My Lord, you need to stand up!

Chapter 57 Being too low-key is high-profile
In this era, everyone is generally simple and unpretentious.

The key lies in the vision of the leaders of state-owned enterprises.

The vast majority of those who lack courage and cannot see the times clearly will be eliminated at this stage.

Triumph Film Studio happened to be one of these outstanding reformers.

Originally, the main focus was on making movie films, but for shooting really large scenes, film studios still use imported products.

Now, after the reform and opening up, the film industry is in a sharp decline.

It was a difficult stage for state-owned film studios to transform, just like military factories.

However, this factory mistakenly concluded that television had entered the homes of ordinary people and judged that television would definitely replace movies, so it took precautions and developed civilian color film and photo paper!
When Weidong heard the other leader's assessment of the situation during the discussion, he almost laughed out loud.

He finally managed to keep his expression straight and nodded seriously: "What a vision!"

It is indeed a bold move. So many state-owned factories are just sitting there waiting for failure, believing that the state will take care of the problem, and finally they end up being laid off miserably.

This factory was very aware of the crisis: "At this ministry meeting, out of the seven domestic photosensitive material factories, we were the only one committed to developing our own domestic color film. I think Xiao Rang's proposal is very unique. It perfectly solves the problem of how to attract consumers to try our new color film. After all, developing and enlarging film is a considerable expense, and no one wants to spend it rashly. Xiao Rang's idea is a great one!"

It's a bit like a sleepy person finding a pillow.

Then the pace of launching the new product color film can be greatly advanced.

Unlike those photosensitive material factories that previously specialized in black and white film and photographic paper, Triumph produced color movie films and happened to have the technical accumulation in this area.

There are also various mature overseas products to learn from, so it is not too difficult to produce finished products. The difficulty lies in not being sure of occupying market share. After all, the market coverage of foreign lottery tickets is now 100%, and several other factories have chosen to cooperate with foreign companies in joint ventures, which makes them quite nervous.

Now, under the witness of the Sunshine Daily reporter, an agreement was officially signed, allowing Weidong to leave 20 X cameras to this side as a reference for film research and development, so that more suitable color formulas can be customized.

The film factory also provided two boxes of semi-finished products they had developed and trial-produced to X Camera for testing and feedback.

A sense of ambition suddenly emerged: "Strive to go public before the end of 84."

When Weidong met with reporters in the city, he told them that he would drive to Pingjing later. The reporters from the headquarters even joked that there might be some problems with his truck entering Beijing. There might be big events on National Day this year, so all aspects are being checked more strictly. You can't just put in a truck full of more than a dozen barrels of beef and mutton fat and other messy goods.

I didn’t think much about it at the time, but now when I heard it I immediately associated it with the famous 84th Military Parade!

It can be said that since televisions entered thousands of households, the people of the whole country truly saw the majestic and majestic military parade formations for the first time, which greatly boosted the atmosphere.

It played an immediate role in the difficult initial stage of reform and opening up.

Wait, now I am really near Pingjing. It seems that all the major events that I used to think were so far away and far away finally popped up in my mind one after another.

Rang Weidong frowned and asked the reporter, "Are there Olympics this year? Is this the first time our country will return to the Olympic arena?"

The news media certainly understood: "Yes! The entire sports world is actively preparing for the Games. This is a crucial moment for us to return to the international sports stage."

Even after hearing this, no one here realized anything.

His business sense is not as good as that of the old security guard who has been watching short videos in the guard room for many years.

Wei Dong quickly weighed the pros and cons in his mind. The Olympics should be held in the summer, and there is less than half a year left. It is too late to catch any hot spots.

Even if I knew who would win the championship, I wouldn't think the Olympic champion had any commercial value.

That's like the giant panda, a national treasure. It's hard to get attention.

Therefore, the focus was still on the National Day, which was seven or eight months away. “Can we get the film on the market during the summer vacation in August or September? We will try to seize this important time of national celebration and let people all over the country use Triumph film to record the beautiful moments of celebration!”

The reporter finally got excited: "Yes! Let's organize a film exhibition! An exhibition of photos taken by people from all over the country with people's cameras, showing the moments of reform and opening up across the country!"

Coming from a film studio that produced news films, he was no stranger to this sensitivity: "Let's call it the Triumphal Film Festival! It fits the National Day theme perfectly. Xiao Rang's idea is brilliant!"

Although only twenty years old and wearing a padded jacket bought in Jiangsu and Zhejiang, he exuded unquestionable determination: "That's right, it's best to become famous early. Foreign film and camera brands have indeed been around for many years, but the entire market has only just begun to be exposed to personal cameras. Most people are still accustomed to going to photo studios for photos. Launching Triumph film and X cameras at this time actually puts us on the same starting line as these famous brands. We are sure to win!"

Because the killer feature of Triumph film is that it’s only half the price of foreign brands like Kodak and Fuji!
As long as you can take a photo, it’s a sure win!

A camera that costs twenty or thirty yuan, a roll of film that costs ten yuan, what else do you need a bicycle for?

It was only at this moment that the film studio was 100% sure that this thing could really succeed.

Sunshine Daily also feels excited about participating in the rise of domestic brands.

If the three parties make the decision together, then we will sign an agreement.

