American Scandal King

Chapter 52 Hollywood's resources cannot be wasted
WND is an independent news website headquartered in Delaware. It was in the red when it was first established and finally started to make a profit in 99. However, its profitability was average and shareholders gradually lost patience.

With Gaskell's financial support, Ian invested 95 million to acquire % of the shares of the news website and became the owner of WND.

After acquiring WND News Network, the Los Angeles Herald finally had its own Internet platform. Moreover, unlike other Internet news platforms, there is no broadcast time limit. As long as the news is explosive enough, there will be enough traffic and advertising revenue.

This also meant that Ian no longer had to sell his news exclusively to CBS - any news that needed to be sold first was given to the news network, any news that needed to be expanded in influence was given to the whole newspaper, and any news that needed to analyze the inner thoughts of the characters and play word games was left to his own newspaper.

Ian's company was officially reorganized into Carr Media Group, which currently manages the Los Angeles Herald and WND News Network.

Thanks to Ian's "bet" agreement, the subscription to the Los Angeles Herald's annual edition has skyrocketed, and has now reached 65 copies. Because it is just a single newspaper, the price is not very high, at $1170 a year, and the total annual revenue is $ million.

This is just newspaper revenue, there is also advertising revenue.

Ian's big news made advertisers realize the potential of the Pioneer - the advertisements bought now based on sales of 200,000 copies may sell 300,000 copies in the future, which is a net profit.

In addition, Gaskell also introduced a wave of clients to him, which greatly enhanced the banker's reputation, leading to a surge in the number of advertisers in the Los Angeles Herald.

This means that the Los Angeles Times' net income for the first quarter will not be less than 10 million.

For a newly developed newspaper industry, this is already an amazing figure - the Los Angeles Times, also located in Los Angeles, has an average daily circulation of 150 million copies and an annual revenue of about million.

Ian Carr managed to achieve 15% of the Times' profits with 50% of the Times' sales, and he did all this in less than four months.

Of course, if the bet fails, the huge amount of compensation can make Ian bankrupt in an instant.

After completing the website acquisition, Ian continued his work.

The prototype of Carl Media Group has been established, and the next step is to consider completing the bet with the client.

Things like the annual hot topics actually depend on media hype.

The same piece of news, if only published by the Los Angeles Herald, would hardly become a hot topic no matter how big it is.

Because you don't have enough motivation.

But if you have enough influence, you can make anything into a hot topic. That’s why for many hot news, the quality of the news itself is actually not that good. It’s because the media is so powerful that they only hype this matter crazily. In the absence of other hot topics, you can only pay attention to this matter.

So hot spots can also be created artificially!

Ian Carr's top priority is not to continue creating hot news, but to further expand the influence and sales of the Los Angeles Herald and WND News Network.

This requires not only explosive news time and time again, but also the improvement of the quality of a large number of ordinary news to cultivate readers' trust - just like no novel website can be supported by one or two popular novels.

Explosive news brings about a breakthrough in the ceiling, while a large amount of high-quality ordinary news brings about an increase in the bottom line.

So next, let’s put some effort into Hollywood.

There is never a shortage of news in Hollywood... This type of news has its own bottom line because of the celebrities involved, which means that even if the plot is not very good, although the ceiling is not high, the minimum reading volume is always sufficient.

It’s a great way to raise your lower limit!
Besides, there are so many beauties in Hollywood, and I only got one...it's inefficient.

........................

At dusk, Ian strolled along the streets of Hollywood.

Going shopping every night to pick up news and look for clues has now become his daily routine.

Unfortunately, after the Lilimartia incident, Beverly Hills significantly strengthened its defenses, and the electrician's route was ruined.

What use do I have for this skill?

Changing light bulbs in your home?

As for those large film and television companies, they are also heavily guarded. The invisible thread is only twenty meters long, so it is difficult for Ian to send the camera to key locations.

At this moment, Ian arrived in Century City in Los Angeles and looked up at the twelfth floor.

