Peninsula: I'm the Top Streamer

Chapter 654 Top Star Endorsement! Kim Jisoo, you...

In the afternoon, the film set was still filled with the aroma of caffeine and the faint hum of the machines.

Having just finished filming a scene, Kwon Hyun-hyuk was leaning back in a chair, resting with his eyes closed. The continuous filming had left a barely perceptible trace of fatigue on his brow.

The phone vibrated, and the screen displayed the name "Uncle." Quan Xuanhe answered the call.

"Xuanhe, taking a break on set?" Park Jung-jung's familiar voice came through the background, accompanied by the sound of papers turning over.

"Yeah, just finished filming a scene." Kwon Hyun-hyuk's voice was a little hoarse. "What's up, Uncle?"

"Good news!" Park Jung-jung exclaimed excitedly.

"I have good news for you! The funding gap that put your mind at ease before is no longer a problem! We've contacted many advertisers, and they all have very clear intentions to cooperate. They are very sincere and proactive, all recognizing your current meteoric rise."

Quan Xuanhe's spirits lifted slightly: "Oh? Tell me about it."

Who can be less energetic when talking about money?

"First and foremost, it's La Mer, Estée Lauder's high-end skincare sub-brand!"

Park Jung-jung's voice rose slightly, "A top brand in the high-end skincare industry. They are very satisfied with your current image, style, and exposure. The title of Asia-Pacific brand ambassador, global advertising, the asking price... well, they are very sincere. It's almost the pinnacle for artists of your kind."

In fact, even without Park Jung-jung's introduction, Kwon Seon-hyuk already knew what brand it was. Brands like La Mer, Helena Rubinstein, La Prairie, and Valmont are basically must-haves for wealthy women, or rather, they're used daily by people with a little money.

This endorsement deal is indeed quite significant.

La Mer typically doesn't use celebrity endorsements; instead, it promotes its brand through other means, so it doesn't have a designated spokesperson.

"Hmm, this is good."

La Mer's high-end image is enough to match his existing high-end luxury status, and can even add another layer of gold to his already top-notch commercial value.

This greatly benefits both his fans' purchasing power and his image.

Making money from women is much faster than making money from men.

“Following closely behind are national-level brands,” Park Jung-jung continued, “LG ​​U+ Telecom Service, with brand ambassadors for the entire brand. This is a super national brand that covers the entire country, with extremely high national recognition. Their audience base is huge, and they can make your image as a ‘national actor’ known to every household.”

Simply put, it refers to a telecommunications operator, similar to China Mobile and China Unicom.

"Although it differs from high-end luxury styles, its scale and income are top-notch, making it the absolute king of coverage in the lower-tier market."

Kwon Seonhyuk pictured LG's ubiquitous billboards before his eyes; a national endorsement could indeed bring unimaginable exposure.

LG U+ has previously invited Korean spokespeople such as Psy and G-Dragon. The level of the spokespeople invited is not low at all; it would be difficult for anyone but a top-tier celebrity to get an endorsement.

"Yes, we can accept it. The coverage is wide enough."

"A high-end player has entered the tech product arena: Dyson." Park Jung-jung's tone was tinged with pride. "Dyson hair dryers, need I say more?"

"The main selling point is high-end technology, design, and a high-quality lifestyle. They value your image as a rising 'international quality actor,' especially your appeal among middle- and high-income groups who pursue a high quality of life."

Dyson represents a high-quality home lifestyle, which aligns with the sophisticated image that Kwon Hyun-hyuk presents to the public, making it a good complement.

"Yes, that fits the positioning."

“Next up is the snack brand Pepero.” Park Jung-jung’s voice became a little lighter.

"You know that, they're extremely popular among young people, especially students. At your current level, you should be very careful about taking on fast-moving consumer goods projects."

"But this brand has a very high national recognition and a positive and healthy image. Moreover, they have also upgraded their positioning this time, giving you the title of special spokesperson for the annual limited series, focusing on the concept of light luxury snacks. The packaging and advertising style are not simply about selling volume and cuteness. The goal is to use you to boost the sales of their high-end line, while stabilizing the youth market."

Kwon Hyun-hyuk can accept this; brands with high national recognition won't cause any problems if they take on the role.

Either high national recognition or high social prestige; generally speaking, there are only two paths.

"Finally, Samsung Home Appliances! Regional ambassador for all product categories. This is one of the most important core business lines under Samsung Electronics."

"Think about it, you only accepted Samsung credit cards before, but this time it's the entire smart home and high-end home appliances. From refrigerators and TVs to washing machines and dishwashers, it covers the whole line. Just imagine, huge advertising spaces in high-end residential areas and large shopping malls... the influence is absolutely amazing. Samsung has really gone all out to consolidate its leading position in the home appliance industry, and choosing you is a key step for them to enhance the brand's youthfulness and premiumization."