Sunshine Daily is responsible for promoting the film festival, camera sales bring film and promote it to consumers, and the film studio comes... and gets the naming rights for this great brand launch idea for free!

They don’t even have any sales channels themselves.

It was purely the young reform leaders and Sunshine Daily who helped them to build this brand from scratch and bring it to the market.

Before, except for a handful of people in the film industry, who knew about Triumph Films? But for Weidong, a country boy, to be able to work at a factory near Beijing specializing in official film production, the significance of this endorsement was extraordinary.

People even enthusiastically invited him to have dinner with the reporters.

The good thing about bringing Goudan along is that you don't have to worry about what he, those guys, and the oil merchant will eat.

When going downstairs, Weidong saw from afar that there was a wisp of blue smoke rising from the back of a large truck parked at the intersection. It must have been barbecuing.

The oil merchant watched from afar the young man from the southwest who was surrounded by factory leaders and reporters, but did not dare to disturb him.

It wasn't until the banquet that the reporters and the film company finally remembered to ask, "Where is your place that sells hundreds of units every day?"

Weidong gritted his teeth and kept silent. "Reporter Yu has already gone to the Xishan factory for an interview. The sales volume of 3,000 units per week is real, but there is a unique trick to selling them. You may know it soon, so I will keep it a secret. If the film factory can rush to produce products earlier and keep up with this sales model, they can easily sell 2,000 to 3,000 rolls of film a day."

In fact, the film company’s main concern is what to do if the film doesn’t sell well after the huge investment.

Now it feels like we have taken a reassurance pill, and we promise to start production as soon as possible.

The headquarter reporter was saying, "Could we possibly move some of the goods to Pingjing for sale? If we publish a story about the booming sales and Pingjing doesn't even see it, wouldn't that be a little unbelievable?"

Let Weidong think about it: "Wait until I go to Pingjing to take a look. This matter is not a big problem. It depends on whether the camera factory can increase its production capacity..."

Must be able!
By the time Weidong drove the two reporters from the headquarters back to Pingjing, Yu Songhai had already excitedly faxed the manuscript to the headquarters, but the photos had to wait for delivery by postal express.

It has been emphasized that the Xishan factory is expanding its production line and striving to reach an output of 15,000 next month!

It was only thanks to the press card that this truck with a Sichuan license plate was allowed to enter the capital under strict management. The traffic volume in the capital is obviously much greater than anywhere else.

But fortunately, the truck was able to reach the Second Ring Road at this time and finally stopped at the newspaper office parking lot, next to the Temple of Heaven.

Rang Weidong was originally just a country bumpkin who came here purely for tourism.

However, reporters from the headquarters had to drag him to attend several work seminars and accept several interviews in order to consolidate the overall outline of the transformation from military-industrial enterprises to the rise of domestic brand national enterprises.

If most people encounter this kind of situation, they will have to buy some clothes.

But Weidong, who didn't want to be exposed, just wanted to deal with it.

Don’t there people wearing sheepskin coats and white turbans on the singing show on TV?

I am just like this, a native of the countryside in eastern Sichuan. Why should I try to be so glamorous? Only by keeping a low profile can I survive to the end.

But he never thought that he would be arrested for selling melon seeds at the county market, and he would also get into trouble if he opened a trading company in a prefecture-level city. When he went to a centrally-planned city, he would be encouraged to do business. When he came to Pingjing, he would be promoted as a model leader with great fanfare.

The best way to let Weidong demonstrate to Yu Songhai at that time was to set an example.

I didn't expect it to come to my door!

Can this be low-key?

The newspaper's attitude towards him also makes it feel that this boy is extraordinary. He can actually hold on to his identity as a farmer. Isn't that a greater contrast and more convincing?

Think about the people in the conference hall who were attending the meeting wearing peasant clothes or ethnic costumes.

It's even more lively.

Anyway, after being dragged around and busy for three days, Weidong finally had the opportunity to take Goudan and the others out to visit Pingjing. A reporter also followed them to take pictures and record the scene of the advanced people arriving in the capital.

What level is this?

In fact, the streets are full of people dressed in such rustic clothes. They are workers, peasants and soldiers from all over the country who have come to visit the capital.

Everyone walked along the wide and majestic Chang'an Avenue, marveled at the tall and majestic buildings, and then went to take a majestic photo in front of the square city wall.

This market is definitely more reliable than the one near West Lake. You don’t have to take photos when you see the scenery of West Lake, but you must take a couple of photos in front of the city wall in this square.

But after careful observation, Weidong was disappointed to find that this place was too sensitive.

No one is allowed to set up a stall here to sell cameras.

It can be said that there is no other place like West Lake in the country. It is very convenient in provincial capital cities, but it is not a serious and compact building complex. It is a pure scenic spot with a large area and a huge flow of tourists.

If tourists really go to famous attractions of the same level such as Huangshan and the Great Wall, they either come prepared or there are already people doing business at each attraction.

As for the famous Dongdan and Xidan tourist commercial streets, they are still at the level of pastry shops, restaurants and noodle shops. It is rare to see two department stores that are both crowded. Selling cameras here is similar to wanting to go to a shopping mall on Su Jing Road.

I'm a bit scratching my head.

(End of this chapter)