My minimum living allowance is credited to my account every day with 1000 million yuan

Lu Tao is a little discouraged now!
The group’s KPI assessments are too rigid, such as the rent collection rate and the fixed rent increase for annual renewals!
Mr. Wang has chosen one, and that’s how I want it. How you do it is up to you!
If you can do it, you can get my salary. If you can't, please get out!
This is his usual style!

It’s just that Wansheng Group was extremely popular at the time, and many leaders who wanted to develop on this platform had no choice but to endure it!

In addition, there were no competitors at that time, Wansheng Group had absolute say, and many merchants also followed the lead of Wansheng Group, so these tasks could be barely completed!
The situation is completely different now!
There are strong competitors outside, and the merchants are already facing difficulties in operating due to the continuous rent increases in recent years and the recent poor economic situation.

At this time, if the KPIs for rent collection and rent increase are not adjusted, these store managers and regional managers will not be able to complete their annual assessments. Not only will they be criticized in every meeting, they may not even receive their year-end bonuses at the end of the year!

People's hearts will definitely change, and cohesion will definitely deteriorate. This is really the concentration of all negative factors!
Lu Tao has never been so tired!
He took a look at the salaries of the regional general managers and store managers last month!

When it comes to performance bonuses, Hanjiang has almost none!

What the region actually needs at this time is support, not punishment!
But I can’t say this to Mr. Wang, because his logic is that a kind person cannot command an army!
If they are not under pressure, they will not be willing to do it, because people are lazy, and strong management is necessary to prevent their laziness!
At this time, he received Kang Yuan's report on the situation of several squares in Han River!

Trouble!
General managers are starting to feel like quitting due to low incomes, and they are definitely unwilling to continue to advance money. So how will the mess of the stores be resolved?
Since Xu Jia took over the Yinuo Jiangzhou branch, everything has been going smoothly and all the data have performed very well!

Now it has become a star branch in the country, of course, this is inseparable from the care of Zhang Shijie and Liu Haoran!

Sitting in the general manager's office, the head of the development department came to report on his work!

"Mr. Xu, we've received an invitation from the Wansheng region. They're planning a partner conference, aiming to build a win-win ecosystem for brands, business districts, and consumers!"

Xu Jia took it, took a look at it, and smiled!
I know that Wansheng Group is probably anxious. I heard that there has been a serious loss of stores recently, so they want to hold this kind of supplier conference based on regions to reassure the brand owners!

Of course, at this kind of meeting, we can also discuss the direction of cooperation with major brands, which is indeed beneficial to the future cooperation between both parties!

"Is Mr. Liu going?"

Since it is based on regions, Liu Haoran, the regional president, will definitely receive an invitation letter. After all, Yino Group still has a very high status in the business circle of Jiangzhou, and it has several powerful brands!

She seemed to be asking the development manager, but in fact she was talking to herself. The development manager could not report to the same level as Liu Haoran!
"I see. I'll ask Mr. Liu. If he goes, I won't go!"

Liu Haoran did receive the invitation letter, and it was an electronic invitation letter sent directly by Kang Yuan to show his importance to him!

He also replied to Kang Yuan politely, "I will definitely attend then!"

Then he reported this situation to Xu Jun and Zhao Hui respectively!

Xu Jun and Zhao Hui have many information channels and had received this news a long time ago. It was said that Lu Tao asked the planners to rush to finish it overnight!

He wants to hold this cooperation meeting between Party A and Party B as soon as possible!

Liu Haoran glanced at the theme of the invitation: "Unite our hearts and minds to create a win-win situation!"

Then I looked at the meeting content:
1. Leadership speech and strategic planning;

2. Display of brand cooperation results;
3. Digital empowerment and innovation tools;
4. Honor recognition and incentive mechanism;
5. Resource docking and future cooperation.

He smiled. It has a big name, but it is difficult to have any actual effect. Because of the way Wansheng area is played, the interests of Party A and Party B are naturally contradictory. There is only compromise, no win-win situation!
Wansheng Group is pursuing pure rental income and hopes that the rent will become higher and higher, while merchants hope that the rent will become lower and lower!
Wansheng Group is not willing to take high rent deductions like Junxiao Commercial Management does, so that merchants and shopping malls can achieve the goal that if you earn more, I will take more; if you earn less, I will take less!

