does my new brand need to meet to enter Hengyuan Plaza?"

Liu Pinhua paused and said, "From a normal business perspective, it's impossible. Hengyuan Plaza won't hire a newly established brand!"

Although he refused, his words were sincere!

“After Mr. Chen’s brand comes out, I can see if it’s possible to coordinate a space upstairs to try it out first, or try it out as a pop-up store!”

Pop-up store?
This reminded Chen Xiao that when the number of initial product SKUs is small and not enough to support a store, it is indeed possible to open a pop-up store first!

However, he still hopes to achieve his goal in one step. For many things, he just needs to get the best result and the middle result, or the middle result and the worst result!
If the current goal is to open a pop-up store, there is a possibility that the pop-up store may not even be opened, so how can the brand develop?

"Mr. Liu, I don't just want to be in Hengyuan Plaza. I want to be in the core area on the first floor, next to Chanel and Hermès!"

Liu Pinhua's smile froze on his face. He really didn't expect that Mr. Chen was so bold!
He smiled bitterly and said, "Mr. Chen, even though I'm the CEO of this store, to be honest, I don't have the ability to put a new brand next to these top luxury brands. These customers will protest collectively!"

"Furthermore, I will be questioned by the group and customers. In serious cases, they will say that I will affect the positioning and experience of the entire mall. I cannot bear this charge and I dare not bear it!"

Chen Xiao was not disappointed, but instead admired Liu Pinhua's attitude!
He stood up and extended his hand, saying, "Thank you, Mr. Liu, for your frankness. I think there are always more solutions than difficulties. Let's work hard in this direction!"

Liu Pinhua just wants to say, young man, you are really fearless!
He highly approves of Chen Xiao. After all, he is a major shareholder of Chanel at such a young age. He knows that there must be many unknown secrets behind him, and he doesn't want to find out!

All you know is that this young man is very capable!

"Mr. Chen, let's exchange contact information!"

Naturally, he wanted to make friends with such a young shareholder of the Chanel Group!

Chen Xiao took out his phone, scanned the QR code and added him as a friend, and said with a smile: "Mr. Liu, please allow me to introduce myself again!"

Liu Pinhua looked up at him in confusion!
"I am Chen Xiao, the actual controller of Junxiao Group!"

The scene remained silent for at least 30 seconds!

Liu Pinhua almost doubted his ears. What did he hear?
This young man said that he was the actual controller of Junxiao Group!

Junxiao Group!
The giant enterprise that owns Junxiao Hotel Group, Junxiao Capital Investment Group, Junxing Automobile, and Junxiao Business Management!
Is this young man the actual controller?
Liu Pinhua has also discussed this company with others many times in social activities. It is known as the most mysterious, fastest-growing company in recent years, and its capital strength is beyond imagination!
His hotel group became famous for acquiring the Dubai Riverboat Hotel!
His Junxing Automobile is well-known for its full-stack self-developed products and its annual investment of tens of billions in the research and development of intelligent driving, intelligent cockpit and intelligent chassis!

His Junxiao Capital Investment Group has now become a very well-known investment company in China!

What Liu Pinhua and others talked about most was his Junxiao Commercial Management, a commercial real estate company that relied on buying and buying to grow from zero to a company with a scale of tens of billions in just a few months!
And the momentum continues to accelerate!

I heard that Hong Kong Dragon International has also been fully acquired, and there will be official news out soon!
As a person in the industry, Liu Pinhua naturally pays a lot of attention to this!
After all, Honglong International is also a luxury place. Although it is not as good as Hengyuan Plaza in Shanghai, if we look at it from a national perspective, the weight of this commercial complex is still very important!

When Liu Pinhua was discussing with many people, he also talked about the mysterious boss behind this company!

I didn’t expect that he is so young. I don’t know how he did it. This is more difficult than creating luxury goods!
No wonder Mr. Chen is so obsessed with building a luxury brand. He must be the one who can turn decay into magic and turn stone into gold!

As the actual controller of Junxiao Group, Liu Pinhua believes that his position is much greater than that of a Chanel shareholder!
Because the latter only means that you are one of the shareholders of an international luxury brand!

