My Lord, you need to stand up!

Chapter 413 Ideology Shouldn't Be So Lost in Business
The general public couldn't call to send someone to pick up the song tapes.

I can only express my emotions by writing letters.

They wrote it all over the place, like a deluge, directed at the brick platform.

The feedback from the Pingjing area, in particular, was concentrated on Zhuan'ertai that very night.

Everyone's saying how amazing this song is; those in the know can see that it's a perfect match for the TV series.

Without this song, the classic status of the TV series would be reduced by a third.

Without this TV series, this song would just be an ordinary way of conveying emotions.

Now songs have a soul, and TV dramas have an emotional anchor.

Absolutely.

At this time, the brick radio station and the broadcasting station were still in the same building.

That evening, at the request of the people, the radio station broadcast the song on its program. The announcer also gave a heartfelt account of the TV series that aired on the station, explained the martyr's life, and finally emphasized that the lyricist and composer was "the people".

I don't know how many radios and broadcasting stations played this song in the night sky around ten o'clock.

The audience is definitely ten or even a hundred times larger than the viewers of TV dramas.

"And I will dream of the reunion you dreamed of
May your wishes last forever
Take the long road you take
……

I will also see the world you have never seen
Write poems you haven’t written yet

The moon in the sky, the moon in my heart

you will always be by my side
I promise you, a lifetime of purity.

Like your young face. "

Isn't this word moving enough?
The next day, the brickyard was filled with sacks of letters.

Even Wu Xi called to ask Rang Weidong, "Did you write this?"

I didn't hear about you when I was on set.

Wei Dong fabricated a story: "A friend of mine doesn't want to take on this reputation, doesn't want to earn a penny, and only wants to achieve the goal we've been talking about."

Wu Xi laughed and scolded, "Don't try to be a saint. If you don't hand him over, you'll have to take the blame. We agreed that you'd give that bastard a good talking-to when you have time. Damn it, he's so good at making things, why can't he be a more reliable person?"

Because Yu Xiaoqiu and her aunt are frequently working at the TV station, she has also acted in TV dramas.

So after hearing the whole story about the change of the ending theme song from the station, I called Wei Dong to confirm it.

More importantly, it was reported that Wang Zhiwen has now become a highly sought-after acting role model, and the film academy has even started organizing seminars on him!

Instead of making a phone call, Wang Zhiwen wrote a long letter to Rang Weidong, expressing his feelings: "Now I understand my elder brother's advice to me. Honors, flowers, and applause are coming at me all at once. Whether I will get lost in these things determines my mindset. I refused Lao Jin's invitation to make money by shooting a music video, and I also refused to go with him to various meetings and visits to leaders. I want to focus on honing my acting skills and use my best talent to contribute to this wish. Thank you for helping me to correct my attitude..."

His feelings were definitely completely different after that trip to Shanghai.

Even if they didn't know that Wei Dong had asked to release the TV series so that these young people's values ​​wouldn't be overturned.

Now I have a completely new understanding, and I have truly connected my life with the connotations expressed in literary and artistic works.

When Wei Dong saw this, he thought, "Wow, this young man is still quite naive."

But an artist may need to possess this kind of lifelong clarity of mind.

He casually grabbed a pen from the table, picked up one of his business cards, and wrote a quote that later became a popular inspirational saying online:

"Good times create the weak"

The weak create difficulties
Adversity makes the strong

"The strong create good times"

Send it back and see how much the filmmaker, who is two years younger than me, can understand.

But Jin Zhuoqun truly soared to great heights.

He immediately became a hot topic in Beijing's film and television industry.

Wu Xi called to remind him that this guy had already released an album and music video within a few days while the iron was hot...

Well, the latter was mentioned by Qin Yuye during those late-night conversations while filming a TV series in Shangzhou. She learned from Wei Dong that her brother is now the king of music videos in Hong Kong, basically monopolizing the music videos of all Hong Kong stars.

I only just realized that music videos can make money.

