My Lord, you need to stand up!

Chapter 356 When You Fly to the Sky, I Let It Go Wrong
Heaven and earth conscience.

Wei Dong encouraged the filming of this suggestive video to generate traffic for the jeans advertisement.

Now that Qin Zhiming has arrived in Tokyo, he is the most familiar with these advertising releases and promotional plans, but he hasn't let Wei Dong's subconscious style of trying to ride the wave of popularity get the better of him.

He didn't care whether it was Steve or Timberlake; anyway, the Westerners' computers were advertising in Tokyo, which made Qin Yuye's face and physique famous. If they then did a jeans ad, wouldn't that just amplify the hype?

And no matter how much buzz it generates, you'll still make money.

This reflects a very simple mindset among netizens.

As it turns out, his stereotype, which he summarized three or four decades later, was absolutely correct.

Even though in 1985, the upper class in Japan began to stir with the idea of ​​using rapid economic growth to overthrow the leash of the American bigwigs.

The general public has been indoctrinated with a pro-Rice mentality for decades.

It should be said that Apple's previous computer advertisements, including last year's amazing ad that was hailed as a masterpiece by the global advertising industry, have never featured any Asian faces.

This is absolutely the first time.

Qin Yuye's facial features, makeup, and temperament have absolutely no resemblance to the Chinese people from mainland China.

In particular, the Japanese-style burnt decoration she chose herself truly captured the essence of Japanese aesthetics.

The visuals are incredibly alluring, and the fashionable style is simply unique.

Wei Dong noticed that this girl already had the open-mindedness and admiration of Hong Kong people who were deeply influenced by Western culture, coupled with the international influence of her older brother who was a global citizen, so she was quite Westernized at heart.

Simply put, I was quite excited to take off my clothes and show some skin; I really enjoyed the process.

However, the majority of people in Japan and Hong Kong still maintain a relatively conservative attitude.

Coupled with her acting talent, she seemed to enjoy herself in the advertisements.

It has that unforgettable smell—a pungent, teasing aroma that's clearly burning.

Very rare in the mid-1980s!

Japan, with its red-light districts where it was legal to film adult movies, was actually still a relatively conservative society at that time, not yet having evolved into the wildness of the Shibuya style, which later became the rampant stunts of Okubo.

Absolutely stunning.

Qin Zhiming also pulled a stunt at this time: he used the US dollars that Wei Dong had won in the past few days to buy several newspaper ad pages!
The advertisement featured Qin Yuye's alluring bare back, revealing only the waist of her jeans, occupying a third of the blank screen, from her chest to her hips. In contrast, the other two-thirds of the screen was occupied by a Macintosh computer, and the tagline was: "More than just sex appeal..."
In reality, this advertising campaign was launched by the most famous brand master in history, who provided the products and let Wei Dong, a heavy-time video otaku, launch the traffic and popularity strategy. Qin Zhiming is considered one of the top product planning geniuses in Hong Kong, plus Qin Yuye, who, although she did not become a queen of romance, still loves to strip and show off her charm.

The level is extremely high!
It's just a computer product, how could it be related to sexiness?

The visual impact of the television commercials, coupled with the suspense and curiosity left by the newspaper print ads the following day, led to a surge of inquiries about purchasing Macintosh computers in Akihabara starting at noon that day.

In the evening, the crowds surged even larger, with everyone's curiosity fueling the hype.

The reason is simple: all Apple computer retailers in Akihabara have received the updated program from the past two days.

One app lets you open card-flipping or Minesweeper games on your desktop, and the other is a program that provides the latest JPEG image format!

These are all small programs that can be stored on a 512K disk.

The latter even includes five sample photos, each several tens of kilobytes in size.

So the sales counters were all covered with a black and white picture of a beautiful woman on 9-inch black and white CRT monitors.

With a resolution of 512×342 pixels, it was already a leading high resolution in the industry at the time, so there was nothing to say or do.

It's the kind of pattern that later generations used to create patterns with varying densities of black dots.

She wasn't exactly stunning, but you could already tell she was a beautiful woman.

Anyone who walks by will involuntarily glance at this black and white dot matrix image and immediately recognize that it is the goddess in the advertisement.
Compare them! Other computers still use the fluorescent green cathode tube command line display, but here you can see beautiful women!

Isn't this gap big enough?

Wei Dong felt that he was already quite straight, and wondered if everyone else was even more straight than him.

Such a "good" screen, at least the best computer screen currently available, would be a waste not to use it to display the best-looking images.

Failing to showcase the most distinctive feature of Apple's current graphical interface would be a waste of its potential.

The biggest problem with Macintosh computers used to be their price; $2500 was roughly equivalent to 600,000 yen, which was about the equivalent of an average middle-class family not eating or drinking for two months.

High-end computers produced by Japanese manufacturers cost around 300,000 yen, while ordinary home computers cost around 150,000 yen.

The best-selling Famicom (Nintendo Entertainment System) costs only 15,000 yen, about $60.

I knew that Apple's tradition of not ripping off the poor started forty years ago.

So since its release last year, it has been lukewarm, with mediocre sales.

Because I really can't see why this thing is overpriced and worth buying.

Things are different now. Everyone knows it's the computer with the pretty girl's bare back, and they might not even know what new features the computer has.

It's so expensive that people know what it is.

Even when the kids brag to each other about how their family bought a computer, saying it's that girl's computer.

The man said in a serious tone that this American computer would be helpful for learning and that he would definitely learn something good.

