My Lord, you need to stand up!

Chapter 653 An Unintentional Promise
Compared to newspaper advertisements that are more like written descriptions, registration forms, and address information, this one is more like a combined advertisement.

The TV commercial was fantastic.

Wang Zhiwen has indeed stopped insisting on doing everything himself and has started to learn how to encourage and motivate others to appear on screen.

He also began to experience what it felt like to lead troops into battle.

In this respect, he is naturally more combative than Yu Xiaoqiu.

Film school students have a lot of ideas.

The TV commercial, which went through three drafts before finally being filmed, aired on TVB, almost simultaneously with a newspaper feature article.

In modern terms, this means exerting efforts simultaneously to create cross-heat.

The TV screen suddenly went black, and after a fraction of a second, when some viewers thought something was wrong, the lights suddenly came on one after another with a series of clicks.

With its perspective lines, the building presents a long row of cold lathes, punch presses, and cranes standing quietly in the old factory building.

Wang Zhiwen's voiceover was deep and pleasant: "Are you still there?"

Just when the audience was confused, the scene suddenly changed to a close-up of a car's internal combustion engine, with frantic and violent throttle pressing bringing crazy mechanical speeds!
Then the screen suddenly went black again, and then the long fluorescent lights came on again, revealing the brand-new Cherokee production line.

Then, a voice-over asks: "Can you still fight?"

Similarly, the scene suddenly shifts to a car bursting into a sprint, featuring Cherokee, Santana, 212, Jiang'an, Sanfeng, Hongxing, Songhuajiang, Saibei, and Liming.

Anyway, apart from the borrowed Santana and Jiang'an, all the other cars were their own, and they sped around on the newly leveled wasteland near the airport.

The billowing dust created by the desperate effort to raise the scene resembled a stampede of horses, while the guy carrying the camera was strapped to the Jeep CJ and filmed the scene side by side.

They managed to create the atmosphere of a major battle.

Finally, a close-up of these car brand logos is compiled and displayed: "December 21st, the first Jiangzhou National Domestic Automobile Exhibition and Sales Fair, and National Auto Parts Exhibition and Sales Conference, dare to compete? Come and join us!"

Wei Dong demanded that the advertisements be eye-catching, and the film school students certainly succeeded.

The silent factory equipment seemed to be calling out to all kinds of factories and workshops that were shut down, restructured, or abandoned.

Compared to the advanced Cherokee production line, if you can't make cars, you can make parts.

The machinery factories and production workshops that used to be required to do what they were told by their superiors under the planned economy are now at a loss and can now produce auto parts!
Everyone knows the big picture: the automobile industry is a key indicator of a major country's entry into industrialization.

It can drive a certain percentage of GDP, is the industry with the largest industrial coverage, and is the one that should support the backbone of a major industrialized country.

But how will this frame be supported?

How can the framework that has been shattered during the restructuring be reassembled?

Surprisingly, Wei Dong stumbled upon a solution by accident.

The meeting was held.

If you can't find your way, come to the trade fair to find it.

How to completely transform the old planned economy model into a commodity economy?
You'll understand once you attend this exhibition.

In a few years, these factories that failed to reform will be beyond saving. Their equipment will be scrapped, their staff will be lost, and they will all have to undergo painful restructuring, crushing countless others in the process.

As Ren Weidong said, most people haven't realized the suffering of being crushed and abandoned by reforms and won't follow suit.

Only those like Lao Cheng and his group, who are desperately in need of support, or those like Lao Geng and his group, who are facing disbandment, will steadfastly follow the changes.

The engine oil is still wet; you can still pick up a knife with your hand!

A flurry of application forms converged on the mailing address of the White Building.

The various registration letters, packed in sacks, forced Shen Laosan to transfer over a hundred employees from the factory to open and sort them.

The repeatedly played trade fair advertisements and the subsequent newspaper column registration forms all emphasized: "Whether or not we receive a reply, you are warmly welcome to Jiangzhou!"

Therefore, the Economic Development Zone specifically sought out factory buildings and apartments in Xishan Industrial Park, Dongsheng Industrial Park, and Gangshang Industrial Zone to serve as temporary residential evacuation points.

In the past, when population movement was strictly controlled, for the first time in the current situation where a large number of people are moving towards the coastal areas of Pengzhou and Shenzhen, there is a phenomenon of people moving and concentrating in major southwestern cities.

In just about ten days, we received applications from more than 200 car factories, 5,000 various mechanical parts manufacturers, more than 600 media outlets, and more than 100,000 people!
More than 100,000 people from other places went to Jiangzhou to see the auto show.

Anyway, Lao Gao, the project manager of the auto show, along with the manager of the exhibition center and Lao Tang from the Economic Development Zone, were all dumbfounded. What kind of spirit is this? Why are people from other places coming to an exhibition?
Five thousand parts manufacturers are understandable, but two hundred car factories must have countless odds and ends. What are ordinary viewers going to see from afar?
They did go to the National Sugar and Wine Fair, and saw that the main participants were manufacturers of various tobacco, alcohol, tea, and candy products, as well as managers and salespersons from department stores, shops, and trading companies across the country.

Why invite ordinary people to such an exhibition?

They had no idea what Wei Dong's intention was in arranging advertisements in the capital city, thousands of miles away.

