The world begins with Hong Kong movies

Chapter 278 A Series of Bizarre Moves (Seeking Monthly Tickets)
At that moment, countless viewers across Hong Kong Island were watching ATV's news broadcast.

The lottery event was so big that not only ordinary Hong Kong Island residents, but even the wealthy couldn't help but pay more attention to it due to the atmosphere.

Anyone with half a brain knows how massive the financial transactions are involved in such a lively scene.

If the specific data weren't unclear, many of the wealthiest people would probably be getting restless by now.

ATV's news reports, after the last broadcast of the Macau incident, had already gained immense popularity and soared in viewership.

Afterwards, under Wu Feng's guidance, the focus shifted entirely to reporting on everyday life in the city.

With specific information provided by Hung Hing, what kind of bizarre life events wouldn't you encounter?

There are countless stories like long-term tenants who prioritize renting over family, unfilial children leaving their elderly mothers homeless, brothers turning against each other and fighting to the death over family property, gambling, and even ghosts selling their children and going bankrupt.

Once broadcast, such down-to-earth news immediately made ATV's news program one of the station's flagship programs, with its ratings soaring.

In the era of short videos, even everyday news can capture a huge amount of traffic, let alone television news broadcasts, which are even more novel and explosive.

In other words, Wu Feng deliberately requested that there not be too much involvement in the gang's misdeeds, otherwise the news would have generated even more buzz and the impact would have been even more exaggerated.

He wasn't particularly wary; rather, he planned to use it as a flagship program to attract viewers and traffic once the TV station launched a new channel.

As a result, ATV's news programs completely crushed its competitor TVB in terms of viewership ratings.

That's why ATV attracts so many viewers and has such a greater impact when it broadcasts prize draws and promotional events.

At this moment, the television screen finally showed the actual details of the lottery event.

The first thing that happened was that a lucky person won the grand prize and received an Audi luxury car.

All the audience members were instantly captivated, including the wealthy!

The organizers created a lot of festive atmosphere, and just then, the lion dance came out, making it even more joyous.

Accompanied by cheerful music and the announcement of the temporary host, the lucky winner, beaming with pride, drove away in a brand-new Audi luxury car under the watchful eyes of the crowd.

"Hey, isn't that my colleague Zhang Xinjie?"

A viewer suddenly recognized the lucky person on the TV screen and couldn't help but exclaim, drawing the attention of their family and children.

After he explained with a look of envy, his family members also showed envy.

"This guy's luck is just that good?"

On the television screen, I saw my familiar colleague, amidst the congratulations of the lion dance and the enthusiastic cheers of numerous staff members, gracefully get into the driver's seat of his brand-new Audi luxury car.

At this moment, my envy and jealousy reached their peak!

"No way, I'm going to give this guy a good beating when I get to work tomorrow!"

My colleague, sitting in front of the TV, watched the brand-new Audi luxury car drive off the screen and couldn't help but grit his teeth and say, "I really want to see this guy's lucky car!"

Although I work in Central, I see all kinds of luxury cars every day.

The thought of owning your own luxury car is incredibly exciting.

At this moment, Zhang Xinjie was already happily eating and drinking with his family at a high-end restaurant near his home, celebrating his extraordinary luck that day.

On the first day of the lottery, a total of five Audi luxury cars were given away.

In other words, five lucky individuals won the grand prize directly.

The celebratory scenes of these lucky winners driving away in their Audi luxury cars were broadcast on television.

It not only firmly attracted the audience's attention, but also aroused their great desire to win prizes.

The television footage that followed showed other lucky winners receiving motorcycles, bicycles, and various household appliances, creating a festive and lively atmosphere that attracted attention.

Watching the lucky winners on TV, viewers were even more eager to participate in the lottery.

According to their thinking, why should others have the luck to win big prizes, but they don't have that kind of luck?

Besides, even an old lady who makes a living by collecting garbage can afford a lottery ticket that costs two yuan.

That night, countless families on Hong Kong Island were overjoyed and ecstatic because of winning the lottery.

Wu Feng and a group of core members of the organizers, including Jiang Tiansheng and Han Bin, waited at the temporary office location, eager to find out the lottery sales situation for the day as soon as possible.

"It's out! The statistics are out!"

The specific statistics were released around 1 a.m.

This was only because Wu Feng had the audacity to use quite a few computers for work. Otherwise, they probably wouldn't have been able to find out the results until dawn.

"There's so much silk!"

"This is too exaggerated! Is there something wrong with the statistics? Should we start over?"

"How is it possible that lottery sales reached 300 million in a single day?"

"..."

When everyone received the freshly released statistics, everyone except Wu Feng gasped in shock.

Although I knew the lucky draw was going to be popular, I didn't expect it to be this popular.

