This star is going to the moon

Chapter 218 Can a Golden Rooster Take Flight on the Crest of a Wind? Lu Yun: No.

The Golden Rooster Awards are very professional; the judges are all professionals, and the opinions of ordinary viewers are not taken into consideration.

It's basically aiming to emulate the Oscars.

However, in the end, it wasn't as bold as the Oscars, after all, the Oscars are famous for the fact that "Best Picture" is always the best picture!
It's common for a successful film to win five or six awards on its own.

Even more impressive films can sweep more than a dozen awards.

The "Best Picture" award is highly prestigious.

Of course, Oscar also pulled it off later.

Especially in 2005, the film "Anora" won five major awards.

Let alone foreign rating websites, even Douban, a Chinese film review site that automatically adds two points to foreign films, couldn't hold back and only gave it a little over six points.

It is the second to last movie in the "Oscar Best Picture" ranking on Douban.

It's another typical "prostitute worship" film from the Western film industry, and it doesn't even tell a good story.

The problem with the Golden Rooster Awards is that the "Best Film" award wasn't actually the best. "The Wandering Earth," which won "Best Film," only won two awards, while "So Long, My Son," which didn't win "Best Film," won three...

Uh... okay, actually if you look closely, the Golden Rooster Awards only have the "Best Feature Film" award, they didn't say it was the "Best Film" award.

It's just like how most people conventionally refer to "Best Actor" and "Best Actress" as "Movie Emperor" and "Movie Empress."

In most people's minds, "Best Feature Film" is roughly equivalent to "Best Film" at foreign film festivals, but the Golden Rooster Awards' "Best is not good" and "it seems like everyone gets an award" situation is very unserious.

[Because of the previous unsavory events across the Taiwan Strait, this year's Golden Rooster Awards underwent major changes. A completely new visual system was designed, a brand new film festival website was built, and an attempt was made to shift from an invitation-only system to a registration-only system. Furthermore, the venue will no longer change, and the event will be held annually instead of biennially. I thought it was really going to compete with world-class film festivals, but isn't this just the same as before?]

When the Golden Rooster Awards announced changes, I thought this year would see some dramatic shifts, like a record-breaking six nominations and six wins for "The Wandering Earth," or even five wins, or perhaps eight nominations and four wins for "Dying to Survive," one more than the previous record of a single film winning a maximum of three awards—that would be a breakthrough. But in the end, it's still one three, a few twos, and a bunch of ones—it's still a distribution of spoils.

[No, that won't do. The film *Back to 1942* won five awards back then, although one was some kind of "Special Jury Prize." By the way, the "Best Feature Film" award that year didn't go to *Back to 1942*, but to... two other films.]

【? 】

How the hell were these awards judged?

[It feels like they're trying to give as much consideration as possible to films, but is spreading the awards out so widely really beneficial for the film industry?]

[My main concern is that the Golden Rooster Awards are no longer keeping pace with the development of the domestic film industry. Many of its award categories are too general. It feels like some awards that could be further subdivided are all grouped together under one category. Moreover, there are very few, or no, awards that focus on technical aspects. For example, the Oscars have a "Best Visual Effects" award, which is clearly an award that recognizes the strength of the special effects industry, but the Golden Rooster Awards don't have one.]

Indeed, the Golden Rooster Awards lean more towards art, while the Hundred Flowers Awards are more audience-oriented and commercially successful, but it has fewer awards. I feel that Europe can't afford to produce big-budget films and can't compete with Hollywood, so they can only focus on art awards. Our country needs to compete with the US; it's not suitable for small-scale art awards. We should aim to emulate the Oscars!

[That's right, the Golden Rooster Awards need some real reform. Currently, the other two of the "Three Golden Awards for Chinese-language Films" have become local specialties, while only the Golden Rooster has a huge market and the potential to become the biggest film award in Chinese-language cinema. We can't miss this opportunity.]

Sigh, that's what they say, but given the nature of my country's film and television industry, I feel it's unlikely...

The controversy surrounding the Golden Rooster Awards this year is indeed significant, because the country has genuinely increased its investment in the event and raised its standards. With the daily barrage of trending topics, even many people who don't care about it have come to see it.

As more people with little knowledge of professional film criticism and appreciation, and no artistic understanding of cinema, but who only knew that "The Wandering Earth" had broken various records with its 65 billion yuan box office, participated in the discussion, the organizers discovered...

"Why are so many people criticizing this?" The organizers held a meeting, and the experts, scholars, directors, and others all felt it wasn't a big deal.

"It doesn't matter. They are just ordinary people with no professional knowledge of film and television. They only know about box office, records, and world rankings. They don't understand art at all."

"Exactly! Can cinematic art be measured solely by box office revenue? That's superficial!"

"If you ask me, 'The Wandering Earth' shouldn't have won the 'Best Feature Film' award. It was so vulgar, so incredibly vulgar, that it had absolutely no sense of local art!"

"So Guo Fan was also very self-aware and didn't submit 'The Wandering Earth' to the European Art Awards. It's just a very ordinary commercial film, just like 'Wolf Warrior 2' back then. It relied on national pride to rake in box office revenue."

"I know that, but we have to deal with the current public opinion, otherwise the higher-ups might get involved."

"That's simple. Just reiterate our judging principles and style to show them that we are professionals."

[Award Principles: Scholarship, Debate, Democracy]

[Judging style: No favoritism, only recognition of the work; open to diverse opinions, yet maintaining independent judgment; unbiased and receptive to constructive feedback; full consultation and consideration for the overall situation.]

The organizers of this year's Golden Rooster Awards posted the following on Weibo, and many people's first reaction upon seeing it was:
Do they think they're funny?

An Fangfei, who played Lu Yun's husband in the same drama, felt the same way.

"As the saying goes, 'If you stand in the right place at the right time, even a pig can fly.' Right now, the Golden Rooster Awards are certainly in a favorable position, but the organizers are doing this..."

An Fangfei looked at Lu Yun: "Do you think the Golden Rooster Awards can develop into the biggest and most authoritative award for Chinese-language films?"

Lu Yun scratched his head.

Anyway, when he died in 1926 in his previous life, the Golden Rooster Awards were still in this terrible state. They even got criticized and trended on social media for nominating a popular celebrity as the Best Actor.

Although the popular celebrity didn't ultimately win the Best Actor award, it still further enhanced the Golden Rooster Awards' prestige.

So Lu Yun shook his head and said, "Our country will definitely have a most authoritative award for Chinese-language films, and it might even be world-class, but I don't think the Golden Rooster Award is possible."

"Perhaps that will be the final name, but the kernel will definitely not be it."

"The development of things must take into account both our own efforts and the historical process. When our domestic films can achieve box office revenue of 100 billion, 150 billion, or 200 billion yuan per film, perhaps then the relevant film awards will change."

Upon hearing this, An Fangfei looked longingly at the words: "The Wandering Earth's 65 billion yuan box office is already very impressive. What kind of movie can reach 100 billion yuan at the box office?"

"That would require global box office revenue, but the US only gave 'The Wandering Earth' 300 screens, while its own Hollywood blockbusters start at 4000 screens. Is such an obvious blockade against our films going to work?"

Lu Yun smiled upon hearing this: "Don't worry, no problem."

"Don't some anthropomorphic creatures often say that our country is one country that corresponds to the whole world? Actually, the same goes for movie box office!"

"Don't even mention 100 billion, 150 billion isn't the limit!"

(End of this chapter)