My Lord, you need to stand up!

Chapter 480 The moment of youth
Sure enough, Qin Yuye clearly rejected this type of strong, inexpensive fragrance that was popular in mainland China.

She took out a scented tea leaf sealed in a small plastic bag from her work notebook: "This is the currently popular understated style, which easily conveys a sense of sophistication."

To be honest, it's not that the fragrance is particularly amazing.

Those scented cardstocks that definitely come from high-end department stores or professional institutions are elegant in both their production and color scheme, with a subtle sheen that adds to their luxurious feel.

Even the plastic bags that seal the outside are custom-made and exquisitely designed.

It also has the English label of O'Nia attached.

Even if it's just a shell company in Hong Kong that received a phone call half a month ago and started the application process, the mature business environment can immediately gather all the necessary elements.

Hong Tiancheng, who prided himself on being very confident in buying and selling products, suddenly felt like he was looking at the sky from the bottom of a well.

Sit down and carefully smell each one.

Wei Dong then asked Ram to fetch a basin of hot water from the kitchen: "You still have to wash your hair with shampoo eventually... Lawson, do you have any ideas about this?"

Qin Zhiming twirled the plastic bottle in his hand: "If I were making it, I wouldn't use transparent material, as it easily looks cheap."

Wei Dong turned around and asked, "Old Hong, what price are you planning to set?"

The factory manager, engrossed in the fragrance, didn't hear a thing until Wei Dong poked him in the hand, at which point he looked up blankly: "Not bad, these are all quite good, especially this number two fragrance, it's really quite delicate. What?"

Wei Dong asked again, and he took a deep breath: "Previously, most people on the market used shampoo and soap, and quite a few even used bar soap. The small 10ml packets that women used once cost about five cents and ten cents. Our plastic jars, which can be used 20 or 30 times, cost one yuan and fifty cents a jar. This time, I want to price this 500ml one at five yuan to establish a high-end brand."

It must be admitted that by the end of 1985, being able to articulate the positioning of a high-end brand was already a remarkable talent.

Those with brand awareness are extremely rare, let alone those who are thinking about positioning.

Wei Dong knew very well that in a few years, international giants would be setting up joint ventures in China to produce the product, priced at over twenty yuan per bottle!
He was very impressed.

Back then, a price that accounted for two-thirds of wages was considered high-end.

Anyway, the old security guard with the missing hand never bought such expensive shampoo until forty years later.

When it appeared in a prefecture-level city, it even caused a sensation and attracted a lot of attention.

The villagers all over the street couldn't understand why someone would spend tens of dollars to buy a bottle of soap when they could just find some soap to wash their hair.

Those who could afford it felt a similar sense of superiority and high-end status to those who later bought Apple phones.

Of course, with his loser mentality, it's hard for him to understand the later trend of spending hundreds or thousands of yuan on a haircut, and even some people going to the hair salon every day for hair washing and maintenance.

I don't want to get involved in this kind of high-end competition now.

And after thinking about it carefully, I realized that none of those high-end international brands actually have transparent bottles.

Just then, Ram came out carrying hot water and told Wei Dong to squat by the drainage ditch outside the building so he could scoop water up and pour it over his head: "Old Hong, I'm thinking of getting this into the supply and marketing system. Could you consider making the bottle smaller, like a 300ml bottle that you can hold in your hand, and sell it for three yuan... Hey hey hey..."

It was poured down his neck.

Ram was originally squatting beside him to help him, but Wei Dong, who never asked for help, insisted on doing it himself.

Now you should secretly laugh.

Dong Xueqing and Shen Cuiyue, who had been watching, rolled up their sleeves at the same time. But when they saw Fengchu move, Shen Laosan turned around and grabbed Ram's ear: "You can't even wash the master's hair properly!"

The young lady jumped exaggeratedly.

They amused Xiaodie, who had just been transferred to Zhuoma's arms, and clapped their hands enthusiastically to cheer her on.

Wei Dong, believing he was serious, scolded the child: "Hey, it's nothing, it's nothing. Lamu, do you two want to go back to your hometown to visit your relatives? I hope you can come back and live outside again, but you can go back if you miss home. They are going to travel to the plateau. Grandma, at least give me some shampoo."

Unexpectedly, the two girls from the plateau looked at each other and shook their heads together: "We want to follow you..."

Shen Cuiyue then embraced him with satisfaction.

Dong Xueqing enthusiastically and irreverently scratched Wei Dong's head, and only when she heard the sound did she quickly say "oh oh oh".

It has a kind of chaotic and unruly atmosphere, but it's also full of warmth.

The people on this side were all watching.

Is Jenny definitely trying to find out from Chi Shih-ming what kind of big family this is?
Qin Zhiming looked at his younger sister speechlessly, wondering what kind of situation this was and whether she could handle it.
Qin Yuye, on the contrary, found it fascinating.

Only Hong Tiancheng was fully focused on the work: "Small bottle? Okay, no problem."

Wei Dong explained to him, "At first, people may need time to accept new things, so you don't need to buy too much. A small bottle is enough to try it out. Five yuan is still too expensive. Instead of a high-end brand, we should position ourselves as a truly national brand..."

Hong Tiancheng quickly pecked his head again, with a joyful air of being on the same wavelength.

At this moment, Qin Zhiming spoke up: "I suggest you make it with a black cap and a white bottle, and then use a colored label sticker. What brand is this?"

Thankfully, it was Cantonese, so the mistake wasn't exposed. Qin Yuye kicked his older brother: "The logo sticker for O'Nia was designed in Hong Kong..."

