My Lord, you need to stand up!

Chapter 133: Developing productivity is the foundation of everything

This made Weidong think seriously about the advertising effect of the Yanwu tape recorder.

At least until now, he had not seen this tape recorder produced in Jiangsu and Zhejiang in the shopping malls of Jiangzhou, Yuezhou, Rongdu or even Pingjing.

How to achieve nationwide simultaneous sales in an era when logistics are not well developed?
He didn't believe that in the 1980s, this manufacturer could prepare goods for distribution across the country.

He also learned about this when he was chatting with travel-bound salesmen and salespeople at the Shanghai Industrial Guesthouse.

No factory can afford to maintain a sales team of hundreds or thousands of people traveling across the country; the cost would be too high.

But if we advertise nationwide and consumers can’t buy it, then the advertising is in vain, right?

So after thinking it over and over again, Weidong could only guess that the products of this factory could be prepared in larger quantities in the Yangtze River Delta region. In fact, it was the advertisement that attracted shopping malls and sellers from all over the country to flock to the factory to pick up the goods.

Because Yan Wu was so famous back then, many people had heard of the scene described. People from all over the country drove to the factory to pick up goods, and as long as they picked up the goods, they would get money.

Once that ad came out, there was no problem selling it.

People all over the country rushed to pick up the goods and sell them like crazy.

A real scramble.

So Weidong was really planning to use a tape recorder to launch the first shot and imitate this routine throughout.

Because the 29-yuan camera was sold for half a year, tens of thousands of them were sold.

The store has received thousands of calls, but most of them are ordinary consumers who saw their friends buy this and called according to the number on the packaging to inquire about individual purchases. The few who actively want to make sales do not dare to remit large sums of money to place orders, let alone come to Jiangzhou directly.

Weidong could only guess that maybe the little thing was too cheap and not worth driving to transport?
But this time, all the units in the city really sent cars to collect the sanitary napkins, even though there were thousands of packages in just a few sacks. Maybe it’s because these essential products are so popular?
In short, there are too many factors involved, so Wei Dong, a half-baked person, can only guess and try.

When I saw the tape recorder that Dong Xueqing brought back, I became inclined to use sanitary napkins.

Once Weidong thought of the Supply and Marketing Cooperative as a channel, he had completely changed his direction.

Never give this golden idea to manufacturers with ulterior motives.

The equipment factory was still trying to prevaricate, but Weidong hit the nail on the head: "I just need to contact the casing factory in Xishan and I'll know how many units you've produced!"

The school leader smoothed things over, "Your sister is also an outstanding student at our school. We've certainly taken good care of her when she was assigned to the Jiangzhou Post and Telecommunications Bureau. The factory is indeed facing financial difficulties. As far as I know, they've only sold a little over 700 units on the market."

Let Weidong sneer: "Seven hundred units, what's the price?"

The factory manager was helpless: "The repeater has incorporated some new technologies we developed, so it sells for 110 yuan, and we've sold over 200 units. The large tape recorder is indeed larger as you said to attract customers, and it sells for 180 yuan. Dual-cassette recorders of the same size sell for over 300 yuan, so this one is selling exceptionally well. 500 units is all we have in stock, and we'll sell them all as soon as we take them out."

The food and drinks were already served, but Wei Dong was merciless: "You are short-sighted! You only care about immediate profits. In fact, as long as these small ideas are exposed to the market, other manufacturers can copy them with a little effort. How complex is the technology of your repeater? Can others copy it?"

The engineer admitted honestly: "Yes, we spent a lot of time testing the repeat function. In fact, if you ask an electrical repairman to see what it is, you can just copy it directly."

That's why Weidong looked down on these people: "How can we avoid this situation? Become a brand name product!"

This is the brand awareness that everyone in later generations has become accustomed to: "Only by running a repeater on a brick-and-mortar platform can consumers form a buying mentality and convince the entire nation to buy from us. But how can we effectively advertise and convince the entire nation? I've already invested hundreds of thousands of dollars, so just wait and see how other X-brands prosper, and then come begging me."

