Chapter 566 Hot & Con
Let's set the problem aside for now and solve it with wisdom in the future.

After parting ways, Kwon Hyun-hyuk immediately boarded a flight to France the next day to shoot the first issue of ELLE France for the new year.

ELLE's team values ​​him highly. He's recently been surrounded by luxury brands, decked out in designer labels from head to toe. His commercial value has broken through social circles, and with the added bonus of a die-hard K-pop fanbase, he's expected to make a fortune just from selling magazines.

Of course, fashionistas don't care about how many copies a magazine sells—that's a 'vulgar' thing—they care more about its reach and influence.

Chaumet promoted this cover shoot for him, so the shoot was themed around jewelry, and was meant to announce to the world that Kwon Heonhyuk is their spokesperson.

The influence and sales performance of celebrities on social media are statistically analyzed by professional media and organizations. It is difficult to go into the details of how these statistics are calculated, but it is clear that brands and magazines have a clear understanding of the commercial value of celebrities.

After landing in France, Kwon Heonhyuk went straight to the filming location.

This magazine shoot was mostly done on location, featuring famous French architecture and natural landscapes. Otherwise, they wouldn't have sent him to France. They wouldn't have gone to such lengths if the shoot could be done in a studio.

His fans knew that he was coming to France to shoot for a magazine; not only his own fans, but the entire fandom had heard about it to some extent.

Although Kwon Heonhyuk is not the first artist to shoot the cover of a top overseas magazine (Bae Doona was one of the firsts), to be honest, her achievement itself contains many firsts.

If you're looking for an angle, you can always find a first example, so...
Kwon Heonhyuk graced the cover of the January 2021 issue of French ELLE, becoming the first Korean artist to appear on the cover of the magazine in its 76-year history, and also the first Asian artist to have a solo cover.

He can't be strictly considered a Korean celebrity, since he's an American citizen and grew up in China. However, in the entertainment industry, he's generally recognized as a Korean celebrity, which will make it easier for him to create a successful career in the future.

Fans were naturally overjoyed that he was going to France for a magazine shoot, but they didn't engage in any aggressive attacks or disparaging remarks about other celebrities.

However, it's actually hard to find any actors of his generation who can match his skyrocketing commercial value.

Cha Eun-woo has lost his goddess-like aura, and his dramas haven't broken into the mainstream. He's only relying on his good looks to gain popularity, without any substantial work to back him up. Naturally, he can't compare to others, but he is still one of the top actors among the new generation.

Therefore, some fans are now comparing him to BTS, saying that BTS and Kwon Heonhyuk are two mountains that actors and idols can't climb.

This idea is just starting to emerge, especially since some people are comparing him to BTS. Many people agree with it, while many others question it.

Another theory is that they are the four new generation actors in the Korean entertainment industry.

Kwon Hyun-hyuk, Cha Eun-woo, Song Kang, Lee Do-hyun/Ahn Hyo-seop.

Among them, Kwon Hyun-hyuk is far ahead, Cha Eun-woo's face is well-known, Song Jiang is rising rapidly, and the last two have good works, but they are always a level behind the previous ones in terms of popularity.

Regardless of the various messy rankings or lists, Kwon Hyun-hyuk is always someone who cannot be ignored in the review.

At six in the morning, before the Parisian fog had lifted, Kwon Heonhyuk arrived at Place Trocadero, wearing a camel-colored wool coat from Louis Vuitton's Fall/Winter collection.

The ELLE team had already set up their equipment, and the executive editor personally stepped forward to hand them hot coffee, revealing a warm smile: "We plan to shoot a series of avant-garde silhouette photos with the Eiffel Tower sunrise, the Palais de Chaillot, and the Seine as the backdrop."

"This may define the new trend in men's fashion next year."

Quan Xuanhe nodded slightly, ready to officially get to work.

In front of the camera, Kwon Hyun-hyuk seemed to switch personalities in an instant.

When the photographer asked him to gaze into the distance, he strolled leisurely to the center of the square, his eyes calm. The sky was just beginning to light up, and the fill light made him the protagonist, a figure reflecting the light between heaven and earth and the rising sun.

When the theme shifted to "Noble Prince," rain-soaked leather boots crunched over fallen leaves, and a Chaumet snake necklace cast a shadow on the collarbone.

