My Lord, you need to stand up!

Chapter 562 I don't want to be a rider, nor do I want to be a horse bridle
They must have received some instructions from the brick-and-mortar area.

First, they quietly increased the frequency of these advertisements, inserting them before and after many programs.

They are exploring increasing the time slots for broadcasting advertisements, which were previously strictly controlled.

For Wei Dong's brands, this inexplicably increased their exposure.

At the same time, reporters were sent to Pingjing Feiyan Factory, and Jiangzhou TV station was assigned to Rang Weidong's factory area to film and interview on the production site.

Then it's on the news on TV!
Xiao Xiao, one of the Seven Masters of Quanzhen in Pingjing, is still a student and also serves as the branch factory manager. Wearing his Youth League badge, he calmly handles the situation with the air of a cadre: "We are like swallows dancing in the spring breeze of reform, and of course we must accept the baptism of the reform wave. As the number one selling product of this type in the country, Feiyan sanitary napkins' primary task is to ensure the health and hygiene of women across the country. We promise not to raise prices today, tomorrow, this year, or next year, because we are constantly upgrading our technology and trying to use automated production lines to reduce costs and maintain prices..."

The camera then switches to the Jiangzhou factory, where technicians maintaining the fully automated sanitary napkin production line appear on camera wearing masks and protective suits: "Yes, previously we used a semi-automatic, semi-manual approach to solve the 'whether we had it or not' problem. Now, thanks to technological innovation, we can use a fully automated production line to reduce costs and increase efficiency, so the current fluctuations in raw material prices have little impact on us..."

In the same factory area, the scene of one or two hundred people surrounding a few semi-automatic machines packing and rolling sanitary napkins was clearly contrasted with the later fully automatic machines that produced a stack of sanitary napkins that were then packaged.

Consumers can instantly distinguish that the pack containing ten rolls is the manually packaged version, while the pack containing ten sanitary napkins stacked together is the fully automatic version.

Look at how other companies address cost issues by using equipment when raw material prices rise, instead of directly passing the burden on to consumers.

The scene then shifts to the workshop of Bai Nian Run Fa shampoo, where Hong Tiancheng appears: "Our 300-gram bottles were originally trial sizes. Now, our production lines are undergoing technological upgrades to expand capacity. Therefore, the larger the output, the lower the average cost. Under these circumstances, Bai Nian Run Fa shampoo will uphold the spirit of serving the people, increasing the quantity without raising the price..."

It just so happens that he was working on that VI/CI system, so starting from the factory, he plastered logos, slogans, and banners everywhere, like "Strive hard for 100 days" and "People, be happy when you wash your hair."

This is noticeably different from the clean and tidy atmosphere of the previous sanitary napkin factory; it feels like the film was shot in two completely unrelated factories.

Not to mention ordinary viewers, even other manufacturers will think, "Look at the model countries promoted by these two countries. When prices are soaring, they choose to upgrade their internal technology. Raw materials have gone up in price, but if they make changes in other areas, can't they reduce costs?"

The raw materials for most industrial products are really not expensive.

But if the cost of a chemical raw material that costs one cent increases to two cents, that's a doubling of the price. If my product costs three yuan, I'll have to sell it for six yuan.

There's no need for a clothing line; just these two items, shown in a 40-second interview on a news channel, and it'll be all over the country!
Hong Tiancheng was stunned. He was extremely nervous about being on camera and had to reshoot the scene several times. Even the female anchor from Jiangzhou TV was furious and suggested that they ask Comrade Wei Dong to give it a try.

Shen Cuiyue, still smiling, handed each person a gift bag, then held back to take the photos before letting them pass.

Now all his former colleagues, friends and relatives are asking him if he's been on TV news.
It seems that he received a lot of ridicule when he resigned and went into business.

I never imagined that turning things around would be so simple and easy.

Amidst a chorus of price increases, they clearly and firmly declared that they would not raise prices.

That's how you get this level of exposure?
Qin Yuye, as his chairman, was only nineteen years old, but he could cross his arms and say in a very experienced tone: "If you work with Pete, you have to believe in the direction he points out. Which of those billionaire old masters in Hong Kong doesn't make people follow them in this way?"

Shen Cuiyue scoffed even more: "Have you forgotten that two years ago, TVB chased him from Pingjing to Jiangzhou, then to Shangzhou and Xishan Factory to film him? Now, that old Qi from TVB, isn't he related to Brother Dong? He's demanding that this news be filmed properly, how could it be exposed if it's not good?"

Just the fact that they don't pay for more advertising has already made their sales staff in various places stand up straight!
Some people felt that their commissions hadn't kept pace with the market price increases, even though they already had high incomes. They felt that not seeing these increases reflected in their earnings meant they were losing out and had many complaints.

This has maximized the emotional value, and while orders are pouring in from all over the country, people are proactively asking why other products don't advertise and why they can offer more quantity without raising prices.

Damn it, other products need to have sufficient production capacity.

The food factory now ships 6,000 jin (3,000 kg) of goods per day. Because they have their own cargo ships, they can directly repackage the goods from various cities along the Yangtze River, write the addresses on the sacks, and throw them into the ship's hold to occupy a corner.

They would pick up a couple hundred pounds whenever they stopped at a different location.

The goods are distributed along the way, and at several major transit ports, they may weigh over a thousand kilograms.

Because of this "unique" technology that has been confirmed to keep the product from deteriorating for more than six months, it sells very well in Central and Southern China, especially in rural areas where it is very convenient to sell to individual households.

But with daily sales of only tens of thousands of yuan, it's really nothing for the entire sales system.

