My Lord, you need to stand up!

Chapter 677 The limelight is too strong; it really needs to slow down.
Vehicle management falls under the Ministry of Transportation; it hasn't been transferred to the Ministry of Police yet.

This auto show should really have invited a bigwig from the Ministry of Transport to give their support.

However, the automobile industry belongs to the Ministry of Machinery Industry, or more precisely, it is a key machinery industry in which the First, Third, Fourth, Fifth, and Sixth Ministries of Machinery Industry all participated.

This is the real maternal home.

The main support inside is the heavy-duty truck.

Of the more than 400,000 vehicles produced annually nationwide, more than 200,000 are heavy-duty trucks, accounting for 60%.

Agricultural vehicles account for 20%, but in fact, pickup trucks, double-cab tractors, and three-wheeled/four-wheeled tractors that have not obtained a production license are all included in this category, which is under the jurisdiction of the Ministry of Agricultural Machinery.

Buses account for nearly 10%, including all the minibuses in Jiang'an.

Special work vehicles account for 10%, including fire trucks and dump trucks, but the proportion is actually increased by off-road vehicles.

The above is almost perfect.

Cars don't even make the cut inside.

A production scale of 4,000 vehicles per year is only one percent, which is negligible.

Therefore, it is not wrong for this wave of automotive industry development strategy to choose passenger cars as the track to catch up with developed countries. The industry with the most backward shortcomings is the one that needs to learn advanced production experience the most.

Good.

However, from the perspective of opening Wei Dong's third eye, and with a deeper understanding now, it has become clear that there is a big problem with this matter.

It's too expensive.

Vigorous development requires money, and if that money cannot be earned back from consumers, then the government has to foot the bill.

Moreover, by choosing a joint venture brand development strategy, importing so many cars would all generate foreign exchange.

Wei Dong has even discovered that the reason why this wave of countries is so poor is largely due to this automobile strategy.

They emptied out all their previous foreign exchange reserves.

"The development of sedans and SUVs is not wrong, but so far we haven't seen many ordinary people buying them. This is because the economic level has not yet developed to the point where people can afford to buy family cars. At this stage, only public funds can be used for consumption. As a result, while a lot of money is spent on building the automobile production system, public funds are also being used to buy cars, which has created an increasingly tight financial situation..."

Someone in Jiangzhou quietly nudged Rang Weidong's arm, reminding him to stop talking.

But those who actually do things need real, direct confrontation, and none of them spoke.

They nodded and surrounded them.

The young man was gestured to continue:
"I didn't say the passenger car strategy was wrong, but could we divert some resources from this strategy to vigorously promote the sales of freight vehicles, or even encourage such sales?"

“I myself started by contracting a Dongfeng truck in 1984 to transport goods all over the country, which led to various business opportunities such as the Triumph film in Jicheng and the cameras in Xishan Factory. To apply our theory in real estate, a truck is a production-type investment, but a car is not. Cars improve the quality of life and are used as taxis, but trucks can be used to start a business and get rich. This can greatly stimulate the entrepreneurial enthusiasm of urban and rural people and greatly alleviate the current situation of transportation shortage.”

Because Wei Dong was very clear that ten years later, there would be very few private cars in Shangzhou, and they would only become common twenty years later, after which the market would explode.

What he didn't know was that almost twenty years later, the joint venture was still importing a large number of parts.

The payback period for this automotive strategy is too long and too painful.

"First of all, the truck manufacturers are large state-owned enterprises, and almost all of them are 100% domestically produced. The 212 has accumulated some experience in production and sales. By introducing the high-efficiency production experience of joint venture brands, the 212 can now not only meet the national planned production demand, but also increase social sales demand by more than 20,000 vehicles per year. We have calculated that if this production efficiency improvement is transferred to the large truck manufacturers, it should have a 40% capacity effect, allowing us to increase production as much as possible to sell to ordinary people, and we can even sell to consumers through loans..."

Upon hearing this, the Economic Commission officials understood: "Is this yet another financial stabilization project similar to mortgage loans?"

Wei Dong nodded: "It's a bit worse than a mortgage, but how many mortgages are actually being used for fraud or default right now? Since we're buying houses and cars, it's all for a better life. Banks just need to do a good job of strictly distinguishing between high-quality customers. Car inspections and license renewals, driving school training, and other such work are the real steps to ensure the stable development of the automotive industry. Otherwise, with so many car factories, who will we sell the cars to?"

That's right, there is still no annual vehicle inspection system.

When Wei Dong was learning to drive at the Shangzhou Wharf, his instructor told him that in the 1960s, the main item for vehicle inspection was whether the quotation plaque on the car was properly hung.

Currently, cars do not require annual inspections, and driver's license training is still not open.

It's a joke to try and develop the automotive industry when all these supporting tasks haven't been completed.

If all cars are destined to be driven only by dedicated drivers in the government system, then they can only be sold to state-owned enterprises. What kind of automobile industry is this?

Having witnessed how a single brand could achieve monthly sales of thousands or tens of thousands, Wei Dong truly understood the vast difference in quality between them.

Several people looked up at the exhibition hall.

At the bus stop, a dazzling array of joint venture vehicles were on display. Ai Jiayi brought a performance team over, and they danced in groups of one or two around Santana and Cherokee, performing different styles of dance.

This actually foreshadowed the performances that later appeared at auto shows.

It's definitely the best way to attract popularity.

The venue was packed with audiences and media, and the constant flashing of cameras made the performers feel great.

