The world begins with Hong Kong movies

Chapter 32: Shocking! (Please read on)

In order to increase reader stickiness, Wu Feng also instructed the newspaper to set aside an entire page as a comment section after the novel "Zhu Family".

He knows too well the power of the comment section. Sometimes the comments in the comment section are more exciting than the plot of a novel.

Faced with the confusion and questioning of the newspaper editor, he had no intention of explaining at all. Facts speak louder than words.

In order to promote the comment section, the newspaper also did some promotion at the end of the novel for several days.

The effect was immediate, and in the following days the newspaper received a flood of letters from readers.

In order to sort out these letters from readers and select the interesting comments, the newspaper had to urgently recruit a group of employees to do this work.

Once a sufficient number of interesting book reviews were collected, they were all published after the chapters of the novel, which immediately ignited the enthusiasm of readers and even increased newspaper sales.

In particular, the comments that received special attention resonated with countless readers: "Zhu Jia is a true commoner knight, more simple and unpretentious than Guo Jing and more admirable. He may be right next to us!"

Hong Kong has rampant gangs, and those who say that the lower-class people have never been oppressed are definitely a minority.

I guess this is the soil in which Hong Kong martial arts novels grow!
There must be an internal reason why a city can use its power to support the growth of many martial arts masters and martial arts culture.

Sometimes, when Wu Feng was in a good mood, he would directly use his trumpet to publish a book review in the newspaper: Guo Jing is indeed a true hero, but unfortunately he is too far away from ordinary people.

In fact, the only knights that ordinary people can come into contact with are the Seven Freaks of Jiangnan!
The Zhu family is more respected by ordinary people than the Seven Freaks of Jiangnan, because he may be a neighbor or a neighborhood dweller who can really help in the first time when encountering problems.

Not only is the novel "Zhu Family" popular, but "Legend of Northeast Hunters" also has a large readership.

After more than a month of explosive growth, the circulation of "Mong Kok News" has stabilized at around 80,000!

Thanks to the promotion of the two novels, sales increased by 50,000 in one month, which is quite amazing.

It’s a pity that the content of the social, economic and entertainment sections of the Mong Kok News is rather ordinary, which has affected the further increase in the sales of the newspaper.

Wu Feng does have a lot of cool ideas to boost newspaper sales, but he just hasn't had time to use them yet.

Even so, after one year of bidding, the advertising fees reached five million.

It is of course far from the 20 million level of Ming Pao, but their authority in the social and economic pages is no joke. Wu Feng and the newspaper are quite satisfied with it.

Not to mention, "The Zhu Family" and "Legends of Northeast Hunters" have been published as books, each priced at ten Hong Kong dollars.

The novel is very popular. One volume of "Zhu Family" has sold nearly 100,000 copies. After deducting various miscellaneous expenses, the revenue from one volume alone is about 700,000 yuan. "Zhu Family" is planned to be published in three volumes.

The sales of the novel "Legend of Northeast Hunter" were not very good. The first volume sold 50,000 copies, and the final profit was about 300,000 yuan. A total of two volumes were published.

After all, writing popular novels makes money!
Not only that, comic strips of the two novels have also been produced.

Also taking advantage of the popularity of the newspaper serialization, the collection was published, and each volume was also priced at ten Hong Kong dollars.

With one copy published per week, "The Zhu Family" can sell about 40,000 copies, and "Legend of the Northeast Hunter" can sell 20,000 copies. After deducting various costs, the final profit can reach an astonishing 1.5 million in a month.

This is due to the high cost of printing factories in Hong Kong. If the products were produced in mainland printing factories, the cost could be reduced by at least half.

Wu Feng inquired about the art factory he was cooperating with in the mainland, and the result made him feel a little amused and helpless.

It’s not that the printing factories under the mainland art factories cannot produce comics, but that they do not have enough qualified paper raw materials, preferably A4 paper standards.

In the 4s, mainland China was in short supply of almost everything, including A paper, which has become so common in later generations. There wasn't enough paper for office use, let alone for making comics.

It's not like he hasn't seen comic books from the 1980s before. They were all small booklets the size of an adult's palm.

The quality of the paper is indeed average, not only rough but also a little yellowed.

Comics made from such paper naturally cannot be popular in Hong Kong Island.

Wu Feng naturally knew what to do. It was just a matter of transporting paper from Hong Kong Island to the art printing factory in the mainland!

However, it is easy to transport paper over there, but it is a bit troublesome to bring back a large number of finished comic strips.

There is no need to guess, the local tyrant of Hong Kong comics circle, Yulang International, will definitely use some shady tactics, as they have just gone public and are at the peak of their popularity.

If we really continue like this, it’s hard to say how much the cost can be reduced, but it will definitely cause trouble.

Of course, a Hong Kong entertainment novel he had read had already pointed out ways to reduce costs.

Isn’t it just buying waste paper from developed areas and sending it to mainland paper mills to re-produce it into brand new A4 paper?

At that time, we can directly buy A4 paper produced in the mainland as raw materials.

For him at this moment, it is not difficult to do this, just show off your money!

He also called the relevant companies and found that the situation was not as simple as described in the novel.

Not to mention the scrap yards in Hong Kong Island, which are almost all controlled by gangs. Even Wu Feng recently obtained a scrap yard license and opened a scrap collection station on Fa Yuen Street.

We really can't expect much quality from the gang's bad boys. Will they tamper with the waste paper to make things worse?

The scrap yards in the United States don't have so many problems, but waste paper is also considered a kind of foreign garbage, so it is naturally controlled by local gangs.

When doing business with gang forces, you must not take it lightly!

The key is that he does not have any talent in this area at the moment, and he also needs to have a certain degree of credibility.

There is no rush for now. I will deal with the waste paper issue when I have more time and energy later.

The way that serialized novels like "Mong Kok News" accumulate popularity and then publish books and even comics to create a collaborative approach is an eye-opener for relevant practitioners in Hong Kong.

They had never imagined that a popular novel could be used in so many ways.

But then, something even more surprising happened to them.

At the end of November, the Mong Kok News suddenly announced on the serial page of "Legend of Northeast Hunters" that the movie of the same name would be released in Shuangnan Cinemas.

Damn, this is going to heaven!
Everyone in the Hong Kong novel, comics, publishing and film industries who saw the news was stunned. Will this never end?

As a result, someone in the Oriental Daily was the first to criticize: "The movie Legend of Northeast Hunters is bound to be a flop, there is no doubt about it."

The person who fired the shot is a relatively famous novelist from Oriental Daily. He has a good friend named Ni Kuang!

"Mong Kok News" immediately launched a counterattack, saying that they hadn't even watched the movie and were criticizing it. This shows the low character of the person who criticized it. We are ashamed to be associated with him!
The novelist of Oriental Daily News immediately responded, and the right-wing newspapers reacted and joined the camp of criticism. Suddenly, the Hong Kong newspaper industry was in chaos, which gave readers a good watch of the excitement. At the same time, they also deeply remembered the name of the movie "Legend of Northeast Hunters".

(End of this chapter)