When Kwon Seonhyuk was busy taking photos and videos all over Paris, he was naturally spotted by locals and tourists visiting the city.

Kwon Hyun-hyuk is not some completely unknown face who has no fame in the West!
"Is that Quan Xuanhe?"

"That policeman from the Squid Game!"

"How could I possibly see him in France!"

"My God, he's so handsome."

The girls with Asian features spotted Kwon Heonhyuk from afar and excitedly started discussing him.

Some white girls noticed this scene as they passed by, glancing at it frequently and stopping in their tracks.

Reuters' videos and photos have been posted on Twitter by countless passersby, quickly gaining popularity and becoming the top trending topic in France that day, before subsequently climbing the global trending list.

The scene of being surrounded and filmed was not unexpected; security personnel were constantly on hand to disperse the crowd.

An unexpected situation occurred during the transfer to Montmartre.

After Kwon Hyun-hyuk got out of the van and entered the filming location, local fans who had learned that he was filming in Paris that morning began to chase after him wildly.

Dozens of French girls waved signs outside the filming location, holding stills from French-subtitled versions of "True Beauty" and "The Squid Game," and crowded around him after he got out of the car.

This scene was faithfully captured by his assistant's camera to document his trip to France.

As the saying goes, "Flowers bloom outside the wall and fragrance wafts inside," and when Koreans saw how popular he was with the French, they unwittingly gained a share of the credit for "enhancing my country's prestige."

Seeing the excited faces of the fans who stretched out their hands towards him and shouted his name, Kwon Heonhyuk's reaction was still very appropriate.

Security personnel quickly blocked his way and formed a barrier, but before his agent could stop him, he walked towards the crowd and said in broken French, "Merci, mais attentionà la sécurité."

Thank you, but please be careful.

Who would have thought he could respond in French at this moment? This was incredible, and the screams rose to another level.

It's not just Asian fans who are crazy about celebrities; foreign fans are just as enthusiastic, with white girls being even more so.

Quan Xuanhe fulfilled their wishes here, whether it was signing autographs, shaking hands, or hugging, and only after this did they quietly disperse one by one.

Filming, which was unexpectedly interrupted, was successfully resumed.

On the same day that Kwon Heonhyuk was in France, and the scene of him being chased by fans was captured by a reporter from Le Figaro, making the headline of the culture section the following day.

"The 'Parisian Cultural President' from Asia who's driving French girls crazy?"

The personal reporting by influential local French media outlets amplified the impact significantly. When the reports reached South Korea, netizens in the Republic of Korea began to comment with a sense of pride.

[Look how brilliantly they've performed in France, spreading Korean culture all over the world and introducing K-culture to the world! Their influence is incredible; they're a true source of pride for Korea!]

[West 8, they conquered Paris in another way, lol]

[This is truly legendary! From trainee to the Eiffel Tower, this is like a scene from a shonen manga! This is a world-class actor trained by South Korea!]

[Holy crap! This atmosphere is amazing! No wonder foreigners love it; it's a masterpiece from our country! Good looks make anything look good.]

Korean netizens understand, so the French media coverage boosted Kwon Heonhyuk's popularity among them. The two-day magazine shoot concluded, and Kwon Heonhyuk then visited Chaumet's French headquarters, accompanied by media invited by the brand. He subsequently gave an interview to the brand's PR team, which will be followed by a press release.

This is the final step in the publicity campaign. Chaumet's global ambassador status will be officially announced as the New Year approaches.

However, this is already common knowledge at this point, and with such a grand scale, they are just waiting for the final step of the publicity process.

After visiting Chaumet's headquarters, Kwon Hyun-hyuk, accompanied by his team, then went to Porsche's headquarters in Zuffenhausen, Stuttgart, Germany.

With the support of a team dispatched from Porsche headquarters, Kwon Hyun-hyuk toured Porsche's headquarters, learning about Porsche's racing culture, main models, manufacturing workshops, design style, and more.

Furthermore, under the professional media's filming, his entire visit, as well as his exchanges with Porsche executives and media interviews, were recorded.

After this series of events concluded, Kwon Heonhyuk, who had been busy for nearly a week, boarded a plane and returned to Seoul.

As soon as he landed in Seoul and stepped out of the exit, he was surrounded by a large number of media outlets, including some fans taking photos on his behalf.

