My Lord, you need to stand up!

Chapter 338 Suppressing this Delayed Satisfaction

The dishes were excellent. The chef, transferred from Jiangzhou Hotel, didn't care about expensive ingredients, but he could make people unable to put down their chopsticks because of his seasoning.

Garlic-flavored pork belly slices, Sichuan peppercorn chicken slices, lychee-flavored pork kidney slices, Sichuan-style saliva chicken, spicy and sour shredded chicken, hot and sour tendon, braised cherry pork, tangerine peel pork ribs, and ginger-flavored duck feet.

Most of the dishes are very ordinary, yet they are made to taste unique and tempting.

Wu Shengyun rallied his spirits and led the banquet chefs to welcome and see off guests, determined to make "Jiangweixian" restaurant famous in the capital.

Wei Dong was brought to Pingjing, where he made many detailed adjustments to the restaurant and the hotel that was being improved.

Perhaps no one else would have dared to make such changes, for fear of misinterpreting the intentions and being disliked by the city.

He didn't care and did things according to his own understanding.

Let's get rid of all the ornate decorations and keep things simple, but hanging some calligraphy and paintings would make it look more elegant.

They even came up with a unique idea: they asked Sister Su to hire a lighting technician from a film studio to adjust all the lighting in the restaurant.

These days, ordinary households don't even have the concept of spotlights, let alone using light to shape objects.

If Weidong can see but doesn't know how to adjust, then we'll invite the best experts. What may seem like ordinary incandescent bulbs can be transformed into a completely different atmosphere by adding a lampshade and making a floor lamp.

The restaurant's lobby on the first floor is decorated in the style of Jiangzhou Wharf, with tables and benches reminiscent of the Eight Immortals and long benches, and also has the feel of an old teahouse in Beijing. As a result, it quickly filled up with guests within just two or three days of opening.

Even the private rooms on the second floor were easily filled.

But everything was quiet at this moment, and I was drawn to the televisions hanging high in the four corners of each private room and the restaurant lobby.

This is why Wei Dong suggested that, when color TVs were still a rarity, they should obtain a batch of specially supplied TVs from local TV factories in Jiangzhou for "display".

If you don't want to watch from the private room, you can turn it off. Turning the volume down in the lobby can also make it look more stylish.

But at this moment, almost everyone was looking up at the TV, clearly attracted by the advertisements featuring Yu Xiaoqiu and her aunt.

After showing Wei Dong the sample footage they had taken 30 seconds before the weather forecast, let's give them 30 seconds.

A 15-second edit wouldn't be this exciting.

It was his idea that he described.

Because Sister Su and Yu Xiaoqiu actually planned to use the "chance encounter" in the alley like last time with SOD to showcase the clothes.

This time, let Weidong briefly tell some jokes he can remember.

These two photos are far more exciting than the photobook I made in Chengdu last time.

The cinematography, the music and rhythm—everything at Pyeongjing is among the best in China.

With a "bang," the door to the most ordinary dormitory building was kicked open, and Yu Xiaoqiu, wearing a sports uniform and with two pigtails, walked in arrogantly with her backpack on her back, adopting the haughty attitude of Zhan Zhao holding official documents: "Where's the reward you promised!"

That bright red 100-point exam paper instantly evokes a sense of empathy, making one feel proud and smug if they could achieve the same result.

Sister Su, whose makeup resembles that of a middle-aged woman, gestured with an exaggeratedly maternal smile towards the skincare products on the table by the window...

They're too lazy to even use the SOD Honey bottle, with a handwritten sticker label on it; it's a whitening honey, so they're just jumping on the bandwagon.

As a result, when the camera looked out through the large window, it showed a yellow T-shirt with red lettering and stylish jeans hanging upstairs, fluttering in the wind.