They prefer to have a stable income regardless of drought or flood, so the only ones who suffer are the merchants. Isn't it nonsense to talk about win-win in this situation?
As for why we still have to participate, it is because both Mr. Chen and the CEO have emphasized that the operation of Yino Group only needs to be considered from its own business perspective, and we should not get involved in the business competition between Junxiao Business Management and Wansheng Group!
We will never give up Wansheng Group’s high-quality stores just for the sake of taking sides. This behavior is not advisable.

The current layout of Wansheng Group’s square is very dense, and there is still a lot of room for cooperation between Liu Haoran’s region and Wansheng Group!
Why now? Because with the rapid development of Junxiao Business Management, this will be the biggest variable!

He thought that once Junxiao Commercial Management entered the area, Wansheng Plaza would basically have no value!

Therefore, his cooperation with Wansheng Group must be both necessary and cautious!
This caution is reflected in two aspects. One is that the business conditions must be safe enough so that you can make money by opening a store!
The other is the area where Junxiao Commercial Management will not move in the short term. If it will move in in the short term, then Liu Haoran will basically not consider Wansheng Plaza, unless it is a pure rent deduction form, then maybe he can try it!
However, the form of purely deducting rent has no precedent in Wansheng Group. I don’t know if Lu Tao can convince the group!

The invitation letter from Wansheng Group had a wide coverage, so wide that Zhang Hua, the development manager of the "Weiya" brand which had not yet established a branch in Jiangzhou, also received an invitation letter!

Of course, due to the issue of job level, the person who contacted him was only an investment promotion manager under the Wansheng area.

"Weiya" has not yet started cooperation with Wansheng Group. This is mainly because Zhang Hua had mainly developed in Hanjiang before. From the second store in Junxiao Plaza before the New Year, to the Junxiao Plaza store in Los Angeles, and later under the instructions of Lin Ya, the region began to fully cooperate with him!
The progress was so fast that he had no energy to care about the cooperation with Wansheng Plaza!

Moreover, there are no good stores in Wansheng Plaza in the Han River area, so he is even less interested!
However, when I went to Ningxi this time, while cooperating with Junxiao Plaza, I noticed that Wansheng Plaza in Ningxi is very strong and has many good stores. I think I can try it!
Zhang Hua glanced at the invitation and thought to himself, "We should still focus on the stores managed by Junxiao Commercial Management. Wansheng Plaza needs to make steady progress and not expand across a large area!"

His ideas are very representative of many third-party suppliers in Hanjiang Province today!

After these months, almost all local suppliers have reached a consensus: "Junxiao Commercial Management's projects are a no-brainer; profits are almost guaranteed. However, you must be selective when opening stores in Wansheng Plaza, and you must control the rent!"

"We also have to be wary of Junxiao Commercial Management's involvement. Once Junxiao Commercial Management plans to acquire a project in a certain city, their strategic layout in that city must prioritize Junxiao Commercial Management, and Wansheng Plaza can be abandoned!"

This is the influence of Junxiao Commercial Management in Hanjiang. The brand potential has been established, and the customer reputation has completely crushed all the Party A shopping malls!

Zhang Hua collected his thoughts and looked across at the Wansheng regional investment manager. He smiled and said, "I will definitely participate. We also hope to achieve a win-win situation with Wansheng Group!"

Everyone can speak official language and clichés, but what matters most is the actual actions!

The business manager was good at seizing opportunities and immediately said, "I see that Mr. Zhang has already opened several stores in Hanjiang, and business is booming. Now is a good time to expand vigorously!"

Zhang Hua nodded without saying anything. Indeed, whether from the perspective of the company's development strategy or his personal career development plan, it is now imperative to expand rapidly and on a large scale!
With the scale, an office or even a branch can be established here soon, and he will become the first regional general manager!
Therefore, he agreed with the investment manager's words!

The investment manager continued, "We at Wansheng now have different levels for our partners. Ordinary customers who don't have a single store are usually negotiated with by the store itself. Those with three or more partners are considered regional cooperative brands, and they will be directly coordinated by our region. We will also strive to obtain resources from the region or even the headquarters to support the merchants!"