Samsung's influence in the home appliance industry is undeniable; Kwon Hyun-hyuk could almost picture those massive billboards. "Yeah, we'll take this one too."

Samsung's brand ambassadors include Jun Ji-hyun, Han Ga-in, Kim Yuna, and Xiu Jie-kai, among others. Needless to say, they are top-tier celebrities who are carefully selected to ensure that the style and image of the celebrities are up to par.

“These are the top candidates after the initial screening,” Park Jung-jung concluded, his voice filled with pride.

"La Mer premium skincare, LG U+ national telecommunications, Dyson high-end technology lifestyle, Samsung heavyweight home appliances, Paipai Le... encompassing all the popular and high-value fields of luxury, national, technology, and fast-moving consumer goods, each of which can prove your current terrifyingly enviable commercial value and unshakeable top-level status."

"Once these contracts are signed, the 3.4 billion funding gap will be a piece of cake."

Top South Korean celebrities typically earn between one billion and three billion won in endorsement deals. Of course, this is just a general estimate and doesn't apply to everyone.

BTS once had a deep collaboration with McDonald's for 10 billion won, compared to their original 5 billion won endorsement deal, which is definitely beyond the usual range for Korean celebrities.

Quan Xuanhe's current commercial value will certainly vary depending on the title and brand category he signs with.

But at least one thing is certain: the minimum contract amount will not be less than 1.5 billion.

For example, brands with high national recognition don't charge exorbitant prices, but the exposure and influence brought by their high national recognition are also an added value. The same applies to high-end luxury brands.

All things considered, earning 10 billion Korean won is no problem.

Quan Xuanhe's financial pressure completely dissipated.

"Thank you for your hard work, Uncle. Send me the materials to take a look. You can take the lead in pushing this forward, and you can finalize the brand tone and specific terms and details with them."

To be honest, when you earn more money than you need for a normal life, or even if you never touch stocks or make any reckless investments in your entire life, you will gradually lose your concept of money.

"Okay." Park Jung-jung said confidently, "Just focus on filming. You human money-printing machine, get running like a machine!"

He was riding high, and thanks to Kwon Hyun-hyuk, Park Jung-jung had risen to prominence and was now a top agent with a well-known reputation.

After hanging up the phone, Quan Xuanhe tossed his phone aside and let out a long sigh of relief.

The bright sunlight outside the window seemed even brighter, and the noise from the film set seemed to become background music.

Luxury skincare, national telecommunications, cutting-edge technology, national snack giant, home appliance empire...

These names represent not only enormous income, but also a stamp of approval for his status and value.

Kwon Seonhyuk had just hung up the exhilarating call from Park Jung-jung, and his mood was slightly uplifted by the ease of receiving a huge endorsement deal and the joy of his career reaching new heights.

He picked up his phone, habitually swiped the screen, and was about to clear some notifications when he casually opened a social media app and scrolled through the feed. A headline popped up, immediately catching his eye. His gaze swept over the sensational headline: [BLACKPINK's Jisoo and TWICE's Tzuyu had lunch together in Cheongdam-dong, their close interaction creating a harmonious atmosphere!]

"Hmm?" Quan Xuanhe raised an eyebrow, a hint of surprise flashing through his mind.

What does it mean.

With a light tap of his finger, the photo of the two of them chatting and laughing, relaxed and carefree, instantly filled the screen.

It was Jisoo and Tzuyu sitting opposite each other by the window in the Western restaurant. In the photo, Jisoo's smile is gentle with a hint of older sisterly understanding, while Tzuyu shows a rare relaxed and even playful expression.

Looking at the harmonious atmosphere in the photo, Quan Xuanhe's lips twitched slightly. The mood that had just relaxed because of the endorsement was inexplicably shrouded in an indescribable feeling.

He was indeed a little surprised.

Although he saw Jisoo and Tzuyu chatting happily at the party, he didn't expect the two to be so proactive. They actually made a private date the very next day, which was so fast that it caught him off guard.

He noticed the trend of comments from fans and passersby below the news reports.

The comments were all along the lines of "dream collaboration", "good looks and friendship", "the sisters are so pleasing to the eye", and "I'm curious what they're talking about so happily".

Fans don't care about any of this or that. If they knew he was behind it all, it wouldn't just be an uproar; they'd probably hang him on a street lamp and force him to quit the internet.

"What are you two planning to do, getting so close together?"

The thought popped into his mind almost uncontrollably.

Kim Jisoo...

She appears to be all smiles and lively and approachable on camera, but she is actually quite intelligent.