That's where CAA's headquarters is located.

CAA, also known as Creative Artists Agency, is currently the most influential agency in Hollywood, with many stars under its command. Its founder, Michael Ovitz, is an extremely influential celebrity in Hollywood.

Of course, choosing to become the president of Disney was his Waterloo.

Today, this company is no longer Michael Ovitz's company, but it is still the most famous agency in Hollywood.

Ian came here to see if there were any clues. No matter what the news was, it was always about people.

So in a sense, the agency can bring Ian the material he wants better than the film and television company.

During this period, Ian came here to hang out whenever he had time, but unfortunately he never found any good opportunities.

Standing under the tree at this moment, Ian looked up at the building, his eyes penetrating the obstacles and sweeping across the rooms.

Suddenly his eyes narrowed slightly, and excitement appeared in his eyes.

After thinking for a moment, he quickly walked into the Century City Building and went all the way up to the eleventh floor.

Then he walked to the window, took out the bug, and raised it upwards, pulled by invisible threads.

………………

"No, Mattie! I won't agree to this!"

In a CAA office, Scarlett Johansson yelled angrily.

This year's Black Widow is only 17 years old, which is the prime time of youth. Although she has starred in works such as The Prodigal Son's Bodyguard, Manny & Lo, and The Horse Whisperer, her fame is still limited.

The key is that he is still young and has not been deeply affected by this industry.

So at this moment, she looked at her agent with a face full of grief and anger: "I will never serve that fat pig Harvey Weinstein!"

Her agent, Matisse Clay, said helplessly, "Scarlett, this audition is very important. I'm doing this for your own good! Harvey is very powerful in this industry. He can make you an Oscar winner and bring you many, many opportunities. Scarlett, you have to understand that in Hollywood, beauty has never been a rare resource; support from bigwigs is!"

Scarlett Johansson said desperately: "Mattie, don't push me! This is not the life I want."

Mathis Clay sighed and hugged the girl in front of him: "I don't want to force you, but this is also the life experience you have to face. Think about it carefully, my little girl. If you figure it out, go to Miramax tomorrow, he will be waiting for you on that red sofa."

As she said this, she shook her head and walked away quietly.

All the nice things have been said, but in the end she still has to figure it out on her own.

Scarlett walked out of the building.

Standing in front of the gate of Century City, she was at a loss.

what should I do?
Should he agree to that disgusting bastard for the sake of his future, or stick to his own bottom line?

The inner conflict made the girl extremely tormented.

Just then, she saw a red Porsche parked next to her.

The driver was a handsome blond young man with charming light blue eyes.

He sat in the driver's seat and looked at her with a smile: "Hi, do you need a ride, Miss Johnson?"

Scarlett Johansson looked at him in astonishment: "Who are you?"

The other party smiled and said, "Don't worry, I'm not a gangster. My name is Ian Carr. I guess you've heard of this name."

Scarlett was stunned: "Ian Carr? Ian Carr from the Los Angeles Herald? Why are you here?"

Ian smiled and said, "I happened to be passing by. I've seen your movie and admire your performance, so I dared to recommend myself. Don't worry, I mean no harm. I just wanted to find someone to vent my frustrations to."

"Dissatisfaction in your heart?" Scarlett was puzzled.

Ian pointed at the Porsche. "My car. I sold it for thirty-five thousand dollars three months ago. Then I found out the rental car was unreliable, so I bought a new one. But I never dreamed that the idiot would buy back the car I sold. Guess how much it cost? Forty-two thousand dollars! In three months, I lost seven thousand dollars and two thousand kilometers of driving. I feel terrible. I desperately need to find someone to complain about this terrible deal... This is the most unprofitable business I have ever made!"

Ian said, slapping the steering wheel angrily.

Big loss!

Stupid Bill boy, he actually thought I would have feelings for an old car!

I don't even have feelings for the women I've used!

Hearing this, Scarlett couldn't help laughing: "This is really bad!"

(End of this chapter)