My Lord, you need to stand up!

Chapter 547 Mental Strategies Are More Important Than Abilities
If when Wei Dong first started in sales, it was like playing a video game – setting up a base, mining, building tanks, fighting monsters, and completing quests.

As management gradually becomes involved, things start to feel more and more human and realistic.

This included Xiao Fan, who effectively allowed Wei Dong to obtain his passport and visa as well.

Should we give it to them or not?
This was to let Wei Dong, with his sixty years of life experience, know that giving it away would bring him no benefit whatsoever.

Like Liu Xiaoyong and his colleagues, they were able to become technicians from among thousands of people, and then be selected from among two or three hundred technicians.

In terms of intelligence, diligence, and professional skills, they are already outstanding.

But let Wei Dong know that people with wicked intentions have no value whatsoever.

The best course of action is to seize every opportunity to distance yourself and get out of the picture.

Such people attribute all their success solely to their own hard work and struggle, without being grateful for the kindness of others or thanking the fortunate times they live in.

Especially after years or even decades of pressure, these days people who go abroad never look back; that's the mentality they have.

Wei Dong was very clear about what the consequences would be, and there was a high probability that he would be sent abroad as a vicious wolf.

The kind that can backfire.

This is what led him to suppress that last bit of simple, ordinary kindness.

Xiao Fan's angry departure at the end proved that he made the right choice.

But seeing him again after only half a month was still a bit of a surprise: "Why are you back?"

Technician Fan said with a face full of remorse, "I have realized my mistakes and am determined to reform myself and cleanse my soul of these stains..."

Although the later "95" sentence structure hadn't become popular yet, criticism and self-criticism had been a long-standing tradition in the military, and people could talk about it for a long time.

Wei Dong could clearly feel that all the construction soldiers who had been standing around Xiao Fan just moments before had all stepped back without hesitation, looking at their former comrades with wary eyes.

Including the company commander in charge of this construction site.

This shows that Xiao Fan did not truthfully explain the situation upon returning to the team.

In fact, the fact that Liu Xiaoyong and his two companions left without even glancing at Xiao Fan already tells a lot about the situation.

So now Wei Dong shook his head: "No, that's it. A broad-minded person's subconscious reaction at that time would be to congratulate other comrades on getting the opportunity for further study, instead of only thinking about their own gains and losses. In the end, you couldn't even consciously control your temper. It can only be said that the psychological gap was so big that you couldn't even pretend anymore. So you didn't do anything wrong. It's just that we have lost our trust in you. After all, no project is insignificant. You should find another job."

He turned to the company commander and gestured: "Help him complete all the formalities and professional qualification certificates, plus compare the demobilization subsidy amount. The company will subsidize accordingly. Notify all departments to handle this strictly."

Without even asking the commander why, he immediately saluted and said yes.

Wei Dong glanced at Technician Fan, who was now looking ashen-faced and with his head down, his eyes unreadable.

Therefore, the lord could only tell himself not to be sentimental.

We are responsible for the nearly 10,000 infrastructure workers.

Even Lao Geng wouldn't ask any questions, but a report on the handling results, which had been faxed to project commanders across the country and signed by them, was delivered to Rang Weidong around dinner time. Lao Geng had also signed it, saying, "Strictly implement General Manager Rang's instructions, and all departments should supervise the completion of the task."

After learning what had happened, Shen Cuiyue's reaction was similar to Qin Yuye's: "Why do gangs talk about brotherhood? Because uneducated people won't understand no matter how much you explain it. But what I hate most are guys who only care about their own gains. Do they hide the goods for themselves first? Do they act as lookouts and run away first if something goes wrong? Do they try to save themselves if they end up in jail? These kinds of guys are like poisonous snakes; they'll poison everyone around them!"

Fengchu would just hold his bowl and blink furtively, trying to guess the gang's background from a few words.

Shen Laosan was indeed peacefully evolving; a few days after moving, he kicked Lamu and Zhuoma out to take care of his younger brother.

Then, a few diligent and quiet girls were selected from the canteen and workshop to form a garden service team. A laundry room was also set up, and everything from cleaning and laundry to employee meals was arranged.

So the three of them ended up eating together, oh, and there was also Xiaodie sitting in her high chair.

Wei Dong was also uncertain: "The gap is too big. Let's see if these three can come back. I don't know how to do real estate. In the past few years, I have been assisting in housing reform and blocking all kinds of capable and powerful people from reaching out. I have focused on the sales of these few products. So in the past few years, Xiao Qing, you will be in charge of sales and finance, and Xiao Shen, you will be in charge of the factory. Please put in more effort. Once you get through this period, you can travel, study, or visit relatives abroad without any problem. Traveling back and forth will be very easy."

Shen Cuiyue glanced at him sideways: "Master is going out, so someone has to stay at home. If Master doesn't go, what am I going out for? So I'll just stay at home. Xiao Qing is only pregnant and giving birth this year, so she'll stay with me more in the future. I'll take care of the baby, since I don't have anyone to take care of myself anyway."

Even Xiaodie could tell there was something hidden in his words, and she looked up with her beady eyes.

