My Lord, you need to stand up!

Chapter 879 You won't know who's king until you touch him.

You can't refuse these few Hong Kong dollars, because Wang Xin, true to his sneaky style, revealed that there are souvenirs included.

The process of claiming the prize is very simple: make a bet by calling the candidate and leave your phone number.

Now you just go to the TV station, give them your phone number, and if it's correct, you can receive a red envelope and souvenir.

A T-shirt with ATV's new logo and the program title "Let's Do Something New" on the back.

Then you can also visit the ATV headquarters.

As a result, the courtyard of ATV's headquarters building was packed with citizens for several days in a row.

In fact, in Hong Kong's professional fields, which emphasize professionalism, the hierarchy is quite strict.

Even with various community events, they are rarely open to all citizens.

At least those in the industry, including television stations, will intentionally or unintentionally set up barriers to entry, turning the area into a territory for insiders.

As a result, the new boss from the "North" opened it up completely to everyone.

They skillfully arranged for the South Asian security guards to be in the courtyard in front of the headquarters building. As long as everyone left their personal belongings behind, they could line up and look around even if they were empty-handed.

Once the tour route is designed, simply arrange for staff to take care of the passengers along the way.

Especially that "trying something new" filming studio, which turned out to be a stage that was deliberately made too high, with traps below and a foam pit behind. Stephen Chow was slapped and sent flying into the foam pit behind.

The spectators who were queuing up laughed as soon as they saw the huge YES and NO signs hanging high, complaining that they should have brought a camera to capture the scene.

There were also various other newly built venues, and it was clear that all the staff who used to build sets for TV dramas had switched to working on variety shows.

The entire ten-story building exudes a polite and vibrant atmosphere.

It highlights the high-paced professionalism that Hong Kong people are most proud of.

Many audience members liked it so much that they covered their T-shirts with it.

In reality, these 10,000+ T-shirts will eventually lead to advertisements all over the city.

Whether or not the show can attract viewers is secondary; what's obvious is ATV's current amazing momentum.

However, it avoids any direct confrontation with TVB's drama series strategy, leaving the massive TVB feeling a sense of urgency regarding viewership but unable to compete.

This is very tricky.

Clearly, the information channel is like a well-dressed young master, impeccably dressed, soliciting customers, while the variety channel is like a sultana, half-undressed, leaning against a couch, beckoning, "Come and have some fun!"

On the first day of the revamp, "Gao Gao Xin Yi Si" (搞搞新意思), airing at 7 pm, touted itself as Hong Kong's first hilarious, educational, and participatory variety game show and achieved a viewership rating of 52%!

All other sections maintained a stable score of around 40!
This is the average viewership rating that only TVB's most popular dramas can achieve.

Now, ATV's variety channel is sweeping away those 70s and 80s-style TV dramas with its colorful and fresh variety shows!
In today's fast-paced world, who still watches those slow-paced TV dramas? Everyone watches trendy variety shows now...

It truly is a comprehensive art form.

Because right after it ended at 7:40, there was a "Dance Miracle" performance.

He was dressed exactly like Lina was that morning, but this time he was a boy.

Against a dark backdrop, with lights shining down from above, his face was not clearly visible, but the tall, muscular man, wearing a black vest, tight jeans, and riding boots, danced a very rhythmic and powerful Uyghur dance in the light and shadow!

If the "fitness dance" performance at 12:30 pm was still selling like hotcakes, then it was pure artistic beauty.

Holding a hand drum with one hand, the rhythmic pauses of the ethnic music, and the exquisitely beautiful muscle lines.

This will never let the whole family laugh so hard they're doubled over, nor will it make the beautiful woman's camera lens cause any awkwardness; instead, it will only inspire awe at art!

Mothers can be overjoyed, their children can develop a love for dance, and fathers can marvel at how great their own physiques were back in the day.

The same 30-second dance was performed in ten different outfits.

Ultimately, it was proven that women can also be quite smitten by handsome men.

The next day, many office workers were discussing whether they had seen that handsome dancer from ATV. He was so handsome, especially the one who wore a low-cut silk shirt and riding breeches later on. Oh my god!
I heard she's a dancer from West Asia hired by the HK dance troupe at a high salary!
The men started discussing whether the female dancer who appeared at nine o'clock was the actress from the TV series.

The one at 10 o'clock was already a bit hot, and by then the audience had vaguely grasped the pattern: was it happening every hour?

And does the fever get worse as the night goes on?

The midnight Charles dance is probably the most popular trendy dance in Citizens right now, it makes me really want to try it!
But the jazz dance at 2 o'clock is truly captivating.

All of this eerie and beautiful imagery seems contrived when compared to the basketball program airing between 10 and 11 pm.

A thunderous dunk is more likely to ignite a blood-pumping excitement. The one-hour "World of Basketball" segment features a montage of highlights from the HK team's matches in Singapore, Malaysia, and Thailand; a special feature on Kemp; footage of Hardaway during the Asian Championships; and NBA highlights representing the highest level of basketball globally.