But this already bought up all the pig offal from the Shangzhou slaughterhouse.

Before the price even increased significantly, everyone said that Wei Dong's foresight in setting the ten-year long-term acquisition agreement back then was remarkable.

Of course, we're not afraid of rising raw material prices now. What can we do?

Even Han Guobin came here himself, hoping to open a food factory in Chengdu.

Sichuan is also a major pig-producing province, and its slaughter volume is very large. The output of pig offal is definitely very high. The key is that the vacuum sterilization technology is a limitation, and other companies cannot follow suit.

Let Wei Dong let him go to Shangzhou Food Factory to investigate and observe first, and see what he can do well before opening a branch factory in Rongdu.

He's not focused on this business that only generates tens of thousands of yuan a day; he's closely monitoring the various reactions in the market.

Old Qi did call him: "Very good, but now we need a clearer signal to emphasize price stability..."

He can provide precise data. The inflation rate index on the statistics bureau's forms they can see was okay in 83, but it started to surge and tripled in 84. This made Wei Dong realize that the large number of imported cars put pressure on car companies to increase their prices. In 85, because banks were restricting loans, they almost blocked You Qili's group. They were desperately trying to control it and push the index back down to only double. Then this year, it was completely out of control and surged seven or eight times!
Those who experienced the panic buying of salt and masks later know what that kind of panic is like.

Right now, everyone's rushing to buy everything, afraid the price will go up tomorrow.

This not only further fueled the price increases but also led to shortages in the market, causing even greater panic.

Even if other state-owned factories could step forward, they wouldn't be able to deliver the goods, as they would be sold out instantly.

It's like during a famine, when the government wants to distribute food as disaster relief, but no matter how much they distribute, it's gone in seconds. Even emptying the warehouses can't satisfy everyone's panic.

So Wei Dong was deeply impressed by the mask incident and felt that he had to stand up and say that prices would not be raised.

It caught steadily on the other side of the brick platform.

This ensured that these well-known brand products maintained an open supply, with daily shipments available in various locations. Even if they sold out today, more would be available tomorrow, until the funds ran out.

But now even the landlords have no grain reserves, so there's no way to stop this trend.

What haunted Wei Dong's mind was the flood breach, where desperately dumping basket after basket of sand, gravel, and concrete blocks into the breach was futile, and in the end, all that could be done was abandon the construction machinery.

"How about this, you apply for us to advertise and sell houses on the platform, in Beijing, Shanghai, and Jiangzhou. In these three places, high-rise elevator apartments were selling for 550 yuan per square meter last year and the year before, and they are still at that price now. You can use the footage you filmed before. I think housing prices are the most ruthless and heavy thing."

Old Qi was definitely speechless.

To be honest, it's not necessarily true that these kinds of low-quality TV hosts are very competent.

Wei Dong felt like he was the captain of his yacht, only he had a special position where he saw and interacted with things more, and then his words had a greater impact, so he really thought he was so awesome.

In reality, they are nothing in the grand scheme of things.

Last time, I kept an eye on the economic system reform conference and realized that since such an important economic conference was being held, there must be positive developments for economic reforms to follow. That's why I dared to ask Weidong to advertise the products in advance, which was somewhat like helping to sing praises.

But in reality, they know absolutely nothing about where economic reforms are headed.

Wei Dong was the one who knew the facts but not the reasons: "I discussed with the old leaders of Shangzhou that the current economic situation is such that, on the one hand, we've been learning from the outside world and have increased imports a bit too much, which has depleted our foreign exchange reserves. My concurrent position as the deputy general manager of Pingqi is to help them manage foreign exchange. On the other hand, state-owned factories are being held back by the burden of their employees, one aspect of which is the welfare housing allocation system, which they really can't afford anymore. But we can't say this publicly; we have to say it's... the new experience from Hong Kong. Everyone likes to brag about Hong Kong these days, right? I have someone here who grew up in Jiangzhou but moved to Hong Kong at sixteen. He was truly born under the red flag and grew up in Causeway Bay. I think it's more appropriate for him to say these things..."

Even if everyone knows that Wei Dong is the one working hard to implement this housing reform, there should at least be a dividing wall in the middle. At least Chi Shiming's identity makes it a perfect fit.

Pure Hong Kong businessmen are bound to be suspected, especially those who don't even speak Mandarin well, making them more likely to be guarded against.

Old Qi gasped: "Your idea is really daring."

Wei Dong dodged the question: "I'm just offering a suggestion based on the current situation. I remember that the Pingjing Construction and Development Corporation seems to have started construction on a batch of buildings behind our Pingjing Automobile Dormitory Area. Let's see if we can use that. Also, two buildings in the Pingjing Automobile Dormitory Area have been sold and are about to be topped out. There are two more buildings that are halfway completed but haven't been put on sale yet. We can move them to the public for them to snap up. There are four buildings in Huhai that are being built by Hong Kong businessmen. I can try to find a way to move them over and sell them. In addition, we can sell a few pre-sale apartments in Pudong. There are eight buildings under construction but not yet sold in Jiangzhou. Shangzhou... Damn, have they built so many buildings?"

Old Qi took another breath on the other end of the phone: "This is like a bomb. Nobody knows how the market will react after it's dropped."

Wei Dong was already backing down: "Fine, fine, I've done my best to protect my country. Since it's such a high risk, I won't get involved. You handle it."

Old Qi quickly said, "Let me ask for instructions."

They used their own construction machinery to cover the shortfall, and in the end, they reimbursed all the expenses, right?
(End of this chapter)