Because Jin Zhuoqun certainly understands better than Wei Dong that in this era, while the means of image dissemination in society are not yet widespread, there is a unique group that has already become very popular.

That's his BD background.

Many military camps have a regular habit of watching the news broadcast, and those with cultural troupes or propaganda teams are often equipped with video recorders for television propaganda.

Therefore, it was necessary to immediately distribute magnetic tapes and videotapes to satisfy the enthusiastic responses of the commanders and soldiers.

The most crucial thing is that he hasn't made any money yet, even after the TV series aired.

If the show is broadcast on a low-budget TV station, there's no way we'll talk about money, let alone getting advertising slots.

The year 85 was just at a critical juncture, as the country had only proposed the "four-level television administration" policy in 1983 (central, provincial, municipal, and county levels).

This did accelerate the popularization of provincial television stations, but it has not yet been widely implemented.

Everyone was cautiously exploring, looking left and right, and basically dared not step out of line. They would only follow whoever was bold enough to go ahead and see if there were any problems.

In addition, satellite television was not yet widespread, and microwave relay stations were the norm.

Therefore, the coverage and technical level of television stations at all levels are very limited, and the program content is relatively simple, mainly consisting of news, arts and entertainment, and a small number of self-produced dramas.

The idea that Wei Dong could sell the TV series to various TV stations to Jin Zhuoqun was a bit risky... It was just a crucial moment before the deal was done.

Anyway, Jin Zhuoqun hasn't gotten any money yet.

So after the premiere that night became a huge hit, the simplest and most direct way to make money was to release cassette albums and music videos.

The former is the version he had recorded with the military arts troupe; the ready-made studio-quality recording tape could be copied immediately.

Some audio-visual publishing houses were vying to take on this order.

At that time, the concept of an album didn't exist nationwide. Yet, this single song, "As You Wish," was released as a standalone cassette and vinyl record, distributed far and wide!

Orders exceeded 200,000 units within three days.

This was in 1985, when each cassette tape cost six or seven yuan. He could pocket two yuan, easily making hundreds of thousands of yuan!
Moreover, the number of orders continued to increase rapidly, reaching tens or hundreds of thousands per day.

Earning over 10 RMB per day!
This was the first pot of gold that Jin Zhuoqun earned from the TV series.

Because Wei Dong kept a tight rein on the filming process, all expenses for the TV series had to be reimbursed in full.

Instead of receiving hundreds of thousands of dollars in a flash and then having to take the photos yourself.

That's why Jin Zhuoqun felt stifled when he associated with him.

Now they're having a blast making money.

At the same time, he immediately organized the editing and release of the music video, taking advantage of his expertise in filming and his connections with various equipment.

No need for on-the-spot filming; the battlefield scenes, factories, farmlands, the research site Wei Dong set up, and various shots of workers, peasants, soldiers, students, and merchants devoting themselves to construction were all interwoven with scenes of heroic sacrifice in the TV series.

The exquisite music, combined with the scenes of relentless struggle, is interwoven with most of the scenes of silent hard work.

Just tell me, isn't this visually striking?
It even coincides with later theories about short videos.

Which is more likely to be accepted and shared: a ten-episode, forty-five-minute TV series condensed into a short video of just a few minutes, featuring only the climax scenes?

The music video for "As You Wish," priced at 20 yuan per box, sold 100,000 copies.

This was back when video recorders were extremely scarce.

Even if there are probably not 100,000 video recorders in the whole country, people would still buy a video recorder just to watch this videotape!
Conversely, this unprecedented method of simultaneously releasing music tapes and music videos.

This further fueled the popularity of the TV series.

This almost coincided with the subsequent hype and speculation surrounding the topic.

The ten-day peak of popularity translates to a ten-day surge in brand recognition.

Ordinary viewers are asking everywhere who that young male actor with the nice voice and superb acting skills is.

Industry insiders are all looking for Jin Zhuoqun.

Only those who truly understand the industry and have the vision to follow all these developments will focus their attention on the producer's name.

