My Lord, you need to stand up!

Chapter 656 The real skill lies in catering to their preferences.

Encourage Wei Dong to try his best to understand and comprehend things.

His own skills are still a bit lacking.

Apple wanted to establish its presence here, but it wasn't approved because high-tech industries coming here are clearly just trying to grab market share and sell their products; the mainland can only gain so much from Apple.

This even allowed Weidong to exceed his targets by securing joint venture factories, contract manufacturing of various products, and semiconductor factories.

Having Apple build another building would be icing on the cake, not a significant benefit, and could even backfire by giving Apple too much influence.

In addition, given the possibility of the US attempting a restoration at this time, there was no need to give anyone grounds for criticism.

Moreover, there are only twenty or thirty such buildings in the complex, which are very precious and cannot be used casually.

But the hotel industry is different.

This is a service industry, and it can make the most of this type of architecture.

The investment benchmark significance and leading service awareness and workflow model brought by internationally renowned hotel groups are more suitable than those of a computer company.

Computer companies are better off setting up factories rather than occupying a historically significant building to show off their power.

In this sense, even Hong Kong investment cannot achieve this effect.

Anyway, through some friend of his, Mr. Avald, accompanied by the embassy and consulate, took Wei Dong to the city for talks the next day.

The decision was made on the spot. There are currently several vacant buildings in the Bund complex that you can choose from.

The hotel tycoon, accompanied by a Hong Kong businessman, immediately led his men to inspect each hotel.

The city government offices are on this street right now, so it's convenient.

Let Weidong send Dawa to learn, while he stays behind to work with the city's crickets. Then rent it for a higher price. Let your imagination run wild and raise the rent. How can such a high-class building showcase its luxury and high-class status if it's not rented for a higher price?

They laughed and agreed, saying that higher prices ensure all guests are foreign and generate foreign exchange revenue. As a joint venture partner, you need to do your job well.

Wei Dong had no intention of making money from this hotel. He explained in detail that the Wanmad Hotel Group was there to help pay for the Cherokee's sales revenue and even some of the imported parts, and that the investment might not have been made in US dollars.

It went directly to the mainland's cash flow.

However, the hotel group does have a stable development mindset and does not seek to withdraw US dollars within ten years. Therefore, it came with the aim of learning advanced hotel management experience, especially the model of budget hotels that is of great help to business people across the country.

Although this Bund Hotel is registered under the name of Dongsheng Hotel Management Company, how is it actually managed entirely by relevant units in Shanghai?

Everyone should study their own thing.

Wei Dong himself wasn't really interested in the high-end hotel concept, and besides, there was already a boutique courtyard hotel in Beijing that he could learn from.

More importantly, only by not hoarding the benefits for oneself can one have a long-term future.

After settling things off in Pingjing, he also wanted the Automobile Industry Corporation to operate and manage the business to make money, as he could easily profit from the appreciation of that asset over the next twenty or thirty years.

The city officials in Shanghai immediately saw through the guy's scheme and told him with a smile not to worry, that he should set a good example and show his colleagues in the tourism and hotel industries in Shanghai.

At this time, Shanghai restaurants also had signs saying that they would not beat or scold customers.

The staff of state-run restaurants and hotels are all arrogant and domineering; how can they possibly run a good service industry?

Wei Dong suggested that the solution be to give the building owner a 10% share of the revenue plus rent, and all foreign exchange earnings would go to Shanghai. He also guaranteed that if the building made a profit, all dividends would be invested in Shanghai for construction.

Super 6 hotels, which are likely to completely replace guesthouses, will definitely open in Shanghai. The rooms will be small, but clean, elegant, and beautiful. The room rates of ten to twenty yuan will allow business people to travel in Shanghai with dignity.

It's easy to find common ground when talking to Hu Hai about these things, and I kept urging him to speed up the process, and that it would be fine to rent apartments in other parts of the city if needed.

Compared to Beijing, where there are virtually no old high-rise buildings within the Second Ring Road, Shanghai has a large number of apartments and office buildings from the Republican era, which are around six or seven stories high.

This type of hotel apartment, which is relatively elegant and not too expensive, was actually quite popular in Shanghai before and after the Republic of China era.

The housing allocated to various units is now chaotic and overcrowded.

Improving these old buildings with new budget hotel formats can also help with their renovation.

After Wei Dong agreed, he instructed the secretary beside him to write down the details and submit the application as soon as possible. Only then did he ask the city to assist in inviting Santana to be the main attraction at the Jiangzhou Auto Expo and Parts Fair.

In fact, he said that Santana would definitely participate in the exhibition. The booth fee was a small matter. He understood the importance of promoting the brand's status and finding parts suppliers. It would only cost a few dollars, which was basically a negligible, zero-cost benefit.

But the meaning of opening up in the city is different.

More importantly, it reflects emotional intelligence.

This expresses an attitude of respect and common development.