After saying that, he picked up the chopsticks and started eating. Mao'er was indeed a picky eater. After tasting the dishes one by one, he politely gave two or three good dishes to his elder brother to try. He sat there and drank tea slowly, his left hand still flipping his dark yellow thin bamboo slice.

It's outrageous for a child who is only eight or nine years old to pretend to be mature and calm.

Shitou served the rice and soup, and finally sat on the other side and ate slowly, as if he didn't hear Weidong's series of words.

The editor couldn't help but take a few more looks at the two.

Let Weidong pick up some food for his brother, chat with him for a while, and then go to eat night snails in the evening.

Now that I have a car, I don’t have to squeeze in with other people or walk for kilometers.

Naturally, I feel a little sad.

When he thought about it this way, the temperament of these three brothers showed that they didn't even take these cowards seriously.

Even children of seven or eight years old are not interested in this business.

Since you have breached the contract, just dust yourself off and get out.

Weidong never said anything about compensation or making trouble from the beginning to the end. He was telling you clearly that you will regret it and wait to see others become gods.

It's just a reminder to wait and see.

The three people here stammered and were speechless.

Weidong wasn't worried about others thinking of advertising on Zhuan'er TV. But did he know how to advertise, what time slots to choose, and what kind of ads would be the best way to break through? Without grasping these key points, especially the third one, the advertising investment would only worsen.

So he was very determined and wanted to show these people that he didn't care about them.

He does have this kind of paranoia in his character. After being betrayed by the Erfeng family, he can no longer look down on them;
The old Shi family felt that if they were always giving him charity, then Mrs. Shi would no longer be in his eyes;

He was so crazy with Zhang Lanzhi, but as long as she said she didn't want to have any feelings for him, he would leave immediately.

I will never be a bootlicker.

But Editor-in-Chief Feng came to smooth things over: "Has this pioneering product been finalized?"

Rang Weidong nodded. "It's absolutely confirmed. We've also received a workshop inspection from Jiangzhou city leaders. We also have the full support of the Women's Federation, the Commerce Bureau, the Industry Bureau, Jiangzhou University, and other units. Let's put it this way, since the factory went into production, cars have been lining up outside waiting to pick up all the products. Currently, demand exceeds supply. But you know my intention is to expand nationwide, so I'll need Sunshine Daily's help with a sales channel issue later. Actually, this product is more worthy of Sunshine Daily's follow-up."

Editor-in-Chief Feng applauded and said it was a good idea, but he still wanted to hold the audience back: "I know your product plan is to launch several products so that people all over the country can use high-quality and affordable products. Since the first round was given to other products, the tape recorder still has a chance for a second and third round."

Rang Weidong shook his head, ate quickly and called it a day. "Why should I trust them now? They eat the little money they see. I don't care about how much I can get from these 700 units, but you're just like this for 700 units. You won't stab me in the back for 7,000, 70,000, or 700,000 units."

He dropped his chopsticks and stood up. "I really just came here to ask. I never thought there would be such a stupid company. They were so blinded by a few hundred units. Just wait for other manufacturers to copy and swallow up your sales. I'm amused. Do you have any sales? You have nothing and you dare to promise me good cooperation. Shitou, go and check out."

His original intention was really to mock her before breaking up.

But he was so young, and his sarcastic tone was so strong, and when his two younger brothers stood up too, it was really stimulating.

Editor-in-Chief Feng had no choice but to shake his head helplessly and stood up.

He added, "At the time, we were trying to get Weidong, a reform expert who had already sold tens of thousands of cameras nationwide, to work with Rongdu Electronics and Appliance Factory on this project. We even published an ad in the newspaper recommending your proactive R&D efforts. Unexpectedly, you've breached the contract before we even started selling. What a shame."

