This star is going to the moon

Chapter 260 The Film and Television Winter! It's all because "The Wandering Earth" and "Ne Zha" squeezed the audience's money dry!
There is no global pandemic in this life, so the atmosphere is very different from the previous life.

In the previous life, due to the pandemic, all films scheduled for the 2020 Lunar New Year were withdrawn, and other films were released gradually throughout 2020.

"Lost in Russia" even skipped the offline release and went directly online.

Only "Detective Chinatown 3" was delayed for a full year before finally being released during the 2021 Spring Festival.

Coupled with Chen Sicheng's excellent marketing, the momentum created by the first two installments of the "Detective Chinatown" series, and the pent-up demand from audiences after a year of pent-up spending, "Detective Chinatown 3" achieved a box office of 45 billion yuan despite its less-than-stellar reputation.

But in this life, things are different.

There will be no pandemic in this generation, so viewers will not engage in retaliatory consumption.

Furthermore, the situation faced by films during this year's Spring Festival season is different.

The reason why "The Wandering Earth" and "Ne Zha" became huge hits, even more so than the previous one, is because of Rowoon's contribution.

"Ne Zha" is relatively simple, with some of his voice acting and the participation of his special effects company, which is particularly good at fire effects, making the final product of "Ne Zha" more high-quality.

"The Wandering Earth" is quite remarkable. Lu Yun was deeply involved, not only revising the script but also delivering a truly outstanding performance as the male lead.

Moreover, because of him, Wu Jing invested an additional 20 million yuan, which further enhanced the special effects quality of "The Wandering Earth".

And so, the even more spectacular movie became a huge hit, shocking the entire nation.

Whether it's the audience, the director, or the actors, their thoughts are all different now.

As a result, the film's producers initially considered a minimum box office target, but after discovering this situation, they immediately raised their expected box office figures.

The audience, on the other hand, has seen good stuff before, so showing them this...

Forget about the box office the producers are hoping for; they might not even get a minimum guarantee.

Well, from the perspective of those film producers, Guo Fan, Jiaozi, Wu Jing, and Lu Yun are probably the villains.

It violated the rules of the film and television industry.

This affected their income.

But so what?

The film and television industry has no shortage of production companies, and even above the film and television industry is the state.

National support is the best support.

Lu Yun clearly remembers the grand occasion of the start of filming for "The Wandering Earth 3" in his previous life.

When other movies start filming, it's usually the directors, actors, investors, and the like who send their congratulations.

When "The Wandering Earth 3" started filming, the "national team" came out to offer their congratulations.

State-owned assets, energy construction, railway construction, state-owned investment, petrochemical, energy, and China National Nuclear Corporation, among other groups, offered their congratulations.

Oh, right, and XCMG too.

However, we are still in the midst of "The Wandering Earth 1" and "The Wandering Earth 2" is still in preparation, so there are many people who cannot see the situation clearly.

Celebrity fans are the least perceptive of the situation; they have no idea about the plans behind the movie. They only know how to support their idols, and they are easily hooked with a little guidance.

This year's Spring Festival film season wasn't great; only "Leap" was somewhat decent, but I'm not a big fan of sports films, so I didn't watch it.

After checking the online ratings and spoilers, I feel like there's nothing worth watching; I'm not interested at all.

[Previously, it was claimed that "Detective Chinatown 3" would guarantee a minimum box office of 50 billion yuan, but now, judging from the current trend, even 40 billion yuan seems unlikely.]

[A fan commented: Actually, no, it's because the domestic economy is weak, and audiences don't have much money, so fewer people are choosing to go to the movies.]

Is this the reason?

The fans then began their performance.

[That's the reason. Movie tickets have also gone up quite a bit; going to the movies is more expensive than before, but actually not by much. Ultimately, it's because the economy is bad, and audiences don't have much money.] [Indeed, it seems like it's like this all over the world. I saw on the news that ticket sales for the Tokyo Olympics aren't going very well; many tickets haven't been sold.]

No, the most serious problem is the domestic economy; it's not far from collapse.

【? 】

Furthermore, some directors and actors, driven by their own self-interest, have directly drained the domestic film and television industry, emptying the pockets of audiences, which is why fewer people went to the movies during this Spring Festival season.

Wait, you can't be talking about...

[That's right, it's "The Wandering Earth" and "Ne Zha." They're just ordinary movies, but they used patriotic marketing to manipulate audiences, resulting in a combined box office of over 125 billion yuan, effectively draining the film industry's box office potential!]

[This is absolutely outrageous. Just wait and see; the next few years will be a film and television winter, and audiences won't have much money to go to the movies.]

These are both such good movies, but hardly anyone watched them. It's obvious that the audience's money was drained by those two films...

It's unclear where it started, but related comments began to circulate online.

In particular, he spoke very eloquently about the "film and television winter".

After all, in some people's eyes, their movies are fine.

The reason why the box office and ratings did not meet their expectations must be due to audience reasons, economic reasons, and the overall environment.

Of course, there is also the inevitable malicious competition from peers.

"If it weren't for certain movies raking in so much box office revenue all at once, and if that much box office revenue were shared equally among everyone, wouldn't the film industry be a thriving place?"

Lu Yun shook his head and smiled when he saw these comments. He didn't expect such comments to appear so early in this life.

It seems that his influence on the domestic film and television industry is growing.

That makes sense, though, since his rebirth, the box office of the movies he's been involved in has increased compared to his previous life.

The increase could be as low as one or two hundred million, or as high as one or two billion.

The combined impact he caused could have made him the box office champion a few years ago.

After all, apart from "Wolf Warrior 2" which suddenly appeared in 2017, the box office champions in 2016 and 2018 only reached more than 3 billion yuan.

Going back further, there were years when the box office champions grossed over a billion or two billion yuan.

With such a significant change, how could its impact on the domestic film and television industry be small?

Of course, given that such changes had already occurred, the fact that such comments were appearing ahead of time piqued Lu Yun's interest.

"This is already a small impact; the impact will be much greater in the future!"

Lu Yun crossed his arms and watched the clouds drift by outside: "Heroes rise and fall with the times..."

"Ahem, no, it should be—'The truly remarkable figures are those of today!'"

"Just wait, I will work well with Guo Fan and Jiaozi and let you know whether it's a problem with the overall environment or because your own movies are too bad."

"A film and television winter?"

"It doesn't exist at all!"

Domestically, there's the Lu Yun regime suppressing the rebellion, and the scenery is quite nice, but things are definitely more chaotic abroad.

While China is celebrating the Spring Festival, in Europe, not only has the UK internally approved Brexit, but the EU has also formally approved the UK's exit from the EU.

Especially on the last day of January, the UK officially "left the EU," ending its 47-year membership in the European Union.

Then things became lively in Britain as well.

"A new era has arrived!"

(End of this chapter)