Having just hosted an auto expo last year, Shanghai Automotive Industry Association (SAIA) treated him like family and immediately asked him what the difference was. They must have seen the advertisement on TVB.

Since National Day, we've been broadcasting two or three days a week, and we've already received over 150,000 registrations from viewers. Some people are even wondering if it's really necessary to have viewers register as well.

Wei Dong carefully explained, "The Shanghai Auto Expo is an international expo, showcasing the huge domestic market to car companies worldwide, encouraging them to invest and build factories. It also makes Shanghai a hotspot in the global automotive industry, enhancing its international reputation, right? Jiangzhou's expo is purely about developing industrial productivity. Car manufacturers can meet, discuss, hold industry forums, and reach a consensus on how to proceed. More importantly, it provides opportunities for numerous third-tier and restructured factories to produce auto parts. They don't need to go to great lengths to import foreign production lines or invest heavily in developing specific products. Focusing on perfecting a particular part can also allow companies to survive. The expo mainly provides this opportunity, collecting venue fees from exhibitors and entrance fees from visitors. After the auto expo, how about an agricultural products expo? Or a clothing expo, one after another..."

The people on the Shanghai side immediately understood: "Just pure market exchange, that makes sense, that makes sense. We can do that too, Shanghai has a traditional advantage in that!"

Wei Dong applauded in support: "I will definitely do my best to encourage all industries in Jiangzhou to participate in the exhibition. Of course, Jiangzhou will also participate and create more opportunities. Of course, if we find that the gap is too big after two events, we will of course differentiate our operations."

Everyone in Shanghai burst into laughter. "That's a great term. Differentiated operation makes a lot of sense."

Rang Weidong also explained the significance of having to submit registration forms even to ordinary visitors: "It is said that there have been hundreds of thousands of registration forms, and we will reply to hundreds of thousands of letters, along with two color-printed tickets for 0.5 yuan each. The cost of stamps and tickets is a small matter. The main point is to provide more people with the opportunity to see change. The automotive industry is important, but broadening one's horizons is also important. Perhaps just this exhibition can inspire many people to devote themselves to the automotive industry."

The person in Shanghai nodded deeply in agreement. They were all organizing an auto expo, but some people wanted to make money, some were after sales targets, and some were just desperately praising foreign products.

The difference in the quality of these ideas is quite clear.

One person even joked, "I saw that advertisement for the top of Kuimen Mountain too. When are you going to give us some tickets?"

Everyone laughed, and Wei Dongcai said, "It's been broadcast? It's just been arranged. Someone is in charge, so I'm not sure of the exact time, but they're currently installing the cable car day and night. I also inspected the cable car when I went to the Great Wall. Once I confirm its safe operation, I will definitely send you all invitations to come and inspect at any time. Back then, the prefectural leaders of Shangzhou who were over sixty years old insisted on climbing the trail with us, firmly promoting the tourism industry to drive the development of impoverished mountainous areas. This advertisement is, of course, also for this purpose..."

Everyone naturally applauded.

Dong Xueqing buried herself in writing, lest she look up and be captivated by her child's father's brilliance and prowess.

They've come back from their stroll.

The hotel tycoon was quite shrewd, and more likely, he made Wei Dong, the middleman, play his role well, completely dispelling the concerns of overseas funds about investing in the mainland, which had only been open for a few years.

He wasn't interested in any of the hotels with large gardens or historical hotel features, but finally settled on the Dongfeng Hotel, which was still in operation: "It's such a pity, such a beautiful building should have been even better..."

Wei Dong took the initiative to play the good cop: "You need to have some emotional intelligence, okay? Understand the office atmosphere that exists in every country. Choosing an empty building to make the most of the space is just right. Instead of chasing others to show off, you'll offend some people first, which will make things more difficult later on."

He put it bluntly: leave it to the translator to polish the translation, and let the Shanghai side watch him fight with the foreigners first.

This little rascal's approach to people is really quite unusual.

Mr. Awald doesn't care about international relations; he believes in business: "One hundred million dollars, I can continue to invest one hundred million dollars in this project."

That shut Wei Dong up.

One hundred million US dollars in the 1980s would only amount to one or two hundred million US dollars to invest in the most advanced wafer fab now.

Why would you invest in a hotel like this?
The city official was more capable than Wei Dong: "How much revenue do you think this hotel can achieve?"

The hotel tycoon knew very well: "Given the city's current international reputation and the country's positive development momentum, I hope to achieve this turnover within a year of completing the investment!"

This shocked Wei Dong and the people of Shanghai.

Isn't it said that these high-end luxury hotels don't make much money themselves, but rather rely on them to drive up the value of surrounding real estate and make money from the surrounding area?

But the hotel tycoon clearly didn't see it that way: "We have to take into account the uniqueness of this city, the scarcity of this building complex, and the huge future of this market. I believe that once this hotel is renovated, it will definitely become the most upscale and top-tier hotel in East Asia!"

Shanghai really loves this positioning.

Of course, it's approved instantly.

(End of this chapter)