Knowing about their past entanglements, her initiative to approach Ziyu couldn't possibly be just about making friends.

Kwon Hyun-hyuk's fingers unconsciously traced the cold edge of his phone, his gaze deepening.

Are they exchanging information?
Just thinking about Tzuyu's seemingly gentle but extremely resilient personality, coupled with Jisoo's insightful, seemingly easygoing but actually very opinionated wisdom...

These two people are really strange...

Kwon Hyun-hyuk rubbed his temples, the bright mood brought by the endorsement completely replaced by a deep contemplation.

Kwon Hyun-hyuk stared at the bright smiles on Kim Ji-soo and Chou Tzu-yu's photo on his phone screen, feeling a mix of being kept in the dark and keenly sensing that something unknown was forming.

Without much hesitation, he pulled out Kim Jisoo's number and dialed it.

The phone rang a few times before being answered. The background noise was a slight rustling of clothing, as if the other person had just taken their phone out of their bag.

"Yo Bo Sai Yo..." Kim Ji-soo's voice came with a smile, tinged with a hint of teasing.

"Wow, that's rare! You have time to call me? Did you see something interesting?"

Her tone was natural, as if she had expected Quan Xuanhe's call.

Kwon Hyun-hyuk ignored her obvious question and cut to the chase: "I just saw the news. When did you and Chou Tzu-yu become so close? And even had dinner together alone?"

He didn't explicitly state his observations at the party, but the implication in his words was clear.

A soft laugh came from the other end of the phone, short and clear, as if laughing at his concern.

"What?" she asked, her tone rising slightly, with a hint of nonchalant laziness.

"We're... pretty good friends. After the party that day, I thought she had a nice personality, quiet and sensible, and easy to get along with. Is it strange to have a meal and chat together? Can't girls be friends?"

She pronounced the words "make friends" very naturally, sounding completely open and honest.

"Friends?" Kwon Hyun-hyuk pondered the word, clearly questioning this overly simplistic explanation.

It's not about being friends; women are all incredibly cunning, and using "friends" as an excuse is just too perfunctory.

"You two get along well? I remember you didn't have much interaction in private before." His tone was undisguisedly probing, and he didn't mince words.

"The past is the past, and the present is the present." Kim Jisoo sensed that Kwon Heonhyuk's tone had become impolite and pouted on the other end of the phone.

“If you feel it’s right, then get to know her better. She’s much more interesting than you think, and…” She paused subtly, as if weighing her words.

"Some things are clearer to outsiders. I think she's at least easier to get along with than some other people."

This was a pointed remark directed at Cho Mi-yeon, clearly revealing Kim Ji-soo's dislike and judgment of Cho Mi-yeon.

She was telling Kwon Seonhyuk that her closeness with Chou Tzu-yu stemmed, to some extent, from an unspoken consensus or aversion they shared regarding "another woman."

Quan Xuanhe instantly grasped the meaning behind her words.

Kim Jisoo is implying that she and Chou Tzuyu have formed a subtle understanding, and the core of this understanding is inseparable from Cho Miyeon.

The doubts in his heart had not dissipated, and Quan Xuanhe pressed on, "So? What consensus have you reached? What are you planning to do next?"

"Ani." Kim Jisoo laughed again, this time with a hint of helplessness and reproach.

"Kwon Hyun-hyuk, you're overthinking it. Do girls have to plot against each other when they get together? I just think Tzuyu is a nice person, and in some ways she's a little pitiful."

"My idea is to live life well and make friends with people I can talk to." Kim Jisoo's tone became light again, instantly cutting off the brief seriousness from before.

"Alright, alright, stop overthinking. You're so busy, go read your script. I have an appointment, I'll hang up now."

Before Quan Xuanhe could say anything more, the phone only went dead with a "beep...beep..." sound.

Kwon Hyun-hyuk slowly put down his phone, the screen still showing the photo of Kim Ji-soo and Chou Tzu-yu raising their glasses and smiling. The light outside the window seemed to dim slightly, and a sense of impending storm silently enveloped the area.

He rubbed his temples and looked at the script, but the dense text was difficult to process at the moment.

Such obvious signals always give the impression that something is about to happen; how can anyone feel at ease?

Women are more than the sum of their parts; when two women come together, it can be both a good thing and a bad thing.

The good thing is that the relationship is stable, but the bad thing is that the relationship can also become unstable.

This will test his resilience; it will be a test of whether he can withstand the risks that are gradually moving towards the unknown.

To be honest, Kwon Hyun-hyuk was secretly worried for Jo Mi-yeon. He himself favored Jo Mi-yeon because of her tolerance towards him, but could Jo Mi-yeon handle the schemes of other women well?

(End of this chapter)