They could only prepare according to the various scenarios Shen Cuiyue had suggested, and were in a state of chaos. They really wanted Wei Dong to come back and take charge.

If it weren't for the hotel group issue, Wei Dong would have actually been planning to go back.

Now, hotel groups are at least one solution to the foreign exchange problem, so we should patiently seek cooperation opportunities.

Just three to five days later, Mr. Awald expressed that he could indeed cooperate with the budget hotel chain, but he still couldn't let go of the resort hotel.

Wei Dong is adamant about not opening any other hotels; you either have to find someone else.

This hotel tycoon really has connections. On one hand, he contacted the Cherokee joint venture partner, which was a joint venture project that required the signatures of five vice presidents from the institute, so naturally he could get a lot of people involved in the discussions. On the other hand, he contacted a senior official at the neighboring consulate, who was said to be an old friend.

The former made him understand the source of Wei Dong's confidence.

Because I've actually dealt with government officials, I understand the pain of having to ask for instructions and report on everything, having to go through all sorts of procedures, and having no business sense whatsoever.

Moreover, many people directly recommended him. Since you were invited by Wei Dong, cooperating with him would save everyone trouble.

Otherwise, we'll have to find a joint venture partner for you here, matching funds and work content, and you'll also need to be able to communicate and discuss things. There are a few companies that are eager to take the lead in joint ventures, but just by talking to them, you can tell they're nothing special.

This tycoon has a famous saying in the business world: choosing partners is far more important than cultivating them. All the blood and tears shed after a project starts are the result of the foolishness in choosing the right people.

The reason why Wei Dong stood out was simply that his former superiors, Jiangzhou City, and the Economic Commission all felt that he was the best representative of reform and that he solved all kinds of problems most easily.

Hong Kong and foreign businessmen alike believe he is the best intermediary to bridge this seemingly illogical yet lucrative golden age of development in mainland China.

They understand business rules and strive for business fairness.

In addition, their funds are becoming increasingly abundant, and their teammates are becoming increasingly powerful.

Other smart people in mainland China are either still figuring out business rules and have no leverage yet, or they are still used to cheating, deceiving, stealing, and being cunning.

Making Wei Dong the best choice at this time would be absolutely the best option.

About a week later, we came back and talked again. Together, we went to see the office floors that Wei Dong had renovated in the TV media building, the dozen or so apartment suite rental floors, and the five-star hotel that was under construction and had already begun partial renovations.

The Citibank hotel tycoon disdains the Hong Kong style.

It's hard to comment on the apartment suite that Wei Dong provided, which was just so-so. In short, it's a real shame that such a prime location next to the train station has been turned into this.

It's obvious that if this building were converted into a Super 6 hotel, the daily turnover rate and revenue would be far higher than that of these long-term apartment suites. Even if there are more details to do, such as cleaning and linen services, it's not a problem for a well-established chain enterprise with streamlined processes.

Wei Dong thought to himself, "That's exactly why I don't know how to do this process, and that's why I opted for the easiest apartment suite."

However, he insisted on not demolishing the renovation of the Super 6 Hotel, because at this stage, this is the landing point for the national television industry in Beijing, which is a unique advantage of Beijing and can gather a lot of connections.

Since he won't be in Pyeongjin for long, he'll definitely choose the easiest business.

Mr. Awald further pointed out that, based on their observations, the number of passengers on domestic flights is currently far lower than that of train passengers, so building a hotel in that airport road industrial zone is likely to result in low occupancy rates, let alone repeat bookings.

Wei Dong thought to himself, "I built this place to serve as a training ground for salespeople and agents from all over the country who come to Beijing, and also to give the entire automotive industrial park a good reputation. I don't care about the occupancy rate."

Therefore, since neither side is on the same page, cooperation is bound to be bumpy.

After about ten days, Wei Dong became a little impatient and prepared to leave.

The hotel tycoon managed to use his connections at the embassy to secure a piece of land in the city that was in disrepair, intended for a courtyard house, to be converted into a luxury courtyard hotel.

Forty years later, Wei Dong had never heard of a courtyard house being converted into a high-end hotel.

Listen patiently to their ideas for creating a work of art: "We demolished all the old houses across the alley, which cover 3,000 square meters, and built a new exquisite building of about ten stories. We fully understand the height restrictions and cultural preservation intentions of the capital. Inside is a regular boutique hotel, while the three small courtyard houses across the alley are the essence of VIP customization."

This includes even the alleyways and passageways!

And now they're informing him: "We've obtained the hotel construction and operation permits through the embassy, ​​but you're the best partner. If you agree to this cooperation plan, we'll also agree to the signing of the budget hotel cooperation agreement, but we require that each boutique hotel open at a ratio of ten budget hotels. Can you agree to that?"

Rang Weidong, who only wanted to copy the other party's hotel management practices, heard that he didn't have to bear the risks of the red line when allocating land with foreigners.

Naturally, he nodded and said he wanted to sign and leave.

"It's not that easy," the hotel tycoon said. "I want to go to Shanghai with you. I've heard it's the most international place. Maybe we can build another boutique hotel like that."

Without even looking, Wei Dong knew that Qin Yuye had secretly made up a promise.

That works too. I don't need to feel morally guilty. I can just go to Shanghai for a visit and then come back.

Unconsciously, he continued doing this.

Regarding his promise to Shen Cuiyue.

(End of this chapter)