My Lord, you need to stand up!

Chapter 549 Another Golden Egg

Of course, Qin Yuye's excuse for rushing back at this time was still work.

They brought back the finished cosmetics advertisement, and another group took it to Pingjing to be handed over to Sister Su to arrange for its placement on TV.

So, including the boss, the finished product was only seen a day or two earlier than the national audience.

This advertisement was produced by Hung Tin-shing himself.

He was focused on stock preparation and didn't go to Shanghai to personally supervise the filming; the chairman was there to oversee things.

Qin Yuye also wanted to personally take the lead in filming.

But in the end, she was simply not up to the task of performing in the advertisement, so she handed it over to Ai Jiayi and her team to complete.

Because a large number of Hong Kong films have begun to be distributed in videotape form through unofficial channels in video halls in various districts and cities in mainland China.

Along with billiard halls and skating rinks, it is known as one of the three major gathering places for young men from all over the country.

Even the dance halls are still half-hidden and not as fashionable as these three places.

The hottest and most popular film right now is "Police Story," which was released at the end of last year and is considered a landmark film in Hong Kong martial arts cinema.

It truly pioneered that kind of acrobatic comedy police film, especially the numerous chase and fight scenes between Hong Kong-style buildings, which left a very deep impression.

Hong Tiancheng combined his own learning and understanding of advertising with the inspiration to create several consecutive advertisements for Weidong.

The request is to film a scene of police and criminals chasing each other in the streets and alleys of downtown Shanghai.

When Wei Dong read the script, he only suggested that it shouldn't be used for police and gangsters in mainland China, because if it were broadcast on a mainland TV station, the impact would have to be considered. He didn't want to spend all the budget and have a tight sales schedule, only to get stuck on advertising approval.

Even though 1986 was arguably the most open period in mainland China, movies were filled with all sorts of things that could and could not be said, and lines and plots that could and could not be acted out, with all sorts of daring and revealing outfits in the name of art.

Wei Dong was well aware that this was just a pent-up, uncontrolled release of emotions, and that things would definitely tighten up soon.

There's no need to provoke them.

Besides, the fact that police and criminals are running has nothing to do with cosmetics.

So they changed the starting point to the track and field stadium of a university in Shanghai.

Qin Zhiming brought in a filming team from Hong Kong and even hired a martial arts master from the Lung family stunt team as a technical advisor, which resulted in the vivid and fast-paced long takes without cuts that are typical of Lung Ge's movies.

Ai Jiayi and another female athlete with decent looks first exchanged a close-up glance filled with intense fighting spirit.

The dark-skinned, athletic girl suddenly turned and sprinted off the field!

Her stylish denim shorts and tight white tank top made her look incredibly agile, like a leaping deer... Aside from her slightly dark skin, her short, flowing hair was simply unforgettable.

The entire focus was on her frantic run from the school track and field to the streets outside...

When they appear on TV, it's completely baffling. What are they running around for? Even if you think it might be an advertisement, you still think they're selling sneakers.

Curiosity is half the battle won.

Then the next long shot shows Ai Jiayi wearing a silver-gray business short skirt and a pretty orange strapless undershirt, running as lightly as a golden monkey, rushing out of the school gate with inertia, seemingly chasing after and leaping onto handcarts filled with fruit, tapes, and books. The way she leaps over them makes Wei Dong guess that she definitely used a stunt double.

However, the Hong Kong team is very skilled at making this kind of thing, and Qin Zhiming, as the boss of a film company, has assembled a team with a very high level of expertise.

In modern terms, the camera work was superb, and the dynamic visuals were sure to grab the audience's attention instantly.

The two hurdled over motorcycles and bicycles in the alleyways of Shanghai, which were filled with clothes, and leaped over clotheslines and trash cans with agility.

After the athletic girl kicked over the trash can, Ai Jiayi, who followed, even did a dragon-style double-leg backflip over it, which was quite an unnecessary show of skill.

Of course, the athletic girl also unnecessarily leaped high, climbed up the scaffolding of the roadside building, and nimbly flipped over the building!

The beautiful dancer reluctantly lifted her skirt, realizing she couldn't jump that high, so she simply chose to squeeze through the narrow alleyway... Luckily, her dancer-trained figure was as thin as a sheet of paper.

When she came out, she encountered a large roll of cable being carried across the alley, and she was able to leap over it in an acrobatic manner.

The athletic girl then performed Brother Long's signature move of scaling and vaulting over barbed wire...

In short, they raced each other at breakneck speed, both fast and beautiful, drawing gasps of amazement from passersby who wondered if they were racing or chasing a thief, creating suspense.

The two continued until they rushed out of the street and into the showroom of Bund 5.

The athletic young woman, without even taking a breath, lunged at the counter and asked clearly, "Have the O'Nia sunscreen and foundation arrived yet?"

Ai Jiayi then took out her money on the other side: "I'll take one of each of the O'Nia freckle-removing cream and moisturizing cream!"

So the two girls, one holding two crystal-clear green glass bottles and the other holding a green and white cloth bag with a logo, proudly showed their faces in close-up shots.

You'll notice that Ai Jiayi is exceptionally fair-skinned, which makes the athletic girl's tan look even darker.

It didn't say anything, but it implied that after sun protection and moisturizing, one could achieve the radiant white complexion of Ai Jiayi.

The saying that "fair skin covers up three flaws" still aligns with aesthetic requirements.