Dong Xueqing, who was holding a bowl, deliberately leaned back in her chair and stuck out her belly when she heard the sound. It was a bit curved, so she could rub it and show it off to Shen Laosan.

Shen Cuiyue immediately adopted a mournful posture.

Wei Dong was about to hit her with the end of his chopsticks when he thought, "Why should I hit the hardworking and meritorious Granny Shen?" He shoveled a few mouthfuls of rice into his mouth and said, "Damn it, can't you just be quiet for once!"

He picked up his daughter, who was already reaching out her arms, and went to play basketball and watch TV. These days of playing freely on their own property are so comfortable that Wei Dong is already thinking about building entertainment facilities like a movie theater, dance hall, and ice rink once this batch of dormitories is finished. Nursery schools, kindergartens, and swimming pools are already being planned.

Such all-encompassing enterprises, once found in state-owned third-line factories, were not even possible in large private companies.

The two remaining girls, the same age, sat facing each other at the octagonal table.

Dong Xueqing stopped asking about Shen Laosan's plans: "If you want to have a child, you can have one with him. I won't ask."

Shen Cuiyue sighed: "You know him too well. He's not one for any tricks. It's alright, we'll just have to wait it out for the rest of our lives..."

Actually, he's not that old, but he acts quite weathered.

But the next second he immediately revealed his true colors, sneaking closer: "It's April now, have you two had sex yet? I asked the doctor and he said it's okay to have sex a little, just be careful with the positions. If you don't do it at home, it might end up being used outside. Besides, it's not good to hold back..."

Having no experience whatsoever, Ginseng Fruit immediately blushed and stammered, "Huh? What do you mean?"

The little swindler quickly began to explain.

Actually, we let Weidong go to the basketball court in the food street to watch the news first, observe the broadcast of his own advertisement, and then play basketball for a while. A bunch of women with their children surrounded Xiaodie and made a fuss.

In the end, without even breaking a sweat, I still took my child to the cosmetics factory for a product launch.

In less than a month, ONYA's four major products—sunscreen, freckle cream, moisturizing cream, and foundation cream—will be launched together before May Day.

Now that all product testing and packaging designs are complete, it's just a matter of how to do the final advertising and promotion.

This will let Wei Dong know that his few tricks are just scattered techniques he learned from short videos and jokes. To truly build a corporate brand, he needs solid and comprehensive management and promotion.

Since Hong Tiancheng was the one who originally brought the shampoo factory to a high level, let's see what he does next.

Instead of trying to squander all the limited benefits you have, you fail to help the other party grow stronger.

It's now clear that Hong Tiancheng is an extremely skilled learner of foreign advertising and promotion models.

They seriously established a VI and CI operations department within the cosmetics company.

Even a security guard with a severed hand forty years from now wouldn't know these things, so he'd definitely be patient and listen.

Simply put, VI is the set of graphic elements that represent the brand logo. Strengthening VI means emphasizing that the brand logo can be seen everywhere on the product, even in the workshop and office. If the factory itself doesn't have this logo deeply ingrained in its DNA, how can it expect consumers to become loyal fans?

CI (Corporate Identity) means perfecting the entire branding process, from workers to clerks, and even the management model must reflect the company's characteristics. VI (Visual Identity) is just one of the four major aspects of CI.

Let Weidong listen, then think it over himself, without interrupting or offering any opinions.

He probably understands that the branding of various commodities in mainland China is currently a blank slate, and there must be such a serious, even pretentious, grand gesture to establish the brand banner, so that workers' uniforms and name tags are elevated to the level of branding.

At least for visiting groups from all over the country, they can clearly feel that this huge factory area, with its several workshops and factories under different management categories, makes the cosmetics factory stand out from the crowd.

This is the result of Hong Tiancheng introducing the new CI model, although he only relied on one or two books and a stack of articles from international advertising magazines to superficially and mechanically apply it.

Compared to factory directors and managers who only know the old state-owned factory management model, they have already left a gap in terms of level.

Some of them were definitely a bit flashy and impractical, or out of touch with reality, so Wei Dong didn't say anything and just watched him tinker with them.

The only suggestion was: "We have our own clothing factory, jeans factory, and screen printing factory. We can make a batch of small cloth bags at a very low price. Young girls and young wives can carry them to the bathhouse to carry cosmetics, soap boxes, and shampoo. They will be printed with the O'Nia logo on the outside. The cost is very low, but they can be used for several years. They are equivalent to thousands of mobile billboards. Dongsheng Trading can sponsor and donate them to O'Nia."

In the 1980s, very few people could take baths at home; most city dwellers went to their workplace bathhouses or public bathhouses.

Almost everyone would fill an enamel basin with a change of clothes, soap, shampoo, and towels, then slip on slippers and head to the public bathhouse.

But later, as women became more particular, they would pack all sorts of cosmetics and skincare products into a bag.

There's no company-run bathhouse in the tax compound; everyone goes to the hospital bathhouse across the street. He's seen it all sitting at the entrance.

Those flashy cosmetic bags from various brands and pretty transparent plastic bags almost seem like they're deliberately showing off.

So it can be used here.

Hong Tiancheng quickly led the applause to thank General Manager Rang for his instructions and strong support!

Xiaodie was used to this situation.

(End of this chapter)