The woman complained that the computer was too expensive, but it was actually the one advertised by the pretty girl who was quite proud of how high-end it looked.

It's pretty much the same mentality as buying an Apple product in later generations: foreign high-end products are expensive, but they are high-end, easy to use, and have a unique ecosystem. The key is that they simply and directly provide emotional value.

Buying it will immediately let everyone know, and it's something to brag about.

So paying in installments over two months' salary isn't out of the question. Actually, we didn't sell that many more units, only three to five thousand a day, but compared to our previous sluggish performance, it was a dramatic surge, like Viagra.

Sales in the Tokyo area have reached the point where pre-orders are required, so we immediately need to source stock from Citibank's domestic market.

Moreover, the unit price is high, at $2500 per unit, which easily translates to sales of tens of millions of dollars.

Compared to free advertising, a tiny advertising cost yields immediate results!
Steve saw the ad the night before but didn't think much of it, considering it vulgar and borderline offensive. He was too lazy to even mention it to the locals during the late-night meeting.

The intensity can be found in the newspaper the next day.

Around noon, people started gathering to inquire, and sales agents were already eager to place orders. Sales began during the evening rush hour, with inventory being cleared out and large orders placed.

Steve, who was originally prepared to lose tens of thousands more dollars, was now being egged on by all his assistants!

I sold it because I was so happy I cried!
Exiled sir!

Our goods are now on sale!
All of Steve's conflicts with the board of directors, professional managers, and investors stemmed from the fact that this expensive computer wasn't selling well enough.

In contrast, the Apple 2, which made him famous and went public, sold six million units, while this one only sold a little over two hundred thousand.

This was already incredibly impressive, with sales of five or six hundred million US dollars. Other companies would be laughing all the way to the bank.

But this thing spent way too much!

Just like now, playing cards with geniuses can result in losing hundreds of thousands of dollars. He has supported many brilliant geniuses, giving them whatever they want and letting them live a life of luxury.

Just this April, Apple recorded its first huge loss since its founding.

So the board of directors and investors are doing everything they can to fight him and demand that he lower the price, but he just won't.

As a result, Wei Dong accidentally boosted the business through advertising.

In the past few days, Wei Dong, along with Qin Zhiming, also saw that super awesome advertisement hailed as a milestone in the history of world advertising.

Wei Dong's reaction was absolutely: "That's it?!"

What is all this stuff?

The cup is full.

But it didn't help sales at all.

This is just a common scam by the advertising industry to fool their clients, isn't it?

It's a scene with a very dark and oppressive color palette, where the cult leader has taken control of all humanity. Everyone is dressed in gray, bald, and sits neatly and rigidly in the hall...

Yes, it's that kind of fear that's popular in the US—the fear of an evil force controlling the minds of all humanity—until a girl in a white tank top and red underwear rushed up and smashed the cult leader's big screen with a hammer.

It aims to project an innovative and unconventional image, portraying the computer as a symbol of breaking with authority and bringing freedom.

The advertisement was indeed very impactful. It made entrepreneurs and cultural industry figures like Qin Zhiming think he was incredibly awesome. He really dared to think and act.

This is a huge investment, airing during prime time like the Super Bowl where ads cost hundreds of thousands of dollars per second. You've put together this kind of thing.

The background music and narration are of an art-level production quality, and they are particularly culturally impactful.

Transforming advertising from merely product promotion into an art form of creative expression and brand concept dissemination has indeed had a profound impact on the entire advertising industry.

So this is how advertisements can capture a person's temperament and charm.

But if Wei Dong saw this, he would only think that this was just overdoing it.

Does this thing have any earth-shattering capabilities?
Nothing.

The product didn't reach the level of era-changing impact portrayed in the advertising.

If you put this ad on a smartphone right now, it would be absolutely awesome.

The transformation was unprecedented.

But right now it's just a graphics system, only providing text input and a basic drawing board, and it costs $2500!

If you want to create a table, you'll have to pay extra.

This is practically like the style of a certain car dealership in later years, boasting that it's far superior to Maybach, even comparing it to a Maybach, only to find out that the Maybach was a rented secondhand vehicle, and they damaged the car, revealing a bunch of obvious flaws.

After the initial shock, consumers will feel even more strongly that this is a cheap, low-quality product and that it's not worth the price.

The entire advertisement was so arrogant that it never mentioned the computer at all. It just expressed a rebellious spirit, breaking with tradition and being awesome!

Consumers will be completely bewildered when they see the products.

Even the sales staff don't know what their selling points are.

Perhaps only Wei Dong himself believes this is an operating system. Anyone with even a little computer knowledge knows that this graphical interface is fake and is merely a menu.

Even laymen know better than everyone else what makes this thing so amazing.

Steve called Rang Weidong excitedly but somewhat frustrated: "Your ad is working. Those idiots on the board are insisting on airing it on Citibank's domestic website. I'm very reluctant, but it seems to be the only way for me to regain control. What price do you think is appropriate?"

That's right, the copyright to this advertisement belongs to Rang Weidong, although no agreement has been signed.

For IT experts who place great importance on copyright, this is an indisputable matter.

It was a complimentary gift to broadcast in Tokyo, but if it were brought back to Citibank's home country, a high price would have to be paid.

He was willing to give it.

Unexpectedly, just as the golden-yellow swords were about to be piled up in front of him, Wei Dong slowly said, "Leak..."

(End of this chapter)