The world begins with Hong Kong movies

Chapter 261 Waste
Not only Wen Bixia, but the value of all the other female celebrities in the company also skyrocketed.

In particular, there has been a significant increase in revenue from live-streaming e-commerce!
Not to mention others, even Wu Feng, who had come up with the live-streaming e-commerce model ahead of time, did not expect this situation.

For no other reason than that established brands in Hong Kong prefer advertising endorsement contracts to revenue-sharing contracts.

Most people already have well-established sales systems and don't really endorse the live-streaming sales model.

In other words, Young Master Lin gave him face and had his newly created luxury brand take the initiative to sign a sales commission contract with a popular female star under Fengrui Film and Television.

Fortunately, Wu Feng has already established a strong presence in many fast-moving consumer goods (FMCG) sales channels in mainland China.

Well, to be more precise, they obtained the sales rights for many fast-moving consumer goods from mainland China in Hong Kong and Macau.

Brands like the famous Jianlibao and Tsingtao Beer, which failed to gain traction in Hong Kong, are well-known fast-moving consumer goods in mainland China.

If you want to increase your revenue from live-streaming sales, fast-moving consumer goods (FMCG) are the best choice!

that's the truth!
Sales of fast-moving consumer goods promoted by popular female celebrities from Fengrui Film & Television have been steadily increasing over time.

Wu Feng, the Hong Kong and Macau agent, is willing to give female celebrities a share of the profits from their sales, which has easily brought their sales revenue to over a million.

In today's Hong Kong entertainment industry, this is quite a lot of money.

The income of the company's most popular female celebrities has begun to approach five million, or even ten million.

Meanwhile, aspiring actors who haven't yet gained popularity, or call center operators who used to work as nightclub hostesses, can also earn just as much revenue by selling products through Tung Choi Street.

By this time, Tung Choi Street had already earned the nickname "Women's Street"!

The open-air fashion shows there are a platform for unknown female artists from the company, as well as female employees from affiliated companies, to showcase their charm.

With the active promotion of these female employees, sales of various clothes, shoes, socks, high-quality counterfeit bags, and small jewelry have been soaring almost every day.

These female employees earned up to tens of thousands of dollars a month from their sales commissions, while others earned an extra one or two thousand dollars a month, which was quite a lot in Hong Kong at that time.

Popular female celebrities promote products through their outfits in movies and in the "Night Color" newspaper.

For ordinary female employees, they have to personally go to the site to sell products.

In short, without anyone noticing, Wu Feng had created a new track.

Unfortunately, its influence is still not enough!

Local fast-moving consumer goods companies on Hong Kong Island are simply unwilling to cooperate on profit sharing!
The share of fast-moving consumer goods that Wu Feng was able to obtain from the mainland was not as exaggerated as one might imagine.

Currently, the revenue-sharing model for live-streaming e-commerce is still in the exploratory and familiarization stage.

Of course, Fengrui Films doesn't just feature female stars; there are male stars too.

The company's male celebrities come from a diverse range of sources, mainly poaching talent from ATV. Since they are affiliated companies, there shouldn't be any disputes.

ATV also held artist training classes.

However, due to its own strength, fame and other factors, ATV did not produce many famous stars from its artist training classes, which was incomparable to TVB.

Wu Feng's sudden emergence naturally changed this awkward situation!
ATV's operating rate was quite high at this time!
Television dramas were being filmed and produced almost non-stop, because ATV was flush with cash at the time. As a result, actors from ATV's acting training program naturally had many more opportunities.

If you perform well, it's easy to catch the eye of Fengrui Films.

Then, if a role in a movie is suitable, there will naturally be an opportunity to appear in the movie.

It can be said that at this time, ATV's contracted actors had a much easier time entering the film industry than their counterparts at its rival TVB.

Then there's recruiting people through the modeling industry, and also recruiting character actors from the grassroots level.

Actors who are no longer bound by contracts with TVB are also targets for signing with Fengrui Film & Television.

Finally, there were the professional actors temporarily borrowed from mainland film studios!
Among these male actors, there are naturally many who are very handsome and have the look of stars.

With the help of movies and TV series, many of them have become quite famous.

Although no A-list male celebrities have yet emerged, their sales revenue from product endorsements is surprisingly substantial, especially in the clothing and footwear sector.

Wu Feng's small garment factory on Hong Kong Island no longer produces high-quality counterfeit clothing and shoes.

Instead, they specialize in making branded apparel and footwear with their own patents!

With just a little guidance from Wu Feng, the fashion designers in the small garment factory were able to quickly design and manufacture trendy clothing with a certain degree of avant-garde style.

Especially the fitted suit, which is definitely a flagship product of small garment factories.

Through a barrage of media coverage including movies, television, newspapers, and magazines, it even caused quite a stir.

Men's clothing, shoes and hats are usually bought as a complete set!
Unfortunately, Wu Feng didn't have any suitable leather shoes on hand. Otherwise, if he could easily make a whole set and the profit wasn't at least 500, then it would be a failure.

In fact, male celebrities clearly have a greater advantage in terms of sales revenue from live-streaming sales in the fast-moving consumer goods sector!
Wu Feng already has an idea: he plans to focus on the fast-moving consumer goods sector next year.

Leaving aside the platitudes about how many jobs they can provide and how many employment opportunities they can create, at least it can't be said that two Coca-Cola companies can easily "flood seven armies" in mainland China!
Whether it's the beverage industry or the food industry, if done well, they are all giant cash cows, and they are also linked to a large amount of advertising business. To a certain extent, they can even influence the direction of newspaper media, which is not an exaggeration at all.

No one expected that Fengrui Films would make so much money!
If the news gets out, it will likely cause a huge uproar in Hong Kong.

I reckon even those old-money families will pay more attention to the film industry!
Wu Feng also has ambitious plans for the film and television company's development next year.

He actively participates in the pre-production, post-production, and screening of major films.

After all, I have a lot of classic films, or rather, masterpieces, stored in my mind. I can't just let them go to waste, can I?

In fact, he wasted a lot of time on music!
If you just take out the songs you can remember, you can easily create a few so-called superstars. This was the golden age of the record industry.

The income of a famous singer is no less than that of a top movie star!
It's fair to say that Wu Feng wasted a lot of resources on this.

Putting aside other things, he can at least sing songs like "A Thousand Songs of Queque" and "Song of the Setting Sun," right?

Also, surely the Four Heavenly Kings have at least a few of their signature songs?
These are all amounts in the tens of millions of Hong Kong dollars.

(End of this chapter)