Weidong has already received user feedback: "Hmm, the feel is pretty good, quite smooth, and it lathers up a lot. I don't know if a lot is good or what the standard is, but it lathers up quite a bit with just a little bit, which is not bad. Let's add some water and see how easy it is to clean... oh dear..."

Dong Xueqing hurriedly apologized while laughing, having already poured water into her ears again. Wei Dong then vigorously scratched his ears, naturally spotting his sister-in-law squatting beside him.

Sleeping together every day, even with the baby between them, has led to a gradual but significant change in their relationship, and she's already showing signs of becoming a gentle and devoted wife and mother.

They made eye contact and couldn't hide their smiles.

She wasn't as particular as Qin Yuye; she wouldn't change her clothes after get off work in winter, just wearing a winter coat over her suit skirt.

Her everyday life is simple and unpretentious, yet she possesses a touch of elegance.

very nice.

So Wei Dong decided to forget about it and go straight for the kill: "The company brand is Ouniya, but this product brand can be separate. Every time a new product is launched, it will be a separate brand. For example, Baojie's shampoo has several brands, right?"

Baojie is indeed a household name in Hong Kong as a daily consumer brand manufacturer. Qin Zhiming and the chairman both nodded: "What's the brand name?"

Hong Tiancheng was also focused and expectant.

When asked to point to Lawson, Wei Dong said, "If you can get Chow Yun-fat to shoot this advertisement, then this brand will be called 'Centennial Runfa'."

The scene was quiet for half a second before Qin Yuye couldn't help but applaud and cheer.

Qin Zhiming laughed heartily: "Absolutely amazing!"

Hong Tiancheng felt a sense of awe, as if he were seeing a god!
What a clever pun... no, no, it should be homophones with the same meaning.

Just this year, the TV series "Shanghai Beach" was broadcast on Brick TV. Chow Yun-fat's portrayal of Xu Wenqiang became a nationwide sensation. People all over the mainland were trying to imitate him by wearing scarves around their necks, even though they were dressed in all sorts of clothes.

Then she secretly learned from him at home and combed her hair into a slicked-back hairstyle.

In addition to the upright and dignified handsomeness of Zhu Shimao in the country, he also established a kind of unruly temperament with a touch of wickedness.

Women are especially attracted to his tall, refined, and affectionate demeanor.

He is absolutely the number one male celebrity in the Chinese-speaking world right now.

The only one who could rival his popularity was Wang Zhiwen, whose role became a hit later in the series, and even then, he had the added advantage of being based in mainland China.

Wei Dong further explained the source of his "inspiration": "When Chow Yun-fat plays the role of a devoted husband, he pours water from an enamel mug to wash his wife's hair. Doesn't that convey a sense of mutual support and a long and happy marriage? The female lead should have straight, beautiful hair. Barbara, why don't you get a perm for the camera?"

Qin Yuye closed his eyes and thought for a moment, tilting his head as if he were washing his hair: "How romantic... I want to act it out!"

Hong Tiancheng was so shocked his jaw almost dropped. The chairman was doing an advertisement?!

No wonder she's so beautiful.

Qin Zhiming went a step further: "A century of hair care, a fleeting moment of beauty... How about that? No matter how many years pass, what will be remembered is only that fleeting beauty."

Hong Tiancheng felt incredibly stupid; these people were all so amazing!

But it also seemed as if they all spoke to my heart.

It's easy to imagine the reaction this advertisement would generate after it aired on TVB.

Wei Dong had already rinsed his hair twice and jumped up. Dong Xueqing, like a mother hen, followed behind him, drying his hair: "Slow down, slow down, it'll give you a headache if you don't dry it properly in winter, sis..."

The car finally came to a stop.

However, Wei Dong didn't notice and sat back down at the table to start assigning tasks: "Old Hong, change the bottle design and the fragrance immediately, and start preparing the stock right away. I want to advertise and start selling before New Year's Day next month!"

"Lawson, you shouldn't go to the highlands for fun. Help me shoot this commercial in Hong Kong. It needs to capture the feeling of being in mainland China. It could be Chow Yun-fat starting out with that swaggering, slicked-back hairstyle from the Shanghai beach, and then moving on to a simple street scene where he's washing his wife's hair."

He couldn't recall how the original Bai Nian Run Fa advertisement was originally written; it seemed to have a storyline and was full of emotion.

In this situation, there's no need to complicate things; getting Chow Yun-fat on board is half the battle won.

There are no shampoos on the market that advertise nationwide, so hurry up and be the first to market!
"Barbara, how's it going? Still going on vacation to the highlands? Hurry up and get the brand plan, sales plan, and equity plan done. And will this be able to be sold in Hong Kong and Taiwan? Will it require a quality certification system? The jeans factory needs to get it up and running quickly. If it's effective, immediately promote it to the cosmetics factory. Also, the skin cream and face cream need to be differentiated from the SOD cream. Aren't you going to hurry up and get the samples for overseas markets ready?"

It was just like lining up in the central command tent, with everyone accepting their orders.

Chi Shiming was starting to have second thoughts about going to the plateau: "What can I do to help?"

The real issue is that his main proposal, the plan to demolish and renovate the injection factory area into a residential community, has been submitted but not yet approved. It's not wrong to hurry up and improve relations with the client.

But with a battle at hand, I really want to fight alongside everyone.

Even so, the young lady was already secretly kicking her foot in dissatisfaction.

Everyone chimed in with disdain: "What good is your real estate business? Go away, go have fun."

Wei Dong also picked out that sturdy Toyota Land Cruiser, the kind with two drivers and armed security personnel, and also drove a Mitsubishi Pajero, hoping to leave one for Yu Songhai when they got to the plateau.

This is the kind of good car that the plateau needs right now.

The factory shutdown was a waste.

(End of this chapter)