The student, pretending to be young, thought the T-shirt and jeans were his prize and immediately spread his hands and screamed exaggeratedly!
With his schoolbag dangling from his shoulders, he would dance back and forth in front of his "mom" with a joyful neck-twisting dance, and tiptoeing with high kicks and serpentine arm movements...

It fully showcases the unrestrained passion of children in mainland China at that time, which was rarely expressed in public. It has a bit of the mischievous and quirky flavor of Liu Xing, a Beijing child in the later TV series "Home with Kids".

Interspersed in the image are scenes of imagining oneself wearing a T-shirt and jeans, proudly showing off to classmates in a pretentious manner.

And every now and then, it would hug its inexplicable "mom" and scream.
Sister Su also acted well, perfectly portraying the bewildered expression of realizing the misunderstanding, and even subtly hiding her skincare products by pointing her finger across the table.

At that moment, the clothes upstairs were quickly taken down, and the scene and cheerful background music suddenly stopped.

Just as the stunned middle school girl was about to burst into tears, Coco knocked on the door. Wang Zhiwen, dressed in his T-shirt and jeans, casually walked in and complained, "Keep your voice down, okay? I have an exam to take!"

The screen then cuts to a poster-style close-up, then goes black, revealing the final logo and voiceover: "Hilalai casual wear, hot selling nationwide."

In terms of final product quality, it's even comparable to the original panda sanitary napkin advertisement.

The 30-second ad, presented in a sitcom format, uses a technique of misinterpretation to construct a humorous story that is emotionally intense, dramatic, and full of plot twists.

The trio's performance was also quite remarkable.

Anyone who sees it will easily identify with their own identity.

A naive and charming young girl, a virtuous and simple mother, and of course, Wang Zhiwen's uniquely handsome and carefree demeanor. It also highlights the unisex appeal of T-shirts and jeans.

Anyone who sees it will subconsciously want to look at it again.

There were even people in the hall shouting "Bravo!"

Everyone in the private room applauded, and Yu Xiaoqiu raised her beer glass to herself with satisfaction: "Acting in commercials is so much fun! Thank you for the script, Brother Dong..."

Wu Xi, with a toothache: "Ouch, this scoundrel... how come you know this too? No wonder your business is so good!"

Sister Su was also satisfied: "It will definitely increase sales, right?"

Wei Dong thought to himself, "This is what it's all about: making dumplings with vinegar. Jeans and T-shirts are selling out in seconds right now, and we don't want to raise prices. We're just trying to establish our brand image while there aren't any similar products yet, so people will think of Xililai as a brand name! That's enough."

These days, very few people understand that advertising can boost sales.

They even raised the quality of the ads to such a high level. Old Qi, who was specially invited to dinner, nodded repeatedly: "Around the Spring Festival, the station received a lot more requests for various ads. Now we can run thirty ads a day. Some leaders are reminding us not to go too far, but if all ads can reach this quality, then no one will have anything to say."

As a host on a TV station, he must be very knowledgeable. Most domestic advertising companies are state-owned art companies, so it's rare for someone to cross over into television commercial shooting.

Ai Jiayi was also there, and sincerely raised her glass to Sister Su: "You acted this scene exceptionally well! I was even worried about whether I could act it well."

Wu Xi's childhood friend was surprised: "There's more?"

Yu Xiaoqiu had been to Jiangzhou, met the Dong sisters, and spent a lot of time with Qin Yuye and Shen Cuiyue. Now she also had a bit of the cheerful pride of Fengchu: "And what else? We've hired a teacher to play a suit, Sister Ai to play a woman's dress, two children's clothes, and small home appliances in the back. They'll take turns, right? And then we'll start making a new sanitary napkin ad?"

Wei Dong nodded: "Yes, we need to keep innovating and constantly refresh the attention of TV viewers with creative new advertisements. Gradually, we will become a famous brand. For our level, it is no longer about how well the advertisements sell, but about constantly making consumers feel that wearing our clothes makes them feel prestigious."