Dancers and athletes have completely different skincare routines: one suffers greatly from the damage caused by makeup, while the other gets tanned to the point of looking like a piece of charcoal. Therefore, the 45-second running-themed commercial ends with the tagline, "O'Nia SOD sunscreen, freckle cream, moisturizer, and foundation—bringing you healthy beauty!"

Remember, there were no branded cosmetics or skincare products sold in the mainland market throughout the 1980s!

Nationwide, there were only a handful of products: Friendship brand snow cream, Shanghai's Pechoin small tin box fragrance, hand oil packaged in clam shells, and Pingjing's SOD honey and whitening honey.

How can this satisfy the strong desire of women to pursue beauty?

As it turns out, having Weidong point out the details of that handbag was the real way to get in touch with a lot of everyday life.

Whether this makes me whiter and more beautiful is not important; the important thing is that I bought it!

Handbags provide an opportunity to show off.

After all, you can't bring all four bottles even when you're taking a shower, and you can't hold one bottle all the time.

It was precisely this seemingly inconspicuous square cloth bag that featured excellent denim double-stitched construction, with a thick crotch between the two pieces of fabric. The thick fabric ensured that it was crisp and sturdy, and the brightly colored silk-screened logo instantly spread the "buttocks" logo that Wei Dong had once laughed at all over the country!
The goods that were pre-shipped to branches in various provinces and cities were prepared in advance, drawing on the experience of shampoo and Hilti spring clothing, with customers rushing to pay in advance before receiving the goods.

A large amount of payment began to be concentrated at headquarters even before the advertising campaign started!

The most expensive freckle-removing cream is priced at 18.5, as it is designed for skin repair in middle-aged and young women. Sunscreen is mainly sold in southern regions at 12.5, while moisturizing cream is the most common at 9.9.

Thanks to the brilliant advertising campaign during the May Day holiday, the seemingly unremarkable 15.9 yuan foundation cream gradually gained recognition from consumers across the country and became a top-selling product.

It's very simple, there are two copies of this cosmetics advertisement.

Ai Jiayi and the others running and jumping around is to grab attention. Once it's confirmed that it's becoming a nationwide bestseller, they'll immediately switch to Qin Yuye's product. She'll spend thirty seconds quickly demonstrating how to do makeup in front of the camera...

It uses the style of a beautiful advertisement to depict the preparations before going out on a date.

It directly provided modern makeup education to female audiences nationwide!
Sunscreen in a toothpaste-like bottle, freckle cream in a green glass bottle, moisturizer in a slim bottle, and foundation cream in a round bottle.

They can all demonstrate the order and techniques of use in an orderly and rapid manner.

Previously, mainland Chinese women didn't know much about skincare, but now they finally know that they can apply this foundation cream after washing their face, and it can basically cover up the flaws and imperfections on their face, such as wrinkles, freckles, moles, and dark or yellow skin!

It's like applying a layer of putty; it completely covers and eliminates all your sun protection, spot removal, and moisturizing needs, since it also contains SOD.

It also has moisturizing and water-locking effects.

On top of that, a quick touch of eyebrow makeup and a swipe of lipstick can dramatically boost your appearance.

At this point, there's no time to talk about adjusting details like eye makeup or nose shape.

It has changed drastically.

It's like getting up in the morning to do some renovations, applying putty, and it takes until the afternoon when it's mostly absorbed, but it still doesn't look like you're wearing no makeup.

From the elaborate renovation in the morning to the natural, bare-faced look in the afternoon, there are even different aesthetic presentations.

One bottle combines whitening, sun protection, concealing, and moisturizing effects.

Prior to this, no facial product in mainland China had ever had such extensive coverage as a whitening agent.

Those are all stage makeup products that can be covered up, which are outdated and harmful to the skin.

In fact, netizens who like to watch Hong Kong dramas know very well that Hong Kong actresses usually have different colors on their face and neck in TV dramas. This is because they are from tropical regions and they have been using this stuff a lot, and the more they use it, the more addicted they become.

It can be described as a cream-based beauty treatment.

So what was originally intended as a sudden explosion of advertising, starting before May Day and spreading across more than 20 branches and over 200 sales companies nationwide, turned into a scene of one company dominating the market after the holiday.

The previous stock of over 1.2 million bottles of each product was quickly snapped up by sales channels across the country.

After the science popularization advertisements were broadcast, the foundation cream was in high demand. Trucks that hadn't appeared before, like those for jeans and shampoo, finally arrived at the door, this time for foundation cream.

The main road at the entrance of the Economic Development Zone was packed with trucks throughout the May Day holiday!

Let Wei Dong know that cosmetics are profitable, but he didn't expect them to be this profitable!

Just think about it, even though the White-Haired Girl was so miserable and impoverished, Yang Bailao's first line in his song was to tie a two-foot-long red ribbon around his daughter's head.

Including what Wei Dong was familiar with, when farmers went to the market in all the rural areas of Southwest China, they would try every means to exchange some cash so they could buy their wives a box of perfume balm or two feet of floral fabric to do something.

Women's willingness to pay for dressing up and loving beauty—a behavior ingrained in their genes—makes them the world's most powerful consumers!

It's more important than being well-fed and clothed, just like how men inherently enjoy fishing and hunting.

This single launch and sale during the May Day holiday directly halved the cost of introducing four cosmetic production lines.

Wei Dong is thinking right now, "Why the hell am I selling houses?"

What has a profit margin as high as cosmetics?!

(End of this chapter)