So it's only because Jin Zhuoqun was desperate for money that he had such high execution ability. He made Wei Dongming realize how much money he could make, but firstly, he didn't want to make a living off human blood, and secondly, he already had plenty of other businesses to make money, so there was no need for him to do this.

With the help of a large group of people who quickly surrounded him, Jin Zhuoqun was able to sell music tapes and videotapes in major cities such as Beijing and Shanghai, as well as in the provincial capital, within a week!
By this point, he had gotten a little cocky.

He didn't even inform Wei Dong, and kept all the money for the music tapes and videotapes for himself.

Wei Dong only realized the situation when sales systems across the country were frantically calling him to urge him to deliver the tapes and videotapes.

College students and sales companies in provincial capitals across the country clearly saw our boss's name listed as the producer. Shouldn't we be the ones selling these music tapes and videotapes that are popular all over the country?
Even if you don't sell this stuff, you should at least give us a set so we can put it anywhere and say, "Look, this is a TV series produced by our boss." Isn't that awesome?

This made Wei Dong realize that cassette tapes and videotapes were selling like hotcakes.

Then, the names of the lyricists and composers listed above are all "People's," so it's easy to imagine who made the money.

He found it both funny and frustrating, and didn't even want to argue with Jin Zhuoqun over this, since Mingyue and Qingfeng were watching.

But given his personality, he certainly wouldn't sit idly by and watch Jin Zhuoqun exploit this patriotic passion.

Playing these kinds of tricks on capitalists?

In a somewhat mischievous move, the sales company immediately organized a large batch of blank tapes and distributed them to branches and sales teams across the country.

Two years ago, he bought tape recorders for the first time to sell, intending to package them as tools for learning foreign languages. He got more than a thousand blank tapes to copy foreign language textbooks.

As a result, all the tape recorders were sold out at once.

Those cassette tapes are still piled up at the Hongguang Factory store in the Jiangnan District.

I'll just dig this out and post it here as well.

The postal and telecommunications equipment factory in Rongdu produces tape recorders and also has a supplier of blank cassette tapes. They initially produced 200,000 of the cheapest cassette tapes.

They were distributed in batches to various locations, each accompanied by a genuine audio-visual publishing cassette tape.

Nothing was said; those who understand, understand.

Anyway, you can't sell them directly, but you can give them away for free when you buy a camera, jeans, a radio, SOD lotion, or even sanitary napkins!
Let you experience the sinister intentions of capitalists.

While rapidly boosting sales across the country, it also immediately caused a visible decline in the sales of genuine cassette tapes.

Moreover, when it comes to the speed of nationwide distribution, who can outpace private enterprises?

Even with shipping, the time it takes to travel downstream is much faster than that of audio-visual publishers who go through multiple layers of forwarding.

In particular, when the branch offices in Pingjing, Shanghai, and Yuezhou received the news, they thought, "Boss, you've given the word, so we can do this ourselves." They purchased and distributed the tapes locally, and the efficiency was so high that they didn't have to wait at all.

These are promotional items, and the expenditure will definitely boost sales; every penny will be well spent.

The high-achieving students, well-versed in laws and regulations, also exchanged and supervised each other. They donated the items out of simple patriotic enthusiasm, and since they did not generate economic benefits, they were not illegal publications.

In some places, dual cassette recorders are even set up right next to the stalls, and a blank cassette tape is given away with the purchase of jeans, so you can make your own copies.

As for the damage to the interests of the original product, why don't you look at who the producer of this TV series is, and then look at who the legal representative of our company is on our business license?

In an instant, he could block out all attitudes.

As a result, half of the tapes, which had already been ordered in total for over a million units, ended up stuck in the audio-visual counters and distribution channels of state-owned bookstores across the country.

There's no question of returns or breach of contract; the goods are just piling up in warehouses all over the place.

But there will definitely be no more stock available for reordering.

Because the melody of this song has spread throughout the country with lightning speed!

If you talk about business instead of ideology, capitalists will teach you a lesson.

(End of this chapter)