My Lord, you need to stand up!

Chapter 361 This is no coincidence
Previously, when Wei Dong persuaded Steve to come back and hold another press conference, he mentioned that changing the color of the casing would also be a kind of change.

Does it really look like this shoddy operation is feasible now?
It's so simple, so simple that you can just spray paint a sample computer and put it on the press conference!

This made it easy for Wei Dong to equate Citibank with the mainland in his thinking.

He didn't really feel that there was much difference in this market; in fact, the Citibank market at this moment was closer to the mainland market in his mind.

"That's why I said you need to change the location of the press conference. Don't do it here, because the consumers you're targeting here... We Chinese have a saying, 'the path remains the same.' If you say it a thousand times here, you're still talking to the same group of people. They won't buy a second computer in a short period of time. Can you guarantee that the information from the previous press conference has spread throughout the country? So, if you change the location and the style, you'll definitely be able to sell it. Maybe you can even hold a similar press conference in Europe or Japan."

Steve started to feel annoyed again. Why should I, with such a noble and ingenious creation, need to go around peddling and selling it like an ordinary businessman? Being given a press conference is already a favor.

That's what they genuinely think.

Wei Dong just felt that you were faking it: "Have you ever heard the phrase 'saying one thing but doing another'? Reality will tell you that reheating old dishes is really delicious. You invited some media last time, and this time you've changed the people and the TV station. It's a very simple principle. Do you know about information cocoons? People who don't read these kinds of newspapers and watch TV will never know that each press conference is aimed at a different group of people in order to maximize sales."

Steve couldn't help but think that Chinese people have a lot of new terms. Has the concept of an information cocoon existed since ancient times?
Awesome Plus!

So after much deliberation, and somewhat reluctantly agreed, we decided to change the location, not go too far, and hold the press conference at the Lakers' home arena in Los Angeles, a few hundred kilometers away.

Oh dear, this reminded Wei Dong that he could go watch an NBA game, and he even suggested, "You could invite a few basketball stars and movie stars to the event and ask them to evaluate your user experience as geniuses. Wouldn't that generate a lot of buzz and traffic be much better than having a bunch of R&D staff go up there and ramble on?"

Steve resisted again, saying that there could only be one main character at the press conference, and that was me!

Wei Dong was both amused and exasperated: "At the press conference, you kept boasting that this was a milestone that would change history, a culmination of your hard work that would change the world, but this computer really hasn't reached that level yet. You're just trying to exaggerate its value. If you don't find some other gimmicks, it will be hard to change sales. You don't want your hard work to be copied like this, do you?"

Even if you can't see that the graphical user interface is far from a proper operating system, even if you don't know that Apple has ever made computers.

Having now seen all but a dozen or so computers on the market, Wei Dong can tell that Apple's interface is the closest to a future operating system.

If Steve were truly forced out of his job, then the Windows operating system should have become dominant.

Isn't this just doing someone else's work for their benefit?

I have no connection with that company, so I definitely hope that Apple can thrive so that I can get jobs and have overseas client relationships.

Steve fell into deep thought again.

If a computer and digital expert were reborn with supernatural insight, they would clearly understand that Apple's current problem is that its hardware capabilities cannot support the brilliant ideas of Steve Jobs and his team. It will probably take about ten years for hardware development to accelerate and explode, before it can live up to the era-changing changes he boasts about.

Let Weidong add another idea: "A mini-game, where you can view pictures. If those two selling points aren't enough, you should take advantage of the fact that no one has realized it yet and buy a large number of electronic rights to books. Then have people input them into computers. Buying a computer is equivalent to buying a thousand books. Do you think that's worth $2500?"

This has become a common tactic for various mobile phone and car launch events since then.

It comes bundled with a bunch of website discount coupons and video membership cards, making the total value seem quite high.

Moreover, Wei Dong actually bought one of those e-readers filled with novels, which boasted that the thousands of books inside were worth a certain amount.

However, he overlooked the fact that e-readers thirty or forty years from now will easily have several gigabytes of storage capacity.

How much storage does the computer have right now?

Macintosh computers have 128K of RAM and no hard drive, so you have to use 400K floppy disks.

This measurement data is based on English characters.

1K is 1024 English characters, and 400K is roughly 400,000 words, which is about the size of a copy of "The Count of Monte Cristo".

That is, one disc is equivalent to one book.

Therefore, it did not have the same enormous impact as the "one device in hand, a thousand books at my fingertips" of later generations.

So many people, including Steve, never thought of this selling point.

I was a little stunned!

The key is the approach; this is a selling point that no one had thought of.

Only a genius could come up with such a unique and effortless approach.

Qin Zhiming was so excited while translating that he couldn't contain himself. He even took the opportunity to elaborate: "Yes, yes, yes! What if we equipped every store that sells Apple computers with a thousand floppy disks, so that customers could come and borrow and copy a book at any time? Wouldn't that be interesting?"

This is the power of ideas and creativity.

Many people readily dismiss an idea, but smart people know to expand along this seemingly impossible point to find solutions and use it to develop a whole new landscape.