The lottery sales reached 300 million yuan in one day. If the next nine days have such figures, it will be truly outrageous.

The lottery sales in just one day recouped most of the investment in this event. Wu Fengdao wasn't too shocked; he had already expected this.

If his prediction comes true, as the lottery draw gains momentum and influence, lottery sales will surge, which might scare everyone present.

"Don't just be happy, everyone. You also need to consider our high costs!"

Once Jiang Tiansheng and the others had lowered their voices, he chuckled and reminded them, "In just one day, the wholesale price of the prizes alone reached an astonishing thirty million!"

"If it were the normal market price, it would probably be over fifty million!"

"There are also a lot of manpower and all sorts of miscellaneous expenses, so it's estimated that it will easily exceed 100 million!"

Upon hearing this, Jiang Tiansheng, Han Bin, and the others still showed surprise, but not too much shock. Of course, they certainly felt it was a waste.

This event involved at least several thousand Hung Hing gang members, as well as police officers from the Yau Tsim Mong Police Station and numerous university student volunteers, and the expenditure on them was considerable.

Just think about it, the minimum subsidy for each person is HK$200.

With so many people, the daily subsidy expenditure can reach millions or even tens of millions.

If it weren't for the even more outrageous lottery sales figures, people would probably already be starting to have doubts.

Some people are just like that; I don't know what kind of mentality they have.
He just can't stand seeing his underlings doing well!

"We had a great start on the first day, it's worth celebrating!"

After the others had recovered, Wu Feng continued, "However, it's already too late. Let's get some rest so we can deal with the many tasks we had during the day!"

"As for the celebration, we can hold it after this lucky draw is over!"

Everyone agreed with Wu Feng's idea, and then left with excitement and anticipation.

When Wu Feng returned home, the marketing figures for the first day of the lucky draw had already spread far and wide on Qunar, causing quite a stir.

Of course, it was just a tremor, not enough to cause too much shock.

Although he went to bed a little later, Wu Feng still got up early on time.

I exercised on the rooftop for an hour with several bodyguards before coming downstairs to wash up, covered in sweat.

Just then, a phone call came in with bad news: the sales figures for the first day of the lucky draw had been leaked.

"So what if it's leaked? I never intended to keep it a secret anyway!"

He had anticipated this, and chuckled, "As long as our activities don't go wrong, no one has any reason to say anything, let alone want to get involved!"

"Ignore the rumors outside, but the order of the lottery event, as well as everything else, must be handled flawlessly, or the consequences will be quite severe!"

After hanging up the phone, Wu Feng remained calm and slowly finished the sumptuous breakfast in front of him.

This was another busy day, even busier than yesterday.

Wu Feng not only had to inspect several lottery locations, but also had other matters that required his personal attention from time to time, leaving him with virtually no free time.

Right now, it's the Lunar New Year film season, a period of intense competition in Hong Kong's film industry.

Wu Feng's Fengrui Films had two high-quality films competing for the award.

There's the "Chasing Girls" series directed by Wong Jing, and the folk fantasy series that Fengrui Films excels at. However, this movie leans towards a happy ending, and it received quite good reviews and box office results as soon as it was released.

As the boss, it's impossible for him to remain completely unresponsive to this.

Coincidentally, the lottery event was a huge success, so he used his authority as the organizer to promote it directly at lottery sales points and on the back of the lottery tickets.

They even used tens of thousands of movie tickets as a prize in a raffle to attract attention.

For example, a customer who buys a box of lottery tickets might receive a free movie ticket.

Customers who accumulate a certain amount of lottery purchases can also receive a free movie ticket.

Furthermore, the lucky winner of the grand prize will also receive a free movie ticket.

Did this series of actions have any effect? ​​Of course it did.

Originally, the box office revenue was in the millions per day, but after the lottery event started, the box office revenue on the first day soared to 1.5 million.

Later on, the daily box office results improved significantly.

It rose to nearly two million before stabilizing, and this stable box office performance continued for three to five days until the lottery ended. However, the lottery then lost momentum and plummeted.

Even so, by the time these two films finished their theatrical run, their total box office revenue had both surpassed 30 million.

This was remarkable and caused quite a stir in the Hong Kong film industry.

Originally, both films were clearly in the 20 million yuan range, but after Wu Feng's efforts, they both ended up with box office revenues approaching 35 million yuan. How could they not receive much attention?

It's a pity that other film companies, even if they wanted to learn from this, didn't have the connections.

During this period, Wu Feng also had to handle contacts with some well-known beverage and beer companies in mainland China.

The prizes for this lucky draw, including soft drinks and beer, were almost entirely provided by mainland Chinese companies, demonstrating the immense support from Wu Feng.

However, this action also brought him considerable trouble!

(End of this chapter)