Zhang Hua asked: "What advantages do regional cooperative brands have over ordinary customers?"

The investment manager said: "There will be a bias in terms of location priority and rental standards!"

Zhang Hua felt that what he said was still not clear enough, so he asked directly: "Let me give you an example. If the 'Weiya' brand is a regional cooperative brand and 'Samo' is an ordinary customer, and both of them are interested in the same location, can 'Weiya' be given priority?" The investment manager was immediately embarrassed. After a long while, he said: "Mr. Zhang, the brand positioning and level are still different!"

Zhang Hua said, "Yes, all brands are different, so your so-called location priority will have many variables when it comes to implementation!"

The investment manager has nothing to say, that's for sure. Nothing can be fixed by regulations. Isn't that asking for trouble?

"'Weiya' is a light fashion brand, considered an internet celebrity product, while 'Samo' is a high-end light luxury brand. They are definitely not brands on the same level!"

Zhang Hua said: "I know this. I'm just giving you an example. I know that Wei Ya can't possibly compete with Samo for a position!"

But in the future, if you don’t want to give this position to “Weiya”, you can say that the brand you want to take this position is better than “Weiya”!
Seeing that the investment manager was unable to defend himself, he asked again: "How much support will there be for rent?"

"The rental price per square meter is 20 yuan/square meter/month lower than what we negotiated with the store!"

Zhang Hua nodded. This was equivalent to saving several thousand yuan in rent every month, which sounded not bad at first glance!

But the situation now is not the same as before. In the past, it was your Wansheng Group that dominated the world. You could set the rent however you wanted, and the merchants had to accept it even if they had to!
But now with Junxiao Business Management, Wansheng Plaza is no longer the first priority for merchants to open stores. Your so-called store rental decision is bullshit. Who will look at it? Everyone will negotiate the rent individually. If it works, then do it. If it doesn’t, then don’t do it!
With this analysis, it seems that this regional cooperation brand is just a name. It can fool many newcomers who don’t understand it. However, Zhang Hua has been in business for so many years and is as smart as a ghost. He reacted immediately!
"Mr. Zhang, I have several good locations in the plaza. Since you're here today, should we take a look and move the cooperation date forward?"

Zhang Hua is in charge of development, so of course he is interested in opening stores, but now Wansheng Group doesn’t have any good stores in Hanjiang!
He is more interested in Ningxi, but since the investment manager mentioned it, he might as well take a look, just in case there is a good opportunity!
The investment manager was delighted to see that he agreed. He took out the project floor plan and said, "There are four plazas this time, and I can get a good location for them all!"

"First of all, it's Wansheng Plaza in Jiangzhou Economic Development Zone. I can even give you a first-floor location for this project!"

Wansheng Plaza, Jiangzhou Economic Development Zone?
Of course Zhang Hua knew this store. He used to be so-so about it, but at that time Zhang Hua came to Hanjiang to open a store and chose Tianlong Plaza, which is now the second store in Junxiao Plaza.

He knew all about the subsequent developments, and now, with Lin Ya's recommendation, he was ready to look for opportunities to enter the first and third stores in Junxiao Plaza!

Wansheng Plaza in Jiangzhou Economic Development Zone is right in the middle of Junxiao’s second and third stores. Due to the long-term subsidies for Junxiao Plaza, this plaza is now basically hit so hard that it only has air intake but no air exhaust!

He has no interest in this store at all. Going in is seeking death!
But some things are not easy to say to someone’s face, because that would be like slapping them in the face. The most taboo thing in business is to offend people!

After all, no one can tell, and next time you might ask someone else for help!

The location given to him by the investment manager is really not bad, it is considered to be the core location on the first floor. Judging from the location, area and room type alone, it is indeed suitable for "Weiya"!
Zhang Hua was thinking, if he could guarantee no loss here, he might as well give it a try!
"What are the business terms?"

The business manager smiled and said, "That's easy. Our rent is 400 yuan per square meter per month. If Mr. Zhang can cooperate with three or more companies, we will charge 380 yuan per square meter per month!"

Damn, Zhang Hua was scared!