The former represents a huge capital empire, and this empire is still expanding rapidly, with unlimited possibilities in the future!
This is a long story, but it only takes a moment in Liu Pinhua's mind!

He immediately bent his head slightly and said, "Mr. Chen, this is really incredible!"

Such a top boss was so shocked that he didn't know what to say!
Then he added: "Mr. Chen, give me a chance at noon and let me treat you to a meal!"

Chen Xiao smiled faintly and said, "Not today. I'll ask you out next time. I still have to go to Huijin Plaza!"

Liu Pinhua accompanied them all the way downstairs and watched Chen Xiao get into the car before returning!

Liu Haoran, who was sitting in the passenger seat, couldn't help but sigh in his heart!

No matter how big a celebrity you are, you have to be submissive in front of our General Manager Chen!

Think about it, Zhang Shijie is already very powerful, but because of a lot of connections, none of his friends can even talk to Liu Pinhua!

But Mr. Chen just mentioned a name, and Liu Pinhua immediately became respectful as if he was treating a senior leader!
Even a follower like me was given Liu Pinhua’s contact information. This is a treatment that even the CEO doesn’t have!

This is the coolness!

Sitting in Guanghui 009, Chen Xiao carefully recalled his conversation with Liu Pinhua!
He is a very cultured and sincere man!
His reaction to Chen Xiao’s hope that “Xingque” would directly move into the first floor of Hengyuan Plaza was obvious.

First, he thought it was inappropriate!
Second, he really couldn't do it!

He also explained the reason why he couldn't handle it. The operation of a shopping mall has its own rules of the game. If a new brand is placed in the core area of ​​the first floor, it will cause a chain reaction that Party A cannot bear!
This is unbearable. It’s not that it cannot be coordinated, but no one dares to take the risk. Once something goes wrong, who is willing to be the scapegoat?

Shanghai Huijin Center is a Hong Kong enterprise!
The total investment of the project is 80 billion Chinese yuan, covering super-A-grade office buildings, star-rated hotels, high-end shopping malls and serviced apartments, with a total construction area of ​​40 square meters!

The general manager of Huijin Center is also a Hong Konger, Li Mingji!
This is an arrogant middle-aged man. This is the feeling Chen Xiao got when he first met him!
At only 40 years old, he is already in charge of a shopping mall with annual sales of over 200 billion. He should be proud of it!

After the guests and hosts were seated, Li Mingji opened the door and said, "Mr. Lampard is an old friend of mine. Mr. Chen came today and he called me specifically to tell me about it. So if there is anything, let's talk directly!"

After he finished speaking, he raised his wrist to check the time!
Liu Haoran felt a little uncomfortable. Are you getting impatient while chatting with Mr. Chen?
Chen Xiao immediately lost interest in the conversation and said directly, "I want to create a luxury brand. Come over and discuss how to place it in the core area of ​​the first floor of the mall!"

Li Mingji was stunned for a moment, then asked, "Are you serious?"

Chen Xiao's face suddenly turned cold. Would I joke in this kind of situation?
Then Li Mingji couldn't help but burst into laughter.

Chen Xiao immediately asked in a cold voice: "Mr. Li, I'm here to discuss cooperation. Is that funny?"

Li Mingji laughed for a while, then shook his head and said, "Mr. Chen, listen to my advice. If you have money, you can deposit it in the bank and earn some interest. Don't waste it. Isn't it good to be a rich second-generation?"

Obviously, he thought Chen Xiao was a rich second-generation, otherwise how could he be a shareholder of Chanel!

He did not attach too much importance to his identity as a shareholder of Chanel. After all, he was not the one in charge, so it would not affect the cooperation with him. Besides, given the status of Huijin Plaza today, Chanel would have to communicate with him on an equal footing when developing in China, so there was no such thing as dominance.

Therefore, he doesn't think much of a rich second-generation like Chen Xiao!
The king humiliates and the minister dies!

Liu Haoran couldn't help but yelled angrily, "Li Mingji, we're here to discuss cooperation. What's your attitude?"

Li Mingji sneered, "Sorry, I don't think we will ever be able to work together!"

He raised his hand to check the time again, "I have a meeting, so that's all for today!" (End of this chapter)