Wu Shengyun and Lao Qin, who had just arrived in Pingjing, had clearly watched the commercial outside before coming in with enthusiastic smiles and clapping: "Many customers downstairs are asking when this commercial will be replayed... I've never seen anything like it, an commercial can be this good! Xililai, hmm, that's a great name. I wish you all prosperous business!"

They even toasted the guest performers.

After a few rounds of drinks, and with a prime-time TV drama on, Wu Xi seemed to remember: "Did Lao Jin contact you?"

Wei Dong laughed: "Yeah, I was a bit anxious. I scolded him again to see if he could understand anything."

Wu Xi shook her head helplessly: "So now you know how valuable you are, right? This bastard... he just finished filming and he dares to use it everywhere as a signboard to solicit sponsorships!" She even made a gesture of pushing a videotape and pointing at the TV.

That vividly illustrates the guy's true purpose in making the TV series.

It was used directly as a stepping stone to various opportunities.

Wei Dong felt a chill run down his spine: "Damn, I was too lenient with my words."

Wu Xi sighed: "The TV series is really good. The family members all said it was good, especially that young man you handpicked. They said he has a lot of energy and spirit. Hey, isn't he the one who appears at the end of this commercial? If you haven't met him in person, you would never guess. So if you have the chance, give him a good talking to. Tell him to be more respectable and not act like he's never seen money before. It's embarrassing!"

Wei Dong chuckled and said, "That depends on his own fate. Some things are determined by destiny."

Wu Xi said, “When you come back from your inspection, if you bring anything inconvenient, remember to call me. There are some things that are worth bringing, so try your best to bring them. Only people with real vision know what to learn. I went out and wandered around twice, and all I could do was exclaim ‘Wow!’ and I was completely clueless. I had no idea where to start.”

Rang Weidong then invited, "Why don't you come with us? Getting a visa shouldn't be too difficult, right?"

Wu Xi said sullenly, "I'm not going to those Japanese devils. I have a blood feud with them, and I'll kill them sooner or later!"

Let Wei Dong laugh: "Next time, let's go to Europe and America. The Japanese cars and home appliances are still worth learning from. Especially at this stage, I think it's very meaningful to develop home appliances, whether it's to improve the lives of people in China or to sell them abroad."

Wu Xi raised a glass to him: "Those of you who know what to do, do it well. I'll just keep an eye on things and see how things go. When you get back, get that bioengineering project going as soon as possible. Even if it's just the beginning, I know the whole scale is huge. You'll definitely have to suffer for a few years, but it'll be worth it, right?"

Wei Dong smiled and raised his glass, saying, "It's worth it."

Actually, everyone chatting and laughing at the table was eyeing the two of them.

I know that Wei Dong has gained a lot from this trip.

Even though he wasn't in Beijing, he managed to do things that changed the situation.

So after the dinner party, Wei Dong was asked to give Wu Shengyun a few words of advice.

Perhaps having had a few drinks, he spoke rather bluntly: "The current situation in Pingjing is very suitable for you to be here, welcoming and seeing off people and connecting with various parties. I believe you will also get to know more people who appreciate you. I will not hinder your choice, but you are younger than me, so as your younger brother, I urge you: if you curry favor and use these relationships as stepping stones for future development, you will sooner or later end up like that old Jin we just mentioned. So if you are willing, you can choose to start inspecting branches across the country. It's hard work, but there will definitely be many temptations."

Wu Shengyun immediately nodded: "Okay, I'll help Lao Qin sort things out here for a few more days. He's more familiar with hotels and guesthouses, but he might not be as good at restaurants and eateries. Then I'll go back and find the company to make arrangements."

Wei Dong inwardly gave him a thumbs up: "Then remember to bring two demobilized soldiers from Pingjing and take all the technical data on bioengineering back with you as if it were top secret."

Wu Shengyun knew he had gained trust, and smiled and said yes.

(End of this chapter)