There are no lengthy match segments; it's all just the most exciting and unforgettable clips.
In particular, the "HK" lettering on Kemp's chest surprised countless citizens who had not yet been infected by this basketball wave, making them wonder if this was the level of our HK basketball team.
The people next to him quickly explained that it was the new boss of ATV who created it. Guess why he is called Bo Zai Dong?
Most importantly, this basketball team has already qualified for the Olympics. Look at who the coach was on the sidelines during the warm-up games in Singapore, Malaysia, and Thailand.
Good heavens, it was Chow Yun-fat dressed in a sharp shirt and trousers, looking incredibly dashing as he squatted, stood, clapped, and cheered from the sidelines!
Was his previous basketball movie real?

In short, his presence, Kemp's powerful dunks, and the accompanying energetic and powerful Western rock music create an audio-visual feast that will captivate even basketball novices.

Even if shown on the lowest quality 12-inch black and white TV, it would still be impactful.

Yes, when it comes to music, how could variety shows be without it?

TVB's most famous program is "Jade Solid Gold," which is also the source of many people's impression of the annual HK Top Ten Hits.

However, Colorful Pictures, which now holds the copyrights to most of the popular singers' music videos and music videos in Hong Kong, has officially sent a lawyer's letter to TVB.

Please note that some of the music videos currently playing are unauthorized and continued infringement will result in legal action.

Then, their own home broadcasts a wide variety of popular songs at four different times: morning, afternoon, and evening!

Because the music video copyrights of these singers are all signed with Colorful Pictures, they will definitely still pay the singers, but the number of broadcasts, frequency, and time slots are all in the hands of ATV, and there is no need to involve any contractual dealings with Colorful Pictures.

It's just the same boss transferring money from one hand to the other.

TVB can certainly play these songs, but only concert versions. Any music video that is filmed independently, or even one filmed by Colorful Pictures, is copyright infringement!

Back in 84, when they first met, Wei Dong specifically advised Qin Zhiming on who to sign more of and who to sign less of. Some singers who weren't famous enough at the time were eager to sign copyrights for five, ten, or even twenty years.

Back then, I had no concept of music videos and just wanted to sign as many as possible.

For singers in the early 1980s, this money was a pleasant surprise. Who could have imagined that record sales would later fall short of music video copyright revenue?

Even more unexpectedly, Wei Dong has now taken over ATV and is fully committed to building a variety channel with a full range of audio, color, and visuals, which naturally includes songs.

Moreover, owning the copyright to these music videos has an unexpected and ingenious use.

They can create hit song charts without any restraint!
"Radio Request Chart", "Hong Kong Island ATV Request Chart", "Asian Golden Hits Chart", and various other charts piled up one after another.

It can both enrich the program and generate buzz.

Some quick-reacting record companies will quietly contact you within a few days to promote and film new music videos for chart rankings, which would be a way to widely publicize and recommend the videos to all viewers and consumers.

This allowed Wei Dong to begin experiencing the kind of control that short video website platforms would later have!

The time slots are divided into segments and "rented" to various program production teams for broadcast, with the revenue split 50/50.

And you don't have to pay the exorbitant bandwidth fees charged by short video websites.

Here, you only need to purchase the frequency band according to the contract; the broadcast cost for 100,000 viewers and 1 million viewers is exactly the same.

In just a few days, a saying has become popular among Hong Kong citizens: watch ATV News Channel every morning, because starting from around 6 a.m., there are endless reports on the previous night's US stock market analysis and futures financial trends, all full of money-making tips.

The entire morning was filled with news about foreign trade, Nikkei, European stock markets, and economic information from East and Southeast Asia.

Many companies even openly display televisions on the ceiling, hoping to create an environment that will boost employee productivity.

After the "Easy Fitness" program at noon, the afternoon segment is on real estate. This segment is regarded as the gold standard by various real estate companies and brokerage firms all over Hong Kong. People set up their TVs, turn on the screen, and go to their shops to learn how these anchors use their sales pitches.

Many real estate companies are already lining up to be featured in this series of real estate recommendations and secondhand home sales sections.

Then, a lot of relaxing music appreciation programs started to be mixed in here, especially during the commuting hours after get off work, the information channel and variety channel had music programs, and they were actually recommended to countless white-collar workers to listen to on the radio!

That's right. In the era of wireless television, the FM band of FM stereo could be used to listen to the audio content of local TV stations!

This has led many people to start listening to music programs on their way home from get off work, and then immediately turn on the TV when they get home, just in time to start watching the endless stream of new variety shows.

News during the day, variety shows at night—a perfect match!

After watching the broadcast for several days, Wei Dong saw that the atmosphere had been stirred up and prepared to go to Shanghai.

During a meeting discussing the pay-per-view issue, a secretary suddenly came in to announce, "The head of the broadcasting department invites Sheng over for a talk..."

Just like the Commissioner of Police is the highest-ranking officer in the entire Hong Kong police force.

This is the pinnacle that governs the entire Hong Kong broadcasting and television industry.

Everyone tensed up.

No matter where you go, you can't escape government control.

(End of this chapter)