The noise was deafening, and flashes of light bombarded him, forcing him to put on sunglasses and lower his head slightly.

Although Kwon Heonhyuk's trip to Europe was only a busy week and he didn't have much high exposure, the commotion he created in Europe actually generated a lot of buzz when it returned to South Korea.

Its popularity remains high, and it has received enthusiastic attention from South Korean media as soon as it returned.

This display of force startled Quan Xuanhe, who quickly left the airport under the escort of bodyguards.

After finishing his week-long overseas trip, he immediately began preparing for the start of filming for two production crews upon his return.

The crew has completed all the pre-production preparations and is waiting for him to finish his schedule before joining the crew to begin filming.

Of course, there's one more thing before all that.

Twice's concert is about to begin!

After two years, offline events have finally begun to fully resume. Twice also held a concert as soon as the restrictions were lifted, and Kwon Heonhyuk returned to Seoul just in time to make sure he didn't miss the concert.

After leaving the airport, Kwon Heonhyuk went home immediately, quickly packed his things, and then set off for the KSPO DOME (Olympic Gymnastics Arena) in Songpa-gu.

Kwon Hyun-hyuk got into his van and headed to the venue, receiving a message from Sana Minatozaki urging him to hurry up.

"Come on, come on!"

"Is this the start of big stars throwing their weight around? Does the President of Paris look down on the performance of the girl group TWICE?"

"Where are you?"

"If you don't make it, just you wait and see!"

"Bari bari, Tzuyu can't wait any longer (winks)"

The sarcastic tone of those words was practically overflowing in Quan Xuanhe's eyes, leaving him somewhat helpless.

"We've arrived. Someone come and escort me into the venue."

Kwon Hyun-hyuk looked up at the venue getting closer and closer, and got out of the car after the van stopped.

The place where he entered was not the same as the fan ticket checkpoint, but even so, some fans noticed it and observed the van, guessing that it might be a celebrity inside. So they stopped and craned their necks to watch who would get off the van.

Kwon Hyun-hyuk was fully armed, complete with a mask, hat, and sunglasses. After getting out of the car, fans not far away looked at him with suspicion, but some sharp-eyed people still guessed who he was just by looking at his figure.

"That looks like Kwon Hyun-hyuk?"

"Kwon Seonhyuk, he's here to see the show too? Isn't he still in France right now?"

"No, my friend picked me up from the airport around noon. He's coming back from France today."

"I came to see Twice's performance as soon as it started, isn't that amazing?"

"They have a very good relationship."

Many fans took out their phones to take pictures of Kwon Heonhyuk as he got out of the car, and continued to film him as he entered the venue under the guidance of staff.

Reuters' video quickly spread online.

Twice's offline concert is arguably the first group to dare to start a show recently, so it has garnered a lot of attention.

#Kwon Heonhyuk Twice Concert#
This hashtag quickly appeared and then began to spread on social media, further increasing fans' anticipation for Twice's concert.

Generally speaking, it's not uncommon to bump into other idols at a K-pop concert, especially top-tier idols, and quite a few public figures attend the concert.

Ultimately, it's because Han is too young and there are too many artists.

Kwon Heonhyuk followed the staff into the venue, and then met the TWICE members who were waiting in the waiting room, ready to go on stage.

"Hello."

He looked at the beautiful women in the waiting room, all dressed up and in their best condition, and a bright smile appeared on his face.

Welcome!

As an acquaintance, Park Ji-hyo took the initiative to speak up and greet him with a smile.

"You must be very busy in Paris."

Kwon Heonhyuk's topic of conversation over the past week has been France, either about visiting various places or news reports.

It's as if he's become some kind of president of Paris so quickly; this nickname is truly astonishing.

They certainly noticed it too, after all, his news was quite hard to ignore.

"Thankfully, I came to find you guys as soon as I landed. I've been looking forward to this concert for so long."

Kwon Heonhyuk's gaze swept over Park Jihyo, then turned to Chou Tzuyu.

Her gaze had been fixed on him ever since he entered, a slight smile playing on her lips and a hint of amusement in her eyes.

Where is Sana Minatozaki?
He seemed completely unaffected, showing no signs of anything amiss, and was all smiles.

(End of this chapter)

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