The engineer also felt that the food was tasteless and turned to look at the factory director helplessly.

The school leader might be in charge of this aspect, and he looked at the factory with a rather ugly expression.

The factory director, his face red and white, stood up and said, "Comrade Rang, I know we breached the contract, and my starting point was to ensure that the factory could pay salaries and afford food. Two hundred thousand yuan is a matter of life and death for us, and we can't worry about the long term. So now I hope you can give us another chance. We can accept any solution you suggest."

They were already at the restaurant entrance, so Weidong thought for a moment and turned back: "The agreement is that the profits will be split equally after the sale, but now that you've breached the contract, it would be a waste of time for me to pursue you. To put it bluntly, the cost of breaching the contract is too low. Otherwise, give me half of the shares in the Postal and Telecommunications Equipment Factory. I'll use the sales as equity. If something like this happens again, the law will support me in directly seizing the inventory, compensation for the factory equipment, or even closing your factory. That will make you afraid."

After saying that, he left.

Maoer even opened the car door for him!

Come on, it's just a small van worth more than 60,000 yuan.

But my eldest brother did it as sincerely as if he were a Rolls-Royce.

Maybe they have heard their elders bragging about the uncles who have this kind of style of sweeping away thousands of enemies since they were young.

The three of them were left standing dumbfounded by the dining table. The engineer finally asked the store owner to bring a bottle of white wine and then he ate and drank in silence.

Editor-in-Chief Feng got in the car and stopped trying to persuade them to reconcile. "They're a school-run factory, a small collective enterprise. There's a saying about shareholding reform. If it succeeds, it'll be a very advanced case. It really broadens your horizons."

Rang Weidong smiled bitterly. "It's like a couple living together. She's always secretly taking things from home and selling them to spend the money recklessly. How can they live a good life together? How can they work together? The bottom line is that I have no say in this factory. Jiangzhou City is very supportive of my factory and doesn't interfere. I want to start advertising in July or August and expand sales nationwide. Can Sunshine Daily provide more support?"

Editor-in-Chief Feng, sitting in the second row, leaned forward and peeked in. "We're a central government newspaper, a Party newspaper. Our starting point is to support reform policies and innovative businesses. Since this tape recorder has been recommended in the newspaper, every business is watching. We have to bear the pressure, but we still hope you can sell it well."

The adult world is indeed full of skilled transactions and manipulations.

Even though Editor-in-Chief Feng looks like a cultured person, he can easily put forward the conditions.

Let Weidong serve the food first: "This matter depends on them. I don't want any shares in this company. What I want is to be able to complete it according to my correct steps. Jiangzhou does a good job. This is a sanitary napkin factory. Have you heard of sanitary napkins..."

Since they were all men, it wasn't too awkward to talk about it in the car. "Everyone who's used it says it's good. It's a huge improvement in personal hygiene. We... Hey, Mao'er, where did I ask you to take the photo when I came to inspect yesterday afternoon?"

Editor-in-Chief Feng immediately became interested.

This bit of news sensitivity is still there: "Now your production is tight to meet Jiangzhou's needs, how are you going to sell to the whole country?"

Let Weidong relax: "As for the production, there are only a few links. Is there a supply of raw materials? Jiangzhou happens to have the largest cotton spinning mill in the southwest, several fabric factories, and printing and dyeing factories. There is an unlimited supply. Can the equipment be expanded in large quantities? Jiangzhou University's mechanical and electrical engineering department can continuously assemble new machines. Each additional machine will increase the daily output by tens of thousands. Finally, do we have enough people to pack? Isn't it just hiring people to paste the tape?"

He excitedly gave an example: "A woman who had no job before worked hard to package herself and was paid 36 yuan a day. Do you think I can recruit her?"

Editor-in-Chief Feng had already taken out his notebook and was taking notes: "Keep going! Keep going!"

Solving employment problems and expanding productivity are the most fundamental core of reform.

(End of this chapter)