Lin Ya is now helping him promote comprehensive cooperation with Junxiao Business Management. The business terms of the three stores in Junxiao Plaza are 450 yuan/square meter/month and 15% commission, whichever is higher!
What kind of project is Junxiao Plaza? You are charging me 380 yuan/square meter/month for a run-down Wansheng Plaza. Do you really think I am a bitch?
“What other projects are there?”

Zhang Hua avoided talking about the Wansheng Economic Development Zone project!
The investment manager said: "Ning'an, Yucheng and Tianshui also have good locations!"

Zhang Hua frowned. He had been to all these cities because they were all places where Junxiao Commercial Management had just settled in. Naturally, these three Junxiao Commercial Management projects were what he really wanted to get involved in!

At the same time, he also went to see Wansheng Plaza in the same city. It was so miserable that it was not an exaggeration to say that there were no visitors in front of each house!
You don't have a good project to recommend to me, it's because you failed and I have to fill the gap!

He is no longer interested in positioning, no matter how good the positioning is!

"We currently only have plans to open one store in these three cities, and we've already contacted Junxiao Business Management. If we want to open one, we may have to wait until the company releases a store quota!"

He used a slow strategy!

The investment manager was unhappy. It’s enough for big brands to be awesome. You, a brand with only a few stores in Hanjiang, are so disrespectful. Do you still want to cooperate with us in the future?
He was used to being a big shot in the Wansheng area, and he hasn't adapted to the current market situation yet. He is still discussing cooperation based on his old inertial thinking!

"Mr. Zhang, after all, Wansheng Group has over 500 plazas across the country. Don't lose sight of the big picture because of a small one. We should still take a long-term view, right?"

Zhang Hua smiled and thought to himself, "I have a long-term vision. That's why I'm so determined to follow Jun Xiao Business Management. Wansheng Group is just a side project!"

But he wouldn't leave the other party with no way out. Trying to offend someone to death is not business negotiation. Even if he refuses, he should be more tactful!
"So, can this store in Wansheng Plaza, Jiangzhou Economic Development Zone, do pure commission-free business?"

Zhang Hua thought, if it is possible to do pure deduction, then just set up a point. After all, it is easier to manage in Jiangzhou!
The investment manager was unhappy: "Mr. Zhang, our Wansheng Group is a large company and has never had a precedent of deducting rent!"

Zhang Hua was stunned for a moment, then smiled. "Oh, I see. I have something else to do today, so I won't bother you for now. We'll talk again at the next supplier conference!"

You are a big company and there is no precedent for deducting commissions!

Merchants care about profit and whether they can make money. No matter how big your company is, I can't lose money in exchange for your appreciation, right?

This was considered an unpleasant end, but Zhang Hua didn't care. He was now placing all his bets on Junxiao Business Management and Wansheng Group's projects. If he could do it, he would do it. If he couldn't, he wouldn't force it!

Nie Yuan knocked on the door and entered Ma Jian's office!

"Boss Ma, the invitation to the Wansheng Group's supplier conference has been sent to me!"

Ma Jian smiled and said, “I received it too!”

Because Nie Yuan is a veteran in the business circle, many Wansheng leaders know him and know that he is now in charge of a brand called "Chao Xi Liangpin", so the invitation letter was also given to him!

Ma Jian also received an invitation because of "Baji Baji"!

What’s funny is that the person who sent the invitation letter to Ma Jian was the investment manager, while the person who sent the invitation letter to Nie Yuan was Li Chun, the regional vice president of investment!
This specification is reversed!
The main reason is that what Ma Jian represents outside is more of a "bajibaji" business. For Wansheng Group, this kind of snack shop is just a business location and is not counted in his rental assessment, so it is naturally not taken seriously!

Fast fashion brands like "Chao Xi Liang Pin" have a large demand for space, good business, and can afford the rent, so they are more favored in the Wansheng Plaza area!

Nie Yuan smiled. These people from Wansheng Group still don’t have good eyesight enough!
This is mainly because Ma Jian still has two tea brands that have not yet opened. Once they open and create a big influence, the attention they receive may increase immediately!
But Ma Jian doesn't care whether Wansheng Plaza values ​​him or not, because he doesn't value Wansheng Plaza either! (End of this chapter)