For example, the method chosen by Steve's technical experts was to compress the file package!

Compress novels into small files of a few dozen kilobytes each, and then extract them temporarily when you want to read them. Open these chapters, decompress the next ones, and close the previous ones!

It's another separate reading program.

This way, you can get a hundred books by including ten novel discs!
These days, a hardcover copy of The Count of Monte Cristo costs around $25 in Los Angeles bookstores!

These 100 books alone are worth the price of admission; it's like getting a computer for free. Isn't that incredibly tempting?

The key issue is that the press conference was full of hype.

Without the slightest hesitation, Steve confidently brought a paint spraying computer onto the stage.

Because his struggle with management has reached a fever pitch, and various parties are inviting senior executives to join forces with him. This press conference is the perfect battleground.

During the three days of preparation, Wei Dong was moved to Los Angeles and stayed in a luxury hotel.

Accompanied by Qin Yuye, they drove the Cadillac luxury car provided by Steve to visit the San Diego Zoo, which is said to be the largest in the world, and took more than ten rolls of film.

I also took the opportunity to visit the original Disneyland in California, and had a very rewarding experience.

Wei Dong already has a very complete zoo renovation plan.

I went to the Lakers' arena where the press conference was held to watch the home game. Of course, I got a complimentary ticket from the team that Apple got, the kind with front-row seats!
In the eyes of a publicly traded company like Apple, NBA teams are just like Cara Delevingne.

The two, dressed in casual sportswear, experienced the Lakers' game up close, a team filled with towering giants.

The whole experience was fantastic.

Aside from having Wei Dong remind the excited Qin Yuye to stay away from that number 32, who knows if that guy has caught AIDS.

The girl really wanted to take a photo with Rang Weidong, who was supposedly a very famous player, to fulfill his dream.

Hearing this explanation, I thought it was Wei Dong's possessiveness as a man at work.

She felt a little sweet and repeatedly refused all requests for photos.

The main reason is that her newly produced Apple computer commercial has been airing throughout North America over the past three days!
At the same time, there were also numerous print advertisements in newspapers and magazines.

Steve's marketing strategy never skimped on promotional expenses.

Thus, there are versions featuring Qin Yuye's fearless half-naked jeans, as well as interpretations by popular Hollywood actresses.

Along with the "brown" Apple computer they were accompanied by, which was hailed as a symbol of deep thought, they were presented to the people of North America.

Even if only her back and side profile were shown, she instantly became incredibly popular!

There's no doubt that Steve and his team had a keen sense of industrial aesthetics.

After trying various color schemes such as red and white, blue, red and white (stars and stripes), olive green, and indigo, they finally chose an elegant combination of coffee brown and light beige.

The overall feeling is like a cup of rich cappuccino, with a warm, milky aroma.

This period also marked a significant stage in the popularization of color television in North America. Even if newspapers only showed a two-color display, the exquisite colors in magazines made up for the stunning effect.

But this computer is the only one that isn't shown from the front like last year; it's shown from the side along with the keyboard and mouse.

Besides making the two-tone design on the side more obvious, it will definitely pique people's curiosity.

Fifteen thousand tickets for the press conference were snapped up instantly.

Standing on one side of the cleared-out stands, next to the temporary backstage curtain, Wei Dong, as the "image director" of this press conference, gave Steve a final look at his attire, nodded in approval, and then hugged Steve.

Watch as the billionaire takes a deep breath and walks out amidst a storm of thunderous applause.

He quietly walked around the curtain to a corner in the first row in front of the stage and sat down.

Qin Yuye quickly picked up the coat that was used to reserve the seat and gestured to the female celebrity on the other side so that Wei Dong could see it.

As the "copyright" holder who initiated this series of advertisements, Wei Dong was much easier to talk to than Steve, and the professional managers who gradually gathered around them all felt that this Eastern boy was easy to work with.

Everyone immediately showered Qin Yuye with praise for her performance in the advertisement, and then firmly stated that the North American region would definitely use a blonde, blue-eyed American sweetheart, or at least a white woman.

After five or six days, Wei Dong still hadn't grasped the beauty of Black people and thought that as long as someone was white, it was fine, so he agreed without any moral compass.

All we need to do is broadcast Qin Yuye's version on a few Chinese-language TV stations in Chinatowns, and leave the rest to be broadcast in Southeast Asia, especially Hong Kong and Taiwan.

From North America to Europe, and even South America, the advertising campaign, including numerous print ads, primarily features this Hollywood actor.

Even though Wei Dong wasn't the producer who paid for the project, he still had unquestionable power to choose his own partners.

As a result, among the large stack of photos of female celebrities that were brought to him, he naturally chose the only one he recognized.

He just nodded, somewhat surprised that the real-life scene was quite different from the promotional photos in movies and TV shows.

It is especially important not to look at it too closely.

However, he never went to the filming location, and now they have no connection whatsoever.

Once seated, he focused all his attention on the stage.

The opening scene features an advertisement featuring the beautiful woman next to me.

The beautiful woman crossed her legs and turned to observe him from the side.

She's a little Kara now.

(End of this chapter)