But in the eyes of the big shots, they only see through the surface to the essence.

Are these joint venture cars, which are all the rage, actually useful? Have they really driven the development of the automotive industry?

What are the advantages and disadvantages in the short term, and what are the long-term effects and consequences?

That's definitely what I'm thinking about.

Then the booth for domestic cars was noticeably less crowded and lively, but the visitors walking around were clearly there to buy cars.

Most of the customers were men in their thirties or forties, in groups of two or three, and some even brought their finance managers to the site to pay.

What's the point of joint venture cars if they're so expensive and unavailable? Meanwhile, the booming domestic brands here have clearly made a killing this time.

The truck area is equally bustling and vibrant.

Of the more than 200 brands, more than half are actually trucks, though a significant portion of them are marketed as agricultural vehicles.

Even luxury brand trucks are in short supply.

Nationwide, there are mainly only two brands: FAW Jiefang and Dongfeng.

Like the 212, it was basically produced according to the planned allocation order, and only after the national plan was met across the country was it sold to the outside world.

Therefore, very few can be bought on the market, as the military, production and construction corps, and various enterprises and institutions have taken away the main production capacity.

So this time there are still hundreds of brands of trucks being sold, many of which are no-name brands and can be delivered immediately upon payment.

This delighted the various truck buyers who came to him.

This is where a significant portion of the purchases are actually made by private individuals.

The difference was very, very clear. One or two people, dressed like drivers, were carrying small faux leather bags and carefully examining the car, shaking their heads to switch brands.

After finalizing the very detailed negotiation, signing the contract, and beaming with the joy of starting a business.

Wei Dong was instructed to take the leaders from the Economic Commission and the city to observe and explain the site.

This truly outlines the situation that Wei Dong described.

After going upstairs to check on the parts manufacturers, the person from the Economic Commission had already made up his mind: "Okay, Jiangzhou will cooperate with Weidong on the publicity aspect, and I will try to provide further policy support. Let's gather the leaders of the heavy-duty truck factory together for a meeting tonight."

Wei Dong quickly suggested: "Emphasis should be placed on production quality and vehicle safety. With so many good orders, please use the funds to improve production, especially Dongfeng and Jiefang. Learn from the 212 and increase production capacity to bring it to market. Their vehicles are of better quality."

The official from the Economic Commission jokingly asked, "Why don't you give the presentation?"

Wei Dong quickly lowered his head and said humbly, "No, no, I was just offering some advice from a consumer's perspective."

Jiangzhou interrupted, asking how the hotel tycoon was doing.

Wei Dongcai then detailed the establishment of four hotels in Beijing, four hotels in Shanghai, two hotels in the plateau region, and the gradual rollout of the Super 6 budget hotel model in Jiangzhou and Shangzhou.

But what he didn't expect was that by leaving Mr. Awald in Jiangzhou to watch the auto show, his original intention was to let the Citibank tycoon see the huge demographic dividend and consumer market in the mainland, and to encourage him to invest more instead of rushing to withdraw his funds.

After all, the main purpose of inviting Wanmad Hotel Group to invest in the mainland is to offset and absorb the profits from the US side.

What people saw was the booming automotive industry.

Just as Mr. Avald said when he first arrived in Jiangzhou, it felt as if he had felt the atmosphere of Chicago back then.

Wei Dong's lack of education prevented him from understanding the meaning of those three words.

In short, after Avald returned, he lavishly praised the huge market to the Chrysler executives, and said that with Wei Dong, an excellent comprador, doing business with this red empire would be particularly easy and smooth.

Don't underestimate this reputation.

The first batch of super-talented people in the 1980s and 1990s all started along the line of helping overseas capital.

It belongs to the true growth circle of big players.

Of course that's all for later.

Wei Dong's current focus is entirely on the auto show.

From the very first two or three days, there were consistently one or two hundred million yuan in car sales and auto parts sales every day.

As a result, the Economic Commission approved the plan and Jiangzhou supported it, allowing Weidong to plan and...

A number of media outlets, including CCTV, have begun to shift their focus to emphasizing the potential for wealth through purchasing trucks, vans, and even agricultural vehicles for transportation...

This was reported in the Sunshine Daily and Brick TV News, so how could countless people not sense an opportunity?
In the following days, truck sales records began to soar rapidly!
People from all over the country are coming to buy trucks!

The highest single-day sales contract amount reached 500 million yuan.

If we consider trucks priced at around 60,000 to 70,000 yuan each, that's nearly 10,000 vehicles sold.

Doesn't this demonstrate the success of this exhibition model?
Jiangzhou is overjoyed and has been holding meetings to discuss what kind of exhibition to hold before the Spring Festival, and to schedule a series of various industry exhibitions after the holiday, striving to achieve the same effect.

Back then, we were complacent about making 200 million in six months, but now a single exhibition can generate over 3 billion in just half a month!
The related industries in Jiangzhou will also benefit from this, so how could they not be happy?

So, will the next exhibition be led by Hillai Apparel, which will host the National Apparel Expo?

Then, Runfa, a century-old chain, took the lead in organizing the National Daily Chemical Products Expo;

There is also a daily necessities expo led by the Flying Swallow brand sanitary napkins;
The electronics expo, spearheaded by X Computer;

Why don't X Camera and Triumph film companies stage a photography expo?

All subsequent exhibitions can proceed smoothly and in the same manner.

So, under these circumstances, Wei Dong felt that he was about to lose control, and that every single product had to be made into a national leader.

I really need to leave and avoid the limelight.

(End of this chapter)